Something Old,

Something New AN ANALYSIS OF HOW TO USE SOCIAL MEDIA TO MARKET A BUSINESS IN THE WEDDING INDUSTRY

Project Defense by Chandra R. Towler

Social Media and the Wedding Industry: The Perfect Professional Project

Social Media and the Wedding Industry: The Connection Defined •The wedding industry is a $74 billion dollar industry targeting a mostly female audience •The heaviest users and influencers of social media are women with an age range of 18-29 •53% of the adult female population routinely participate in social media on a weekly basis

•Word-of-mouth marketing has always been a popular marketing communication tool and social media provides a platform to harness this tool

Research Blog for Something Old, Something New

Social Media and the Wedding Industry: Research Questions Answered RQ1: What are some current social media marketing strategies being used within other industries that could be beneficial for the wedding industry? .

• Define

Target Audience •Constructing Distinct Messaging •Review Analytics or Metrics

Social Media and the Wedding Industry: Research Questions Answered RQ2: What information would brides-to-be be most receptive to from wedding businesses via social media?

• Shareable

Information •High Visual Content •Reviews from Current Clients

Social Media and the Wedding Industry: Research Questions Answered RQ3: What are the key advantages and disadvantages of using social media marketing in the wedding industry?

.

•Advantage: Opportunity to Increase Brand Awareness •Disadvantage: Negative Brand Image

Social Media and the Wedding Industry: Research Questions Answered RQ4: What aspects of the social media strategy used by Everything Bridal would be considered best practices in the promotion of a wedding business?

• Active

Listening •Engaging Content •Establish New Relationships

How to Use Social Media to Market a Business in the Wedding Industry

Social Media and the Wedding Industry: Final Thoughts

Something Old, Something New Committee Members Dr. Carrie Brown- Smith Assistant Professor, University of Memphis, Department of Journalism

Dr. Erin Willis Assistant Professor, University of Memphis, Department of Journalism

Special Thanks

CEO, Amanda Taylor COO, Malisa Gillum

www.facebook.com/everythingbridal

Follow @ebridalevent

www. pinterest.com/EbridalEvent1

Social Media and the Wedding Industry: Questions????

No worries you have time to think about it!