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Business Watch Improve Your Networking Game

JUNE 2010




June June Calendar Wednesday





3 New Member Jump Start 5:30 p.m. Chamber Boardroom



Open House Coffee 8:30 a.m.


Member Money Maker 8:30 a.m.


Ambassador Committee 12:00 p.m.


14 Power Networking @ Lunch - Hilton PB Airport Club 10 11:30 a.m.





One-on-One 101 8:30 a.m.

Health Care Committee 12:00 p.m. Location TBA



YPOP HotSpot Cantina Laredo 5:30 p.m.





Women In Business Committee 11:45 a.m. June Breakfast PBC Convention Center 7:45 a.m.


Science & Technology Committee 8:30 a.m.










Ribbon Cuttings 8:30 a.m. By appointment only

Breakfast with the CEO - 8:30 a.m. Invitation Only

June Mixer at Village Tavern - Boynton Beach 5:30 p.m.


Open House Coffee 8:30 a.m.

Chamber Closed

Chamber Golf Tournament - Binks Forest Golf Club 7:00 a.m.


*All meetings are held at the Chamber unless otherwise noted. Events are subject to change

401 N Flagler Drive, West Palm Beach, FL 33401 | Phone: 561.833.3711 561.833.5582 | KEVIN T.Fax: LAMB APPOINTED TO BOARD

Members In Motion

CEPRO MAGAZINE RANKS LOCAL HOME TECHNOLOGY INTEGRATOR 5TH IN THE COUNTRY ETC, Inc., a home technology company based in West Palm Beach, was recently ranked 5th for “Custom-Only Integrators” and 11th overall in the CEPro Magazine annual Top 100 list of the largest custom electronics integrators in the United States. ETC, Inc. was the only Florida company in the top 49. GREENSPOON MARDER ATTORNEY RECEIVES PRESIDENT’S CALL TO SERVICE AWARD William Berger, senior partner, co-chair of the litigation department and managing partner of the West Palm Beach offices at Greenspoon Marder, P.A., was presented with the President’s Call to Service Award, the highest honor awarded by the office of the President of the United States for extensive service to the community.

OF DIRECTORS TO ANGEL INVESTMENT FORUM OF FLORIDA Kevin T. Lamb, a shareholder with Gunster, Attorneys at Law, has been appointed to the Board of Directors for the Angel Investment Forum of Florida (AIFFL). CHRISTINE D. HANLEY & ASSOCIATES, P.A. RECEIVES LEGAL AID SOCIETY OF PALM BEACH COUNTY 2010 PRO BONO FIRM AWARD Christine D. Hanley & Associates, P.A., received the Legal Aid Society of Palm Beach County’s Pro Bono Firm Award for 2010 for the firm’s commitment to pro bono service in Palm Beach County providing over 550 pro bono hours over the past year. GORDON & DONER WELCOMES NEW ATTORNEY TO LAW FIRM The law firm of Gordon & Doner is pleased to announce the addition of Ingrid DominguesMcConville to the firm. Ingrid will serve as an attorney, of counsel, focusing on providing assistance to the Brazilian community as well as continue to practice in the area of Immigration Law.






Trustee Lunch



Improving Your Networking Game

Business Awards COMMUNITY Winners



Mixer at Gratify YPOP Relay for Life

Members In Motion


Ribbon Cuttings


How to Track Your Marketing Efforts


Networking: Follow Up


Exhibitor Marketing: Prepare for the THRIVE Expo


10 - 12

Renewals and New Members


Committee Connection

June 2010



Board of Directors

Chair Don DeWoody WGCompass Realty Companies

Larry B. Alexander, Jr. Jones, Foster, Johnston & Stubbs, P.A.

Chair-Elect Carey O’Donnell Carey O’Donnell PR Group

Jon Blunk Crocker Partners LLC

Treasurer David D. Brooks, CPA Secretary Charles Gerardi The Palm Beach Post General Counsel Michelle Diffenderfer Lewis, Longman & Walker, P.A. At-Large Member Harvey E. Oyer III Shutts & Bowen, LLP Past-Chair Mark Elhilow Blue Ocean Capital

Staff Dennis Grady

Chief Executive Officer Sandy Pullens Director of Administrative Services Kelley Burke Director of Sponsorships and Special Events Donald Burgess Operations Coordinator Alexandra Guth Communications Coordinator/ Webmaster Kelly Fanelli Membership Director Jaime Crespy Membership Developement Sharon McIntosh Information Coordinator


Business Watch

Davide Carbone St. Mary’s Medical Center John Cassidy John C. Cassidy Air Conditioning, Inc. Dr. David Dorfman Mobile Chiropractic Bill Fleming Palm Beach Atlantic University Russell Greene Grand Bank & Trust of Florida Patti Webster Hamilton Southern Waste Systems LLC/ Sun Recycling Lynda Harris Carlton Fields, P.A.

Daniel Martell Florida Crystals Daniel Miller Broad and Cassel Stephen Miller Regions Bank Monica Manolas CEMEX

Catherine McKenzie AT&T Florida Frank Newman Wachovia | A Wells Fargo Company Nat Roberts Callery-Judge Grove Joe Santoro Gunster Nicole Scimone Akerman Senterfitt Mike Slade Callaway & Price, Inc.

Richard Herman PNC Financial Services Group, Inc.

John Templeton Templeton & Company

Beth Kigel KBS Strategies

Ricky Wade “B”ing The Best, Inc. dba McDonald’s

Diego Lezcano JP Morgan Chase Trish Lowry Florida’s Blood Centers

Steve Wasserman WPTV NewsChannel 5 Kathy Willoughby Bank of America Merrill Lynch

Trustee Luncheon

The Chamber’s executive level networking group, the Trustees, had the pleasure of hosting a luncheon Wednesday, June 2, at the Ruth’s Chris Steak House @ CityPlace. The speaker was the Editorial Page Editor of The Palm Beach Post, Randy Schultz. Mr. Schultz shared his views on topics relating to local and statewide business issues. Many of his comments focused on the political climate and candidates during this election year. The next Trustee Luncheon will be held on Tuesday, June 22, with guest speaker Rick Scott, candidate for Florida Governor. For more information on the Trustee Program and its events, please contact Kelly Fanelli, Membership Director, at kfanelli@palmbeaches. org or (561) 833-3711 ext 235.

June Breakfast

The Chamber of Commerce of the Palm Beaches and the Economic Council of Palm Beach County, Inc., are pleased to announce a special breakfast for leaders from the public and private sectors discussing how to stimulate the local economy and to achieve a common goal through collaboration. Special guest Susan Pareigis, President of the Florida Council of 100 will be speaking about their report “Closing the Talent Gap – What Florida Needs from its Talent Supply Chain” at the Thursday, June 10 breakfast. The study is predicated on the fact that continued enhancement and development of Florida’s talent is the leading determinant of the state’s ability to build a vibrant and innovative economy. She will demonstrate the linkages that must be made between valuing education as an investment in the state’s future in positioning Florida’s students and workforce to obtain higher-paying jobs. Register now at www. for the June 10 breakfast, 7:45am at the Palm Beach County Convention Center. For tabletop displays or additional information contact Kelley Burke at or (561) 833-3711 ext 231.

June 2010


2010 Business Awards Breakfast 2010 BUSINESS AWARDS PRESENTED In celebration of May being Small Business Month, the Chamber held its Annual Business Awards Breakfast at the Palm Beach County Convention Center. These awards recognize Palm Beach County companies that lead with confidence, demonstrating a solid commitment to their business goals, their employees and their local community. The Non-Profit of the Year, sponsored by Cleveland Clinic Florida Health and Wellness Center, was awarded to the Seagull Industries for the Disabled, Inc., Fred Eisinger, Executive Director. Seagull offers advocacy and a variety of educational, social, vocational, recreational and residential services for developmentally challenged individuals. Non-Profit of the Year: Dr. Lawrence Beck, Cleveland Clinic Florida Health and Wellness Center, with Non-Profit of the Year winner Fred Eisinger, Executive Director, and Gerard Conforti of Seagull Industries for the Disabled.

The Small Business Person of the Year, sponsored by AT&T Advertising Solutions, publisher of the AT&T Real Yellow Pages and YP.COM, the new, was awarded to Christine D. Hanley, Christine D. Hanley and Associates. She is a Board Certified in Labor and Employment Law by the Florida Bar. This year she celebrated two milestones, the firm’s 17 anniversary in March and the signing of her 600th client. Small Business Person of the Year: Vince Petti and Ben Prescott of AT&T Advertising Solutions, publisher of the AT&T Real Yellow Pages and, the new with Small Business Person of the Year winner Christine D. Hanely of Christine D. Hanley & Associates, P.A.

The Business of the Year honors, sponsored by The Palm Beach Post, were awarded St. Mary’s Medical Center and the Children’s Hospital at St. Mary’s. During the past 72 years St. Mary’s has grown from a 50 bed facility into a 463 bed acute care hospital that provides medical, surgical, obstetrical, neonatal, trauma, stroke and emergency services to the greater West Palm Beach area and surrounding 5 – county regions. Business of the Year: Chuck Gerardi, The Palm Beach Post, with Business of the Year winner Davide M. Carbone, CEO of St. Mary’s Medical Center and the Children’s Hospital at St. Mary’s


Business Watch

The Health Care Professional Award, sponsored by Florida’s Blood Centers, was awarded to Dr. David Freidman, Cleveland Clinic Florida Health and Wellness Center. He is the Chair of Plastic Surgery Department, where his subspecialty is hand and upper extremity. Following 9/11, he was the “go-to” hand surgeon for the New York City Police Department. He now splits his time between West Palm Beach and Weston. Health Care Professional of the Year: Trish Lowry, Florida’s Blood Centers, with Health Care Professional of the Year winner Dr. David Friedman of Cleveland Clinic Florida Health and Wellness Center

As previously announced, this year’s Community Leader of the Year is Philip D. Lewis, former President of the Florida Senate and longtime Palm Beach County resident. He is a past director of the Florida Chamber of Commerce and is the founder and past Chairman of Florida TaxWatch. Locally, Mr. Lewis is a member of the Palm Beach County Homeless Coalition and is a past director of the Forum Club of the Palm Beaches. Dominic M. Calabro, TaxWatch, with Community Leader of the Year Honorable Phil Lewis

Congratulations to all the Winners and Finalists

 June 2010


Committee Connection Top Row - William Brasmar KPA Promotions, Phil Parisi PLP Business Consulting, Stephan Fatseas Health Insurance Linked, LLC, David Duhamel Network Success Builders, Ken Cunningham Gold Coast Financial Group, LLC Bottom Row- Christina Bieber USANA Health Sciences, Camryn Del Rio LOUD MOUTH Wireless, Gino Martinez TC Spine & Disc & Todd Durand Masters Holdings Group Not Pictured but contributed to success- Brett Aks Milner Document Products, Inc, Marina Glass Shockwave Industries, Jody Underhill Upside Down Iceberg, Ron Walters PrimePay Payroll, & Jennifer Wyman The Crexent Business Center

Ambassador Committee

The Ambassador Committee had several shining stars in May. Pictured and mentioned above are Ambassadors who not only gave referrals, but recruited new members to our regional Chamber. We thank these volunteers for helping to ensure the Chamber of Commerce of the Palm Beaches’ success. Thank you Ambassadors!

Mix, Mingle & Martinis What could be better than networking with an endless stream of prospects and strategic alliances? Adding Martinis!! The well-known hot spot, Blue Martini in CityPlace hosted this latest Ambassador Happy Hour. This mix and mingle was highly attended and grossed nearly 50 prospective Chamber members. These prospects were able to network with one another and were given the opportunity to ask questions and gain insight from the Ambassador Committee regarding joining our fantastic regional Chamber. Gina Loli, Events Director of Blue Martini at CityPlace, pulled out all the stops to host this lively crowd. An abundance of appetizers and martinis were provided for the attendees and, as an added bonus, Blue Martini had their “buy one get one” happy hour special. To top off this sensational event, it was LATIN NIGHT! Live on stage towards the end of the event was an incredibly energetic and talented Latin band. If you would like more information about the Ambassador Committee, please contact Jaime Crespy at (561) 833-3711 Ext 230 or email


Business Watch

Ambassador Testimonial

“Working with the Ambassador Committee has been a wonderful experience. I have been able to grow my business as well as help other business owners expand their business. The Chamber offers businesses great exposure to new markets and prospects. As an Ambassador, I receive a win-win relationship. The focus of the Ambassador Committee is to build membership and to help each other build our own business.” Christina Bieber is a Health and Wellness Coach with USANA Health Sciences. She teaches individuals how to “Shed the Pounds and Lose the Cravings” through healthy lifestyle changes. She currently works with corporations and individuals on wellness programs and fundraising. She can be reached at or 561-635-2310.

Health Care Committee

The Chamber’s Healthcare Committee had this month’s meeting at the The Classic, Brookdale Senior Living facility in West Palm Beach. Jacky Purje and Diane Houghton (pictured above) from The Classic provided a delicious lunch and tours of their recently remodeled facility. Committee members also enjoyed guest speaker Dr. David Quartell of Quartell Chiropractic. Dr. Quartell shared with the committee 5 simple steps to improve your vitality: be active, have proper nutrition, get enough sleep, lower your stress level and live with purpose. If you wish to learn more about Dr. Quartell’s practice, his website is www. If you have a loved one in need of elder care and wish to visit The Classic, contact Jacky Purje at (561) 697-3051. Healthcare Committee information can be provided by Jaime Crespy at 561-833-3711 or email

Science and Technology Committee Being Formed The Chamber is pleased to announce that it will add a new committee to its programming in response to requests from its members. The Science and Technology Committee will hold a planning and brainstorming meeting Thursday, June 17th at 8:30 a.m. in the Chamber boardroom. Members whose companies fall in the category of science and technology are welcomed to attend the meeting to discuss scheduling, format and goals for the group. Contact Donald Burgess at (561) 833-3711 ext 223 or to RSVP for the meeting.

June 2010


New Members

For a full list of Chamber Members visit and click on Membership Directory

A1A Airport & Limousine Service Rick Versace - President 1990 NW Boca Raton Blvd. Boca Raton, FL 33432 (561) 622-2222 TRANSPORTATION & CONVENTION SERVICES ADP Ashley Mudd - District Manager 701 Northpoint Pkwy., Suite 115 West Palm Beach, FL 33407 (561) 471-8400 BUSINESS SERVICES Al Packer Ford Lincoln Mercury John Riley - Commercial Account Manager 1530 N. Military Trail West Palm Beach, FL 33409 (561) 689-6550 AUTOMOBILE DEALERS - NEW/ USED/SERVICE

BRANDed, LLC Klint Briney - CEO 701 S. Olive Ave., Suite 1126 West Palm Beach, FL 33401 (561) 202-1851 MARKETING CONSULTANTS

Deltacom Larry Warren - Account Executive 1475 Centrepark Blvd., Suite 301 West Palm Beach, FL 33401 (561) 253-0645 TELECOMMUNICATIONS

Captain Mike Merritt’s Native Guide Service, Inc. Mike Merritt - Guide / Owner / V.P. 13009 Collecting Canal Rd. Loxahatchee, FL 33470 (561) 795-3437 FISHING GUIDES, CHARTERS & PARTIES

Destination Events of the Palm Beaches / KarenKaye Enterprises LLC Karen Carlisle - Co-Owner 2727 S. Clearbrook Circle Delray Beach, FL 33445 (561) 385-2683 EVENTS PLANNING

Carl Domino, Inc. Michael J. Dixon - Director of Planning & Wealth Management 251 Royal Palm Way, Suite 601 Palm Beach, FL 33480 (561) 833-2882 WEALTH MANAGEMENT

Almost Family Ken Rickert - Director 1499 Forest Hill Blvd. West Palm Beach, FL 33436 (561) 357-0945 HOME HEALTH SERVICES

Cintas Corp. Kevin D’Amico - Sales Manager 2401 Vista Parkway West Palm Beach, FL 33411 (561) 686-1444 BUSINESS SUPPLIES

American Credit Bureau Jerry Critser - New Business Development 1200 N. Federal Highway, Suite 200 Boca Raton, FL 33432 (800) 750-9422 FINANCIAL SERVICES

Cohen, Norris, Scherer, Weinberger & Wolmer Gregory R. Cohen - Partner 712 U.S. Highway One, Suite 400 North Palm Beach, FL 33408 (561) 844-3600 ATTORNEYS - REAL ESTATE LAW

Arbonne International Nora Clemens - Independent Consultant 8323 W. Lake Dr. West Palm Beach, FL 33406 (561) 644-4691 HEALTH & WELLNESS PRODUCTS

Consumer Debt Help Association Timothy Cerruti - CEO 1300 N.W. 17th Ave., Suite 140 Delray Beach, FL 33445 (800) 301-1526 FINANCIAL SERVICES Mark Hannifin - President 1300 Corporate Center Wellington, FL 33414 (561) 795-6801 MARKETING PROGRAMS & SERVICES

Data Wave Internet Marketing Robert Caston - Owner 810 S.W. Salerno Rd Stuart, FL 34997 (772) 475-6728 INTERNET - MARKETING & ADVERTISING


Business Watch

Digital Market Media Group Ian Clarke - Owner 2704 Quantum Lakes Dr. Boynton Beach, FL 33426 (877) 696-3509 MARKETING PROGRAMS & SERVICES East Coast Railing, Inc. Chris Ernsting - President 1220 Tangelo Terrace #A-9 Delray Beach, FL 33444 (561) 278-3610 FENCING SALES & INSTALLATION Easy Living Lifeline Program Pamela Hapke - Director 7000 W. Atlantic Ave. Delray Beach, FL 33446 (561) 496-2367 MEDICAL ALERT SYSTEMS Electronic Resource Billing Allysa Friedman - President 4300 S. U.S. Highway One, Suite 203-127 Jupiter, FL 33477 (561) 932-1045 MEDICAL BILLING SERVICE ePay Builds Credit Jeff Campbell - CEO 801 Northpoint Parkway, Suite 200 West Palm Beach, FL 33407 (877) 565-3729 INTERNET PRODUCTS & SERVICES

Florida CHAIN (Community Health Action Information Network) Laura Goodhue - Executive Director 16887 96th Terrace North Jupiter, FL 33478 (561) 972-4090 NON-PROFIT ORGANIZATION Florida Spine and Rehab Dr. Irene A. Poulos - DC / CEO 727 Northlake Blvd North Palm Beach, FL 33408 (561) 904-6066 CHIROPRACTIC PHYSICIANS Gator Electric and Communications, Inc. Bruce Riley - CEO 13170 69th St. N. West Palm Beach, FL 33412 (561) 641-8100 ELECTRIC CONTRACTORS RESTAURANTS ENTERTAINMENT

Integrated Software Solutions William Powers - Software Consultant 5220 S. University Dr., Suite 204C Davie, FL 33328 (954) 332-4700 HEALTH CARE CONSULTING & SERVICES

Michael Paul Dunkley Group Michael Paul Dunkley - Professional Sales Representative P.O. Box 212488 Royal Palm Beach, FL 33421 (561) 315-3728 MEDICAL SALES CONSULTING

JD Environmental LLC Joe Margolis, Sr. - President 6261 Plains Dr. Lake Worth, FL 33463 (561) 964-2735 AIR PURIFICATION

Net Interest Unlimited Ellen Cohen - Co-Owner 550 Rookery Place Jupiter, FL 33458 (561) 745-9569 WEB SITE DESIGN & HOSTING Palm Beach Fitness Craig Campbell - Owner / Personal Trainer 165 Chilean Ave. Palm Beach, FL 33480 (561) 655-5554 HEALTH CLUBS

Kaye Communications, Inc. Jon A. Kaye - Chief Operating Officer 555 S. Federal Highway, Suite Goodness Made Easy Inc. 370 Mia Farland - Owner Boca Raton, FL 33432 411 33rd St. (561) 392-5166 Palm Beach Gardens Medical Center West Palm Beach, FL 33407 Carrie Browne - Marketing Manager (561) 655-7017 PUBLIC RELATIONS COUNSELORS 3360 Burns Rd. Palm Beach Gardens, FL 33410 GIFTS/GOURMET BASKETS/ Law Offices of Brian D. Guralnick P.A. (561) 622-1411 FLORAL ARRANGEMENTS Brian D. Guralnick - President 2419 S. Dixie Highway HOSPITALS Graphic Source of the Palm Beaches West Palm Beach, FL 33401 William Stoll - President (561) 616-9977 Palm Beach Veterinary Specialists 16424 121st Terrace North Karyn Barone - Director of Marketing Jupiter, FL 33478 ATTORNEYS - PERSONAL INJURY/ 3884 Forest Hill Blvd. (561) 748-1104 WRONGFUL DEATH West Palm Beach, FL 33406 GRAPHIC DESIGNERS (561) 434-5700 Magellan Surveying & Mapping, Inc. Greenlife Design Jennifer Dennis - Vice Pres. / VETERINARY EMERGENCY SERVICES Maggie Poetz - Safe & Healthy Office Manager SPECIALTY & CRITICAL CARE Green Consultant 450 S. Old Dixie Highway, Suite 6158 Riverwalk Lane #8 10 Paramount Training Services Jupiter, FL 33458 Jupiter, FL 33458 Jeanne Burnside - Director (561) 389-5094 (561) 746-8745 4152 W. Blue Heron Blvd., Suite 108 Riviera Beach, FL 33404 PROPERTY DAMAGE SERVICES SURVEYORS - LAND (561) 840-8804 Health Care Interiors by The Finishing Marketing Innovations SCHOOLS - BUSINESS & VOCATIONAL Touch Decorating, Inc. Lisa Hargrove - President Karen Davis 310 S. Federal Hwy. Patty’s Potpourri 12 Cambria Rd. Boynton Beach, FL 33435 Patty Berquist - Owner Palm Beach Gardens, FL 33418 (561) 742-2994 129 Plantation Blvd. (561) 371-4085 Lake Worth, FL 33467 INTERIOR DESIGNERS ADVERTISING - PROMOTIONAL (561) 568-7422 PRODUCTS & SERVICES GIFTS/GOURMET BASKETS/FLORAL Henry’s Brick Oven Pizza ARRANGEMENTS Mel Kantor - President 3676 Collin Dr. Michael Duseberg Inc. Physicians Advantage Services, Inc. West Palm Beach, FL 33406 Mike Duseberg - Magician Christopher Brown - President (561) 433-9390 (561) 596-3877 4413 SW Martin Highway

June 2010


New Members Cont. Palm City, FL 34990 (772) 220-0101 HEALTH CARE CONSULTING & SERVICES PODS (Portable On Demand Storage) Ernie Kassoff - V.P. of Sales 5479 Leeper Dr. West Palm Beach, FL 33407 (727) 460-0022 MOVERS & MOVING SUPPLIES Powerhouse Gym Charles McCoy - Management 6900 Okeechobee Blvd. West Palm Beach, FL 33411 (561) 687-4611 HEALTH CLUBS PrimePay Payroll & Business Services Ron Walters - Senior District Sales Representative 11891 US Highway One, Suite 204 North Palm Beach, FL 33408 (561) 308-0878 PAYROLL PREPARATION SERVICE Princeton Trading Group, Inc. Emily Webb - Marketing Director 3300 PGA Blvd., Suite 500 Palm Beach Gardens, FL 33410 (561) 622-6191 INVESTMENTS Regions Bank Shawn Whisenhant - Vice President 525 Okeechobee Blvd., Suite 100 West Palm Beach, FL 33401 (561) 837-8100 BANKS Rita’s Italian Ice Debbie Pincus - Owner 460 S. Rosemary Ave., Suite172 West Palm Beach, FL 33401 (561) 389-7092 RESTAURANTS School of Rock Rick Rothschild - Owner 11650 US Highway 1 North Palm Beach, FL 33408 (561) 625-9238


Business Watch northpalmbeach MUSIC INSTRUCTION INSTRUMENTAL & VOCAL Shades & More Cale Schaefer - Owner 711 W. Indiantown Rd., # B1 Jupiter, FL 33458 (561) 744-0088 WINDOW TREATMENTS Shell Systems Ken Blumbek - President 2223 2nd Ave. N., #B-124 Lake Worth, FL 33461 (561) 988-2117 CONCRETE & MASONRY SUBCONTRACTING

Vila & Son Landscaping Corporation Tom Spino - Business Development 1686 D Road Loxahatchee, FL 33408 (561) 795-3070 LANDSCAPING


A. Duda & Sons Inc. All The Best Home Health Services, Inc. Area Agency on Aging - Your Aging Resource Center Barbara Tattersfield Design, Inc The Carlisle Palm Beach Natasha Deonath - Director of Sales Braman Motorcars 450 E. Ocean Ave. Cherry Bekaert & Holland, LLP Lantana, FL 33462 Chesterfield Hotel (561) 540-6493 Chick-fil-A at Okeechobee and RETIREMENT & LIFE CARE Turnpike COMMUNITIES & HOMES Chick-fil-A at Palm Beach The Law Office of Michael A. Kaufman, Lakes Blvd. P.A. Coastal Construction Michael A. Kaufman - Attorney Cricket Cleaners 1655 Palm Beach Lakes Blvd., Suite CSN Telecommunications Inc. 1012 David R. Randell West Palm Beach, FL 33401 (561) 478-2878 Photographics ETC ATTORNEYS - BANKRUPTCY FedEx Ground The Partners Network First Bank of the Palm Alan Roman - Director of Brokerage Beaches 10508 Vignon Court Foliage Design Systems of Wellington, FL 33449 (561) 628-4310 Palm Beach BUSINESS CONSULTANTS Habitat for Humanity of Palm Beach County ThyssenKrupp Elevator David Mittenthal Hispanic Human Resources 2801 SW 15th St. Council, Inc. Pompano Beach, FL 33069 Hulett Environmental Services (954) 214-5633 IronStone Bank ELEVATORS - SALES & SERVICE Maine Cottage Marciano Family Optometric Ultimate Business Services Nick Baki - President McCray’s II Backyard BBQ, Inc. 700 W. Hillsboro Blvd., Suite 3-108 Northwestern Mutual Deerfield Beach, FL 33441 Financial Network (800) 805-7084 Nozzle Nolen Pest Solutions WATER COMPANIES - BOTTLED, Oasis Outsourcing BULK, ETC. Palm Beach Medical Group

Renewals Cont. Palm Beaches Marathon Festival Panera Bread Pinsky & Lickstein Plastic Surgery Publix Super Markets Inc. Store #848 at CityPlace Quantum House Riverside Bank Ruth’s Chris Steak House Schulz Training SCORE-Counselors to America’s Small Business SHBO Technologies, LLC Sickle Cell Foundation of Palm Beach County and Treasure Coast, Inc. Southern Waste Systems LLC / Sun Recycling Special District Services, Inc. Sunset House, Inc. Von Consulting Group, Inc. Wal-Mart West Palm Beach Plastics Zeidel Nautical Apparel

Ribbon Cuttings

Lewis Longman & Walker P.A. 515 N. Flagler Dr., Suite 1500 West Palm Beach, FL 33401 (561) 640-0820 |

Lewis, Longman & Walker’s practice areas include environmental, water, natural resources, land use, government relations, litigation, public finance and real estate law. The firm provides solutions to the problems facing Florida’s individuals, businesses and governments, especially issues associated with the myriad of current local, state, and federal laws and regulations.

Nozzle Nolen Pest Solutions

Mickey Nolen, President 5400 Broadway West Palm Beach 33407 (561) 844-3544 |

The Medical Store

Nozzle Nolen has been in business since 1951. The Nolen name has been associated with the pest control industry since 1937 when Truly Nolen Sr. started a pest control business in Miami, Florida. The Nozzle Nolen branch in West Palm Beach seized the opportunity to utilize West Palm Beach Community Redevelopment Agency incentives to recently renovate their buildings.

The Medical Store, a not-for-profit, healthcare equipment company, has been in the community for more than 20 years. Though delivery is always available, this new location will provide easier access for clients.

301 Northpoint Parkway West Palm Beach 33407 (561) 840-7800 |

June 2010


GRATIF-ication at Mixer

Downtown’s newest restaurant, Gratify – An American Gastropub, hosted the Chamber’s May Mixer. It is located at 125 Datura Street, across from the Meyer Amphitheater, steps from the new waterfront. A Gastropub is a new type of eating place bridging the gap between booze joints and upscale restaurants. Gratifying entrees include home-style BBQ sliders, flatbreads, crab tower, risotto balls and many others. It’s Two for One Happy Hour all day on Saturday and Sunday, and Monday through Friday 3pm – 7pm. Special thanks to Gene Playter and staff for providing great service and delicious food. Photo: Partner/Owner Gene Playter with Chef Scott Helm

YPOP Participates in Relay for Life On May 21st the Young Professionals of the Palm Beaches headed to Meyer Amphitheater to participate in the Downtown West Palm Beach Relay for Life event. The evening was filled with music, food and of course, fundraising. YPOP thanks Christiana Gaudet of for volunteering her time to do tarot readings in exchange for donations. Earlier in the month, on May 5, YPOP hosted a benefit event at Blue Martini – CityPlace to fund-raise for Relay for Life. Over 15 local businesses participated by donating raffle items and the event, attended by both YPOP and American Cancer Society members, raised over $400. The Young Professionals of the Palm Beaches’ hard work paid off and in total over $1,200 was collected for the American Cancer Society event. The next YPOP event is scheduled for June 16th at Cantina Laredo. Cost is $10 for Chamber members and $15 for non-members. The event is limited to young professionals ages 21-40 only, please. Register in advance online at


Business Watch

How to Track Your Marketing Efforts Advertising is one of the most effective ways of creating new business for your company. Whether it’s an expensive television campaign or use of free social media sites, the most important question to ask is: Is it working? One of the biggest mistakes a company can make is by investing a large sum of money into an advertising campaign without establishing methods to track each individual aspect. While the campaign itself may be successful, the company is left wondering what part actually worked. While there are a number of different ways to track each media, some examples include: Print Advertising: The best way to track your print advertising is to include a physical coupon or, if applicable, an online coupon code. The coupon itself will help you track exactly where your clients are coming from, and an expiration date will help create more immediate results. Unique phone numbers can also be rented specifically for tracking calls from mailing pieces. Online Advertising: Online advertising, when tracked, can prove to be the most valuable information for your company. Whenever possible, each advertising campaign should have its own unique URL. This does not mean you need 3 different websites, as the URLs can be forwarded to the same place. By having separate landing pages, each individual banner can be tracked. Coupons and print advertising often only track purchases while online advertising can track clicks. Through the clicks, it can not only be determined how many people visited, but also the visit-to-action ratio.

Tips for a successful marketing campaign:

Be Honest: Only advertise specials and

deals that are sincere, as hidden costs or conditions are more likely to alienate potential clientele.

Include a Call to Action: Expiration

dates and time-limited specials are more likely to result in immediate action and purchases.

Cross Promote:

Tie your efforts together. Remember to include the company website (and social media sites if applicable) on printed materials. Include digital versions of coupons on the website. Use Twitter to promote an ad in that weekend’s paper.

Know Your Audience: By paying

attention to industry trends, you are more likely to find out how people are hearing about your company. Take the guesswork out of it by simply asking “How did you hear about us?” when someone new calls.

Marketing: It All Works Together

While one media might prove to be the best for generating new interest, it doesn’t necessarily mean the other media aren’t doing their job as well. For instance, a direct-mail piece would most likely have both the company phone number as well as website on it. Chances are, a number of people will visit the website and do research on the product or service advertised, perhaps looking for additional coupons and savings. After reviewing testimonials and product ratings, the educated buyer might make a purchase directly from the website, while others will call or visit the business directly.

The Chamber offers a wide range of discounted advertising opportunities to its members, including long and short term print and internet advertising as well as sponsorships. For more information on these opportunities or to discuss which method would work best for you, contact Alexandra Guth at or (561) 833-3711 ext. 234.

June 2010


Improving Your Networking Game Looking for new business? Networking is the perfect way to meet new contacts that can mean new business for your company. Experts agree that relationship building is the best way to secure new clients and to keep them. Once you have an established relationship with your customers, they are much less likely to be wooed away by your competition. Especially in today’s marketplace, people like to do business with someone they know, like and trust.

Follow up. You’ve invested time and money in your networking efforts, make sure they pay off. Make notes on the cards immediately after the event, so you’ll remember what you spoke to that person about and what your intentions were for your follow up call. Make the call right away and keep notes on your progress.

Consummate networkers are always looking for ways to improve their networking skills and results. Little changes can add up to big results, so review your networking strategies on a regular basis to be sure that you are getting the desired results.

Track your success. Review your sales on a regular basis and evaluate what is working best for you. Activities that are not producing results should be dropped from your schedule.

Know who you are looking for. Make a list of the companies you like to have as clients or individuals you’d like to meet. Review the list in the car just before you walk into the networking function. You should also include a couple of business categories you are particularly interested in. The more you program yourself to be specific as to what you are looking for, the more likely you are to recognize it when you see it. Set goals. You don’t have to meet everyone in the room, but it is important to hold yourself accountable to attain your objectives. You want to leave with business cards of contacts you’d like to set up meetings with, not reams of business cards from people you know nothing about.


Business Watch

Be flexible. It’s important to set your goals, establish your procedures and stick with them, but it’s also important to stay flexible. Don’t be afraid to try new things. Pick up a new publication, attend a new event, join a committee or volunteer to help a charity. You never know where you might stumble upon a niche market! Networking can be fun as well as profitable. Improve your networking game by attending Chamber events designed to maximize your efforts. Open House Coffees, Money Makers and One on One 101 presentations are all geared to help members get the most out of the Chamber and the networking opportunities it offers. Check the Chamber schedule and plan your schedule around your networking goals. Your efforts plus the Chamber’s support are a winning combination!

The #1 Rule for Growing Your Business: Follow Up, Follow Up, Follow Up Once you’ve been to a Chamber networking event and collected business cards, you are ready for the most important part – follow up. If you do that well, you are way ahead of the game, since this is where most people drop the ball. Personal phone calls are best, but if you are having trouble getting in touch with someone, don’t doom them to a never- ending game of phone tag. Send them an e-mail.

Dear ______________, It was great meeting you at the recent Chamber event. I’d love to set up an appointment to get together and see if we can help each other grow our businesses. I’m available either next Tuesday (insert date) at noon or we could meet for a cup of coffee on Wednesday (insert date) anytime between 8:30 a.m. and 10:30 a.m. What works best for you? To make our meeting as productive as possible, it would be great if you could bring along a Top Ten List, a list of ten companies you are looking for contacts in or business categories that you are looking for clients in. Chances are, I will know someone that will be a useful contact for you and this will help us identify them sooner. I’ll also bring a list and maybe you’ll know someone at one of the companies. If not, no problem! I’m mainly interested in learning more about your company. Then, if one of my contacts needs your product or service, I’ll be able to send you a referral. I’ll plan on us spending about 45 minutes to an hour together, and I’ll also bring along some information on my company. I’m looking forward to learning more about you and a fun and productive meeting. Sincerely,

Experts agree that appropriate follow-up is a critical ingredient to building a profitable relationship with a potential customer or client. It demonstrates your level of business ethics and personal commitment to excellence. It also gives that prospect the assurance that the same level of professionalism will continue after the sale is complete. Most importantly, it provides them the comfort level they need to refer you to their own contacts. Once you have a consistent flow of referrals coming from happy clients, your business will grow proportionately. It’s the best possible scenario for building a powerful network and provides you with referrals for your important contacts, too.

June 2010


The ABCs of Exhibit Marketing By Anne Barron, CME, President, ABComm US Inc.

Here are some helpful tips if you are planning to participate in the upcoming THRIVE Health and Wellness Expo July 14 (or any other similar industry event). Plan for success. It takes time to get ready for these events. Allocate the appropriate time, money and resources before, during and after the event. Set SMART objectives for yourself, your organization and your team members: Specific, Measureable, Attainable, Realistic and Timely. Ask yourself: a) “Why am I going to this show?” b) “What do I want to have happen?” c) “How will I make it happen?” d) “How will I know I was successful or not?” Design your tabletop display or booth. It should pass the Granny test. Granny should be able to quickly tell you what company you work for and what you do. Can your display or graphics do that? It should be functional. Form follows function. What do want to do within your space? Demonstrate! This will be especially important at this event. Demos should be short (2 – 3 minutes). Think about what visitors could do while they are waiting to participate in your demo. Suggestions: Have them complete a form providing contact information. Chat with them. Set a time for them to come back. If you can, design your demonstration to educate in an entertaining manner. What can you do to make your demonstration memorable? Promote your presence. People don’t just show up magically at these events. • Invite them! Send (email) invitations. Announce your participation on your website. Put an announcement on all email signatures. Be sure to update your voicemail “Visit us as the Health & Wellness Expo, July 14, admission is FREE! We’d love to see you there!” If you have a storefront, put up a flyer or poster at your reception desk or in your window inviting people to the event. • Encourage people to stop by your booth at the event. Perhaps offer a small gift or draw to attract visitors. Try to associate your gift with your business. You want your customers to keep/use the gift so they will think of you when they need your service. • Follow-up after the event by email or phone, and thank everyone for visiting you at the event. Enter all contact information into your database for future follow-up. Leads. Have a place to easily record all lead information, not just contact information. Takes notes on what interested them. What specific product/service were they interested in? Prioritize your leads (A, B, C) so that you can quickly follow-up and close important sales.


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Limit Literature & Gifts. Save yourself money and headache and leave your literature at home! Keep a small supply (25 copies) on hand and only give out to people whom you have qualified. Before giving it to them, offer to mail it or email them after the show. Then they have to give you their contact information. Do the same with gifts. You don’t have to give a gift to everybody. If you can’t afford lots of gifts, consider having a draw prize where people have to provide their contact information to qualify. Train Staff. Staff should be trained to engage and qualify all visitors for follow up after the event. Choose people who like meeting other people to staff your booth. They should be able to ascertain: e) What product/service are visitors interested in? f) When do they plan to purchase? g) What is their budget? h) Who will make the final purchase decision? i) What other companies are they considering?

The Health and Wellness Expo will be an exciting event for exhibitors and visitors alike. To ensure your presence is fun and profitable, follow the above tips. If you properly plan for your participation you and your staff can Relax, Smile and have FUN throughout the day.

THRIVE: Health and Wellness Expo

Ideas and activities for a healthier, happier life Attendees will learn ideas and activities for leading a healthier, happier life at the Inaugural THRIVE: Health and Wellness Expo, on Wednesday, July 14 at the Hilton Palm Beach Airport, from 10am – 3pm. It will be free and open to the public.



The Expo is intended to showcase business and organizations whose product/services are geared toward health and wellness. Participants will be able to promote their business; to inform attendees about the services and products available to help them take their own steps towards better health; to gather numerous resources to increase awareness of the importance of being healthy. Special thanks to Good Samaritan Medical Center, St. Mary’s Medical Center, Gardens Medical Center and The Palm Beach Post for their support of this new event. Sponsorship and exhibitor space is available. For information, contact Kelley Burke at or call (561) 833-3711 ext 231.

June 2010


Š Robert Stevens

Located in downtown West Palm Beach, Reaching all of Palm Beach County, The Chamber of Commerce of the Palm Beaches

June Business Watch  

June 2010 issue of the Chamber of the Palm Beaches Business Watch newsletter

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