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e-Business Watch Chamber of Commerce of the Palm Beaches

January 2012


Chamber of Commerce of the Palm Beaches

CALENDAR OF EVENTS JANUARY 2012

Monday 1

Tuesday

2

Wednesday

3

Thursday

To Sell is NOT to 4 Sell 8:30 a.m.

Friday

5 Science and Technology Committee 8:00 a.m.

6

7

11

12 Women in Business 11:45 a.m.

13

14

18 State of Our City Address Breakfast PBC Convention Center 7:30 a.m.

19

20

21

27 QR Code Seminar 8:30 - 9:30 a.m.

28

Ambassador Committee 12:00 p.m. 8

15

Chamber Closed

9

10 Power Networking @ Lunch 11:30 a.m. Embassy Suites (formerly Crowne Plaza)

16

17 Health Care Committee Location TBA 12:00 p.m.

22

23

24 Simplify IT Seminar 8:30 - 10:00

29

30

31

Business Builder Seminar 8:30 a.m.

25 Chamber Mixer National Croquet Center 5:30 - 7:30 p.m.

Business Builder Seminar 8:30 a.m.

26

FEBRUARY

Monday

Tuesday

Wednesday To Sell is NOT to Sell 8:30 a.m.

Thursday

1

One-on-One 101 8:30 a.m.

Friday

2 Science and Technology Committee 8:00 a.m.

3

4

Ambassador Committee 12:00 p.m. 5

6

12

13

19

20 Chamber Closed

26

7

8

Women in Business 9 11:45 a.m. Chamber Mixer CBS Radio 5:30 - 7:30 p.m.

10

11

14 Power Networking @ Lunch 11:30 a.m. Embassy Suites (formerly Crowne Plaza)

15

16

17

18

21 Health Care Committee Location TBA 12:00 p.m.

22

24

25

28

29 Baseball Bash, Roger Dean Stadium 6:00 p.m.

Business Builder Seminar 8:30 a.m.

27

Digital Space Breakfast; PBC Convention Center 7:30 a.m. 23 Business Builder Seminar 8:30 a.m.

*All meetings are held at the Chamber unless otherwise noted. Events are subject to change

401 N Flagler Drive, West Palm Beach, FL 33401 | Phone: 561.833.3711 Fax: 561.833.5582 | www.palmbeaches.org

www.palmbeaches.org


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e-BUSINESS

WATCH

INSIDE

Chamber of Commerce of the Palm Beaches 401 N. Flagler Drive West Palm Beach, FL 33401 Phone: (561) 833-3711 Fax: (561) 833-5582 Visit us online at: www.palmbeaches.org

Staff

Dennis Grady Chief Executive Officer

6 Holiday Mixer 8 State of the City Address 10 New Members and Renewals

16 Writing Effective Job Descriptions

Sandy Pullens Director of Administrative Services Kelley Burke Director of Sponsorships and Special Events Donald Burgess Operations Coordinator Alexandra Guth Communications Coordinator/Webmaster Kelly Fanelli Membership Director Lisa Minns Membership Development

Are YOUR Customers Happy? DON’T GUESS – SURVEY THEM! Here’s insight on various methods: Mail: 50% adequate, 60% good Phone: 80% good Email: 40% average, 50% good Online: 30% average Source: 2007 University of Texas at Austin

CLICK HERE TO FIND OUT MORE:

RealSolutions.PalmBeachPost.com

Sharon McIntosh Information Coordinator

January 2012

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Officers

Chair Michelle Diffenderfer Lewis, Longman & Walker, P.A. Chair-Elect Harvey E. Oyer III Shutts & Bowen, LLP Treasurer David D. Brooks, CPA Secretary Danny Martell Florida Crystals Corporation General Counsel Paul Krasker Trident Title, LLC Past-Chair Carey O’Donnell O’Donnell Agency At-Large Member Don DeWoody WGCompass Realty Companies www.palmbeaches.org

Board of Directors

Larry B. Alexander - Jones, Foster, Johnston & Stubbs, P.A. Scott Atherton - Akerman Senterfitt Doug Augeri - CEMEX Christopher Benvenuto - Gunster David Brooks - D. Brooks and Associates CPA’s, P.A. Scott Butler - Butler Construction Co. Don DeWoody - WGCompass Realty Companies Michelle Diffenderfer - Lewis, Longman & Walker, P.A. Dr. David Dorfman - Mobile Chiropractic of the Palm Beaches Tom Dye - Carlton Fields Charles Gerardi - The Palm Beach Post Clint Glass - Balfour Beatty Construction Christine Hanley - Christine D. Hanley & Associates, P.A. Patti Hamilton - Southern Waste Systems LLC/Sun Recycling Rick Herman - PNC Bank Matthew Hoffman - Sugar Cane Growers Cooperative of Florida Beth Kigel - KBS Strategies Group, LLC Don Kiselewski - Florida Power & Light Co. Patrick Koenig - Flagler Realty & Development, Inc. Paul Krasker - Trident Title, LLC Scott Lampert - Broad and Cassel Danny Martell - Florida Crystals Corporation Frank Newman - WACHOVIA, A Wells Fargo Company Mark Nosacka - Good Samaritan Medical Center Carey O’Donnell - O’Donnell Agency Harvey E. Oyer, III - Shutts & Bowen, LLP Kevin Probel - Jones Lang LaSalle Jay Shearouse - First Bank of the Palm Beaches Keith Spina - Glidden Spina & Partners Jonathan Teaford - Digital Domain Media Group John Templeton - Templeton & Company, LLP John Vander Wagen - Rybovich Boat Company, LLC Ricky Wade - McDonald’s/”B”ing the Best, Inc. Steve Wasserman - WPTV NewsChannel 5 William S. Williams - Lytal, Reiter, Smith, Ivey & Fronrath


eBusiness Watch

Upcoming Chamber Events

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Simplify IT

Tuesday, January 24 8:30 am - 10:00 am Keiser University 2085 Vista Parkway West Palm Beach, FL 33411 Map CONTACT: Donald Burgess (561) 833-3711 ext. 223 dburgess@palmbeaches.org The Science & Technology Committee presents another in its series of Microsoft seminars. Gain insight on how the right technological solutions can help your business boost productivity & compete more effectively. $2,000 worth of prizes will be given away at this event. • Simplify IT will provide tips on how to: • Stop worrying about compromised or lost data • Reduce the number of servers and software that you manage • Boost efficiency with the proper software tools. Presented by Professor Douglas Keevers Raffle prize giveaways include: Windows 7 Ultimate and Office Pro 2010

25

January Mixer

Wednesday, January 25 5:30 - 7:30 p.m. National Croquet Center 700 Florida Mango Rd (at Summit Blvd.) West Palm Beach, FL 33406 Start your 2012 networking at the Chamber’s January Mixer on Wednesday, January 25 at the National Croquet Center, the largest dedicated croquet facility in the world. The beautifully- manicured croquet courts will be available for instruction and contests; otherwise, enjoy the view from the wraparound veranda of the 19,000 sq. foot clubhouse. SandyJames Fine Foods and Productions is the exclusive caterer to the National Croquet Center. By combining the elegance of the National Croquet Center and the professionalism of SandyJames Fine Foods and Productions, the center is the perfect place to host any affair. By mixing the fun game of croquet with great food, drinks and ambience, they offer corporate and social groups an unmatched entertainment package ideal for corporate outings, team building, charity fundraisers, incentive groups, client entertainment, V.I.P. functions and award ceremonies.

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Holiday Mixer Brings Cheer The Chamber spread festive cheer at the Annual Holiday Mixer held at Bistro Ten Zero One inside the West Palm Beach Marriott. Using an ingredient-driven approach, Bistro Ten Zero One offers a variety of Modern American dishes designed to suit a wide range of palates. The restaurant uses only the finest local provisions, which means their menu regularly rotates to highlight what’s fresh and in season. In fact, many of the ingredients they use come from a garden they cultivate right at the restaurant, taking the concept of farm-totable dining to the extreme. Diners can enjoy the best ingredients South Florida has to offer every day on their ever-changing menu and pair their selections with one of our houseinfused liquors or specialty cocktails. Attendees were able to bid on 30 fabulous silent auction packages including resort stays, dining certificates, gift baskets and golf foursomes. Ben Smith was the winner of the 50/50 drawing. Serving as elves for the evening were Chamber Ambassadors Gary Baja, Geoff Gilliand, Sharon Hoffman, Sue Jones, Bonne Peters, Jennifer Fortin, Ben Smith, Dave DuHamel and David Staples. Special thanks to Ellis Cooley, Director of Restaurant Operations, Chris Degweck, Executive Chef, and the entire Bistro Ten Zero One and West Palm Beach Marriott staff for hosting the event.

www.palmbeaches.org


eBusiness Watch

Chamber Welcomes New Trustees Dr. Dione Christy works for the District in providing specialized training and development with special projects for youth and adults in the Culture, Safety, and Learning Division. Beyond her work in the education profession, Dr. Christy serves with committed leaders, from diverse backgrounds and talents, to contribute expertise, public service and resources for untapped impact in our community. As the Founding President of the Council of Great Public Service Leaders and as an ATHENA Individual Leadership Award Recipient, Dr. Christy will continue to serve as an ambassador of good will and public service, with other committed leaders, to more effectively meet the needs of today’s vulnerable children, families, and community conditions.

Caroline O. Harless is Co-founder of Peachtree Capital Corporation and has served as President and CEO since its inception in 1990. With locations in Atlanta, GA and West Palm Beach, FL, Peachtree Capital Corporation is an independent financial planning firm focused on providing clients with customized recommendations and strategies to fit their needs. Caroline is also General Partner with Harless & Associates, CPAs (Atlanta and West Palm Beach locations), the affiliated accounting firm.

The Council of Great Public Service Leaders is the premiere global leadership network and community service resource dedicated to provide expertise and innovative resources for excellence in diversity and inclusive solutions of leadership, persistence, and progress. The combined group strength reflects purpose, vision, and courage to address marginalized issues and to provide the foundation for tomorrow’s leaders in answering the call of service in our community, state, and nation.

Caroline is a Series 24 Principal, a Registered Investment Advisor and a Life, Health & Disability Insurance Agent. She is a member of the Financial Planning Association, the Georgia Chamber of Commerce, the West Palm Beach Downtown Neighborhood Association, the Hispanic Chamber of Commerce of Palm Beach County and the Florida Luxury Marketing Council. She has served as a Georgia Southern University Foundation Trustee since 2003 and as a Trustee of East Georgia College, Swainsboro, GA. Caroline also currently serves on the Patron Partnership Cabinet for the Atlanta Symphony Orchestra.

Dr. Christy has extensive global expertise and experience in research and policy development, evaluation, executive leadership, community service leadership, speech communication and public speaking, and PK20 education innovation in diverse environments and forums. Throughout the years, Dr. Christy has directed servant leadership and impact efforts as a Past President, Regional Director, Chairperson, Coordinator and as a member of Board of Governors, Board of Directors, Board of Trustees, State and National Commissioned Boards, and Advisory Boards with numerous service and community organizations. Dr. Christy is known for leading vision, soliciting talent, and implementing several awardwinning education, community, and public service models for youth, adults, and community. Dr. Christy received the Chamber of Commerce’s ATHENA Individual Leadership Award, Global Education Senior Fellow Award, Women In Leadership Award Nomination, South Florida’s SUCCESS Magazine Influential Black Professional 40 under 40, President Service Award, Phenomenal Woman Award, DWYER Award for Excellence in Special Education, and many more. In addition, Dr. Christy’s work has been commissioned, published and recognized by media and organizations for excellence in leadership; women and girls leadership advancement; SEE/STEM education advocacy; cultural and artistic dance; speech and communication; humanitarian; and community service.

Caroline began her career in finance and banking as a Bank Examiner with the Federal Reserve Bank of Atlanta where she retired as Senior Examiner. She received her undergraduate degree in Management at Stetson University, Deland, FL and her Master of Business Administration from Georgia Southern University, Statesboro, GA. In 1995, she and husband Steve Harless codeveloped Peachtree Resources Management, Inc., an agribusiness and hospitality company that owns the award winning Flat Creek Lodge (www.flatcreeklodge. com ) in Swainsboro, Georgia.

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State of Our City Address Breakfast Mayor Jeri Muoio will deliver the annual State of Our City address, presented by Grand Bank & Trust of Florida, on Wednesday, January 18. It is themed “Building an Inspired City” and she will discuss how West Palm Beach is an inspiration city built on the talents of the residents and business and neighborhood leaders. Some of the key topics the Mayor will delve into include building on the existing resources, focusing on continuing to enhance economic development, public safety, government efficiency, and environmental sustainability and quality of life opportunities. West Palm Beach is a city that truly inspires its residents, businesses and visitors. A limited number of tabletop displays are available for $200. This includes a 6-foot skirted table, 2 chairs, table sign and 2 admissions to the breakfast. It is a great opportunity to show your wares in front of nearly 1,000 of West Palm Beach’s business and community leaders. Register at www.palmbeaches.org or contact Kelley Burke at kburke@ palmbeaches.org if you have any questions. Special thanks to Hedrick Brothers Construction, O’Donnell Agency and Lesser, Lesser, Landy & Smith, PLLC.

Save Time With Break-Fast Pass The Chamber is offering a breakfast series subscription for individuals for $275. That’s a $25 savings compared with buying them individually. Register now for all 10 breakfasts for 2012 and receive priority seating for all the breakfasts, including the State of Our City. Corporate breakfast series for full and half tables are also available. The highlights of the program include no more registering each month, one check request, monthly designation of attendees, advance seating location notification and rain check if you can’t attend. Register online at www.palmbeaches.org or contact Kelley Burke at kburke@palmbeaches.org if you have any questions.

www.palmbeaches.org


eBusiness Watch

Young Professionals Host Holiday HotSpot

The Young Professionals of the Palm Beaches held their Holiday HotSpot at the Palm Beach Gardens Marriott on Wednesday, November 30. Over 50 young professionals attended this evening networking event many of them bringing new, unwrapped toys as donations to the Salvation Army Angel Tree program. This is the groups third year partnering with the Salvation Army for this event. Special thanks to Patricia Johnson and Nurilay Vega with the Marriott for their generous hospitality and for donating the door prize of a 2-night weekend stay. Also thanks to Tara Holcomb with the Salvation Army for her assistance at the event. To learn more about the Young Professionals of the Palm Beaches, contact Alexandra Guth at aguth@palmbeaches.org.

QR Codes De-Coded Friday, January 27 8:30 - 9:30 a.m. Chamber Boardroom

During this seminar you will learn: • • • • •

What QR Codes are and why you should be using them in your business The difference between a QR Code and MS Tag How to avoid the most common QR Code mistakes Creative examples and ideas and more!

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December New Members

Alzheimer’s Association - Southeast Florida Chapter Amy Gyau-Moyer - Volunteer Manager 3333 Forest Hill Blvd. West Palm Beach, FL 33406 (800) 861-7826 www.alz.org/seflorida NON-PROFIT ORGANIZATION

Breakers West Heather Lee Beasley - Membership Sales Manager 1550 Flagler Parkway West Palm Beach, FL 33411 (561) 653-6323 www.breakerswestclub.com GOLF COURSES - PRIVATE

Dr. Bruce R. Ouellette, DDS, PA Danette Ouellette - Administrator 2431 S. Dixie Highway West Palm Beach, FL 33401 (561) 659-5566 www.bruceouellettedds.com DENTISTS

Eau Spa at The Ritz-Carlton, Palm Beach Angle at The Ritz-Carlton, Palm Breeze at The Ritz-Carlton, Palm Neri Eldgr Terem - Director of Beach Beach Sales & Marketing Tito Rodriguez - Director of Food & 100 S. Ocean Blvd. Tito Rodriguez - Director of Food & Beverage Beverage Manalapan, FL 33462 100 S. Ocean Blvd. 100 S. Ocean Blvd. (561) 540-4960 Manalapan, FL 33462 Manalapan, FL 33462 www.eauspa.com (561) 540-4849 (561) 540-4850 SPA SERVICES www.ritzcarlton.com/en/ www.ritzcarlton.com/en/ properties/palmbeach/ properties/palmbeach/ FASTSIGNS West Palm Beach dining/breeze dining/angle Al Cothern - Owner RESTAURANTS RESTAURANTS 4619 Okeechobee Blvd., #104 West Palm Beach, FL 33417 Card Solutions International Aurora Nurses, Inc. (561) 616-3590 Donna Broder - Vice President Ellie Cade - Client Care www.fastsigns.com/535 390 Business Park Way, Suite 2 Coordinator SIGNS Royal Palm Beach, FL 33411 324 Royal Palm Way, Suite 204 (561) 721-1900 Palm Beach, FL 33408 Gamin Ride www.cardsolutions.us (561) 319-7998 Frank Greslo - Manager CREDIT CARD SERVICES www.auroracaregivers.com 10130 Northlake Blvd., Suite NURSES 214/110 Chamber2Go by MetroMedia West Palm Beach, FL 33412 Andrew Garcia - Vice President - (954) 861-0386 Auto Krafters Mobile Sales Tim Horton - Owner www.gaminride.com 4210 Shawnee Mission Pkwy. 2020 Ave. L EVENTS PLANNING Suite 314A Riviera Beach, FL 33404 Fairway, KS 66205 (561) 844-8686 Kalext Productions, LLC (KAT) (913) 951-8436 www.autokraftersfl.com Keith A. Thomas, MBA, PMP - www.chamber2go.com AUTOMOBILE BODY/DENT President / CEO ADVERTISING - MARKETING REPAIRING & PAINTING P.O. Box 213534 AGENCIES Royal Palm Beach, FL 33421 Body by Vi Challenge of the Palm (561) 310-4338 Darren Pace, Inc. Beaches www.kalext.com Joe Estes - Community Challenge Darren Pace - Owner PUBLISHERS 434 Kern St. Leader West Palm Beach, FL 33405 4521 PGA Blvd., Suite 301 KeyStaff, Inc. (561) 909-0144 Palm Beach Gardens, FL 33418 Carlin Crowder - Business www.darrenpace.com (772) 245-6822 Development Manager INTERNET - MARKETING & www.jestes.bodybyvi.com 2237 S. Congress Ave., Suite A ADVERTISING HEALTH & WELLNESS PRODUCTS Palm Springs, FL 33406 (561) 688-9184 Dermatology Depot Med Spa www.keystaff.com Kim Ciceroni - Facial Specialist / EMPLOYMENT AGENCIES - PERM Owner & TEMP 3446 Forest Hill Blvd. West Palm Beach, FL 33406 Marshall and Berry, P.A. (561) 967-0201 Scott Berry - Partner www.dermmedispa.com 6600 S. Dixie Highway SKIN CARE www.palmbeaches.org


eBusiness Watch

West Palm Beach, FL 33405 (561) 281-7155 www.marshallberry.com ATTORNEYS

Quantum Shift Unlimited Arthur Tassinello 146 Kapok Crescent Royal Palm Beach, FL 33411 (949) 280-6190 Milner Document Products, Inc. www.coffeehousecoach.com Brett Aks - District Sales Manager BUSINESS CONSULTANTS 700 S. Military Trail Deerfield Beach, FL 33442 Shochet Law Group (954) 312-1500 Eric Ash - Attorney www.milner.com 4897 Jog Rd COPIERS - SALES, SERVICE & Greenacres, FL 33467 SUPPLIES (561) 244-5308 ATTORNEYS National Security Source, LLC Jeff Costa - Sales Manager Temple Orange at The Ritz-Carlton, 4362 Northlake Blvd., Suite 207 Palm Beach Palm Beach Gardens, FL 33410 Tito Rodriguez - Director of Food (561) 625-1118 and Beverage www.securitynetworks.com 100 S. Ocean Blvd. SECURITY SYSTEMS & Manalapan, FL 33462 CONSULTANTS (561) 540-4923 www.ritzcarlton.com/en/properties/ Nespresso Business Solutions palmbeach/dining/temple_ Mindi Butler - Operations orange Manager RESTAURANTS 9831 NW 58th St., #128 Doral, FL 33178 The Facility For Personal Training (305) 594-2011 Fred Steinberg - Member Managing www.nespresso-pro.com 1200 S. Rogers Circle, #3 COFFEE SERVICES & PRODUCTS Boca Raton, FL 33487 (561) 997-8348 Palm Beach Executive Center www.thefacilitybocaraton.com Natasha Larsen - Director FITNESS STUDIO 2875 S. Ocean Blvd., Suite 200 Palm Beach, FL 33480 The Lord’s Place / Cafe Joshua (561) 578-8668 Catering www.pbexecutivecenter.com Dennis Freeman - Sales/Marketing EXECUTIVE SUITES Mgr., Micro-Enterprises 2808 N. Australian Ave. Pharus Group, LLC West Palm Beach, FL 33407 Chris Morhardt - President (561) 494-0125 453 N.W. Prima Vista Blvd. www.thelordsplace.org Port St. Lucie, FL 34983 NON-PROFIT ORGANIZATION (772) 223-3344 www.pharusgroup.com The Ritz-Carlton, Palm Beach BUSINESS CONSULTANTS Juan Ortega - Director of Sales & Marketing Phillips Point Club by The 100 S. Ocean Blvd. Breakers Manalapan, FL 33462 Meg O’Grady - Membership Sales (561) 533-6000 Manager www.ritzcarlton.com/palmbeach 777 S. Flagler Dr.,Club Level HOTELS West Palm Beach, FL 33401 (561) 832-2424 The Thorstad Group Real Estate www.phillipspointclub.com Michael Thorstad - Owner / Broker CLUBS - PRIVATE 1911 N. Flagler Dr., Suite A

West Palm Beach, FL 33407 (561) 758-9383 www.thorstadgroup.com REAL ESTATE Vantiv - Fifth Third Processing Solutions Kirk McDowell - Merchant Account Executive 515 N. Flagler Dr., Suite 100 West Palm Beach, FL 33401 (561) 644-1441 www.ftpsllc.com CREDIT CARD SERVICES Wealth With Wisdom Financial Services Saul Cohen - Owner - Chartered Financial Consultant 800 Village Square Crossing Palm Beach Gardens, FL 33410 (561) 799-9778 www.economictruth.com FINANCIAL PLANNERS & CONSULTANTS WTVX-WTCN-WWHB-LATV / Sinclair Broadcast Group Arika Zink - GM/VP 1700 Palm Beach Lakes Blvd., Suite 130 West Palm Beach, FL 33401 (561) 681-3434 www.wearewestpalm.com TELEVISION STATIONS

Renewals

500 Clearlake Executive Suites AT&T Florida Baterbys Art Auction Gallery Binks Forest Golf Club Bohren’s Moving & Storage Broad and Cassel Cardinal Newman High School Chase City Cellar Wine Bar & Grill City of West Palm Beach Concentra CredAbility / The Consumer Credit Counseling Service East Coast Mechanical Inc.

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Renewals Cont. El Dorado Furniture Financial Planning Investment Group Inc. Florida Atlantic University Jupiter Campus Folding Shutter Corporation Glidden-Spina & Partners, Architecture - Interior Design, Inc, Goodwill Industries Inc. Gulfstream Hanson Professional Services Inc. Health Care District of Palm Beach County Holyfield & Thomas LLC Honorable Anne M. Gannon Hospice of Palm Beach County Foundation

Alliance Francaise Palm Beach Education & Cultural Center Natacha Koblova - Branch Manager 100 S. Dixie Highway, Suite 302 West Palm Beach, FL 33401 (561) 307-8773 www.afmiami.org CULTURE & THE ARTS

www.palmbeaches.org

Jerome Golden Center for Behavioral Health Lewis Longman & Walker P.A. Lund & Pullara Inc. Marcello’s La Sirena Mathews Consulting, Inc. Meals on Wheels of the Palm Beaches, Inc. National Croquet Center Northwood University Nowlen Holt & Miner P.A. Oxbridge Academy of the Palm Beaches Palm Beach Atlantic University Palm Beach Gardens Marriott Palm Beach National Golf & Country Club Palm Harbor Marina PGA National Resort & Spa Philip D. Lewis Real Estate Quest Contracting Services - Autobuilders, Inc.

Rapids Water Park Rooney’s All-In Bar & Grille Sabadell United Bank, N.A. SandyJames Fine Food and Productions, Inc. Steel Stud Supply, LLC Suddath Relocation Systems The Colony Hotel The PGA of America The Salvation Army Towncare Dental of Forest Hill Tropical Cleaners & Laundry, Inc. Trucane Sugar Village Realty Group Inc. Ward Damon Waste Management of Palm Beach West Palm Beach Library Foundation Woodlake Apartments Workforce Alliance, Inc.

Poinciana Day School Ann Simone - Head of School 1340 Kenwood Rd. West Palm Beach, FL 33401 (561) 655-7323 www.poincianadayschool.org SCHOOLS - PRIVATE Harless & Associates, CPAs Steven R. Harless - Principal 222 Lakeview Ave., Suite 1750 Esperante Corporate Center West Palm Beach, FL 33401 (561) 666-4200 www.harlessandassociates.com ACCOUNTANTS - CERTIFIED PUBLIC


eBusiness Watch

Ribbon Cuttings

Phillips Point Club by The Breakers Meg O’Grady - Membership Sales Manager 777 S. Flagler Dr.,Club Level West Palm Beach, FL 33401 (561) 832-2424 www.phillipspointclub.com CLUBS - PRIVATE

Manero’s Restaurant Jay Mahoney - Proprietor 2851 S.W. High Meadow Ave. Palm City, FL 34990 (772) 919-4231 • www.maneros.com RESTAURANTS

Police Athletic League of West Palm Beach, Inc. Michele Jones - Ways & Means Chairperson 600 Banyan Blvd. West Palm Beach, FL 33401 (561) 835-7195 • www.wpbpal.org ASSOCIATIONS

Sam’s Club • Valerie Cruz - Assistant Manager • 4295 45th St., West Palm Beach, FL 33407 (561) 687-0098 • www.samsclub.com • WHOLESALE MEMBERSHIP CLUBS

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Top Ten Reasons to Belong to the Chamber: Reason # 2 - Visibility The number one rule in public relations is similar to the famous “location, location, location” rule in real estate. Visibility, visibility, visibility. The Chamber offers its members quality visibility, often free of charge and not available anywhere else. For example, ribbon cuttings are free to members and are an excellent public relations tool. Anniversaries, new buildings and welcoming in new members, ribbon cuttings feature the member’s business and appear in Chamber newsletters, the website and select publications. It’s an opportunity to put a face with the name of your business and reinforce branding and marketing messages. Make it a celebration! Some members invite their business contacts, clients and friends and host a party to showcase their business. It can be an elaborate after-hours cocktail party or coffee and pastries with a photo opportunity. The photo can include the entire entourage or a select few, but always captures that exciting moment just before the ribbon is cut. Just the photo, please! Some members want the photo without all the fuss. Chamber representatives can come, snap a quick photo, then leave and let everyone get back to work. It’s all about the giant scissors, red ribbon and photo and it’s a plan that works best for some members. Not the right location? No problem! The Chamber has many home-based businesses and members who are in warehouses or somewhere where it’s not the perfect spot for the photo, so the Chamber boardroom is available on the first Friday of each month at noon for members who would like to have their ribbon cuttings in the Chamber building. The Chamber Ambassador committee is on hand to assist, be in the photos and congratulate the honorees. No matter which plan works best for you, don’t forget to schedule your ribbon cutting! It’s great free PR and no successful business can have too much of that! To schedule your ribbon cutting, contact Kelly Fanelli, Membership Director, at kfanelli@palmbeaches.org or (561) 833-3711 ext. 235. www.palmbeaches.org

Members In Motion

HISTORIC TROLLEY TOURS TAKE DOWNTOWN WEST PALM BEACHERS BACK IN TIME Visitors of Downtown West Palm Beach will have another opportunity to travel back in time and learn the colorful past of the downtown district as the popular Historic Trolley Tours return for another season. The Historic Trolley Tours, provided by the West Palm Beach Downtown Development Authority (DDA), entertain and educate guests about Downtown West Palm Beach’s historical buildings and landmarks. The tours are scheduled to begin on Friday, January 6, 2012 and will run weekly on Fridays at 3 p.m. and 4 p.m. and Saturdays at 11:30 a.m. and 12:30 p.m. through April 21, 2012. GUNSTER’S BRAD SPRAYBERRY NAMED PRESIDENT OF SFALP Gunster, Florida’s law firm for business, is pleased to announce that Brad Sprayberry, the firm’s Director of Attorney Recruiting and Professional Development, has become President of the South Florida Association for Law Placement (SFALP). SFALP is an association for legal career professionals and is comprised of more than 60 members from 22 law firms and five law schools throughout South Florida. O’DONNELL AGENCY OPENS THIRD OFFICE IN MIAMI The O’Donnell Agency, ranked by revenue among Florida’s leading public relations firms, has opened an office at 1101 Brickell Avenue in Miami, Fla. This is the firm’s third office. It is headquartered in the prestigious CityPlace Tower in West Palm Beach, Fla. and has a satellite office at 275 Madison Ave. in New York City. GANNON RECOGNIZED FOR EXCELLENCE & INNOVATION IN FINANCIAL OPERATIONS Anne M. Gannon, Constitutional Tax Collector, is the recipient of the “Excellence in Financial Operations Award” from the Florida Tax Collectors Association (FTCA). “Running a tight financial ship is my top priority. We’ve


eBusiness Watch instituted competitive bidding for all contracts, aggressively promoted operational innovations, updated antiquated technology and replaced outmoded accounting and HR systems,” said Gannon.” MAX PLANCK FLORIDA INSTITUTE SCIENTISTS CREATE FIRST REALISTIC 3D RECONSTRUCTION OF A BRAIN CIRCUIT Six Years of Work by Numerous Scientists Yields Important Milestone Toward 3D Model of the Brain Researchers from the lab of Nobel laureate Bert Sakmann, MD, PhD at the Max Planck Florida Institute (MPFI) are reporting that, using a conceptually new approach and stateof-the-art research tools, they have created the first realistic three-dimensional diagram of a thalamocortical column in the rodent brain. A vertically organized series of connected neurons that form a brain circuit, the cortical column is considered the elementary building block of the cortex, the part of the brain that is responsible for many of its higher functions. NAVARRO LOWREY PROPERTIES, INC. REPRESENTS NOWLEN, HOLT & MINER, P.A. FOR NORTHBRIDGE LEASE Navarro Lowrey Properties, Inc. announced today that Nowlen, Holt & Miner, P.A. has leased 5,700 square feet of the 17th floor of Northbridge Centre, 515 North Flagler Drive, West Palm Beach, FL. The firm will be moving to Northbridge Centre upon completion of its tenant improvements expected the first quarter of 2012. Mark C. “ Bo” Paty, Vice President of Navarro Lowrey Properties, represented the tenant and Kirk Fetter represented the owner in the transaction.

ARMANDO J. OLIVERA ANNOUNCES PLAN TO RETIRE FROM FLORIDA POWER & LIGHT ON MAY 2, 2012; ERIC SILAGY NAMED TO SUCCEED HIM Eric Silagy has been named the new president of Florida Power & Light as the utility prepares to seek a base rate hike in 2012.

2012 Power Networking Starts Year with Its Largest Crowd - Ever The 2012 Power Networking season had capacity registrants. Almost 100 people attended January’s session held at the new Embassy Suites West Palm Beach – Central. The fast-paced lunch event has been described as “speed dating with business cards.” Build your business and strategic alliances in a fun atmosphere. Interested attendees are urged to register in advance because this popular event may sell out. The next session will be Tuesday, February 14 at 11:30 a.m. at the Embassy Suites West Palm Beach – Central.

HARVEY E. OYER III NAMED TO BOARD OF DIRECTORS OF FLORIDA HISTORICAL SOCIETY Harvey E. Oyer III, a partner in Shutts & Bowen’s West Palm Beach office, was recently named to the Board of Directors of the Florida Historical Society. Mr. Oyer is a fifth generation native of Palm Beach County and served for seven years as the Chairman of the Historical Society of Palm Beach County.

January 2012

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Writing Effective Job Descriptions

http://www.sba.gov/content/writing-effective-job-descriptions What are your expectations for employees in specific jobs in your business? A job description ensures that your applicants and employees understand their roles and what they need to do to be accountable. The importance of job descriptions cannot be understated. It is essential in hiring and managing your employees. A job description: • Helps attract the right job candidates. • Describes the major areas of an employee’s job or position. • Serves as a major basis for outlining performance expectations, job training, job evaluation and career advancement. • Provides a reference point for compensation decisions and unfair hiring practices. Overview of Job Description A job description should be practical, functional and current. It also should be clear and accurate in order to effectively define your needs. Good job descriptions typically begin with a careful analysis of the important facts about a job such as: • • • • •

Individual tasks involved. The methods used to complete the tasks. The purpose and responsibilities of the job. The relationship of the job to other jobs. Qualifications needed for the job.

What to Avoid in a Job Description Don’t be inflexible with your job description. Jobs are subject to change for personal growth, organizational development and/or evolution of new technologies. If inflexible, job descriptions will keep you and your employees from trying or learning new tasks within the job. A flexible job description encourages employees to grow within their position and contribute over time to your overall business.

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What to Include in a Job Description A job description includes: • Job title. • Job objective or overall purpose statement. • Summary of the general nature and level of the job (no longer than three to four sentences). • Description of the broad function and scope of the position. • List of duties or tasks performed critical to the success (including principal duties, continuing responsibilities and accountability of the occupant of the position). • Most important functional and relational responsibilities in order of significance. • Description of the relationships and roles within the company, including supervisory positions, subordinating roles and other working relationships. Additional Items for Job Descriptions for Recruiting Situations • Job specifications, standards, and requirements (minimum amount of qualifications to perform essential functions of the job such as education, experience, knowledge and skills). • Job location where the work will be performed. • Equipment to be used in the performance of the job. • Collective Bargaining Agreements (agreements and terms that relate to job functions, if applicable, such as when your company’s employees are members of a union). • Non-essential functions (functions which are not essential to the position or any marginal tasks performed by the incumbent of the position). • Salary range (pay for the position).


eBusiness Watch Proper Language in the Job Description Keep each statement in the job description crisp and clear: • Structure your sentences in classic verb/ object and explanatory phrases. Since the occupant of the job is your sentences’ implied subject, it may be eliminated. For example, a sentence pertaining to the description of a receptionist position might read: “Greets office visitors and personnel in a friendly and sincere manner.” • Always use the present tense of verbs. • If necessary, use explanatory phrases telling why, how, where, or how often to add meaning and clarity. For example: “Collects all employee time sheets on a bi-weekly basis for payroll purposes.” • Omit any unnecessary articles such as “a,” “an,” “the,” or other words for an easy-tounderstand description. Using the above example, the statement could have read, “Greets all visitors and the office personnel to the building in a friendly and a sincere manner.” • Use unbiased terminology. For example, use the he/she approach or construct sentences in such a way that gender pronouns are not required. • Avoid using words which are subject to differing interpretations. Try not to use words such as “frequently,” “some,” “complex,” “occasional,” and “several.”

Our Members Are Hiring

Each month the Chamber sends out an email titled “Our Members Are Hiring” which advertises full-time job positions currently available at Chamber member businesses. The email, which gets distributed to over 3,000 Chamber members, young professionals, area residents and through numerous social media platforms, is completely free to post in. Open job positions should be submitted to Alexandra Guth, Communications Coordinator, at aguth@ palmbeaches.org. The deadline to be included in the next “Our Members Are Hiring” email is Tuesday, February 7.

Read this article and more at: www.sba.gov

November/December 2011

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January 2012 eBusiness Watch  

The January 2012 edition of the Chamber of Commerce of the Palm Beaches eBusiness Watch newsletter.