Don’t miss an issue Get the App !744 , %1-<6)5-;- COVER STORY: Roll’d Vietnamese :)6+01;- 6.7:5)<176 >-61616/ =;16-;; :)6+01;- JOIN THE FRANCHISE FAMILY Now, with over 20 new stores slated for 2022 and an extensive omnichannel strategy that includes B2B sales and new drone delivery, the team are investing equally in providing stronger career pathways and opportunities for onboarding Roll’d Vietnamese franchisees and staff. Since the inception of the brand, Roll’d Vietnamese have offered ongoing support to its franchise network inclusive of first-time business owners, to multi-site investors. This includes on-going training and short up-skilling courses to better equip staff with skills that are valuable both in and outside the store environment. In a bid to open up further opportunities for young Australians, the team are taking their recruitment strategy to the next level, having recently paired with The Institute of Training and Further Education to tailor a suite of qualifications to suit individual employees. The new recruitment strategy is intensely focused on forging stronger career development pathways that supports the next generation of hospitality workers, by putting them through short courses and full qualifications to strengthen and develop important skills suited to hospitality and beyond. Pictured Above: Mama Hoang (left) and Quinnie - Corporate Store Operations / Franchisee (right) From studying to become a high school teacher to immersing herself within the family business, Quynh-Anh Hoang, known affectionately as Quinnie, sister of Roll’d Vietnamese founder and CEO Bao Hoang, saw the rapid growth of Roll’d Vietnamese and trusted her gut feeling to get % +#$% ! $%!# !" %$ !!#$ involved. !&# $ &$% ! % $ $ “Our role is to give the franchisees everything they need to succeed and provide on-going support. It’s important for prospective franchisees to ask themselves why they’re investing in a Roll’d franchise. We believe that profit is a by-product and if you do things well and with our values at heart, you’ll be successful. Being in the Roll’d family is about being a part of something special and being a trailblazer, because we’re a young business everyone in the franchise network has the opportunity to facilitate change and see their future #0- 6-? 8:7,=+< :)6/- 16+4=,-; .7=: ;)=+-; :1+- 8)8-: >-:51+-441 677,4-; )6, :74416/ <:)A; 7K-:16/ +=;<75-:; and the future of Roll’d grow,” Says Quinnie. <0- 7887:<=617=:1<-; *A 8:-8):16/ <0-1: 7?6 strategy focuses more on the capacity and willingness to learn, rather )" %! !' # $%!# $ ( exactly how fresh and healthy % ! Vietnamese food is, although lacking %1-<6)5-;- :-+18-; ?1<0 <0-1: .)514A )< 075- popularity of Vietnamese cuisine across Australia left it in the shadows 6;81:-, *A /:-)< %1-<6)5-;- <:),1<176; )6, ?1<0 ) 5-6= *=14< of other prominent takeaway options. .:75 7)6/ .)514A :-+18-; !744 , )7 7)6/ 78-6-, <0- D:;< ;<7:- 16 8):<6-:;018 ?1<0 !)A ;9=1:-; )6, )7 ; +7=;16 #16 A Their shared vision to reshape the Australian-Vietnamese dining experience remains a source of inspiration for Roll’d Vietnamese, than existing skills or experience. )/-: <7 -,=+)<- =;<:)41)6; 76 07? <7 8:-8):- <:),1<176)4 “Our door is open for people from all walks of life. It’s not about %1-<6)5-;- !744 , %1-<6)5-;- 0)>- )4;7 8:-8):-, ) :)6/- having a longstanding background in hospitality, but rather our 7. <=<7:1)4; )6, :-+18- 1,-); ,-;1/6-, <7 ;=1< )44 ;3144; )6, approach is about people who have a willingness to learn, who are ,1-<):A :-9=1:-5-6<; < ; ); ;1584- ); ;+)6616/ <0- ! +7,- 76 <0- *)+3 7. )6A !744 , %1-<6)5-;- 8:7,=+< hard-working and invested in building a team. :)6+01;- 6.7:5)<176 >-61616/ =;16-;; :)6+01;- BAO HOANG CEO / Co-founder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eing a part of the Roll’d Vietnamese family is about sticking to the )6, -@8-+<)<176; <7 ,-41>-: <0- 57;< :-4->)6< ;=887:< basics of providing good Vietnamese food, good customer service and making it a memorable experience for each and every customer,” says Quinnie. ! :75 5A -@8-:1-6+- );;1;<16/ ) 6=5*-: 7. .:)6+01;-- +)6,1,)<-; D6)6+- Big picture thinking, flexibility and long-term strategies has allowed 1; 8:7*)*4A <0- D:;< )6, .7:-57;< +0)44-6/- <0)< 5)A 87;<876- 8-784- ; the brand to cultivate an environment to inspire staff through on-going ,:-)5; $6,-:;<)6,16/ D6)6+- 1; ) 3-A 5)I-: !744C, %1-<6)5-;- +=::-6<4A support, new B2B opportunities and a range of store formats to choose 0)>- 8:-.-::-, ;<)<=; ?1<0 ;75- D6)6+1)4 16;<1<=<176; #0-;- *:73-:; 0)>- ;=++-;;.=44A );;1;<-, 5)6A 7. 7=: +=::-6< .:)6+01;--; ?1<0 ;-+=:-, D6)6+- from. .7: <0-1: ;<7:-; )6, 5)A );;1;< 87<-6<1)4 +)6,1,)<-; Equally innovative as adaptable, Roll’d Vietnamese has shown great " flexibility in its business model, offering a variety of store models for #0- 7=<*:-)3 7. 7>1, 0); 0), ;1/61D+)6< -+76751+ 8741<1+)4 )6, prospective franchisees to choose from: traditional retail store fronts, ;7+1)4 158)+< ?7:4,?1,- )6, *-+)=;- 7. <01; ?- ;-- 5)6A including kiosks in food precincts, high-street stores, concessions with 8:7;8-+<1>- .:)6+01;--; .--416/ )88:-0-6;1>- 16 16>-;<16/ supermarkets and the Roll’d Runner (Roll’d’s food truck). 4<07=/0 7>1, 0); 0), ) ,)5)/16/ -K-+< 76 <0- -+7675A 7. 5)6A Alongside multiple store format options, Roll’d’s new business strategy =;<:)41)6 *=;16-;;-; ?- ):- 078-.=4 <0)< =;<:)41) ?144 :-+7>-: /:-)<4A is intensely focused on expansive omnichannels, with each store model &- ):- +76D,-6< <0)< 7=: *=;16-;; 4-),-:; 16+4=,16/ !744 , %1-<6)5-;- having the opportunity to supplement revenue through new FMCG .7=6,-: )6, )7 7)6/ ?07 1; ) 5-5*-: 76 <0- =;<:)41)6 products and the Grab-and-Go range available in Coles Supermarkets. 7>-:65-6<; )<176)4 % 77:,16)<176 7551;;176 0); .=<=:- 8:77.-, 7=: *=;16-;; <7 -6;=:- ) ;-+=:- .=<=:- ?014- As Roll’d Vietnamese power ahead in the Australian market and :-,=+16/ <0- 6-/)<1>- -+76751+ 158)+<; 7. <0- 0-)4<0 +:1;1; 6 !744C, %1-<6)5-;- 4)=6+0-, ;->-:)4 16+-6<1>-; <7 );;1;< ?1<0 ;)4-; continue to develop deeper relationships with more Australians, Roll’d )6, 27* 5)16<-6)6+- ;=+0 ); <0- !744 , !=66-: !744C, -41>-:A !744C, -)4 are also looking ahead with aspiration to expand into international 7@ <0- 0-), 7J+- ;<)K ?-:- ,-847A-, <7 );;1;< !744C, ;<7:-; ,=:16/ <0- markets including the USA, New Zealand, Ireland, Japan and the UK. 47+3,7?6 <7 -6+7=:)/- .:)6+01;--; <7 3--8 <0-1: ;<7:-; 78-6 ?014- ?- ?-)<0-:-, <0- ?7:;< 7. <0- 8)6,-51+ ABOUT ROLL’D VIETNAMESE: =:<0-: <7 <01; !744 , %1-<6)5-;- 8:7=,4A 78-6-, 6-? ;<7:-; ;-:>16/ )457;< 0=6/:A +=;<75-:; ,=:16/ <0- 8)6,-51+ )6, ?-4+7516/ -@1;<16/ :)6+01;--; <7 2716 7=: 5=4<1 ;1<- 7?6-: +4=* A proud Vietnamese culture, focus on family, *:16/16/ <0- 5=4<1 ;1<- 7?6-: :)<- =8 <7 supporting franchisees and delivering healthy bites &- ;)? ) 6=5*-: 7. +7:87:)<- ;<7:- 5)6)/-:; ;<-8 =8 <7 *-+75- is at the heart of everything behind Australian QSR <0-1: 7?6 *7;;-; )6, +76<16=- <7 -@8)6, 7=: 7J+- ;=887:< <15- leaders Roll’d Vietnamese. One of ! the few genuine family-run QSR 6- 7. <0- 57;< >)4=)*4- <016/; 0)>- 8-:;76)44A 4-):6< ,=:16/ 1; businesses, Roll’d Vietnamese has remained <7 :-+7/61;- 7887:<=61<1-; ):- )4?)A; )>)14)*4- ->-6 <0:7=/07=< +:1;1; passionate about culture and forging longstanding relationships with its franchisees since its #01; )8841-; <7 5A;-4. )6, <-6 7. 7=: :)6+01;--; ?07 78-6-, <0-1: 7?6 ;<7:-; 16 <0- 57;< +0)44-6/16/ A-): 7. *=;16-;; first store opened in Melbourne’s CBD back in 2012. "=++-;; +75-; <7 <07;- ?07 ;-- <0- :1/0< 7887:<=61<1-; )< <0- :1/0< Roll’d<15- ):- ,-<-:516-, -67=/0 <7 5)3- ,-+1;176 )6, ,-,1+)<- C)44 16C Vietnamese continues to honour the historic and proud16<7 <0- ;=++-;; 7. <0-1: *=;16-;; roots of the Hoang family and their Vietnamese heritage through authentic Vietnamese food, recipes and 6+- A7= ):- ) 8):< 7. <0- !744 , %1-<6)5-;- .)514A ?- /=):)6<-- strongA7= ):- /:-)<4A ;=887:<-, )6, ;-< A7= =8 .7: ;=++-;; =: +7:87:)<- cultural traditions. <-)5 ?144 ?)43 <0- 27=:6-A ?1<0 A7= *-+)=;- D:54A *-41->- <0- Not only has this enabled the QSR leaders to remain at the forefront of ;=++-;; 7. 7=: :)6+01;--; 1; <0- ;=++-;; 7. !744C, %1-<6)5-;- Australian healthy takeaway, but it has also enabled the brand to flourish into a range of new omnichannel strategies, bringing healthy Vietnamese ! food to more Australians, keep staff in reliable employment and excitingly prepare for international expansion off the back of the pandemic. 6- 7. <0- 57;< .:-9=-6<4A );3-, 9=-;<176; 1; C 7 6--, <7 0)>- -@8-:1-6+- 16 .77, )6, *->-:)/- <7 *-+75- !744C, %1-<6)5-;- With over 1,000 locations to pick up a fresh fix of Mama-Hoang inspired :)6+01;--; C )6, ?014- 0)>16/ -@8-:1-6+- 16 07;81<)41 )6<)/-7=; 1< 1; *A 67 5-)6; +758=4;7:A delights, including famed Roll’d Soldiers®, steamy Vietnamese Phở soups, crisp Gỏi salads, Bánh Mì baguette, pantry items, Grab-and-Go meals, 6;<-), ?- ;--3 .:)6+01;- 8):<6-:; ?07 D< 16<7 7=: ;<:76/ *:)6, condiments, Roll’d Vietnamese is an incredible story of strong family >)4=-; )6, 87;;-;; 8);;176 +7551<5-6< )6, ) 0=6/-: .7: ;=++-;; ethics and determination. &- :-+755-6, .:)6+01;- +)6,1,)<-; ,7 <0-1: :-;-):+0 )6, .)5141):1;- Led by<0-5;-4>-; ?1<0 <0- !744 , %1-<6)5-;- *:)6, 8:17: <7 )8841+)<176 Founder and CEO, Bao Hoang, Roll’d Vietnamese remains a passiondriven#0)< 16>74>-; <)4316/ <7 7=: :)6+01;--; ?07 ):- )< ,1K-:-6< ;<)/-; business, with Hoang’s parents keeping a hand in every Phở that’s 7. <0- .:)6+01;16/ 27=:6-A <7 =6,-:;<)6, ?0)< 1< <)3-; <7 *-+75- served. SCAN NOW AND LEARN MORE OR CONTACT OUR VENICE PHAN venice@rolld.com.au NATIONAL FRANCHISE MANAGER: VOL 16 ISSUE 02 JAN/F EB 2022 <0-1: 7?6 *7;; +76;=4<16/ ?1<0 8:7.-;;176)4 *=;16-;; ),>1;7:; Now, )++7=6<)6<; )6, ;741+1<7:; <7 );;1;< ?1<0 ,-+1;176 5)316/ his sister, Quynh-Anh Hoang is leading the corporate arm of Roll’d &- ):- ,-,1+)<-, <7 ;=887:<16/ 7=: .:)6+01;--; .:75 <0- *-/16 Vietnamese and championing the franchising space, with four Roll’d 7. <0-1: !744 , %1-<6)5-;- 27=:6-A )6, ):- 0)88A <7 8:7>1,- Vietnamese franchises under her own belt. );;1;<)6+- )6, /=1,)6+- 16 <0- ,-+1;176 5)316/ 8:7+-;; !744 , 0); 67< 764A ;+)4-, =8 9=1+34A *=< 0); )4;7 ),)8<-, <0- who as a team collectively continue to advocate for food diplomacy, +76+-8< <0:7=/0 1667>)<176; <0)< 5--< <0- <-)5 ; >1;176 <7 offer career growth opportunities and develop a strong mutual .--, 57:- =;<:)41)6; 0-)4<0A %1-<6)5-;- .77, 57:- 7L-6 13- )44 /77, :-+18-; !744C, %1-<6)5-;- ;)=+-; ):- 6- ;=+0 1667>)<176 1; <0- :-+-6<4A 78-6-, ;<7:- ?1<016 ) ;<7:- understanding of cultural differences. *7I4-, ?1<0 47>- )6, ;0):- <0- ;?--< )6, ;81+A E)>7=:; 16 74-; 776-- 76,; %1+<7:1) 16 ):+0 #0- D:;< 7. 1<; 7. <0- 7)6/ .)514A 31<+0-6 16+4=,16/ "<1+3A 71;16 Quinnie, who owns four Roll’d Franchises across Victoria and 316, #0- ;1/61D+)6< 8):<6-:;018 ?1<0 74-; +76<16=-; <7 -+07 "81+A 71;16 01441 )A7 )6, )5) 7)6/ ; HG+ 5F5 Queensland, describes her Roll’d Vietnamese journey as one dedicated <0- 8):<6-:; ;0):-, +7551<5-6< <7 1667>)<176 )6, 16 ;=887:<16/ =;<:)41)6; ?1<0 .:-;0-: 0-)4<01-: )6, 57:- +76>-61-6< 78<176; to service, education and passion, a philosophy she brings into her $;16/ .7=: 3-A 16/:-,1-6<; <)817+) E7=: ?)<-: :1+- )< )44 +76;=5-: <7=+0 8716<; stores every day and encourages amongst her team members, who sheE7=: )6, ;)4< /-< :74416/ ?1<0 !744 , %1-<6)5-;- <:1-, )6, <-;<-, 4);;1+ !1+- )8-: 76/ ;3166A calls family. K-:16/ <0- -6<1:- 5-6= )6, ) :)6/- 7. +76>-61-6< 8:- 8)+3-, !1+- %-:51+-441 77,4-; ):- 5),- 7. ) 67 6);<1-; 51@ /:)* )6, /7 5-)4; !744 , %1-<6)5-;- 776-- 76,; 8:7>1,-; In good Vietnamese fashion, all on-boarding Roll’d franchisees are 7. :1+- E7=: )6, ?)<-: )6, ):- <0- 8-:.-+< <01+36-;; <7 )6 7887:<=61 7=:1<-; .:75 075- welcomed into a the ‘Roll’d family’, a community of likeminded *:7?;16/ <0- )1;4-; 8)+3)/-, /:)* )6, /7 5-)4; .7: 4)<-: individuals and extension of the Hoang’s family heritage. )6, ,-41+17=;4A :-.:-;016/ !744 , +-, #-); )6, #7 +7584-<- A7=: :74416/ :1<=)4 +=;<75-:; +)6 %1-<6)5-;- +-, 7K-- 8=:+0);- .=;; .:-- )6, 5-;; .:-- !1+- )8-: !74416/ Having adopted their parents strong work ethic and appreciation #:)A; )>)14)*4- 16 !744 , %1-<6)5-;- ;<7:-; )6, 76416- 764A for Vietnamese culture has meant the Roll’d Vietnamese team 7? <0- 7887:<=61 )<-, <7 <0- 6-@< 4->-4 ?1<0 !744 , ; )=<0-6<1+ %1-<6)5-;- 7=6,-, )6, 4-, *A )7 7)6/ !744 , %1-<6)5-;- forgiveness, compassion, as taught in the home by the Hoang parents.+76<16=-; <7 1,-6<1.A 6-? ?)A; 7. -60)6+16/ )6, ;15841.A16/ 8)6<:A 1<-5; )6, +76,15-6<; )>)14)*4- .7: 8=:+0);- 16 74-; ;=8-:5):3-<; )6, !744 , %1-<6)5-;- ;<7:-; 6)<176?1,- <0- ,-41>-:A )6, )++-;;1*141 )14)*4- .7: ' )< 075- 10 BUSINESS FRANCHISE MAGAZINE !744 , %1-<6)5-;- JOIN TH ISE FAMI LY UNPA YOUR FR CKING ANCHISE FINANCE OPTION S FRAN PRIMED CHISING SMAL TO LEAD RECOVEL BUSINESS RY IN 20 22 $4.95 (AUD) , $7.95 (NZ) inc. GST. www.businessfranchiseaustralia.com.au 64 business franchise MAGAZINE E RO VIETNAMLL’D ESE FRANCH BUSINESS FRANCHISE MAGAZINE 11