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P ORTFOLIO OF: CH A N EL LY L AGU N A

TITLE: INTRODUCTION


HELLO


P ORTFOLIO OF: CH A N EL LY L AGU N A

TITLE: TABLE OF CONTENTS


Vans Website

06 pg. 06

pg. 16

pg. 24

pg. 32

05

Artist & Craftsman App

pg. 62

Qualcomm

pg. 70

09

04

Pod

Mon Chou 08

03

Khamsa

pg. 50

07

02

EDC Posters

E3 Expo

pg. 40

Aguas Tapatias

pg. 80

TABLE OF CONTENTS

01


P ORTFOLIO OF: CH A N EL LY L AGU N A

TITLE: VA N S W E B SI T E


WEB PAG E DESIG N

TERM: FALL 2016

OBJECTIVE

PROJEC T T YPE

Web/Interactive

Vans, an iconic skate shoe company, needs to constantly expand and innovate their brand to stay relevant. The main audience for this are trendy individuals, aged 16-31, who are a part of the skate culture or enjoy Vans' edgy style. Vans needed a promotional website as a way to generate interest about the history of their most popular shoes and how they connect to skate culture.

COURSE

Web Page Design

INSTRUC TOR

Paul Drohan

SOLUTION

YEAR OF COMPLETION

2016

This new responsive website shines light on information that the main website keeps hidden, including the history of the iconic shoes. Importance is placed on customer stories and social media. Personas were developed to help optimize the information architecture for a strong user experience. The website commemorates the Old Skool and Sk8-Hi shoe that has the iconic Vans sidestripe. The website is full of hand-drawn doodles that reference the shoe stripe and create movement. The website's styling and personality is in line with the grungy look of skateboard culture. To maintain consitency with the brand's style and core website, red, black and white from the brand were used along with textural elements.

DURATION

5 weeks COLOR PALET TE

T YPOGRAPHY

Austral Slab, Univers, Roadkill

KE Y WORDS

Grungy, Loud, Edgy

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- 22 years old - Student - loves skating - loves going to concerts - dislikes uncomfortable shoes - disklikes obnoxious people - goals to graduate college - goals to join skate competitions - user goal to learn more about things she already enjoys, such as Vans

-

36 years old Art Director and father loves family outings loves drawing dislikes lazy workers dislikes no family time goals to keep traditions rooted goals to do great at his job user goal to know the history of Vans to pass down to his son


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P ORTFOLIO OF: CH A N EL LY L AGU N A

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TITLE: VA N S W E B SI T E


WEB PAG E DESIG N

TERM: FALL 2016

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TITLE: VA N S W E B SI T E


WEB PAG E DESIG N

TERM: FALL 2016

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P ORTFOLIO OF: CH A N EL LY L AGU N A

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TITLE: VA N S W E B SI T E


WEB PAG E DESIG N

TERM: FALL 2016

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P ORTFOLIO OF: CH A N EL LY L AGU N A

TITLE: EDC POSTER


PAG E L AYO U T

TERM: SPRING 2016

OBJECTIVE

PROJEC T T YPE

Poster/Infographic

The Electric Daisy Carnival, or EDC, is an electronic dance music festival held annually. The rave scene has an established style involving bold color, 3D effects and a lot intricate illustrations. I wanted to give EDC a new look in order to stray away from their usual style and allow them room for growth. This brand refresh is targeted towards rave-going individuals, ages 18-33.

COURSE

Page Layout

INSTRUC TOR

Sean Bacon

SOLUTION

YEAR OF COMPLETION

2016

I transformed the festival's look into a sleeker, simple, yet fun aesthetic. The poster illustrations combine objects associated with the music festival with screened images of rave culture. A palette of bright green, yellow and cyan, in contrast with dominating black, allowed for all components of the design to stand out. This polished style was applied to the welcome box you receive in the mail, which houses the event tickets and other goodies. Avenir, was chosen for its geometric simplicity, but human approachability.

DURATION

3 weeks COLOR PALET TE

T YPOGRAPHY

Avenir

KE Y WORDS

Flamboyant, Colorful, Fun

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P ORTFOLIO OF: CH A N EL LY L AGU N A

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TITLE: EDC POSTER


PAG E L AYO U T

TERM: SPRING 2016

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P ORTFOLIO OF: CH A N EL LY L AGU N A

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TITLE: EDC POSTER


PAG E L AYO U T

TERM: SPRING 2016

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P ORTFOLIO OF: CH A N EL LY L AGU N A

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TITLE: EDC POSTER


PAG E L AYO U T

TERM: SPRING 2016

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P ORTFOLIO OF: CH A N EL LY L AGU N A

TITLE: KHAMSA


PORTFOLIO A

T ERM : FA L L 2 017

OBJECTIVE

PROJEC T T YPE

Branding

In many cultures, the evil eye is a curse believed to be cast by a malevolent glare. Talismans were created to protect against this curse. Khamsa, a unique Moroccan boutique hotel based in Sedona, Arizona, is inspired by the safety and protection these hand-crafted amulets provide. Khamsa, which translates to "five" in Arabic, represents the Hamsa symbol that wards off the evil eye. The goal was to create a culturally-authentic hotel outside of Morocco, with branding that encapsulates the feeling of Moorish culture. Khamsa's primary target audience is travelers, ages 40-55, who appreciate fine hospitality and cultural traditions.

COURSE

Portfolio A

INSTRUC TOR

Sean Bacon, Bradford Prairie YEAR OF COMPLETION

2017 DURATION

SOLUTION

4 weeks

To communicate the sophisticated, artistic spirit of the brand, a stamp was created to give a nod to the crafty nature of Moroccan culture. This look comes through in the way the logo and graphic elements are applied on stationery and other printed items. The Khamsa hotel brand is driven by colors important to Moroccan decorative arts. The blue/green symbolizes spiritual life, the orange represents the sun and spiritual wealth, and the purple evokes royalty. The brand is driven by intricate patters and delicate typography that help the brand feel culturally authentic. These elements also help unify the brand's many applications, including stationery, toiletries, and other amenities.

COLOR PALET TE

T YPOGRAPHY

Requiem, Filosofia

KE Y WORDS

Sophisticated, Hand-Crafted, Mystical

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LOGO

COLORS

G R APHIC E LEME NT S

18 T YP OG R APHY

REQUIEM ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

FILOSOFIA ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz


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P ORTFOLIO OF: CH A N EL LY L AGU N A

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TITLE: KHAMSA


PORTFOLIO A

T ERM : FA L L 2 017

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TITLE: KHAMSA


PORTFOLIO A

T ERM : FA L L 2 017

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P ORTFOLIO OF: CH A N EL LY L AGU N A

TITLE: POD


LO GO & PACK AG ING

TERM: FALL 2016

OBJECTIVE Studies show that a short nap is beneficial for improved alertness and performance without making you feel groggy. Pod is a mobile napping station company based out of Tokyo, Japan. The company travels the world with its mobile stations, allowing people to rest, nap and sleep in pod-like sleeping capsules. The pods are often rented by festivals, campuses and other huge events. The company targets an upper-middle class audience, ages 20-35, who wish to elevate their festival experiences. SOLUTION Pod's fun and modern brand is fitting for its unique concept. The logo is an ambigram, allowing for interesting opportunities with the counters in the O's, which can be placed in different alignments without ever losing its readability. Loud, nightlife-inspired colors are juxtaposed against the traditional soft colors usually applied to sleep-related branding. To complete the brand, playful pillow characters were created to help create alignment between the brand's funky personality and voice. Sleep related patterns and icons help make the brand feel more friendly and approachable. The distinct color palette, patterning and pillow characters are used throughout the branded applications, including stationery, interior spaces, and the mobile application.

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TITLE: POD


LO GO & PACK AG ING

TERM: FALL 2016

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P ORTFOLIO OF: CH A N EL LY L AGU N A

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TITLE: POD


LO GO & PACK AG ING

TERM: FALL 2016

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P ORTFOLIO OF: CH A N EL LY L AGU N A

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TITLE: POD


LO GO & PACK AG ING

TERM: FALL 2016

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P ORTFOLIO OF: CH A N EL LY L AGU N A

TITLE: ARTIST & CRAFTSMAN


MOBILE EXPERIENCE DESIGN

T ERM : S PR I N G 2 017

OBJECTIVE

PROJEC T T YPE

Interactive

Artist and Craftsman Supply is an employee-owned and artist operated arts and crafts store with over 30 locations in the United States. Artist and Craftsman needed an app and one that would do something different than their website. The solution needed to utilize their brand style, while also being crisp, organized and approachable. Embodying their traditions of providing both quality service and materials for the creative community and directed to inventive 25-40 year olds.

COURSE

Mobile Experience Design

INSTRUC TOR

Leanna Jones YEAR OF COMPLETION

2017

SOLUTION DURATION

The new app draws from the original website elements and brand standards of Artist and Craftsman. The mix of cool colors with a pop of orange keep the eye moving and photos are accentuated by colored overlays that keep the app fresh and modern looking. New services that the website lacks such as, a subscription box service that is also set up for class kits, featured and local artists, tutorials for projects and a rewards system were created for the app. Functional, yet warm Brandon Grotesque give the app a feeling of friendliness and credibility. The app is easy to navigate and read with strong headers and action buttons that speak user friendly to the clever creatives.

4 weeks COLOR PALET TE

T YPOGRAPHY

Brandon Grotesque

KE Y WORDS

Neat, Artistic, Approachable

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TITLE: ARTIST & CRAFTSMANSMAN

P ORTFOLIO OF: CH A N EL LY L AGU N A

INTERESTS - Documentaries - Visiting new food places 42

- Art/Design

EXPERIENCE WITH TECHNOLOGY Social networks Mobile apps Desktop software Internet

DAILY ACTIVITIES School

Family

Boyfriend

Free Time


MOBILE EXPERIENCE DESIGN

T ERM : S PR I N G 2 017

PERSONALIT Y

INTERESTS

- Creative

- Painting

- Multi-talented

- Trips with his family

- Dedicated

- Sculpture

EXPERIENCE WITH

GOALS - To eventually pursue art full-time - To visit Europe and its art museums - To provide for his family

Social networks Mobile apps

DISLIKES - Poorly done handy work

Desktop software

- Being out of the loop - Not having time to make art

JUAN POZOS The Long-Time Painter

TECHNOLOGY

Internet

DAILY ACTIVITIES

A ge: 55 Occupation: General Contractor Income: 80K Status: Married Location: San Diego, CA

Work

Family

FAVORITE ART MEDIUM

BIOGRAPHY

Painting

Other

FAVORITE ART BRAND

I am a General Contractor living in San Diego. I’m happily married with one daughter. On my free time, I turn to painting, a strong long-time passion of mine. One of my favorite stores is Artist & Craftsman, but I don’t always have free time for my hobby, so i’m also not in the knowledgeable about any new products. This new app would definitely help me out.

43

PERSONALIT Y

INTERESTS

- Crafty

- Book Binding

- Friendly

- Weekly art store visits

- Outgoing

- Brunch with her gals

EXPERIENCE WITH

GOALS - Bringing her etsy shop worldwide - Eventually settle down

Social networks

- Being a great teacher

Mobile apps

DISLIKES - Unsupportive people

Desktop software

- Running out of supplies - Students who don’t take her seriously

ANGELA LAWRENCE The Etsy Enthusiast

Work

Etsy shop

FAVORITE ART MEDIUM

BIOGRAPHY I am a single, school teacher living in Philadelphia. My favorite thing is crafting and putting my creations up on my Etsy site. I love sharing what I do and having an art store where I can access all these crafts not only for myself, but my students, is awesome. I don’t always have the time to go out and shop because of grading, so ordering my usual boxes is so great.

02

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Internet

DAILY ACTIVITIES

A ge: 30 Occupation: Elementary School Teacher Income: 55K Status: Single Location: Philadelphia, PA

PROJ EC T: 01

TECHNOLOGY

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Friends

Free Time

FAVORITE ART BRAND


TITLE: ARTIST & CRAFTSMANSMAN

P ORTFOLIO OF: CH A N EL LY L AGU N A

3

1

2

6 44

1

Hero image

3

In this section there will be a photo of how the box looks.

Choose a box In this step, you choose between these three categories of boxes and then click on your choice.

2

Box options

4

Footer navigation

T hese are the many things that you can do with the subscrip-

This is what will get you to the next step. Depending on

tion box ser vice.

whether the f ields are f illed out the button will be disabled.


MOBILE EXPERIENCE DESIGN

T ERM : S PR I N G 2 017

5

4

45

8

5

7

Pick a plan These are the choices to pick a plan in step two.

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A quick order summar y before you continue to the next steps.

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Dot map Yo u c a n n a v i g a t e t h r o u g h t h e s t e p s u s i n g t h i s d o t m a p a s w e l l

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Payment input f ields Once you click on an option it will drop down the input f ields.

as also swiping right or lef t.

PROJ EC T: 01

Order summary

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P ORTFOLIO OF: CH A N EL LY L AGU N A

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TITLE: ARTIST & CRAFTSMANSMAN


MOBILE EXPERIENCE DESIGN

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TITLE: ARTIST & CRAFTSMANSMAN


MOBILE EXPERIENCE DESIGN

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P ORTFOLIO OF: CH A N EL LY L AGU N A

TITLE: E3 EXPO


A DVA N C ED T Y P O G R A P H Y

T ERM : S PR I N G 2 017

OBJECTIVE

PROJEC T T YPE

Branding

E3, the Electronic Entertainment Expo, is a premier trade event for the video game industry. A dynamic theme was needed to differentiate it from past conference's. The "Unlocked" theme was inspired by video game symbols and the classic 8-bit gaming style. Geared primarily towards the gamer part of the audience (ages 21-36), as compared to the game developers, publishers and hardware manufacturers that generally attend. The execution could diverge from E3's traditional solutions, but still feel aligned to their core values and messaging.

COURSE

Advanced Typography

INSTRUC TOR

Sean Bacon YEAR OF COMPLETION

2017

SOLUTION

DURATION

4 weeks

To unify the theme with E3's brand values, logo and style of messaging, the expo got an updated color palette. I used a mix of bright and neutral colors to communicate the playful nature of gaming and how sleek the consoles look. The typefaces Texta, a contemporary sans, Apex Serif, a warmly authoritative serif and Mini 7, a pixel font, were used to evoke the gamer feeling while keeping things clean. Graphic elements, 8-bit icons and patterns were created to fit the "Unlocked" theme and are used all across the expo branding, merchandise and interactive elements.

COLOR PALET TE

T YPOGRAPHY

Texta, Apex Serif, Mini 7

KE Y WORDS

Futuristic, Lively, Retro

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TITLE: E3 EXPO


A DVA N C ED T Y P O G R A P H Y

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TITLE: E3 EXPO


A DVA N C ED T Y P O G R A P H Y

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TITLE: E3 EXPO


A DVA N C ED T Y P O G R A P H Y

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TITLE: E3 EXPO


A DVA N C ED T Y P O G R A P H Y

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P ORTFOLIO OF: CH A N EL LY L AGU N A


PROCESS AND PRODUCTION

T ERM : FA L L 2 017

OBJECTIVE

PROJEC T T YPE

Branding/Packaging

Mon Chou is a French dessert bakery located in La Jolla, California. The bakery hopes to steer free from the stigma that French bakeries are unapprochable and pretentious. Mon Chou is soft and welcoming, but maintains the upscale french pastry pricing. A dainty gem with a friendly personality, delicious delicacies and fresh design, Mon Chou bakery targets hip, upper-middle class guests, ages 28-43, with a love for premium food offerings.

COURSE

Process and Production

INSTRUC TOR

Sean Bacon, Candice Lopez YEAR OF COMPLETION

SOLUTION

2017

In order to communicate the fresh spirit of the brand, I created a custom typeface inspired by the linework and shape of the Palmier french pastry. The typeface, used in patterning and packaging throughout the brand, gives the bakery a playful voice, but with a stylish and soulful aspect. The packaging mixes materials and alternates between solid and patterned designs for an eclectic charm. Mon Chou bakery uses tints and tones of warm peachybrown colors that help differentiate it from other brands. Mon Chou uses the elegant Petit Formal Script and the charming and credible Archer to match the custom typeface, giving the brand a classy, yet hospitable, feel.

DURATION

4 weeks COLOR PALET TE

T YPOGRAPHY

Archer, Petit Formal Script, Open Sans

KE Y WORDS

Fancy, Warm, Fresh

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P ORTFOLIO OF: CH A N EL LY L AGU N A

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TITLE: MON CHOU


PROCESS AND PRODUCTION

T ERM : FA L L 2 017

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TITLE: MON CHOU


PROCESS AND PRODUCTION

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TITLE: MON CHOU


PROCESS AND PRODUCTION

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P ORTFOLIO OF: CH A N EL LY L AGU N A

TITLE: QUALCOMM


T R AV EL BY D E S I G N

T ERM : S PR I N G 2 017

OBJECTIVE

PROJEC T T YPE

Environmental

The Qualcomm company is a world leader in digital communication, linking people everywhere. Qualcomm tasked our team to develop environmental graphics for six floors of elevator bays in their Research and Development building. The target audience for the project was very unique, consisting of scientists and engineers with PHD's and diverse cultures all dedicated to changing the world. Our idea needed to be timeless, low-maintenance and engaging to keep the amazing workers at campus interested and inspired. We pitched our proposal to the Qualcomm team on their campus.

COURSE

Travel by Design

INSTRUC TOR

Sean Bacon, Candice Lopez, Bradford Prairie YEAR OF COMPLETION

2017

SOLUTION

DURATION

8 months

Our team presented a design direction that showcased inventors who influenced the technology at Qualcomm, showing their struggles, philosophies and achievements. Just as the Qualcomm company is made up of diverse workers, we wanted a diverse group of inventors. These inventors were showcased through the combination of a quote, portrait and original notes and schematics installed with printed plexi glass panels at various depths. The surrounding walls were painted with a bold color to immediately capture the attention of viewers. An outlined numbered applied in vinyl, was used to introduce wayfinding. The Blender Pro and Overpass typefaces tied the piece together, giving it a technical, scientific feeling.

COLOR PALET TE

T YPOGRAPHY

Overpass, Blender Pro

KE Y WORDS

Motivating, Bold, Insightful

PROJ EC T: 01

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TITLE: QUALCOMM


T R AV EL BY D E S I G N

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TITLE: QUALCOMM


T R AV EL BY D E S I G N

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TITLE: QUALCOMM


T R AV EL BY D E S I G N

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P ORTFOLIO OF: CH A N EL LY L AGU N A

TITLE: AGUA S TA PAT I A S


LO GO & PACK AG ING

TERM: FALL 2016

OBJECTIVE

PROJEC T T YPE

Branding/Packaging

Aguas Tapatias is a vivid and playful aguas frescas brand inspired by Guadalajara, Jalisco. The brand commemorates the culture and traditions of Guadalajara on each bottle, while keeping a fresh, contemporary feel. Created with sustainability in mind, Aguas Tapatias is geared towards consumers (12-27), who prefer a healthier choice of drinks. The goal of this beverage brand is to showcase city pride and represent the people and iconic culture that make Guadalajara an extraordinary destination.

COURSE

Intermediate Graphic Design II

INSTRUC TOR

Min Choi YEAR OF COMPLETION

2016

SOLUTION DURATION

To celebrate the lively spirit of this region, each bottle highlights an important tradition from the city. The bottles are illustrated in the style of "papel picado" with a bright color palette matching each flavor's color. The illustration style, mixed with approachable Andes and the script typeface Bali Beach, which resembles Mexican hand painted signs, evokes a feeling of both past and present. To go green, I used glass instead of plastic and added a recyclable top to the beverage. To further the brands sustainable style, a portion of the profits go to the Pronatura Charity, who strive to protect local flora, fauna and the ecosystem.

4 weeks COLOR PALET TE

T YPOGRAPHY

Univers, Bali Beach, Andes

KE Y WORDS

Cultural, Vibrant, Community

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P ORTFOLIO OF: CH A N EL LY L AGU N A

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TITLE: AGUA S TA PAT I A S


LO GO & PACK AG ING

TERM: FALL 2016

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TITLE: AGUA S TA PAT I A S


LO GO & PACK AG ING

TERM: FALL 2016

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P ORTFOLIO OF: CH A N EL LY L AGU N A

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TITLE: AGUA S TA PAT I A S


LO GO & PACK AG ING

TERM: FALL 2016

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P ORTFOLIO OF: CH A N EL LY L AGU N A

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TITLE: AGUA S TA PAT I A S


LO GO & PACK AG ING

TERM: FALL 2016

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P ORTFOLIO OF: CH A N EL LY L AGU N A

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TITLE: AGUA S TA PAT I A S


LO GO & PACK AG ING

TERM: FALL 2016

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Mobile napping station

Small animal shelter

Tech accessories

Architecture firm

Handmade candles

Youth cosmetics brand


95

Astronomy periodical

Punk rock record company

Game themed cafĂŠ

Dog friendly restaurant

Kid's camp

Mexican flavored waters


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Mobile napping station

Small animal shelter

Tech accessories

Architecture firm

Handmade candles

Youth cosmetics brand


97

Astronomy periodical

Punk rock record company

Game themed cafĂŠ

Dog friendly restaurant

Kid's camp

Textile industry manufacturers


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99


Chanelly Laguna  

Graphic Design Portfolio 2018

Chanelly Laguna  

Graphic Design Portfolio 2018

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