Page 76

f ra nchisee in action


COIT Cleans Colorado “I saw that something could be taken from its infantile stage and turned into something much bigger by following the processes correctly and doing the regimented follow through.”

Steve Peterson

“Whenever an opportunity came to me I always seemed to be more willing to jump into it than shy away from it,” Steve Peterson, COIT franchise owner says. From humble beginnings with his father’s dry cleaning business to running a COIT franchise regime expanding the entire state of Colorado, Peterson is more than pleased to be where he is today. However, Peterson’s interests did not

Franchising USA

always lay in the cleaning industry. Before being introduced to the COIT concept he was more interested in numbers and equations than he was customer service, which is why he studied Business Finance and Marketing at Colorado State University. Upon graduating with a major in the field, the savvy young Peterson began working for Johns Manville Corporations, a national sales organization for building materials. Employed with the finance department, Peterson quickly discovered that his motivation was fueled by being involved in running a small business versus parts of a large corporation. “I had a passion to see the whole picture and to be involved in the growth of the whole organization, and that was impossible to do working in a department of a large national company,” he says. Peterson’s involvement with COIT began in 1978. At the time Norman Peterson,

Steve’s father, owned and operated a small dry cleaning company. Interested in extending his services to include drapery cleaning but not a clue on how to go about the task, he began investigating the process and equipment required. Then, while flipping through the pages of a trade magazine one afternoon, he stumbled upon an ad offering training and courses in drapery cleaning. The business offering the course was in fact COIT. Attending the workshops he was introduced to the possibility of owning his own COIT franchise. Following up on the option, this is when Norman, a soon to be retiree, invited his son to come aboard and help grow the business. Buying their first COIT franchise, Peterson agreed to join in his father’s endeavor and attended the Discovery Day and comprehensive two-week training program offered in San Francisco, CA. “For the most part the training involved learning

Franchising USA - November 2013  
Read more
Read more
Similar to
Popular now
Just for you