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MKT 438 WEEK 3 Organizational and Societal Functions of Public Relations Paper
Resources: The Practice of Public Relations textbook, University Library, Internet Select an organization with which you are familiar, and identify an issue within that organization that would have both organizational (internal) and societal (external) implications. Part I: Prepare a 7- to 10-slide PowerPoint presentation in which the following is addressed: Explain the organizational and societal functions of PR. Compare and contrast the organizational and societal implications in the issue you have chosen. Use speaker notes section of PowerPoint slides to add discussion. Part II: Write a 525- to 700-word paper that answers the following question: For the organization and the issue you have chosen, explain how Public Relations should address both the organizational and societal audiences and what public relations tools can be used to do so. Format your paper consistent with APA guidelines.