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PREMIUM WINDOWS

CREATIVE SOLUTIONS

BLAIR WINDOWS AND DOORS, INC. SINCE

1955

BLAIR WINDOWS AND DOORS INC.

STYLE GUIDE APRIL 2014


BRAND OVERVIEW Please don't use our name, logos, or screenshots ("brand materials") in ways that may be confusing, misleading, or suggest our sponsorship, endorsement, or afďŹ liation. For example, your name and logo should be more prominent than the Blair name or logo. And please don't edit or change the Blair logo — we like it how it is!


LOGO(S) MAIN LOGO

PREMIUM WINDOWS

CREATIVE SOLUTIONS

BLAIR WINDOWS AND DOORS, INC. SINCE

1955

Our most recognizable logo is the red “B.” However, we encourage the use of our typographic logo. (size and space permitted)


WINDOWS AND DOORS, INC. SINCE

1955

100% 175%

100% 150%

The smallest text in this logo should be at least 20px.

minimum

1 in

0.75 in

0.5 in

0.25 in

150%

CREATIVE SOLUTIONS

BLAIR

150%

100%

PREMIUM WINDOWS

100%

LOGO SIZE & SPACING


TYPOGRAPHY Typography is another key element of Blair brand communications in print, web, mobile and video environments. As with graphical elements, our typography reflects the dynamic yet approachable personality of the Blair brand.

Roboto (Light) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!?@#%&“, Roboto (Regular) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!?@#%&“, Roboto (Bold) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!?@#%&“,


TYPOGRAPHY SPACING Make sure your typography has the correct leading and tracking. For example, if your type is 14pts give the leading 17pts. No one wants the type to be difficult to read. Also, be sure to always left allign right rag. Centered body copy is not acceptable! Nice Leading!

Make sure your typography has the correct leading and tracking. For example, if your type is 14pts give the leading 17pts. No one wants the type to be difficult to read. Also, be sure to always left allign right rag. Centered body copy is not acceptable! Make sure your typography has the correct leading and tracking. For example, if your type is 14pts give the leading 17pts. No one wants the type to be difficult to read. Also, be sure to always left allign right rag. Centered body copy is not acceptable!

Too Tight

Too Tight

Make sure your typography has the correct leading and tracking. For example, if your type is 14pts give the leading 17pts. No one wants the type to be difficult to read. Also, be sure to always left allign right rag. Centered body copy is not acceptable!

Too Open


COLORS

RED ON WHITE

PREMIUM WINDOWS

CREATIVE SOLUTIONS

BLAIR WINDOWS AND DOORS, INC. SINCE

1955

WHITE ON RED

PREMIUM WINDOWS

CREATIVE SOLUTIONS

BLAIR WINDOWS AND DOORS, INC. SINCE

1955

BLACK AND WHITE

PREMIUM WINDOWS

CREATIVE SOLUTIONS

BLAIR WINDOWS AND DOORS, INC. SINCE

1955

CMYK

65 58 57 37

.78 75 61 0

RGB

77 76 76

239 101 92

HEX

#4c4c4c

#ee655b


IMAGERY Our clients want our windows to show off their unique style. Be sure to use imagery that is differnet and stylish. Images that are printed must be at least 300ppi and web images 72ppi. Please no stretching.

OLD BUT STYLISH CLEAN AND CONTEMPORARY


COMPLETE COMPOSITION This is a screen shot of our website. As you can see we like to keep things clean here at Blair. If you end up usingany of our styles please refer to this complete website and design.

Product Lines

Installed Sales

Warranty Info.

Photo Gallery

Contact Us

Standard doesn’t work for everyone.

We specialize in non-standard window ďŹ ttings. Call (384)-390-3904

Life-time Warranty Find out more about our warranty

more info

Exterior Windows

Old or new, we achieve the look that you want for your home.

Photo Gallery

Check it out!


STYLE MISTAKES Stick to the two logos that we have. Don’t add type where it shouldn’t be and don’t mix colors that shouldn’t be mixed. We have worked hard on this brand and want people to see that.

PREMIUM WINDOWS

CREATIVE SOLUTIONS

BLAIR WINDOWS AND DOORS, INC. SINCE

BLAIR PREMIUM WINDOWS

CREATIVE SOLUTIONS

BLAIR WINDOWS AND DOORS, INC. SINCE

1955

1955

PREMIUM WINDOWS

CREATIVE SOLUTIONS

BLAIR WINDOWS AND DOORS, INC. SINCE

1955

LAIR


PREMIUM WINDOWS

CREATIVE SOLUTIONS

BLAIR WINDOWS AND DOORS, INC. SINCE

1955

Standard doesn’t work for everyone


Blair Branding Guide