Busin Busin
49/@720 49 :
o ? s?
Gelatissimo me growing desire in the retail env indulgences. Lo great tasting ge for retail succes conscious socie
=/>
ness person with e or a retail expert ise. It’s the ideal amilies with energy, a vibrant and here.
Gelatissimo’s s supports our b positioned to c share of the on parlour market
Business Overview Overview Business
e, oven. here with or to
49/@720 49 :@= >@..0>> >?:=D Gelatissimo meets the needs of the public’s growing desire to seek healthier food choices in the retail environment while still enjoying sweet indulgences. Low fat, natural ingredients and great tasting gelato combine as our formula for retail success in an increasingly healthconscious society.
presented in beautiful gleaming display cabinets heaped with fresh garnish. The wholesale company was growing and gelato was indeed becoming more popular. Despite Domenico and Marco’s efforts to educate the business owners in the art of display, the lack of attention to detail and presentation convinced the brothers they should open their own stores. Domenico states, “My brother and I were constantly visiting trade shows and seeing the display possibilities. We saw a gap in the market for an artisan gelateria. In 2002, we opened our first store in the Sydney CBD. As we grew, we basically expanded as a company owned operation. ” Domenico and Marco understood that one of the most important factors to having a successful gelato shop was having the person behind the counter actually care about the product, about the customers and about the business. With this in mind, they knew the way forward was to franchise. The brothers had the experience of opening 24 initial stores. They had ironed out most of the kinks and developed a highly efficient, simple strategy and system for taking the company forward by bringing on franchisees. The rest, as they say, is history. Gelatissimo now boasts over 41 stores worldwide. They have successfully returned to their roots, opening a trademark store in Florence, Italy. The company is becoming a true global leader with stores already open in Indonesia, Singapore, Malaysia, The Philippines and soon to open in Kuwait.
Gelato hits iconic Bondi Beach Gelatissimo believes strongly in their brand and what it represents and is committed to recruiting the highest quality franchisees to achieve success.
Gelatissimo’s solid growth since 2002 supports our belief that we are wellpositioned to capture an even larger share of the once traditional ice cream parlour market in the future.
As a testament to the Australian love of gelato, Gelatissimo has just opened a new store in iconic Bondi Beach. Pierre El Alam, the lucky franchisee who owns the Bondi Beach location, has a long history with Gelatissimo. Pierre started with the company way back in 2005. At the time, he had been working in the IT sector for over 30 years. “I wasn’t really looking into retail or a franchise, I knew I just wanted a change,” says Pierre. “I decided that I didn’t need the stress of corporate life and became an IT freelancer, but I still wasn’t happy.” It was at this point that an associate of Pierre’s contacted him regarding a new and exciting franchise concept. Pierre said it was a huge change of industry for himself, but his associate had a very strong retail background. The gelato concept was fresh and exciting and the two men decided to form a partnership. Pierre felt very strongly about the product and felt the size of the company was perfect and the relationship with the franchisors was very solid. Eager to get started, the partners bought two existing company stores and opened two new locations, all in Sydney. Pierre and his partner worked hard and built up all four locations and then sold them in 2006 to a new incoming franchisee. Committed to the brand and the company, Pierre then chose and purchased another Sydney Gelatissimo franchise. It was an existing company store that had been operating for three years. It was in a good location and profitable. In line with Gelatissimo’s plan, the location was then completely renovated and has been a successful, thriving, profitable business ever since.
Never one to sit still, Pierre was offered the Our products are manufactured to the highest opportunity open another standards at theto Gelatissimo head office store facility, in Bondi using onlyFor the freshest andthe highest qualitybenefits of Beach. Pierre, major natural ingredients and a strict hygienic process. being a franchisee are the ability to be his Because of the benefits gained from centralised manufacturing and quality control, we are able own boss and to make a higher income. He is to offer franchisees added value and therefore willing to work a very attractive grosshard margin.and commit to making his Gelatissimo locations successful, because he reaps the rewards of his own hard work. The Bondi Beach location is a new fitout right on the beach. “It is a good market, competitive, but good,” says Pierre. He is extremely happy with his new acquisition and plans to make the Bondi Beach store another success!
Join the road to sweet success Are you ready for a change? Gelatissimo presents a unique concept supported by a brand that embodies style and sophistication. No prior knowledge is required and a comprehensive training program is provided for all new owners, including theory, practical, gelato making and on-site assistance at opening and takeover. Gelatissimo has now perfected the ‘Truly Italian Experience’ – incorporating Italian music, photographs and décor to make their customers feel a million miles from home. The Gelatissimo Group is now looking for the highest quality franchisees to join them in their growth strategy. Gelatissimo is looking for people who are committed to providing excellent customer service in a warm, family friendly atmosphere, while serving the freshest, most delicious authentic gelato experience. For more information, please contact Domenico: Phone: 02 8845 0100 Email: dom@gelatissimo.com.au Web: www.gelatissimo.com.au
Business FranchiseBusiness AustraliaFranchise and New Australia Zealand 31
Our products a standards at th using only the f natural ingredie Because of the manufacturing to offer franchis a very attractive