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Press Release Vicente Gandía Premium Wines

Table of Contents

• About Bodegas Vicente Gandía • Finca Hoya de Cadenas • Luís García Severino • The grapes we grow • Organic is Life • Secret stories behind Valencian wines labels • Packaging materials • Seed Foundation • Arco Iris Ríe

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Press Release Vicente Gandía Premium Wines

About Bodegas Vicente Gandía

Who we are? Bodegas Vicente Gandía is the largest winery in the Region of Valencia and ranges among the top 15 Spanish wineries. The company has recorded a yearly average sales turnover of over 40 Million Euros. More than three quarters of the wineries production is exported: 70 % is sold off-trade, 30% on-trade. The history of the company began in 1885 as a family business, with the same philosophy for winemaking carried throughout the four generations: premium quality, reasonable prices, consistency from one harvest to the other, tradition combined with internationalization. Bodegas Vicente Gandia produces a wide range of wines – including organic - , with eight different appellations of origin, but also brandy and olive oil. The company’s products have earned worldwide recognition, obtaining more than 300 medals at international contests.

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Finca Hoya de Cadenas Hoya de Cadenas Estate, situated at an elevation of 800m in the Utiel-Requena Appellation of Origin region, has lime-clay soil and a continental/Mediterranean climate which are perfect for obtaining rich fruity wines, with intense aromas.

The local guides will not miss the occasion of telling the story of the Estate: its 250 ha once belonged to a local noblemen named Gonzalo Fernàndez de Córdova, who inherited from his ancestors the so-called “right to chain”, derecho de cadenas. The right was awarded by the king Philip IV, and meant that no person within the limits of the Estate could be recruited into the army. The nobleman´s coat of arms is still visible on the facade of the mansion – and on the label of the Reserva Privada wines. Bodegas Vicente Gandia, the present owners of the estate, has given to the place a new life: the mansion was restored, and the local vines benefit from the latest technologies for pruning, irrigation, harvesting.

A white mansion, lost under the olive trees, endless rows of vines, the peaceful charm of the surrounding mountains… Hoya de Cadenas Estate, 80 km inland from the harbor of Valencia, Spain, is not only a natural paradise for Spanish grape varieties – Tempranillo, Bobal, Garnacha - , but also a museum and a welcoming guesthouse. It is a land where tradition mingles with modernity, in the most harmonious way. An original way to visit this place is a journey in a hot air balloon. It´s an available option any time of the year: the tourists are boarded in a colorful hot-air vessel, receive a cup of rosé Cava with bubbles, and then glide in the clear blue sky above the red land, rigorous laces of vines and dark green olive orchards. It´s magic!

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The visitors coming to the Hoya de Cadenas fall instantly under its spell. The mansion hosts at present the original artworks on barrels, created by famous painters. The artists, inspired by the unmistakable flavors of local wines, have decorated 21 barrels according to their vision – and the result is amazing. Colors, symbols and intriguing visual stories catch the eye, the mind and the heart, and build up a miraculous universe. Another original place to visit is the barrel cellar, one of the biggest in Spain: 15,000 casks hold the secret of assemblage, the alchemy of combining natural aromas and flavors, to obtain the final complexity and elegance. After months and months of work, the miracle is there, ready to be tasted. And all it takes is one taste to sense the soul of Hoya de Cadenas Estate.


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Luis García Severino a role-model for Valencia winemakers

He created the first quality wines in Valencia; he is a role-model for his fellow professionals; only this year, he has been awarded three times for his dedication to quality and typicity. His name is Luís García Severino, and works as head winemaker with Bodegas Vicente Gandia. In a time were Valencia was better known for bulk wine production, Luís García Severino came forward with quality and typicity of the region. In the ’90s, when it was first released on the market, “Ceremonia” - a Luís García signaturewine, a wonderful assemblage of Tempranillo, Cabernet-Sauvignon and Bobal grapes- has puzzled many in the region: all right, it’s good, it’s very good, but why is it so expensive? A few months later, “Ceremonia” was a bestseller – and, in time, it became a landmark for quality

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wine from the Valencia Region. Then, “Fusta Nova Moscatel” was released. It was the first Valencian premium dessert wine, and remains a bestseller still today. In 2001, Bodegas Vicente Gandia built a brand new, fully equipped, allcomputerized winery in Utiel-Requena, located on the premises of the Hoya de Cadenas Estate. The basis for premium wines was set. Two years later, thanks to Luís García’s winemaking efforts, a top quality product was launched: “Generación 1”, a tribute to the founder of the winery, made only from the indigenous Bobal grapes. Issued in limited editions, “Generacíon 1” was also the sommelier’s choice: based on the opinion of sommeliers from all over Spain, the final assemblage was chosen. Still, the wine that makes the pride of the winery – and of the region – is “Bo”. Made from local Bobal variety – which gives its best expression in the D.O. Utiel-Requena – it is a typical product of the Valencia Region. And, again, it is a signature-wine by Luís García. Nowadays Luís García Severino supervises a team of six enologists, having begun his career with Bodegas Vicente Gandia in 1980. Ten years later, he was appointed the technical director/head enologist of the winery. Under his supervision, iconic wines were produced. He also contributed to the efforts of the company to create and launch wines with different Spanish appellations (D.O. Rioja, D.O. Rueda, D.O. Ribera del Duero, D.O. Rias Baixas). Along his career, he has been awarded several times. In 2012, he received three distinctions: the first, from the Valencian Association of Enologists (who appointed him “The Best Winemaker of the Year”), another one from the Control Board of the D.O. Valencia (“Gold Medal for Winemaking Merit”), and the latest one from the Control Board of the Protected Designation of Origin D.O. Utiel-Requena (a“Di-Vino Enólogo” prize for enology). When asked to speak about himself, Luís García proudly mentions his studies (the Requena School for Viticulture and Enology, with specialized classes at Valencia Polytechnic University). About his work, he states: “Our wines try to capture the spirit of the land”.


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The grapes we grow In eight Spanish appellations, we grow local grapes – which make unique wines, with typicity and personality.

Bobal - the pride of Utiel-Requena Native to the Utiel-Requena wine region in Valencia, it gives it´s best expression there (high elevation with short and dry summers). For a long time the Bobal grape was used only for bulk wine production, until Bodegas Vicente Gandia rediscovered it and used it to its maximum potential. The first quality Bobal wine was “Bo”, which fully expresses the essences of the land: intense color and character, powerful structure, spiciness, high level of tannins, good body and complex flavors. The varietal can also be used for carbonic maceration reds, as well as for fruity rosés with a unique color.

Tempranillo - the noble Often referred to as “the noble grape of Spain", Tempranillo is typical for the region of Rioja. Its name comes from the Spanish “temprano”, meaning “early”, because of its early ripening. The grapes give powerful, intense fruity wines, with a good balance of alcohol content, color and acidity, and a smooth mouth that turns velvety in time. The wine’s features can differ dramatically, according to the type of soil where grape grows: in clay soils, the wines are more suitable to be consumed fresh, while in sandy soils, they have a better ageing potential. Tempranillo is currently widely planted across Spain because of its proven quality, and it is an authorized grape variety in 28 designations of origin

Monastrell – the velvety Also known worldwide as Mourvèdre, this Mediterranean grape variety makes dark-colored, rich, full-bodied wines, often with a gamey flavor and high levels of alcohol. Specialists say it has high levels of resveratrol, the “miracle” antioxidant. It also shows a special affinity for Garnacha (Grenache), softening it and giving it structure. The variety was probably introduced to the Iberian Peninsula by the Phoenicians; the French “Mourvèdre” comes from “Morvedre”, the old name of the Valencian town Sagunto.

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Garnacha Tintorera – the intense Garnacha Tintorera is the sole red flesh varietal in the region. Its pulp is highly colored, and produces intense dark-red wines, smooth on the palate, with distinctive flavors that remind of plums and black olives. The powerful and ripe tannins make the wines very suitable for blending, and contribute to the typical Mediterranean character.

Moscatel de Alejandria Cleopatra's favorite Traditionally used to make sweet desert white wines, Moscatel de Alejandria is considered to be one of the oldest genetically unmodified vines still existing. The grapes originated from North Africa (it is said that queen Cleopatra also drank Muscat wine). In Spain, Moscatel gives its best expression in regions next to the sea (Alicante, Valencia and the Canary Islands). Wines made from these grapes are sweet, finely aromatic, with a distinct personality; they are also appreciated as a blender in dry and sparkling wines.

Albariño –vines for Sea Wines The Albariño variety is representative of the D.O. Rías Baixas, and it is well adapted to the influence of the Atlantic Ocean. It was presumably brought to Spain by monks in the 12th century. Its name, “Alba-Riño” means “the white wine from the Rhine”, and some specialists suggest it could be a Riesling clone originating from Alsace, France. The grapes are small and very sweet, with unusually thick skins which help the fruit tolerate the damp climate, and also contribute to the acidity and to some residual bitterness. They make wines with a distinct aroma, suggesting melon, apricot, peach, tropical fruits, flowers; they also bring crispiness, freshness and slight mineral notes. As Rías Baixas are also famous for their seafood, Albariño wines – also nicknamed Sea Wines – are the perfect companion for seafood or fish dishes.

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Verdejo – the unique character Verdejo grapes give a unique personality to D.O. Rueda wines. Its origins date back to the 11th century when the basin of the river Duero was repopulated with people from Cantabria, the Basque Country and the Muslim Southern regions. It is very likely that the so-called Mozarabs (mozárabes, Iberian Christians who lived under Arab Islamic rules) brought the variety from North Africa. The resulting wines have unique flavors, with rich fruity expression, a hint of scrub herbs, an excellent level of acidity and a special, elegant bitter touch.

Macabeo - the elegant Macabeo, also known as Viura, is cultivated in many Spanish wine regions. It produces dry white wines, with nerve and character that improve with age. The plant over-produces grapes with big berries; bunches are so tight that they can easily rot; this is why they have to be picked early. The resulting wines are light colored and greenish, medium bodies with nice complexity; fine nose of peaches and white flowers; fruity and floral aromas, remarkable acidity. Fruity and fine sparkling Cava wines are also produced from Macabeo.

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Organic is Life Capturing the spirit of the land A computer-controlled irrigation system for localized watering (water waste is not allowed!), pre-pruning, pruning and harvesting techniques meant to avoid soil erosion, and day to day works which respect nature make Hoya de Cadenas - the pride of Bodegas Vicente Gandia a perfect place to grow unspoiled grapes. Why organic? First, because the microclimate is generous and allows healthy grapes to grow. Second, because Luis García Severino, Vicente Gandia’s head winemaker (who received this year an award for his professional achievements) is constantly concerned to capture the genuine spirit of the land. In addition, organic means authenticity, true flavors without makeup. Organic also matches very well with the winery’s philosophy: tradition and innovation. Organic gives a perfect insight about people and land. Organic is a journey into the tough adventure of protecting grapes from diseases and pests, without using chemicals which alter the environment. In a time were the Valencia Region was better known for its bulk wine production, Bodegas Vicente Gandia was already going organic. Its generous, fruity, sunny wines are a typical signature of a unique terroir, which is specific to the Utiel-Requena appellation. And it all starts from the vineyard: local, traditional varieties are grown, away from artificial constraints. Thus, the rebellious Bobal grapes are now carefully taken care of, and produce marvelous wines. Organic grape growing fits perfectly with everything that Hoya de Cadenas Estate represents: a white old mansion lost under the olive trees, peaceful surrounding mountains… but also a modern winery, a huge cellar – one of the biggest in Spain - , a guest house and a unique museum. At the Estate, art and nature mingle effortlessly and give birth to a harmonious universe. The museum exhibits original artworks on barrels, created by famous painters.

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The artists, inspired by the unmistakable flavors of grapes, have decorated 22 barrels according to their vision. Like these beautiful painted barrels, the organic wines from Hoya de Cadenas are authentic and unique: it takes just one taste to sense the soul of the land. Packaging complies with nature –and with quality Quality and respect for the environment – these are the two foundations on which Bodegas Vicente Gandia has built its identity, and its day-to-day activity. Respect of nature is not a just a word: an unspoiled environment means richer soils, cleaner sources of water, healthier grapes and better wines. It’s a harmonious cycle; it’s a way of showing respect to the land – and to the consumer. Concerned by all aspects related to a healthy way of life, the winery has adapted its packaging to European standards. Thus, in accordance with its environmental policies, the company has appointed ITENE (Packaging, Transport and Logistics Research Institute) to review the status of the packaging used for the products. At present, the company’s packaging complies with European requirements (directive 94/62/EC); toxic or dangerous substances are banned from all packing materials. It’s safer for the consumer, and it’s safer for nature, while quality is preserved.

The Organic Miracle About 80 km inland from the harbor of Valencia, in a place with red, dry soils, Hoya de Cadenas Estate reveals a green paradise. Organic grapes of Bobal, Tempranillo, Garnacha grow in a mountainous environment, with hot summers cooled by the Mediterranean breeze.


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Secret stories behind Valencian wine labels Every good wine has its story; every label has its meaning. Here are some secret stories behind the most famous wines produced in Valencia.

Ceremonia The red label Ceremonia is also a tribute to the red soil of the appellation Utiel-Requena. Long time under the shadow of the more famous Rioja, the appellation has started to gain its popularity. And with a good reason: the best wines from Valencia were made of grapes from Hoya de Cadenas Estate, which is situated 800 m above the sea level, in Utiel-Requena. At Hoya de Cadenas, the conditions are perfect for complex, elegant wines: the lime-clay soil and the continental/Mediterranean climate give intensity, richness in fruit, concentration and roundness, with an exquisite mineral note. Launched not a very long time ago, Ceremonia was the first “classy� wine in the region, and still is a landmark.

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Generación 1 On the label, an imposing moustached caballero seems to be gazing out from a family album. In fact, the label really is a picture from a family album. It represents the person who founded the winery more than 125 years ago. The label of Generacion 1 is a tribute to Don Vicente Gandia Plá, the bulk wine merchant who was bold enough to export the little known Valencian wines all over the world. His business proved to be a success. Three generations have continued to develop his work ever since. The original wine philosophy has remained unchanged (“tradition & internationalization”), but now the accent falls on quality. Thus, Bodegas Vicente Gandia has managed to change the perception of wines produced in Valencia: no more “average”, always “premium”. The wines bearing the label Generacion 1 are the top products of Bodegas Vicente Gandia. Produced in limited editions, they were created with the invaluable assistance of sommeliers from all over Spain: based on their option, the final assemblage for the wine was created and eventually put in bottle.

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El Miracle El Miracle, The Miracle, is a range of modern, vivid wines, which share the same concept: passion for nature, for innovation, for life. They are addressed to all five human senses, in a unitary way: the labels also the same design (a stylized leaf), the range has the same slogan (“New wines, new experiences”), and the same philosophy (“Transforming to improve, transforming to create and to be in the vanguard of producing unique and original wines”). The label of the only organic wine of the range (El Miracle Planet) shows a green stylized leaf; red leafs, which remember the fine slices of Jamon serrano, are displayed on the label of the flavorsome El Miracle Tapas; the rosé El Miracle Music exposes his “musical note” leaves. Still, the most spectacular is El Miracle Art: its labels are the reproduction of the painted barrels exposed in the company’s museum, at Hoya de Cadenas Estate. The collection holds some 22 painted casks, the artwork of wellknown artists from Valencia. These wines can be found only in the best restaurants and in specialized wine shops.

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Hoya de Cadenas On the label of Hoya de Cadenas wines, one can observe a coat of arms which reminds the history of the Estate. The 250 ha, located about 60 km inland from Valencia, once belonged to local noblemen. The landlord, Gonzalo Fernàndez de Córdova inherited from his ancestors the so-called “right to chain”, derecho de cadenas. The right was awarded by the king Philip IV, and meant that no person within the limits of the Estate could be recruited in the army. To remind that, the outside walls of the old mansion was decorated with chains. Bodegas Vicente Gandia, the present owner of the place, has given to the place a new life: the mansion was restored, and the local vines benefit of the latest technologies for pruning, irrigation, harvesting. The visitor coming at the Hoya de Cadenas falls instantly under its spell. The mansion hosts at present original artworks on barrels, created by famous painters. The artists, inspired by the unmistakable flavors of local wines, have decorated 21 barrels according to their vision – and the result is amazing. Another original place to visit is the barrel cellar, one of the biggest in Spain: 15,000 casks hold the secret of assemblage, the alchemy of combining natural aromas and flavors, to obtain the final complexity and elegance.

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BO. Bobal Único. Have you noticed the eye-catching label of this wine? “Bo” comes from the first syllable of the word Bobal – the name of the local grape variety the wine is made of - , but also from the Valencian word for “good”. The label is also a visual tribute to the red soil of Utiel-Requena, where Bobal grapes grow and where they express the best their unique features. Bo was made from wine aged in 125 selected barrels, to commemorate the 125th anniversary of Bodegas Vicente Gandia. Actually, Bo was not only commemorating an anniversary, but also announcing a victory: for the first time in the history of the region, a winery was able to issue a modern, quality wine made out of the rebellious Bobal. Because Bobal is not a grape easy to work with: it’s a vigorous variety, it matures late and produces rich, full-colored wines, with brilliant tones provided by its high acidity. Entire runs had to be rejected before coming to the desired standards. Step by step, the team of six winemakers have manage to control its impetuous growth, by pruning young to reduce yields, by selecting and picking only the best. The result is a modern, fruity, meaty wine, with excellent ageing potential.

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Fusta Nova Moscatel In addition to the special bottle packaging and the original name, the delicate label decorations indicate a special wine. Let’s begin with the name: in the local Valencian dialect, Fusta means “oak” and Nova, “new”. So, New Oak, because Fusta Nova was the first sweet Muscat in the region which was aged in barrel - in this particular case, 3 months in French oak. The label is the creation of a young artist, whose work was selected after a harsh contest. The delicate decorations are meant to emphasize the “feminine”, fragile and yet powerful features of this dessert wine - definitely a wine to remember.

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Castillo de Liria Every year, thousands of British travel to sunny Spanish touristic destinations - Canary Islands, Balearic Islands, Costa del Sol - and look for a mysterious Castle. Actually, they look for a wine range which holds the name Castillo de Liria. There is no mystery, Castillo de Liria really exists: it was erected in the 12th century by the Arabs, next to the Mediterranean city of Valencia. The fortress’s dungeons were originally used by an Arab judge to keep in a safe place his wives, prisoners, and precious possessions. It gained some historical fame in the 16th century, when François I, king of France, was kept prisoner here for a short time. But this is not the reason why the British love the wines bearing the Castle’s name. In the seventies, Castillo de Liria was the first bottled wine in the region of Valencia. Then, it was massively distributed to major touristic Spanish resorts, and also exported to the UK. Its excellent price-quality ratio made it a star in no time. The British were addicted to its fruity fresh flavors, and were naturally looking for it when spending holidays in Spain. Today, despite its old age – nine centuries already! – Castillo de Liria keeps its spirit young, through fresh, vivid, flavorsome wines. Easy to drink, easy to enjoy with everyday meals, Castillo de Liria wines reflect, in a cheerful way, the Mediterranean spirit of Valencia.

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Packaging materials Complishing with nature and with quality The concern for the environment is part of Vicente Gandia’s philosophy. Thus, the company is growing mainly autochthonous varieties, such as the Bobal grape; it is recycling and reusing water in all production processes; it encourages energy savings, by using air from outside to keep the temperature in the barrel cellar at the required level. Protecting environment starts from the vineyard. At Hoya de Cadenas Estate, a computer-controlled irrigation system for localized watering was developed, to avoid wastes. Constant efforts are made to maintain and increase soil fertility, to prevent soil erosion and exhaustion; environmental friendly techniques are developed in the prepruning, pruning and harvesting processes. Quality and respect for the environment – these are the two foundations on which Bodegas Vicente Gandia, Spain, has built its identity, and its day-today activity. Respect of nature is not a just a word: an unspoiled environment means richer soils, cleaner sources of water, healthier grapes and better wines. It’s a harmonious cycle; it’s a way of showing respect to the land – and to the consumer.

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The winery has also adapted its packaging to European standards. Thus, in accordance with its environmental policies, the company has appointed ITENE (Packaging, Transport and Logistics Research Institute) to review the status of the packaging used for the products. At present, the company’s packaging complies with European requirements (directive 94/62/EC); toxic or dangerous substances are banned from all packing materials. It’s safer for the consumer, and it’s safer for nature, while quality is preserved.


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Seed Foundation Vicente Gandia Winery supports agriculture in Africa Hunger in the world is not a fate. Hunger in Africa is not inevitable. A foundation and its dedicated international members have proven it, by sowing the seeds of development. The development of agriculture represents the most viable action plan to ensure the alimentation of the African continent. Training young people for a future career in agriculture, giving assistance to farmers, helping women in a better processing of local cereals… all of these ongoing activities are possible, thanks to the support of a Foundation and its international members and sponsors. Helping poor communities in working their land and growing crops came as an initiative of the SEED Foundation. It was created by a private company, and it started to grow and diversify its activity as new international members have joined the team. A Spanish Winery, Bodegas Vicente Gandia, is proud to be a founder member of this collaborative structure. The Foundation’s projects are ruled by clear principles of action: to support environmentally sustainable production methods, to create sources of income for the rural population, and to fight against rural exodus. The supporting initiatives provide small farmers with the appropriate tools to grow productively: access to land, water, and inputs. In parallel, environmental measures are developed (conservation, fertilization of soils, anti-erosion works). Support is also given for a proper storage, conversion and commercialization of the land´s products. Training courses are provided, in

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order to improve the qualification of rural inhabitants. Farmers are encouraged to gather in associations, for a better management and control. A procedure of rigorous monitoring is put in place, to follow the advancement of the projects and to evaluate their impact. Amongst the cooperation and integration projects developed by SEED Foundation, with the support of Vicente Gandía Winery, we highlight: Water channeling and treatment works in three towns in Cameroon; Professional rehabilitation through organic gardening and food processing (Sangalkam, Senegal); Supporting the development of peasant rice/fish farming in Madagascar (Region of Vakinankaratra) etc. The results can easily be measured: hundreds of families are now able to live from their crops, and to meet the double challenge of intensifying production and preservation of biodiversity. Facts & figures (source: The Seed Foundation, www.seed-foundation.org) Africa is, by far, the continent most affected by famine and malnutrition: almost a third of the population – about 256 million people - is undernourished. Hunger is an obstacle to growth which is hindering the economic and social development of the continent. Nonetheless, Africa has an enormous potential and offers excellent economic prospects. Development opportunities are considerable in the agricultural sector; despite being the only continent which is a net importer of food products, Africa possesses the economic and land resources to feed itself.


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Arco Iris Ríe Art & wine for a different life

Art brings joy. Creativity can change individuals and society. This is the belief of Arco Iris Ríe, a Spanish association, which strongly promotes social integration by the help of artistic tools. And this belief is shared by a Spanish winery, Bodegas Vicente Gandia. Arco Iris Ríe and Vicente Gandia have developed a rehabilitation program for individuals at risk of social exclusion, and for inmates of Picassent Prison, located in Valencia. They are encouraged to free their imagination and to paint wooden cases which will contain El Miracle Art wines. The boxes are then sold, and the revenues donated to the Association, to continue its projects. The painted boxes are amazing: the colors mingle without restraints on the wood, in naïve patterns and fabulous landscapes. A perfect match with the spirit of the wine range El Miracle Art, which is: “transforming to improve, transforming to create, transforming to be in the vanguard”. But the story doesn’t end here. The labels of El Miracle Art wines reflect another artistic project: Arte en Barricas, Art in Barrels. The winery supports local painters to decorate barrels, according to their vision. The barrels are then exhibited in an original museum, at the Hoya de Cadenas Estate. The result is stunning: all those intriguing visual poems are giving birth to a harmonious universe, where wine and art complete each other and bring the sense of a better life. Outcasts, on one side, artists, on the other… the connection might seem bizarre, but it’s not. Wine levels the differences, brings out inspiration and makes dreams come true.

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