What we want to communicate FRIENDLY
Concept to communicate the support Carmichael Centre offers to organisations they work with This will be communicated in a positive, personal and friendly manner.
Tone of Voice
Verbally communicating the concept BEFORE
Personal accounts of members of the organisations Inclusive tone ‘We’ and ‘Our’
“We, at Carmichael, help promoting awareness of Dyspraxia in Ireland this creates a better understanding of the difficulties children and parents face.”
Visually communicating the concept Support and encouragement that Carmichael Centre brings to the organisations Design style: friendly, personal, positive and supportive Imagery style:
photographies illustrations textures stamps labels envelops quotations
Friendly approach will allow the reader to visually connect with what Carmichael Centre has achieved throughout the year.
Colours and fonts COLOUR PALETTE
Colours The colour palette we have selected consists of blue tones to keep it consistent with the Carmichael Centre brand. Fonts To comply with the NCBI guidelines we selected a font, Bell Gothic, that was known for its legibility in print.
The quick brown fox jumps over the lazy dog [Bell Gothic font]
The quick brown fox ju mps over the lazy dog [Angelina font]
Printed and online solution Our solution is suitable for both printed materials and online viewing. Printed solution Ivory paper and wiro binding Online solution â€˜Issuuâ€™ solution for pdf reading
Summary of our concept Concept: positive, personal, friendly and supportive Clear style, motive funders NCBI compliant Carmichael Centreâ€™s brand identity consistency Thank you
Published on Feb 8, 2011