MKT 438 Week 3 Team Assignment Public Relations Campaign Strategy Paper To Purchase This Material Click below Link http://www.mkt438nerd.com/product-14-MKT-438-Week-3-Team-AssignmentPublic-Relations-Campaign-Strategy-Paper FOR MORE CLASSES VISIT www.mkt438nerd.com
Resources: University Library, Internet Write a 1,250- to 2,000-word paper in which you recommend strategies to build media relations and generate publicity for the organization selected in Learning Team Meeting One. Address the following in your Strategy Paper: • List objectives for the PR Campaign. • Identify the organization’s publics. • Identify the risks in the strategy. • Write a media release and create a media distribution list for themedia release. • Develop a tactical plan utilizing at least five of the following PR tools: o Event planning o Open house o Press conference o Community event o Sponsorship
o Corporate newsletter—internal or external o Direct mail o Internet or intranet o Promotional items o Promotions—sweepstakes o Spokesperson • Evaluate the business implications of your PR Campaign. Format your paper consistent with APA guidelines.