DAYS OF CHRISTMAS
If you want a green car company, build a green factory. Like Ford.
IMAGINE TH BEFORE YO
If you want a green car brand, build a green car. Like Toyota.
HE FINISH, U START.
THE NEWEST MEDIUM IS THE WORLD’S OLDEST MEDIUM.
Social media is simply an online bonfire. You meet friends, add a bit of fuel to the fire, and walk away with new thoughts. Not so scary, is it?
DECREASE THE SIZE
REDUCE THE COST
DOUBLE THE V BCBG Maxazria reduced the size of their holiday fashion catalogue by 30% and saved 50% on printing cost while gaining double the public awareness due to its unique format.
T BY 50%,
VISIBILITY. 16”x 12”
Reducing and recy In Africa, re-using things like packaging is a highly creative pursuit. Empty cement bags become furnace bellows, plastic soda bottles become drip irrigators, tin cans become model airplanes.
ycling is nice.
MAKE NEW THINGS FAMILIAR AND FAMILIAR THINGS NEW.
Shreddies was truly a square brand, until an advertising intern turned it 45 o, called it new â€˜diamondâ€™ Shreddies,
and boosted sales 18%.
Instant feedback brings instant behavior change.
Tests have shown 30% instant energy reductions in homes equipped with Smart Meters!
To solve the problem, A DIGITAL SPEED LIMIT SIGN COSTS 90% LESS THAN A POLICEMAN
sometimes you need WITH A SPEED GUN AND IT PREVENTS TWICE AS MANY ACCIDENTS.
to change the question.
GO AWAY Designer Stefan Sagmeister shuts his agency every 7 years for a 1 year sabbatical. It injects new inspiration and learning into his design vocabulary. Contrast this with the average unbroken tenure of executives at the innovation â€“ impoverished General Motors â€“ 25 years!
CL OSE D Hello, You have reached Sagmeister Inc. We are conducting a full year of experiments and will be back in a year. Please call us then.
WISH YOU A
* Innov8tion Fresh thinking is Change’s Christmas gift to clients and friends. This compendium of thoughtstarters is a teaser from Chang...