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fe at ure : CH I L DREN’S PRODUCTS A ND SERV ICES

Expert Advice: Anne Huntington | Vice President of Business Development | Huntington Learning Center

How Franchisors Can Keep Franchise Partners Engaged and On Track

Franchising can be a highly effective way to scale your business, though like any major operational decision, it’s a strategy that must be executed thoughtfully and intentionally. There are several key ingredients that must be there in order to position yourself to be a successful franchisor - a solid business model and strong unit economics, clearly defined systems and procedures, and, perhaps most important, a motivated and engaged team. Being purposeful in expansion and developing and maintaining a strong franchisee-franchisor relationship is absolutely critical to successful longterm growth. Here are some best practices for keeping franchisees on track - whether your business has one hundred locations or one thousand.

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“Being purposeful in expansion and developing and maintaining a strong franchisee-franchisor relationship is absolutely critical to successful long-term growth.”

Make Face-to-Face Conversations a Priority This may seem like an impossible task (especially as your franchise numbers begin to scale), but building one-to-one relationships with your franchisees is absolutely critical to creating a system that works. I make it a point to travel to our different regions throughout the year and meet with our franchisees in person. Together, we talk through their progress and roadblocks, suggestions that we have for them and vice versa, and outline our system goals and strategies so that we are aligned in terms of the overall strategic initiatives we are working towards. While traveling may not be an option for you, building time into your calendar for video conferences or phone calls with your franchisees will be time well-spent. Some of the best ideas we roll out nationwide, come from these types of conversations!

Work with Franchisees to Develop Goals and a Plan of Action for Achieving Them Although many franchisees do come to the table with business experience, it can often be difficult for a business owner to set benchmarks and goals for their operation without context or clear expectations. There’s the franchise slogan that “you’re in business for yourself, not by yourself”, which is why entrepreneurs are interested in franchising - they can become a small business owner with the backing of a system. It’s the years of experience and processes that the franchisor can leverage to help the individual owner set themselves up for success. As a franchisor, we have a strong system with specific departments and teams that focus on particular goals to help the individual franchisees achieve their goals. Each team member focuses on their key areas of expertise to help the franchisee success. At the franchisor

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FRANCHISING USA AUGUST 2019  

Franchising USA is a monthly consumer publication bringing you all the latest news, expert advice, and information from the world of franchi...

FRANCHISING USA AUGUST 2019  

Franchising USA is a monthly consumer publication bringing you all the latest news, expert advice, and information from the world of franchi...