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Something Old,

Something New AN ANALYSIS OF HOW TO USE SOCIAL MEDIA TO MARKET A BUSINESS IN THE WEDDING INDUSTRY

Project Defense by Chandra R. Towler


Social Media and the Wedding Industry: The Perfect Professional Project


Social Media and the Wedding Industry: The Connection Defined •The wedding industry is a $74 billion dollar industry targeting a mostly female audience •The heaviest users and influencers of social media are women with an age range of 18-29 •53% of the adult female population routinely participate in social media on a weekly basis

•Word-of-mouth marketing has always been a popular marketing communication tool and social media provides a platform to harness this tool


Research Blog for Something Old, Something New


Social Media and the Wedding Industry: Research Questions Answered RQ1: What are some current social media marketing strategies being used within other industries that could be beneficial for the wedding industry? .

• Define

Target Audience •Constructing Distinct Messaging •Review Analytics or Metrics


Social Media and the Wedding Industry: Research Questions Answered RQ2: What information would brides-to-be be most receptive to from wedding businesses via social media?

• Shareable

Information •High Visual Content •Reviews from Current Clients


Social Media and the Wedding Industry: Research Questions Answered RQ3: What are the key advantages and disadvantages of using social media marketing in the wedding industry?

.

•Advantage: Opportunity to Increase Brand Awareness •Disadvantage: Negative Brand Image


Social Media and the Wedding Industry: Research Questions Answered RQ4: What aspects of the social media strategy used by Everything Bridal would be considered best practices in the promotion of a wedding business?

• Active

Listening •Engaging Content •Establish New Relationships


How to Use Social Media to Market a Business in the Wedding Industry


Social Media and the Wedding Industry: Final Thoughts


Something Old, Something New Committee Members Dr. Carrie Brown- Smith Assistant Professor, University of Memphis, Department of Journalism

Dr. Erin Willis Assistant Professor, University of Memphis, Department of Journalism


Special Thanks

CEO, Amanda Taylor COO, Malisa Gillum

www.facebook.com/everythingbridal

Follow @ebridalevent

www. pinterest.com/EbridalEvent1


Social Media and the Wedding Industry: Questions????

No worries you have time to think about it!

Something Old, Something New Powerpoint  

Powerpoint for my Something Old, Something New research project about how to use social media to market businesses in the wedding industry.

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