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Resources: the simulation Managing a Crisis Using PR located on the student website. Complete the simulation. Write a 600- to 900-word summary answering the following questions: • What does proactive planning mean? • What feedback mechanism would you develop in this situation? • What is an ineffectual way of deploying this plan? Provide some examples of what not to do in this situation. • When do you need a proactive crisis management plan? • When do you utilize reactive crisis management? What role does PR play in reactive crisis management? Format your summary consistent with APA guidelines.