Publication: Ping! Zine Magazine Date: 20/12/2012
Web Hosting: What to Expect in 2013 Ping! Zine Editor Dec 20th, 2012 0 Comment
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Ping! Zine Web Tech Magazine) – Dominic Monkhouse, EMEA MD and SVP Customer Experience at PEER 1 Hosting, has some big ideas for where web hosting is going in 2013. Let’s look into his crystal ball…
Getting heads out of the clouds and going hybrid
Just because the cloud is new and sexy, it is not the answer for everyone, and a blend of dedicated and managed servers could still be the best option. There are cases where businesses are better off avoiding cloud. Relational databases don’t scale in a shared system, for one. Enterprise software runs into problems when moved to the cloud as the architectural and licensing limitations built into older products means they do not scale. Also, enterprise load balancing requirements are better suited to a physical environment rather than in an unnecessarily complex and expensive cloud setup. Because of this I foresee a reverse trend in some quarters – customers will make the move back to physical systems or a hybrid solution combining cloud and physical technologies.
Cloud hosting simplified
This is already happening, but in 2013 the focus on grabbing the attention of technically illiterate business decision makers will intensify. Providers will do everything they can to help people understand how cloud works and get them to buy into it.
Getting rid of SLAs
Service level agreements are the lowest common denominator – they are contracts that serve simply to allow the provider to be slow and lazy and frustrate the customer. Companies that manage to SLAs are going to be seen in the context of those that don’t and share their performance. Transparency is the key – everyone wants a fair and open deal, so expect to see more companies doing away with SLAs. PEER1hosting@championcomms.com Champion Communications Ltd. 3rd Floor Radiant House, 36-38 Mortimer Street, London, WIW 7RG