Page 45



Samuel Barrett Director of Gaming Trustly

n today’s world, speed has become a hygiene factor. Thanks to services like Netflix, Uber Eats, Spotify and Amazon Prime, people expect to be able to stream TV shows on demand and have their takeaway orders delivered in less time than it takes to microwave leftovers. They expect to be able to listen to any song that pops into their head at a moment’s notice and they expect to be able to order an item online with just a few taps and have it waiting on the front porch by the time they return home. These expectations spill over into almost every industry, and the online gaming sector is no exception. While deposits and withdrawals traditionally took one to two days, today players expect to be able to play their favorite games instantly and cash out their winnings at their convenience. The same goes for the registration process. Typically registering at a gaming site has involved filling out lengthy registration forms and then waiting days for the online casino to conduct its due diligence. Today, thanks to products like Trustly’s Pay N Play, it’s becoming possible for new users to play instantly on a gaming site without registration while still allowing operators to stay compliant with the regulators, through the monitoring of both transactions and players who show signs of addictive and/or high-risk behavior. With these new innovations, there’s been a surge of interest around “no-registration casinos” from both players and operators alike. How do no-registration casinos work? If the idea of depositing money to a site that doesn’t require registration sounds a bit unsettling, players can rest easy. Just because they don’t need to register, doesn’t mean they don’t have an actual account. The no-registration model makes it easy for players to get started without needing to provide many details



Profile for Casino & Gaming International

Casino & Gaming International: Issue 33  

Casino & Gaming International: Issue 33