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MKT 438 Week 3 Team Assignment Public Relations Campaign Strategy Paper To Purchase This Material Click below Link FOR MORE CLASSES VISIT

Resources: University Library, Internet Write a 1,250- to 2,000-word paper in which you recommend strategies to build media relations and generate publicity for the organization selected in Learning Team Meeting One. Address the following in your Strategy Paper: • List objectives for the PR Campaign. • Identify the organization’s publics. • Identify the risks in the strategy. • Write a media release and create a media distribution list for themedia release. • Develop a tactical plan utilizing at least five of the following PR tools: o Event planning o Open house o Press conference o Community event o Sponsorship

o Corporate newsletter—internal or external o Direct mail o Internet or intranet o Promotional items o Promotions—sweepstakes o Spokesperson • Evaluate the business implications of your PR Campaign. Format your paper consistent with APA guidelines.

Mkt 438 week 3 team assignment public relations campaign strategy paper