V e t er ans in Fr anchising
B oulder Desig ns
Unique Signage
Company Offers Franchisees
Rock Solid Opportunity for Success One company’s take on business signage offers the right franchisee candidates a relatively competition-free and easy-to-run business that also allows them to transition into ownership at their own pace.
proprietary admixtures.”
The man-made boulders are completely solid and are not just designed to look like boulders, but are actually 100 percent solid and are meant to last as long as a natural boulder would. Company logos, photos, memorials, fire pits and more can all be made by the company, but the boulders are mainly used for company signage, Mogavero said.
Boulder Designs, headquartered in Waco, TX, does in just a few weeks what Mother Nature takes thousands of years to do.
Although Mogavero just purchased the company a few months ago, it’s actually been around officially since 2008 and — together with its sister company Border Magic — currently has around 95 franchise units.
“We actually build boulders — rocks, if you will — from the ground up,” brand new company owner Butch Mogavero said during a recent interview from the company’s Texas headquarters. “We build them out of common aggregates and
Although Mogavero’s landscaping and curbing business was doing well, the
Franchising USA
Prior to owning Boulder Designs, Mogavero had a curbing and landscaping business, as did the original owner of Boulder Designs, Eldean Bergman.
entrepreneur said, he recognized that Bergman’s business — Border Magic — had superior products and he decided he wanted to acquire it. When he first inquired about acquiring Border Magic in 2010, that company had just introduced the Boulder Designs concept. Mogavero finally made his move in 2015 to acquire the company and it seems that the boulder building arm of the company has turned out to have the highest potential for success because it has the least amount of competition. “There’s very little competition, if any, because nobody else builds them like this,” the business owner said. Although the business is now Mogavero’s, Bergman is still with the company on the production side and is still making boulders for the company’s original corporate store in Rantoul, IL, Boulder Designs and Border Magic National Franchise Representative Les Sander said during an interview from Rantoul.