franchising feature
SNAPSHOT: Royal Stacks
a g n i Becom
Royal Stacks signs its first franchisee in Victoria Royal Stacks is excited to announce they have signed their first franchisee, in Moorabbin, Victoria. The popular burger chain prides itself on bringing restaurant values to the fast-casual dining experience. Starting in 2016, the brand quickly established a loyal fanbase and became one of Melbourne’s most loved and respected burger brands. DC Strategy interviewed the new franchisee, Sanusi and spoke about their goals for the Moorabbin Royal Stacks.
‘I am excited and cautiously optimistic, lol being the guinea pig and all.’ What led you to want to own a Royal Stacks Franchise? ‘I have always wanted to start a hospitality business of my own. After working at Royal Stacks for years I felt I knew the ins and out, and having the franchise will be a good starting point.’
Can you tell us what your goals are for Moorabbin? ‘I hope to make Royal Stacks Moorabbin the destination that comes to mind as soon as you crave burgers. I will continue to deliver the brand’s delicious burger, excellent vibes, and great customer service.’
Can you tell us about your professional background?
What decisions did you consider when investing in the franchise opportunity?
Founder, Dani Zeini has transformed Melbourne’s burger culture which all began with a secret burger menu at Dandenong Pavilion, followed by the opening of Grand Trailer Park Taverna and Truck Stop Deluxe. Since opening the first Royal Stacks venue on Collins Street in 2016, Dani now operates with six venues across the state including Collins Street, Chadstone, Brunswick, Moorabbin, Melbourne Emporium and now at the Melbourne Cricket Ground.
‘I was counting on the experience of the team, the relationship I have with the founder, Dani, and my experiences working at Royal Stacks.’
To learn more about Royal Stacks franchise opportunities go to: www.royalstacks.com.au/franchise
‘Before working at Royal Stacks, I was a registered nurse focusing on aged care.’
36 business franchise MAGAZINE
