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FINAL PROJECT CAMPAIGN CHALON ANDERSON


CREATIVE BRIEF

• https://spark.adobe.com/page/DX0PPYZbJNdjf/


TWITTER Twitter is the best social media outlet nowadays. Students are more likely to be using this app as this is where we get most of our daily news because it is  easy to use. Most of the people fare too lazy to read, so using Twitter is a good idea because here we can keep it short and get right to the point.


INSTAGRAM • Most college kids also use Instagram when they are randomly scrolling throughout the day Instagram ads are non-intrusive and less likely to annoy your targeted audience and they will be able to see our ads. Many people are not aware that The engagement rate on Instagram is higher than the engagement rate on any other social media platforms. .


FACEBOOK • The older generation are those who are prominent on Facebook, so I feel like this would be a good way to reach faculty at the school. Facebook users check their newsfeed multiple times per day, giving your preferred audience repeated exposure to your ads. Even if they aren’t clicking through at the beginning, your ad’s continued visibility helps you build trust, and also creates opportunities for retargeting in the future


FLYER • Hanging flyers around the university can go a long way. This flyers will be put in strategic places where the most people tend to be around. For example, inside the cafeteria, the gym, outside on the kiosk, and of course the library. We can also hand these flyers out as well that way we are encouraging face to face interaction.

Final campaign presentation  
Final campaign presentation  
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