MKT 571 Week 5 Career Connection Integrated Marketing Communication and Marketing Mix – Client Pitch (Part 1 and Part 2) To Purchase This Material Click below Link http://www.mkt571help.com/product-54-MKT-571-Week-5-Career-ConnectionIntegrated-Marketing-Communication-and-Marketing-Mix-%E2%80%93-ClientPitch-(Part-1-and-Part-2) FOR MORE CLASSES VISIT www.mkt571help.com
Select a current product or service with which you are familiar. This product will be used to pitch a new integrated marketing communication and marketing mix to a client who is the marketer or producer of the product. Review the current marketing mix including the communication channels used. Part 1 Create a 12-slide presentation including detailed speaker notes that will act as the script of a presentation. Include the following in the presentation: • Evaluate the effectiveness of the existing marketing mix (elements of the 4 Ps). • Recommend a new marketing mix strategy based on any weakness(es) you discovered. • Examine the company's current positioning strategy. • Determine whether or not to change that strategy. • Identify any considerations to be used when building or maintaining the brand or customer loyalty. • Evaluate the target audience's use of and belief in the distribution channels and/or communication channels used. Part 2 Create a storyboard, print ad, or a radio or video commercial for the product featuring your new marketing mix. Video or audio options should be 30-60 seconds and storyboards 5-8 slides. Use an app or program such as Movenote®, Knovio®, Presentme®, or another video recording application if selecting the video option. Storyboards can be created using Microsoft® PowerPoint®. Format your presentation consistent with APA guidelines. Click the Assignment Files tab to submit your assignment.