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ILLUSTRATOR 6 GRAPHIC DESIGNER - KATJA SCHWALENltERG

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ONE AREA THEY TEND TO BE llORE FOCUSED ON IS FASHION Fill ON YOUTUBE . .... • FEATURINB EXCLUSIVE LINES OF - - THEIR IHI AND UPCOMING SEASONS AND COLLECTIONS . • a

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MARNI HAS A UNIQUE VIEW OF ADVERTISING , SAVING MONEY BY DECIDING AGAINST USING STATIC ADVERTISING IMAGE AND INSTEAD, PREFERRING TO LEAVE IT UP TO " THE EDITORS OF THE WORLD TO EXPRESS THEIR ARTISTIC VERSATILITY " AND THEREBY GAINING A BROAD RANGE OF EDITORIAL COVERAGE IN THE WORLD'S TOP FASHION MAGAZINES.

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HTTP'J/Wn.llARNl.COll HTTP'J/IWW.llARNl·ANTICAllERA.COll

ALTHOUGH THEY DO NOT ADVERTISE HTTP://BLOO.MARlll.COll/Ell A LARGE AMOUNT, THEY HAVE BUILT HTTPS://\IWW.FACEBOOK.COll/MARNl·OmCIAl AN ONLINE MAGAZINE TO COLLABORATE WITH VARIOUS ARTISTS HTTP.J/WO.YOUTUBE.COll/IWUtlVIRTUllSTORE REFLECTED WITHIN THE BRAND w, ~ If AESTHETIC FOR CONSUMERS TO LOOK ' ~·f. ¥ ~ If"-~ ,,,.' ~.. AT. ,--.!!., ...~.

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SYMBIOTIC RELATIONSHIP WITH THE ART WORLD

ARTSY

FAMILY FUR BUSINESS LOYALTY

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SLOANE ST, LONDON SUNDAY 22ND DECEMBER 2013

THE BRAND AT THE MOMENT IS TRYING TO PUSH YOUNGER AUNDIENCES TO BUY AND WEAR MARNI.

AT THE MOMENT THE BRAND FEELS THAT THEY ' RE MORE ENGAGED AND RELIABLE WITH ARTISTS, ARCHICTECTS ...... AND CONSUMERS THAT KNOW THE LI.. BRAND TO BUY FROM THEM . C) THE MOST POPULAR CONSUMERS ARE EITHER FROM FASHION OR ART INDUSTRYS .

MARNI WANTS TO PUSH THE BRAND MORE INTO THE ASIAN MARKET - GROWING ECONOMY THEY ARE ALSO INTERESTED IN BUILDING A BIGGER CONSUMER BASE IN BRAZIL. M•mJSS20JJ. wwwc.itt1'1l~C<>m INTELLIGENT WOMANS FASHION , THEY CHALLENGE THE LOOK OF FEMINITV I SEXUALITY. I

I " THIS IS NOT ABOUT SELF - IDENTITY AND IT IS NOT DIRECTED TOWARDS HOW OTHERS WILL VIEW HER WEARING THE DRESS ... IT ' S AN ACT OF SELF-APPRAISAL. "

- SALES ASSOCIATE

showcasing the g.raphic prints of the 1930s , 1960s on .clothes cut long• lean ..,, ""d spare. • BoId stnpcs and checks eclipse all the maf· ~f ' pre1 ism.• amis Bauhaus-influenced mood . checks and cloches that Stand awa\• from th ' Jonathan Saunders, Paul Smith Cl emism th ement at expressed itself in strong pattern more sentimental soul-sister and the most c malists w • •1argaret Howell, remained true to hE robe staples, clean, crisp, timeless, comfortat For some, a minimalist cut is an expression in the summer of the London Olympics l from labels such as Markus Lupfer and Re:d

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COLOUR/TONE : CO L BEIGE , BLACK , NAVY, OLIVE GREEN , LI HT GREY CONTRASTED WITH DEEP RED PA TERN / TEXTURE : F , COTTON , SILK . LINEN , L THER , PLASTIC , CLUSTERED BEADING MOTIF / DEVICE : INTELLIGENT WOMANS FASHION , ART ISTIC AND SPIRITED , THE MARNI VISION COMMUNICATES TO A WIDER PUBLIC THROUGH THE STORES AND THE FASH I ON SHOWS . IT ENCOURAGES CONSUMERS TO INTERPERATE THE COLLECTIONS INTO THEIR OWN PERSONALITIES . PLACE / CITY : UTAL y s Ty LI s T wARD BR 0 BE LIBRA Ry ART JTUDIOS , EXOTIC EDITORIAL SHOOTS I

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tATE / TIME : UTURISTIC SO ' S CLASHED WITH HIMSICAL AVANT-GARDE.

and the Op-An paintings of the

ttier patterns in this new minilarge, powerful : body. Other designers such as ts Ribeiro had opted for a mod1 on utiUtarian pieces. Sander's 'onsisten t of the British minier preference for classic wardble.

Js expressed in

of the athleticism celebrated flirty look, fun and youthful Krakoff. Doubtlessly sexiest:

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AND DIFFUSIONS : M, CURRENT ELLIOT , E RUG COMPANY , LADUREE , MADAME FIGARO ASS MAGAZINE ONIC PIECES : NY-SKIN CLOGS , OVER-SIZED ACCESSORIES , LT ED SACK DRESSES, MI X 0 F FABRl.C S AN D EXTURES . MARNI IS LIKE A CRUISE THROUGH A CHERRY BLOSSOM LINED AVENUE , WHILE RIDING A SKATEBOARD .


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MARNI HAS A UNIQUE VIEW OF ADVERTISING, SAVING MONEY BY DECIDING AGAINST USING STATIC ADVERTISING IMAGE AND INSTEAD , r r::c::::a " . PREFERRING TO LEAVE IT UP TO ,,._, ..... _ " THE EDITORS OF THE WORLD TO EXPRESS THEIR ARTISTIC .. VERSATILITY " AND THEREBY GAINING ~ A BROAD RANGE OF EDITORIAL COVERAGE IN THE WORLD'S TOP HTTP://WWW.llARNl.COll FASHION MAGAZINES . HTIP://WWW.llARNl·ANTICAllERA.COll ALTHOUGH THEY DO NOT ADVERTISE HTTP://Bl06.llARNl.COll/EN A LARGE AMOUNT , THEY HAVE BUILT HTIPS://WWW.FACEBOOK.COll/llARNl·OFFICIAL AN ONLINE MAGAZINE TO COLLABORATE WITH VARIOUS ARTISTS REFLECTED WITHIN THE BRAND AESTHETIC FOR CONSUMERS TO LOOK AT. M¥nl Offlcltl

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IMAGES FIG. 1 MARNI MODEL PHOTOGRAPHY £16/12/20131 • HTTP://BLOG.MARNl.COM/?S=MARNl +BACKSTAGE FIG. 2 -FUR BACKGROUND (17/12/20131 HTTP://WWW.PINTEREST.COM/SEARCH/PINS/?Q=FUR%20 FIG. 3 -TROPICAL PRINT BACKGROUND £21/12/20131 HTTP://WWW.PINTEREST.COM/AMYSIA/TROPI· CAL· PRINT ·AND· PATTERN/ FIG . 4 -MARNI WOMAN PHOTOGRAPHY 121/12/20131 HTTP ://BLOG.MARNl.COM/?S=MARNl+WOMAN FIG . 6 - MARNI COLLABORATION WITH KATJA·SCHWALENBERG £27/12/20131 HTTP://WWW.VOGUE.IT/EN/· SHOWS/ODDITIES/ 2013/ 12 /MARN l·E ·KATJA·SC HWALEN BERG FIG . 6 -MARNI BLOG PHOTOGRAPHY £27/12/20131 HTTP://WWW.MARNl· ANTICAMERA.COM/03 FIG. 7 - MARNI COLLABORATION £29/12/20131 HTTP://WWW.MARNl.COM/EXPERIENCE/MARNl/EN/ll· BRA RY /COLLABORATION. ASP?TSKAY=B84CE7A2 FIG. 8 MARNI FOR H&M £29/12/20131· HTTP://WWW.FRESHNESS· MAG.COM/2011/11/29/MARNl·FOR·HM·SPRING-2012 FIG . 9 MARNI COLLABORATION WITH LADUREE (30/12/20131· HTTP ://YOUSTRIKEMYFAN · CY.COM/2010/09/MARNHADUREE/ FIG. 10 DAZED AND CONFUSED PHOTOGRAPHY OF MARNI COLLECTION COl/01/20141 • HTTP://WWW.DAZEDDIGI· TAL.COM/ FASHION/ ARTICLE/ 17281I1/M AR NI· SS 14 FIG . 11- PRADA S/S 12 COLLECTION C04/01/20141 HTTP://WWW.STYLE.COM/FAS HID NSH 0WS/REV I EW /S2013RTW·PR ADA FIG . 12 - JILL SANDLER CAMPAIGN C04/01/2014l ·HTTP://FASHIONSLOP.CDM/2011/07/06/JIL·SANDER·NA· VY·FALL-2011 • AD· CAMPAIGN· AR IZO NA·M USE/ FIG . 13 -MIU MIU LEATHER FLORAL JACKET IMAGE C04/01/20141 HTTP://COOLSPOTTERS.COM/CLDTH· ING/MIU-Ml U·S PRING· 2011 ·FLORAL·PRINTED·LEATHER· JACKET/PHOTOS_ VIDEOS/ 1067266 FIG. 14 - COMES DE GARCON COAT !04/01/20141 HTTP://FASHIONTIMES.ORG/TRENDS·FALL·WIN· TER-2012·2013 FIG. 15 -ISA AR FEN COLLECTION C04/01/20141 HTTP://ISAARFEN .COM FIG. 16 - FENDI S/S 14 COLLECTION FROM DAZED AND CONFUSED HTTP://WWW.DAZEDDIGITAL.COM/FASH· 10 N/ ARTICLE/ 17249/ 1/FENDl·SS14 FIG . 17 CALLAFR COLLECTION ADVERTISTMENT !06/01/20141· HTTP ://CALLA.FR FIG. 18 C06/01/20141· • HTTP://FILE.BLOG-24.COM/UTILl/60000/67000/66679/FILE/MENS_AR· TISTS/CLAU DE-CAI LLOL • RHIN DC EROS-FROM-POINT·TO· ART·C ONTEMPORA IN .J PG FIG . 19 -SOLANGE WEARING MARNI COS/01/20141· HTTP://SANDRAROSE.COM/2013/05/CELEBRI· TY-STYLE-SOLANGE· KN OWLES-4/SOLANGE_I NSTYLE_JU NE_2013· 2I FIG. 20 -ROMAN HOLIDAY FILM COS/01/20141· HTTP://REVIEWS.FILMINTUITION.COM FIG.21 -BEARDSEY AFTER A FASHION COSIO 1/20141· HTTP://WWW.INTOTHEFASHIDN.COM/2012 FIG . 22 -_PRADA SS13 115/01/20131 HTTP://WWW.DESIGNSCENE.NET/2012/12/PRADA-SPRING·SUM· MER -2013-CAMPAIGN ·STEVEN·MEISEL.HTM L FIG . 23 1920'S GIRLS C18/01/20141· HTTP://WWW. Pl NTEREST.COM/SEARCH/PINS/?Q= 1920


FIG. 24 MARNI OWN PHOTOGRAPHS I 1B/O 1/20141·- HTTP://BLOG.MARNl.COM DRE BEATS LOGO · HTTP://WWW.MOTORTREND.COM/FEATURES/CONSUMER/ 120/01/20141 CUSTOMISED BEATS HEADPHONES· HTTP://WWW.WINLATONCENTRE.CO.UK I PRINTS FROM· HTTP://· BLOG.MARNI.COM WEBSITES MARNI OFFICIAL WEBSITE 119/01/20141 • HTTP://WWW.MARNl.COM/HOME.ASP?TSKAY=BB4CE7A2 MARNI ONLINE MAGAZINE. 119/01/20141 · HTTP ://WWW.MARNl·ANTICAMERA.COM MARNI WAFFLING BLOG ·119/01/20141 HTTP://BLOG.MARNl.COM/EN 'MARNI GOES FOR LATEX RULES OUT SALE' ARTICLE WRITTEN BY TOP EDITOR llB/01/20141 HTTP ://BLOGS.WSJ.COM/RUNWAY /2007 /02/21 /MARNl·GOES·FOR·LATEX·RULES·OUT ·SALE/ MARNI ON VOGUEPEDIA PUBLISHED IN VOGUE , APRIL 2009. · WRITTEN BY UNKNOWN 11B/O 1/20141 HTTP ://WWW.VOGUE .COM/VOGUE PE DI A/ MARN I THE SCENT OF MARNI ARTICLE BY NAOMI ATTWOOD 119/01/20141 HTTP://WWW.INDEPENDENT.· CO .UK /LIFE ·STY LE/ FASH I0N/ FE A· TURES/THE· SCENT·OF ·MARN I· ITALIAN·LABEL·LAU NCHES· ITS· FIRSHRAGRANCE·B4BBB93 .HTML MARNI OFFICIAL YOU TUBE ACCOUNT 120/01/20141 HTTP://WWW.VOUTUBE.COM/MARNIVIRTUAL STORE ISA AR FEN DESIGNER ARTICLE BY LAUREN SHERMAN 120/01/20141 · HTTP://FASHIONIS· TA.COM/?S=MARNI

ILLUSTRATIONS ILLUSTRATIONS ON RIGHT HAND SIDE OF MOODBOARD - DRAWN BY CHARLOTTE YAU ON PAPER llB/01/20141

WORD

coon· 1964


CHARLOTTE YAU I0499599 FASHION COMMUNICATION AND PROMOTION LEVEL 1 VISUAL AWARENESS FASH10105

MARNI BRANDZINE  
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