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FASHION EDITORIAL

CULT COLLECTIVE

at the BUS SHELTER with a POOL NOODLE Art Direction: Chad Otto & Michael Holley Photography: Tim Gerges & Lynsey Hughes Models: Mike Cowen & Nathan Thomas Location: Fountain Head, Guest House Make-up: Georgie Harris

White Shark Head Vest: Cult Collective Russian Red Lipstick: M.A.C

An editorial for a new fashion brand called Cult Collective. It is an expensive brand that has no problem breaking the convention of societal norms. Cult Collective clothing makes references to sex and drugs in subtle ways. I have tried to capture rich, spoilt, sexual, young people in their comfort zones, leaving the viewer to answer the questions.


White Shark Head Vest: Cult Collective White Gimp Mask T-shirt: Cult Collective

White Shark Head Vest: Cult Collective Navy Chinos: Models Own

White Shark Head Vest: Cult Collective White Gimp Mask T-shirt: Cult Collective Grey Briefs: Models Own

White Shark Head Vest: Cult Collective White Gimp Mask T-shirt: Cult Collective Grey Briefs: Models Own


ANTALIS CORPORATE IDENTITY

MIX TAPE RECORDS

Looking at mix tape culture I noticed that the primary way to mark and label your mix tape was with the use of stickers and sellotape which you then wrote the title onto. This was the inspiration for my 80’s record label. The logo can only be applied to a contact point by hand, the same oldschool way people used to brand their mix tapes. The logo will be printed on onto rolls of tape, different colours and widths, which will be the only way the logo can be applied to the brands contact points.


ISTD TYPOGRAPHY

THE LIBRARIANS

My interpretation of John Cage’s performance, 4’ 33” is playing with the idea of the silence of sound and the unexpected absence of a sound. I created something called a library band- in order to make a band in a library it has to obey the rule of no noise which is contradictory to the idea of a band. A library band has to be silent, so instead of creating music with instruments, I photocopy pages out of different music books. I have made posters using the photocopied pages, with text laid over the photocopy. The posters advertise a “concert” for the Librarians with all the necessary information needed, where, when, etc. The bands performance consists of photocopying books, so the poster having the photocopy in the background is essentially showing the band performing.These A1 posters are stuck up around the area and are supported by A4 flyers which are stuck on the notice board at the library. A person will get a stamp on their arm when they arrive, thus allowing them to see the band.


BRANDING & PACKAGING

COUCH COACH Couch Coach is a beer that comments on the paradox that exists when people watch sport and drink beer. On the one hand sport requires a person to be fit and exclude beer from their diet, and on the other hand there is an unfit person drinking beer on the couch, but shouting out orders like they are the team coach. The beer comes in a box of four and each beer is symbolic of a different sport and will have a different name.


AWARENESS CAMPAIGN

NOT CLASSIC JOHANNESBURG PHILHARMONIC ORCHESTRA

The Johannesburg Philharmonic Orchestra needed to rejuvenate aging audiences in order to increaselong term financial gain. In order to appeal to younger audiences it is important to note that this target audience enjoy shorter more intense experiences and embracevisual stimulation. My concept for the JPO is to add an extra show every Friday, in a more hip, younger area. The show will be a collaboration between the JPO and an electro DJ, there will also be a visual experience that compliments the music as well projects information about the music on to the surrounding walls. The show is called Not Classic, Electro- Orchestra. The party will be made public via both digital and traditional media platforms.

TH

9P

ENT


HE BLUE ROOM, OLD PARK STATION

PM, FRIDAY, 21 SEPTEMBER 2012

TRANCE IS FREE BEFORE 10 AND R60 THEREAFTER

facebook/notclassic

@NotClassic


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