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INNOV8TION

DAYS OF CHRISTMAS


If you want a green car company, build a green factory. Like Ford.

IMAGINE TH BEFORE YO


If you want a green car brand, build a green car. Like Toyota.

HE FINISH, U START.


THE NEWEST MEDIUM IS THE WORLD’S OLDEST MEDIUM.


.com

Social media is simply an online bonfire. You meet friends, add a bit of fuel to the fire, and walk away with new thoughts. Not so scary, is it?


DECREASE THE SIZE

REDUCE THE COST

DOUBLE THE V BCBG Maxazria reduced the size of their holiday fashion catalogue by 30% and saved 50% on printing cost while gaining double the public awareness due to its unique format.


BY 30%,

T BY 50%,

VISIBILITY. 16”x 12”

24”x 18”


Reducing and recy In Africa, re-using things like packaging is a highly creative pursuit. Empty cement bags become furnace bellows, plastic soda bottles become drip irrigators, tin cans become model airplanes.

Re-using is


ycling is nice.

PA N

GRO

UND

JA

innovation.


MAKE NEW THINGS FAMILIAR AND FAMILIAR THINGS NEW.


Shreddies was truly a square brand, until an advertising intern turned it 45 o, called it new ‘diamond’ Shreddies,

and boosted sales 18%.


Instant feedback brings instant behavior change.


Tests have shown 30% instant energy reductions in homes equipped with Smart Meters!


To solve the problem, A DIGITAL SPEED LIMIT SIGN COSTS 90% LESS THAN A POLICEMAN

sometimes you need WITH A SPEED GUN AND IT PREVENTS TWICE AS MANY ACCIDENTS.

to change the question.


GO AWAY Designer Stefan Sagmeister shuts his agency every 7 years for a 1 year sabbatical. It injects new inspiration and learning into his design vocabulary. Contrast this with the average unbroken tenure of executives at the innovation – impoverished General Motors – 25 years!


CL OSE D Hello, You have reached Sagmeister Inc. We are conducting a full year of experiments and will be back in a year. Please call us then.


WE


WISH YOU A

MERRY

X’MAS


changebiz.com

Change Innov8tion Days of Christmas  

* Innov8tion Fresh thinking is Change’s Christmas gift to clients and friends. This compendium of thoughtstarters is a teaser from Chang...

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