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BUS 362 Week 3 Quiz (2 Set) To Purchase This Material Click below Link http://www.bus362mentor.com/product-41-BUS-362-Week-3-Quiz-(2-Set) FOR MORE CLASSES VISIT www.bus362mentor.com

BUS 362 Week 3 Quiz

1.

Question :

The worst catastrophe to befall any business would be to:

2.

Question :

Optional product pricing involves selling the base product at:

3. Question : guidelines, such as:

Companies with strong reputations for quality follow certain

4. Question : A pricing technique that sets prices that always end in numbers like “99” for prices such as $9.99 and $19.99 is an example of: 5. Question : The acceptable price range of a product or service is the area between the ________ defined by customers in the market and the _________ established by the company’s cost structure. 6. Question : Which of the following was not identified as one of the guerrilla marketing principles in your text? 7. Question : Generally, entrepreneurs should avoid head-to-head price competition with other firms that can more easily achieve lower prices through: 8. Question : A common pricing mistake entrepreneurs make is lowering prices because they fail to recognize the: 9. Question : ____________ is the process of creating and delivering desired goods and services to customers and involves all of the activities associated with winning and retaining loyal customers. 10. Question : Most marketing experts contend that the greatest marketing mistake small businesses make is: BUS 362 Week 3 Quiz 1


1. Question : Most marketing experts contend that the greatest marketing mistake small businesses make is: 2.

Question :

Which of the following is not part of a marketing plan?

3.

Question :

The use of credit cards by consumers:

4. Question : service firms?

Which of the following is/are nottrue regarding pricing for

5.

Question :

Optional product pricing involves selling the base product at:

6.

Question :

The worst catastrophe to befall any business would be to:

7. Question : Which of the following is notone of the objectives a guerrilla marketing plan should accomplish? 8. Question : A __________ is a company’s “face� in the marketplace and communicates a key message to the target market. 9. Question : One "natural" advantage small businesses have over large businesses, which can be a significant competitive advantage, is: 10.

Question :

Which of the following is/are true regarding cost-plus pricing?

Bus 362 week 3 quiz (2 set)  
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