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delegate handbook

20 1997-2017

©Nathalie Bertrams

©Fairtrade Canada

In 2017 we are celebrating our 20th anniversary. Campaigners, businesses, consumers and producers have shown that together we have the power to make trade fair.

Thank you for your support!

©Fairtrade International

©Kate Fishpool

©Éric St-Pierre / Collège de l’Assomption

Learn More at Follow us @FairtradeCanada 2 | 2017 National Fair Trade Conference | Delegate Handbook

5th National Fair Trade Conference Delegate Handbook TABLE OF CONTENTS Conference Sponsors Schedule Session Overviews

Fair Trade Town Workshop Building Fair Trade Business Fair Trade 101 Fair Trade Campus Workshop Fair Trade Financing Updates and New Developments in Fair Trade Fair Trade, Organic Agriculture, and Climate Change Marketing Fair Trade Products and Retail Engagement From Bean to Cup: Understanding Certification Community Outreach Workshop The Fair Trade Movement and The Co-op Sector in Canada Fair Trade: What Are We Trying to Accomplish? National Fair Trade Standard: Pros and Cons Fair Trade Coffee Trade Justice: What Could It Look Like? Sustainable Public Procurement Fair Trade Flowers Trade Policy Fair Trade Schools Workshop Fair Trade Sugar Domestic Fair Trade: Where and How Does It Fit Sustainable Investment: The Other Side of the Coin Fair Trade Clothing Official Development Assistance and Fair Trade Strategies Across the Network Conference closing CFTN Annual General Meeting Speaker Bios

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Conference Partner

Platinum Sponsors

Gold Sponsors

Silver Sponsors

Bronze Sponsors

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FRIDAY BREAKFAST • BALLROOM 200 D/E, 7:30 to 9:00 am WELCOME 9:00 to 9:30 am Ballroom 200 D/E with Lorraine Whitman

KEYNOTE: GAVIN FRIDELL Ballroom 200 D/E from 9:30 to 10:15 am


LUNCH • BALLROOM 200 D/E, noon to 1:15 pm with Mayor Michael Savage




5th National Fair Trade Conference 6 | 2017 National Fair Trade Conference | Delegate Handbook

Reception Suite 200 C from 5:00 to 9:00 pm

END OF EVENING • 9:00 pm



BREAKFAST • BALLROOM 200 D/E, 7:30 to 9:00 am

BREAKFAST • BALLROOM 200 D/E , 7:30 to 9:00 am

WELCOME 9:00 to 9:15 am Ballroom 200 D/E

WELCOME 9:00 to 9:15 am Ballroom 200 D/E



Ballroom 200 D/E from 9:15 to 10:15 am

Ballroom 200 D/E from 9:15 to 10:00 am

BREAK • 10:15 to 10:45 am

BREAK • 10:00 to 10:30 am

BREAKOUTS 10:45 to noon

BREAKOUTS 10:30 to 11:45 am







LUNCH • BALLROOM 200 D/E, noon to 1:15 pm

LUNCH • BALLROOM 200 D/E, 11:45 to 12:45 pm

BREAKOUTS 1:15 to 2:30 pm

BREAKOUTS 12:45 to 2:00 pm







BREAK • 2:30 to 3:00 pm

BREAK • 2:00 to 2:15 pm

BREAKOUTS 3:00 to 4:15 pm



EXPLORE HALIFAX! 4:15 to 7:00 pm

CONFERENCE CLOSING Ballroom 200 D/E 3:15 to 3:30 pm



CANADIAN FAIRTRADE AWARDS 7:00 to 10:00 pm Hosted by Fairtrade Canada at the Maritime Museum of the Atlantic 7

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Session Overviews Friday WELCOME

Ballroom 200 D/E from 9:00 to 9:30 am Lorraine Whitman from Glooscap First Nation welcomes the conference to the traditional territory of the Mi’kma’ki First Nation.

FAIR TRADE TOWN WORKSHOP Room 202 from 10:45 to noon Share ideas on managing Fair Trade Town committees, developing leaders and ensuring group stability. Discussion on how to engage municipalities, collaborate with local businesses, and create effective fundraising and awareness campaigns. In addition, they will review post-designation resources and materials and talk about the importance of setting goals • • • •

Torrye McKenzie (CFTN) Mélissa Dubé (Fairtrade Canada) Erin Bird (Fair Trade Calgary) Zack Gross (Fair Trade Manitoba

BUILDING FAIR TRADE BUSINESS Room 203 from 10:45 to noon How do you supply fair trade products to stores, institutions, and campuses? Looking at what it takes to establish profitable, relevant, and long-term fair trade businesses – and present tips, tools, and resources to help your fair trade business be successful. Discussion on how fair trade benefits Canadian business as a whole, how businesses and advocates can better collaborate to support fair trade, and how to set up your fair trade business as a co-op. • • • • •

Jennifer Williams (Goodfood2U) Darryl Reed (York University) Bill Barret (Planet Bean) Martin Van Den Borre (La Siembra) Jennie Coleman (Equifruit)

KEYNOTE ADDRESS GAVIN FRIDELL CANADA RESEARCH CHAIR IN INTERNATIONAL DEVELOPMENT STUDIES Ballroom 200 D/E from 9:30 to 10:15 am Fair trade has made amazing strides over the past 30 years. Driven by committed activists in the south and north, fair trade has had a major impact. The challenges, however, remain daunting. In a world of growing inequality, persistent global injustice, and alarming climate change, it’s time to take stock. Dr. Gavin Fridell asks what the future of fair trade could or should look like, and what opportunities and obstacles exist for fair trade now and into the future.



Room 204 from 10:45 to noon

Room 202 from 1:15 to 2:30 pm

Taking you from the rugged hills of Oaxaca to the aisles of your local grocery store, this session will recount fair trade’s origin story, sharing the pictures and tales that highlight the key leaders and moments in the growth of the fair trade movement. Essential fair trade principles will be outlined to show how these principles have underpinned the movement since its inception.

Navigate the challenges of Fair Trade Campus designation by looking at strategies for working with senior admin and faculty—and review successful ways to engage students and ancillary departments. Discussion on ways to keep momentum going after designation, addressing how to move beyond basic requirements, incorporate additional product categories, and manage a campus committee. This session will explore tier 2.0 and tier 3.0 standards, and will discuss actionable strategies to engage franchises, such as Tim Horton’s.

• Eric St Pierre (Oxfam Quebec/AQCE) • Dustin Johnson (CFTN)

LUNCH Ballroom 200 D/E from noon to 1:15 pm With Mayor Michael Savage

• Torrye McKenzie (CFTN) • Mélissa Dubé (Fairtrade Canada) • Mark McLaughlin (SFU)


FAIR TRADE FINANCING Room 203 from 1:15 to 2:30 pm Solid financing is critical to the growth and innovation of every business, yet financing a fair trade business requires a unique model. Discussing opportunities for Canadian fair trade businesses to connect with financing partners through Social Funders, as well as review why financing is crucial for ensuring growth and long-term product availability. Touching on ideas for growing fair trade business in Canada and highlight some of the resources available to small businesses.

We support

a fair deal Together, with the Canadian Fair Trade Network and our Campus partners, Chartwells is working to achieve our common goal of building a just and sustainable food system.

• • • •

Jennifer Williams (Goodfood2U) Darryl Reed (York University) Bill Barret (Planet Bean) Martin Van Den Borre (La Siembra)

UPDATES AND NEW DEVELOPMENTS IN FAIR TRADE Room 204 from 1:15 to 2:30 pm This session will explore recent developments and accomplishments in the fair trade movement, including 50 per cent producer representation at Fairtrade International, a new focus on climate change, and new labelling initiatives such as Fairtrade Brazil. We will also discuss the growth of the Small Producers Symbol, the launch of WFTO’s Guarantee System, value additions at origin (with examples in sugar and coffee), and key priorities for the year ahead. • • • •

Erin Bird (Fair Trade Calgary) John Young (Fairtrade Canada) Ann Ferguson (Fair Trade Federation) Errol Sharpe (Fernwood Publishing)

FAIR TRADE, ORGANIC AGRICULTURE, AND CLIMATE CHANGE Room 202 from 3:00 to 4:15 pm We will explore some of the natural affinities between fair trade and organic agriculture movements to confront climate change, share information about new developments and valuable insights, and propose some possible next steps and collaborative project work. The time is ripe for a broad-based alliance around sustainable living; our invited speakers will discuss potential partnerships amongst certifiers, grassroots organizers and advocates, and the full spectrum of stakeholders across each of their networks. • • • •

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Facilitator: Michael Zelmer (Fairtrade Canada) Dr. Andrew Hammermeister (OACC) Monika Firl (CoopCoffees) John Young (Fairtrade Canada)

MARKETING FAIR TRADE PRODUCTS AND RETAIL ENGAGEMENT Room 203 from 3:00 to 4:15 pm Marketing and selling fair trade products can be a tough business. Fair trade brands often represent smaller or unknown companies, while fair trade as a concept is not always understood by the average consumer. This session will investigate best practices for marketing socially responsible products, the importance of educating frontline staff, and how promoting company values can help fair trade businesses reach a growing segment of socially conscious consumers.

FANCY FAIRTRADE BANANAS for your next community event?

• John Marron (Fairtrade Canada) • Mischa Kaplan (Rainbow Foods) • Kim Chackal (Equifruit)

FROM BEAN TO CUP: UNDERSTANDING THE FAIRTRADE INTERNATIONAL CERTIFICATION SYSTEM Room 204 from 3:00 to 4:15 This session will explore the certification behind the international FAIRTRADE Mark; describing the certification process, what standards the Mark represents. How do these standards fit into a broader Theory of Change? This is your chance to ask any questions related to Fairtrade certification.

Equifruit believes in building partnerships with community & campus groups who advocate for fair trade. Drop us a line! Let's work together to FTconvention2017_crvs.pdf make bananas fair.

Learn more at 1 2017-01-24 12:17 PM

• Shannon Brown (Fairtrade Canada) • Jose Abad-Puelles (Fairtrade Canada)

NETWORKING RECEPTION AND TRADESHOW World Trade and Convention Centre Reception Suite 200C from 5:00 pm to 9:00 pm C









Session Overviews Saturday KEYNOTE ADDRESS JAMES MWAI DIRECTOR OF POLICY, RESEARCH, AND ADVOCACY FAIRTRADE AFRICA Ballroom 200 D/E from 9:15 to 10:15 am James will describe the challenges for fair trade co-operatives in Africa, and will explain how strengthening these co-ops beyond certification establishes them as trusted business partners in global value chains. James will discuss the need for investment in projects that add value at origin, and review how producers benefit from value addition and earn more income in-country. He will also examine the role of Fairtrade Africa within the fair trade movement and outline its strategy in addressing the issues above. To conclude, James will discuss opportunities for collaboration with Canadian legislators and development agencies to further SDG initiatives, and address climate change and barriers to trade for African countries.

WELCOME Ballroom 200 D/E from 9:00 to 9:15 am

COMMUNITY OUTREACH WORKSHOP Room 202 from 10:45 am to noon What does it take to successfully engage your community? This session will review strategies for engaging diverse audiences through effective social media, presentations, booths and static displays, etc. Plus, we will share what’s going on in the Fair Trade Event, Workplace, and Faith Group programs. • • • • •

Torrye McKenzie (CFTN) Mélissa Dubé (Fairtrade Canada) Tess Pooran (Saint Mary’s University) Erin Bird (Fair Trade Calgary) Zack Gross (Fair Trade Manitoba)

THE FAIR TRADE MOVEMENT AND THE CO-OP SECTOR IN CANADA Room 203 from 10:45 am to noon Canada has a strong co-op sector, while the majority of fair trade products come from co-ops in the global south. There 12 | 2017 National Fair Trade Conference | Delegate Handbook

are therefore many similarities in values & principles. Is this a market opportunity that isn’t tapped into to its fullest? Could co-ops be a partner with Fair Trade in a bigger way? • Karen Miner (Saint Mary’s University) • Darryl Reed (York University) • Andrea Kohut (Canadian Co-operative Association)

FAIR TRADE: WHAT ARE WE TRYING TO ACCOMPLISH? WHAT ARE OUR GOALS? Room 204 from 10:45 am to noon Fair trade isn’t just about paying fair prices. It’s about building long-term partnerships with producers, investing in their communities and working with them to create an alternative system that benefits everyone involved. This session will look at the big picture of fair trade and bring the movement’s goals into focus. • • • •

Facilitator: Michael Zelmer (Fairtrade Canada) Monika Firl (CoopCoffees) James Mwai (Fairtrade Africa) Sean McHugh (CFTN)

NATIONAL FAIR TRADE STANDARD: PROS AND CONS Room 202 from 1:15 to 2:30 pm Would a national fair trade standard reduce label fatigue and uncertainty? Would it allow us to spend more time bringing all businesses up to a higher standard? What are the potential benefits of government regulation of claims and label use? This session will look at the pros and cons associated with creating a national fair trade standard, considering recent developments in the EU and the examples set by organic and halal certifications. • Krista Pineau (Ecocert Canada)

FAIR TRADE COFFEE Room 203 from 1:15 to 2:30 pm Coffee is one of the world’s top commodities, and fair trade coffee is widely available across Canada. But like many fair trade products, supply of fair trade coffee greatly exceeds demand, leaving producers to sell their beans on the conventional market at less than fair prices. This session will speak about recent efforts to promote fair trade coffee in Canada and how buying fair trade coffee benefits growers across the global south. • • • •

Jose (Fairtrade Canada) Lloyd Bernhardt (Ethical Bean) Carmen Labbé (Kicking Horse Coffee) Steven Zubalik (Laughing Whale Coffee Roasters)

TRADE JUSTICE: WHAT COULD IT LOOK LIKE? Room 204 from 1:15 to 2:30 pm What is the end goal of fair trade? Are we aiming to establish a global standard for labour and environmental protections? A living wage for all? We will lead a discussion about what trade justice could really look like. • Gavin Fridell (Canada Research Chair in International Development Studies)

SUSTAINABLE PUBLIC PROCUREMENT Room 202 from 3:00 to 4:15 pm What if public institutions bought only fair trade products? This session will discuss the ongoing effort to drive change by leveraging large-scale sustainable procurement in Canada. We will also present a case study that applies fair trade goals to an average town’s purchases, demonstrating the tangible impact for farmers and producers. • Donna Dagg (Manitoba Liquor and Lotteries)


FAIR TRADE FLOWERS Room 203 from 3:00 to 4:15 pm Fair trade flowers are available in parts of Canada—there are many opportunities for expansion and many challenges. You will be filled in on what’s been going in the cut-flower industry, describing the expanding network of florists selling fair trade options and how buying these flowers can benefit the communities that grow them. • John Forsyth (Florists Supply)

We support

a fair deal Together, with the Canadian Fair Trade Network and our Campus partners, Chartwells is working to achieve our common goal of building a just and sustainable food system.

TRADE POLICY Room 204 from 3:00 to 4:15 pm By making basic human rights and labour standards integral components of its trade policies and agreements, Canada could make a stronger contribution to sustainable development throughout the world. This session will examine how a more equitable prioritization of social, environmental and economic goals achieved through such policies could create market pressure to promote sustainable, fair trade practices as compared to conventional trade agreements that work to undermine protections and take advantage of cheap labour. • Emma Moss (Dalhousie University) • Ian Hudson (University of Manitoba)

FAIRTRADE CANADA MEMBERSHIP MEETING Room 204 from 4:30 to 6:00 pm The Fairtrade Canada board will provide updates on strategy, finances and governances changes • Fairtrade Canada Board of Directors

CANADIAN FAIRTRADE AWARDS Maritime Museum of the Atlantic from 7:00 to 10:00 pm Hosted by Fairtrade Canada

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Session Overviews Sunday KEYNOTE ADDRESS ANDRES GONZALEZ AGUILERA GENERAL MANAGER MANDUVIRÁ CO-OPERATIVE Ballroom 200 D/E from 9:15 to 10:00 am The Manduvirá Co-operative in Paraguay has transformed from a group of sugar cane farmers struggling with unfair prices and unjust trading practices into the world’s leading producer and exporter of organic and Fairtrade certified sugar. Manduvirá and its farmer owned sugar mill are a perfect example of development through Fairtrade, enabling farmers to take greater control of the value chain, add more value to their final product, and ensure that benefits remain in the community where they belong. As well as processing more cane sugar, the mill will employ around 200 people and provide job opportunities for many sons and daughters of farmers who had left the area in search of work. Andres will share the journey of Manduvirá with us and inspire us with the art of the possible.



Room 202 from 10:30 to 11:45 am

Room 203 from 10:30 to 11:45 am

This session will update you on the growth of the Fair Trade School program, the potential to engage national and provincial partners, and strategies to encourage postdesignation participation. We will also look at the current materials and teaching resources and outline ways to successfully manage your Fair Trade School committee including how to set it up, how to work with it, and how to manage turnover.

Sugar cane is an important revenue crop for small-scale farmers in many tropical countries. Yet international sugar markets are complex and volatile—creating instability that often impacts growers. This session will outline the obstacles these producers face, and review recent developments in the industry and which fair trade sugar products are available in Canada.

• • • • • •

Torrye McKenzie (CFTN) Mélissa Dubé (Fairtrade Canada) Bev Toews (Olds High School) Sarah Hanif (Fair Trade Vancouver) Jenn Vanderlaan (McKay Public School) Amber Minor (McKay Public School)

• Martin Van Den Borre (La Siembra) • Andres Gonzalez Aguilera (Manduvirá Co-operative)


DOMESTIC FAIR TRADE: WHERE AND HOW DOES IT FIT Room 204 from 10:30 to 11:45 am Many people talk about domestic fair trade, but what is it all about? How does it work? What should it be called? This session will discuss these questions and more. • John Lindsay (McGill University) • Nora Burkey (Saint Mary’s University)


It’s a Global Community

Help support your neighbours

Room 202 from 12:45 to 2:00 pm Wonder why cities and universities invest in corporations whose products or services hurt people and the planet? Want to learn how to invest without supporting companies that oppose your values? We will review how businesses use money to make money, and also discuss ways to use investments to support businesses that value sustainability. • Avery Gottfried (Fair Trade Vancouver)

FAIR TRADE CLOTHING Room 203 from 12:45 to 2:00 pm Fairtrade recently launched its new textile standard, an initiative to certify the entire supply chain—from cotton production to garment manufacturing. Yet even with this new, ambitious standard, getting fair trade garments into Canadian stores seems like a distant reality. This session will discuss what a business needs to do produce a fair trade garment. • Shannon Brown (Fairtrade Canada) • Darryl Reed (York University) • Madison Hopper (Fair Trade Toronto)


100% Fairtrade Organic Certified Coffee

Room 204 from 12:45 to 2:00 pm Global Affairs Canada spends $5 billion every year on Official Development Assistance (ODA). But is the money being spent well? This session will review efforts to see ODA funds directed toward projects that focus on empowerment, like fair trade co-ops. This session will explore models for ODA spending that create long term sustainable livelihoods. • Martin Van Den Borre (La Siembra) • Andrea Kohut (Canadian Co-operative Association) • Andres Gonzalez Aguilera (Manduvirá Co-operative)

Find out more at 16 | 2017 National Fair Trade Conference | Delegate Handbook

CLOSING PLENARY: STRATEGIES ACROSS THE NETWORK Ballroom 200 D/E from 2:15 to 3:15 pm The Canadian Fair Trade Network started a strategic plan review in June of 2016, where the staff, board and advisory council members sought to review current focuses, while also plot the way forward. Work continued through the fall, and into the new year. We are excited to be able to bring a new strategy to our conference, and discuss it with delegates who are interested. This session will be an open space to do that. • • • •

Sean McHugh (CFTN staff) Torrye McKenzie (CFTN staff) Erik Johnson (CFTN staff) CFTN Board Members

CONFERENCE CLOSING Ballroom 200 D/E from 3:15 to 3:30 pm

OPTIONAL SPECIAL SESSION: CFTN AGM Room 204 from 4:30 to 6:00 pm Canadian Fair Trade Network Annual General Meeting (AGM) Description: The CFTN will be holding its Annual General Meeting to review 2016, and elect new directors for 2017. • CFTN Board and Staff



In Bangladesh, the colours and patterns of women’s sari cloth come in nearly infinite varieties. Too beautiful to throw away, sari fabric is upcycled by women at the Hajiganj workshop into one-of-a-kind throws, baskets, and accessories. Each item helps provide a sustaining income, and helps their workshop and community thrive. Discover the amazing stories behind these and all our products in-store, at a festival sale or online at

A fair trade retailer since 1946.


Speaker Bios AMBER MINOR, MCKAY PUBLIC SCHOOL Amber has been teaching for the District School Board of Niagara since 2010, and has been a staff member at McKay Public School since 2013. Before becoming a teacher, Amber worked as a youth counsellor for the John Howard Society of Niagara, providing alternative education and life skills training to at-risk youth. Amber is passionate about helping others in need, and enjoys bringing that passion into the classroom to motivate young people to be more socially conscious on both a local and global scale. Amber also enjoys spending time in fair trade cooperatives and spent several days in two communities in northern Thailand last summer. She plans to visit Ecuador this year and looks forward to sharing her experiences with her students. ANDREA KOHUT CANADIAN CO-OPERATIVE ASSOCIATION Andrea is a program manager for the Canadian Co-operative Association’s (CCA) project in Peru. She works in partnership with the Co-operativa Agraria Norandino Ltd. to improve the livelihoods of cacao and coffee farmer co-op members in four regions of Northern Peru. Andrea has worked at CCA for over three years in various capacities including knowledge management, research and analysis, and programmatic support to CCA projects in Asia, Latin America, and Africa. She holds a master of arts in education from the University of Ottawa, a bachelor of education from Nipissing University, and a bachelor of arts degree with a major in international development studies from the University of Guelph University. ANDRES GONZALEZ AGUILERA MANUDVIRA CO-OP Andres is General Manager of Manduvirá cooperative and sugar mill in Arroyos and Esteros, Paraguay. Andres is a visionary leader who built a small agricultural co-operative founded during the days of dictatorship in Paraguay into a leading supplier of fair trade and organic sugar. Once the co-operative was well established as a fair trade and organic sugar supplier, he led the co-operative to develop the business plan and raise financing to build the world’s first fair trade, organic mill that is owned by small-scale farmers. Andres is a member of the sugar products advisory council of Fairtrade International, and is a founder and member of the Federation of Organic and Fair Trade Producers in Paraguay.

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DR. ANDY HAMMERMEISTER ORGANIC AGRICULTURE CENTRE OF CANADA Andy is the Director of the Organic Agriculture Centre of Canada (OACC) and Associate Professor in the Faculty of Agriculture at Dalhousie University. Andy grew up on a beef and grain farm in southeast Saskatchewan. After a degree specializing in soil science he completed his M.Sc. and then PhD in Applied Ecology at the University of Alberta. Andy has worked with the OACC since 2002, conducting or collaborating in wide range of research. Since becoming Director of the OACC, Andy oversees Canada’s Organic Science Cluster, the national science initiative for organic agricultural in Canada. He is also a member of the Organic Value Chain Roundtable, Canadian Organic Standards Review Committee, and the Technology Innovation Platform of IFOAM Organics International. Visit for more information. ANN FERGUSON, FAIR TRADE FEDERATION Ann is Membership Manager for the Fair Trade Federation (FTF). Ann became interested in fair trade after witnessing the direct impact of small business on slum communities in Bangkok, Thailand. After returning to the USA, she helped start a fair trade retail store in her hometown, then joined the Fair Trade Federation as Membership Manager in 2014, where she oversees the FTF’s rigorous membership application process and annual member reviews. AVERY GOTTFRIED, FAIR TRADE VANCOUVER Avery, a Planning Engineer at Tetra Tech EBA, has been President of the board of directors for Fair Trade Vancouver (FTV) since 2009. He has played a key role in developing the policy and governance that guide FTV’s operations and organizational relationships including the development of an organizational fair trade endorsement policy to help navigate the increasing number of certification claims being used in the marketplace. Avery works as a Solid Waste Planning Engineer at the Tetra Tech EBA office in Vancouver. In his six years of experience working as a consultant in the environment industry, Avery has developed a keen sense for strategy development, operational planning, and program benchmarking to help municipalities and businesses move towards zero waste.

BEV TOEWS, OLDS HIGH SCHOOL Bev is an Educational Assistant at Olds High School in Olds Alberta. She is currently the chairperson of the Fair Trade Olds committee and has been involved in the fair trade movement for about 30 years. She started her journey after reading about producers and their products in a Ten Thousand Villages cookbook she received as a wedding gift. Since then she has been actively involved in sourcing and purchasing fair trade and other ethically sourced products for her and her family, and sharing her knowledge with the many people she comes in contact with. During a recent trip to Mexico with her husband, Bev visited a Fairtrade coffee bodega in Chiapas, Mexico. BILL BARRETT, PLANET BEAN Bill has been a small business owner in Guelph more than two decades. He is currently a worker-owner of Planet Bean, a division of the Sumac Community Worker Co-operative. Planet Bean is a Fairtrade Certified and organic coffee roastery which he founded in 1997. Bill has three decades of experience working in the social justice and ecology movements. This experience informs how he approaches business and economic development. He has had an opportunity to visit several of the co-ops which grow Planet Bean’s coffee and film and interview the people involved in those organizations to gage the impact Fairtrade has on their lives. Bill is also an independent documentary filmmaker and has produced a variety of video productions including six documentaries for broadcast. Bill is currently on the board of Fairtrade Canada. CARMEN LABBÉ, KICKING HORSE COFFEE Since 2013, Carmen has been Sales Manager for Eastern Canada with Kicking Horse Coffee. Carmen studied food science at Laval University in Quebec and holds a master’s degree in business administration. Through her career, Carmen has obtained diverse sales experiences working with companies in the natural food industry.

DARRYL REED, YORK UNIVERSITY Darryl is Professor of Business & Society at York University (Toronto). His research interests include fair trade, alternative development models and development ethics. He is the Chair of the Board of the Green Campus Co-operative.

DONNA DAGG MANITOBA LIQUOR AND LOTTERIES CORPORATION Donna has a master of science degree and over 20 years of professional experience in the environmental field. As the Sustainable Development Practitioner at Manitoba Liquor and Lotteries (MBLL), Donna assists with advancing the corporation’s environmental goals, which include minimizing waste, conserving water, reducing carbon emissions, and advancing responsible procurement. In 2006, MBLL received an award for excellence in government finance for integrating sustainable development into business decisions from the Government Finance Officers Association. In 2007, MBLL was recognized as a Summit Award finalist for leadership in green procurement. Manitoba Liquor and Lotteries continues to incorporate responsible procurement processes when acquiring goods and services, and assesses and monitors the performance of vendors for adherence to specifications that support social procurement. DUSTIN JOHNSON ROMÉO DALLAIRE CHILD SOLDIERS INITIATIVE / CFTN Dustin is a member of the CFTN advisory council, and represented Nova Scotia on the board of directors for three years. He has been involved in fair trade advocacy since joining Engineers Without Borders in 2012. He is a researcher at the Roméo Dallaire Child Soldiers Initiative in Halifax, studying the use and recruitment of child soldiers around the world.


Speaker Bios EMMA MOSS, DALHOUSIE UNIVERSITY Emma is student at the Schulich School of Law at Dalhousie. Her areas of research and interest are in international human rights, labour law, and trade policy, specifically at the intersection of these three areas. After graduating from Dalhousie this spring, Emma plans to move back to Vancouver to pursue a career in fair trade.

ERROL SHARPE, FERNWOOD PUBLISHING Errol is Co-Publisher at Fernwood Publishing. He holds a master’s degree in Atlantic Canadian studies from Saint Mary’s University and is co-author of In Pursuit of Justice: Just Us! Coffee Roasters Co-op and the Fair Trade Movement.

ÉRIC ST-PIERRE ASSOCIATION QUÉBÉCOISE DU COMMERCE ÉQUITABLE / OXFAM-QUÉBEC Éric is a professional photojournalist who has specialized in fair trade since 1996. He has visited 20 countries and has documented 15 different fair trade products. He has presented four major photo exhibits and published three books of photographs on fair trade. A speaker and specialist in fair trade, Éric is a founding member of the Association québécoise du commerce équitable. In 2013– 2014, Éric and his family spent 18 months living in Burkina Faso, where Éric volunteered for the Centre for International Studies and Cooperation (CECI), doing communication and marketing work with national organizations of the rice industry. Eric now works for Oxfam-Québec.

GAVIN FRIDELL, SAINT MARY’S UNIVERSITY Gavin is a Canada Research Chair in International Development Studies at Saint Mary’s University and a Member of the College of New Scholars, Artists and Scientists of the Royal Society of Canada. He has authored numerous books and articles on fair trade, free trade, and global commodities, including Coffee (Polity Press, 2014), Alternative Trade (Fernwood Publishing, 2013), and Fair Trade Coffee (University of Toronto Press, 2007).

ERIK JOHNSON CANADIAN FAIR TRADE NETWORK Erik is a writer, editor, and print designer whose love for fair trade coffee helps fuel his contributions to a variety of print and online publishing projects. His diverse editing experience includes working with plays, poetry, fiction, non-fiction, ad copy, technical reports, and magazines. For Fair Trade Magazine, Erik was involved from the outset, copy-editing and proofreading the first issue. Since, he has enjoyed seeing his role expand, taking on a gamut of production tasks, from feature writing to page layout and everything in between. ERIN BIRD, FAIR TRADE CALGARY Erin, a civil engineer who works for the City of Calgary, has been involved with Engineers Without Borders and the Fair Trade Calgary group since 2011. Over that time, she has been active in organizing various events for World Fair Trade Day and other fair trade awareness events in Calgary. Erin is currently leading the Fair Trade Calgary campaign committee to make Calgary a Fair Trade Town. Besides engineering and fair trade, Erin enjoys reading, cooking, and outdoor activities. 20 | 2017 National Fair Trade Conference | Delegate Handbook

IAN HUDSON, UNIVERSITY OF MANITOBA Ian is a professor in the economics department at the University of Manitoba. His research is in the areas of ethical consumption and community economic development. He has coauthored several articles on fair trade, and the book Fair Trade Sustainability and Social Change (Palgrave McMillan). IVY MCKEE, CARLETON UNIVERSITY Ivy is currently in her third year at Carleton University, pursuing a bachelor of public affairs and policy management, with a specialization in development and minor in French. Her interest in the fair trade movement began when she was in high school, when a paper on child labour turned into a four month, 80-page research project, with fair trade emerging as one of the best solutions to the issue. She volunteers with Fair Trade Barrie, Amnesty International, and is the president of Fair Trade Carleton University. Ivy is also incredibly passionate about sustainability and labour rights. She hopes to break down the myth that fair trade is always expensive and to make fair trade products the obvious choice for any consumer.

JAMES MWAI, FAIRTRADE AFRICA Based at the Fairtrade Africa Secretariat in Nairobi, James is responsible for the organization’s advocacy, monitoring evaluation and learning, social compliance and communication work across the continent. He was previously the Director of Programmes at Fairtrade Africa for five years including one year as Acting Executive Director. Before joining Fairtrade, James worked as a competitiveness consultant in the agriculture sector supporting governments, private sector and development organizations in Uganda, Kenya, Ethiopia, Rwanda and Mozambique. He was also the lead consultant on a UNDP funded project supporting income generation and sustainable livelihoods by developing the self-sustainability of centres that support the growth of small and medium businesses through market driven business development service provision. Prior to joining the development sector he worked in consultancy and organization development for over 10 years delivering assignments across Africa for KPMG TSL and TACK International. James has an MBA from the Cranfield University, School of Management, UK, and is a qualified Certified Public Accountant. JENN VANDERLAAN, MCKAY PUBLIC SCHOOL Jenn has been teaching Grades 7 and 8 at McKay Public School, in the District School Board of Niagara, since 2006. Jenn teaches her students about social responsibility and provides them with opportunities to get involved and act, both locally and globally. She is passionate about helping others, and through initiatives like Me to We and Fair Trade, she encourages students to think beyond themselves and make a difference in the lives of others. She embraces the privilege and responsibility of working with young people who will one day be the leaders and the change-makers of our world. JENNIE COLEMAN, EQUIFRUIT Jennie Coleman has been Owner / President of Equifruit since 2013. She combines a lengthy career in business with longstanding social justice roots, set during two years’ volunteer work in Namibia in the mid-1990s. She loves fair trade for its pragmatic approach to international development. She loves Equifruit for… the fruit (YUM!), the farmers, and the fact that something as simple as eating a fair trade banana can have such a positive impact on someone’s life.

JENNIFER WILLIAMS, goodfood2u Jennifer is a social entrepreneur who is passionate about the intersection of social purpose and business. Jennifer has a degree in anthropology and political science and has lived and worked in Mexico, El Salvador, Peru, and Ghana. Until 2013, Jennifer was active in the growth of La Siembra Co-operative, a fair trade worker-owned company, and she currently owns a local and organic food business in Ottawa with her partner. In addition Jennifer consults with ESOP Builders on the design and implementation of Employee Share Ownership Plans for Canadian companies. JOHN FORSYTH, FLORISTS SUPPLY For over 30 years John has been active in the floral industry. He has been involved in almost every aspect from delivering flowers, sales, purchasing, logistics, design, and marketing. He currently manages the cut flower operations, production, ecommerce and logistics for Florists Supply. He has travelled extensively to Colombia and Ecuador and has worked with hundreds of flower farms. He is active in the fair trade and sustainable floral movement and encourages all florists and consumers to consider the impact their purchasing has on developing countries. JOHN LINDSAY, MCGILL UNIVERSITY John is a student at McGill University in Montreal, where he works as Food and Dining Sustainability Coordinator for McGill’s Food Services. He works on purchasing reports and improvements, educational outreach, and waste management and composting programs. John also performs fair trade audits to ensure McGill maintains its Fair Trade Campus Designation, and he constantly looks for ways to expand fair trade operations and education in cafeterias and on campus. This past summer, he participated in the Real Food Challenge, a project that explores how institutions can improve sustainability through food purchasing. This year, John has been working on an honours project at McGill, identifying the barriers and opportunities for McGill to improve the social sustainability and fairness of its institutional food purchasing.


Speaker Bios JOHN MARRON, FAIRTRADE CANADA John is Marketing and Retail Manager with Fairtrade Canada, based in Ottawa. John’s career includes more than 15 years sales and account management experience in the consumer products sector, working for major multinationals and market leading brands across food, health, and personal care categories. With Fairtrade Canada, John develops an increased level of promotion and engagement across Canadian retailers, foodservice providers, and distributors. He is delighted to be returning to Halifax and is looking forward to developing strong partnerships with the fair trade business community. JOHN YOUNG, FAIRTRADE CANADA John has been involved with Fairtrade since 1998 as both a board and staff member at Fairtrade Canada and FLOCERT, working primarily in certification and Fairtrade databases. Currently John is the Interim Executive Director of Fairtrade Canada.

JOSE ABAD-PUELLES, FAIRTRADE CANADA Jose is Coffee Account Manager at Fairtrade Canada. Jose was raised in a small farm in Northern Peru; there, he experienced all the challenges and struggles that small farmers face in the developing world. That experience made him develop a strong passion for agriculture and rural development. He began his career working on international trade negotiations and promoting alternative sustainable agriculture practices in the Andean region. Then he worked for USAID as a capacity development consultant on trade and development in Latin America. After that, he worked in Peru managing and supervising development projects funded by international aid organizations. In Canada, after doing research on fair trade and its impact on small coffee farmers, he joined Fairtrade Canada as a coffee specialist. Jose and Fairtrade Canada share the same belief that empowerment and social justice are key elements for international development.

22 | 2017 National Fair Trade Conference | Delegate Handbook

KAREN MINER, SAINT MARY’S UNIVERSITY Karen has focused her career on governance, strategy, business management, and sustainability within co-operatives, non-profits, for-profit organizations, and government. Karen’s interest in co-operatives was first piqued through fair trade coffee in the mid1990s. She credits her interest in fair trade as a catalyst for seeking out and expanding her professional experience in the co-operative sector. In her current role as Managing Director, Co-operative Management Education at Saint Mary’s University, Karen works with co-operative and credit union professionals from around the world. She has also served on the boards of CUA (Credit Union Atlantic), Mountain Equipment Co-op (MEC), and the Canadian Co-operative Association, plus advisory panels for the Co-operators and Vancity Credit Union. KIM CHACKAL, EQUIFRUIT Kim joined Equifruit as Sales Manager in late 2014. After nearly 15 years of sales experience in marketing, advertising, and catering, Kim wanted to be more connected on a social justice level. She loves the challenge of convincing Canadian customers to put farmers first. Kim brings to the table relentless optimism, contagious enthusiasm, and an irrevocable passion for fair trade. KRISTA PINEAU, ECOCERT CANADA Since an energetic and powerful introduction to Engineers without Borders (EWB) in 2011, Krista has taken a profound interest in the fair trade community. Her involvement in fair trade with EWB evolved from working in youth engagement when she co-organized a youth conference based on Fairtrade products and trade in 2012. This led her to working with the staff and students at Simon Fraser University on the school’s Fair Trade Campus designation, and she has now brought this passion and experience to Laval University to build momentum to the same designation. Krista is bilingual and completed her bachelor’s degree in economics and politics in French in Quebec City. She has created many contacts in different Quebec fair trade organizations.

LLOYD BERNHARDT, ETHICAL BEAN COFFEE After Lloyd and his wife Kim journeyed to Guatemala to adopt their daughter in 1999, a passion for the culture of the country and a desire to better the lives of coffee farmers was ignited. The couple returned to Vancouver and in 2003 launched Ethical Bean Coffee, roasting only Fairtrade-certified organic coffee. Ethical Bean has grown from a local, to a national, to an international success on the belief that social and environmental responsibility is also good business. The company purchases green energy, reduces and offsets carbon emissions, manages waste, and tries to make a positive impact in both their local and global communities through donations, sponsorships, and philanthropy. MADISON HOPPER, FAIR TRADE TORONTO / YORK UNIVERSITY / GREEN CAMPUS CO-OPERATIVE Madison is director of Fair Trade Toronto; she is a graduate student studying business strategies for sustainability at York University. For her major research, Madison has been developing a social enterprise co-operative with supervisor Darryl Reed that sources and integrates Fairtrade and organic certified cotton into university procurement policy.

MARTIN VAN DEN BORRE, LA SIEMBRA Martin has been involved in international cooperative networks for over 20 years. Martin has been on the board of many co-operatives, and as a consultant and expert in co-operative development, he has supported dozens of co-operative projects in many sectors, namely in healthcare, worker co-ops, fair trade and agriculture. After being the CEO of the Chamber of Commerce for two years, he assumed the role of Co-op Development Officer for the CDR-Outaouais/Laurentides and is now a worker owner and Production and Purchasing Director at La Siembra co-op in Ottawa. Martin is also a member of the international committee of the Chantier le l’économie sociale du Québec where he supports relations with the Cuban co-operative sector. He is also a director of SPP-Global (small producer symbol), the first international certification system to belong to cooperatively organized small farmers.

Saint Mary’s University is proud to be a sponsor of Canada’s

5th National Fair Trade Conference being held here in Halifax.

MARK MCLAUGHLIN SIMON FRASER UNIVERSITY Mark, a chartered accountant, chairs the SFU Fair Trade Committee and has helped SFU earn its Fair Trade Campus designation for the past two years. Mark mentors student groups across Canada in their own fair trade campus journey. At SFU, Mark teamed-up with the University of British Columbia, Engineers Without Borders, and Fair Trade Vancouver to encourage major coffee companies to enhance their fair trade options for students. A direct result was the opening at SFU of Canada’s first Starbucks that offers a Fairtrade certified option for handcrafted espresso beverages and a permanent Fairtrade brewed coffee option. Mark is also leading SFU’s new Sustainable Mobility Advisory Committee (SMAC). This group is tackling the challenges of transportation and mobility to and from SFU campuses through the lens of sustainability. Mark was the 2014 staff recipient of the SFU President’s Award for Leadership in Sustainability. Mark has previously served as Vice-Principal, Finance and Administration at Bishop’s University where he was named an honourary member of the Golden Key Society for his hands-on involvement with the students. 23

MÉLISSA DUBÉ, FAIRTRADE CANADA Mélissa holds a master’s degree in international development and globalization from the University of Ottawa. She has completed research on the social experience of seasonal agricultural workers in Québec, and has spent time in Latin America collaborating with local organizations such as fair trade artisans. Mélissa also worked in the governmental advocacy world where she administered advocacy resources to engage international target groups. Since September 2014, Mélissa has been Fairtrade Canada’s Outreach Manager. She leads the organization’s outreach efforts with the general public to deepen and increase engagement and understanding of fair trade and the Fairtrade certification system.

Artisanally Roasted in Lunenburg, NS

All Fairtrade Certified & Organic (Established 2003)

MICHAEL ZELMER, FAIRTRADE CANADA Michael is currently Director of Communications for Fairtrade Canada. His experience with fair trade began in 2001 through his involvement with Oxfam Canada and as Co-Chair of the Vancouver Fair Trade Coffee Network, an alliance of individuals, churches, businesses, NGOs, and unions that promoted fair trade coffee between 1997 and 2008. Michael’s early work focused on consumer education but soon after included an additional focus on institutional engagement. He has worked on several ethical purchasing initiatives, including the City of Vancouver’s Ethical Purchasing Policy, and has given dozens of workshops and presentations on fair trade. In December 2005, Michael published his master’s thesis on the significance of the fair trade and organic markets to the protection of forested ecosystems on Nicaraguan coffee farms. In 2007, two-years prior to his current employment, he was recognized by Fairtrade Canada as one of the ten most influential pioneers in Canadian Fair Trade. MISCHA KAPLAN BRIGHTSIDE CAPITAL MANAGEMENT Mischa is the co-founder, president and managing partner of Brightside Capital Management, a boutique private investment firm focused on the natural foods industry. Brightside’s holdings include the Rainbow Foods stores in west Ottawa and the Market Organics store in Ottawa’s historic ByWard Market. Amongst its many awards and accolades, Rainbow Foods has been a market leader in sustainable business practices for over three decades, winning the Canadian Health Food Association’s 2016 national Sustainable Retailer award, and more recently being designated the first Fair Trade Workplace in Ontario. In addition to his role at Brightside, Mischa is a part-time professor in the School of Business at Algonquin College, where he teaches courses in marketing, entrepreneurship, and sustainable business. He currently serves as chair of the CHFA’s Retail Advisory Council, and is a former member of the board of directors of the Ontario Natural Foods Co-Op, the largest independent natural foods distributor in Ontario.

24 | 2017 National Fair Trade Conference | Delegate Handbook

Speaker Bios MONIKA FIRL, COOPCOFFEES Monika has worked out of the CoopCoffees Montreal office since 2002, as Green Buyer, Producer Relations Manager and now as Special Projects and Outreach Manager, with a particular focus on the impact of climate change on small-scale farmers. She also currently sits on the Sustainability Council for the Specialty Coffee Council of America. Prior to coffee, Monika worked with a variety of locally based development projects while living in Central America and Mexico from 1991 to 2000. Her experiences include founding and directing a centre in San Salvador for the exchange of information on appropriate technologies; coordinating a regional, Campesino-a-Campesino, horizontal learning program around sustainable production practices and market alternatives with farmer groups in Central America; and participating in technical training and market development with coffee producer co-ops in Chiapas, Mexico. She holds a master’s degree in journalism as well as a bachelor’s degree in international relations and German. NORA BURKEY, THE CHAIN COLLABORATIVE Nora holds a master’s degree in sustainable development from the Graduate Institute at School for International Training, where she focused her studies on gender in development and food systems. For her thesis, Nora conducted research on women’s lending groups in Nicaragua that had intended to recognize the unpaid work of women in supply chains. After graduating, Nora stayed in Nicaragua and has lived in Matagalpa for the past three years, building the Chain Collaborative, a non-profit that focuses on small community-led development projects with local leaders in coffee communities around the world. While directing the Chain Collaborative, she is also independently pursuing a doctorate in international development studies at St. Mary’s University, researching development in the coffee sector with Dr. Gavin Fridell. Nora speaks English and Spanish. SARAH HANIF, FAIR TRADE VANCOUVER Sarah is a volunteer with Fair Trade Vancouver (FTV) and the Canadian Fair Trade Network (CFTN). Sarah’s journey started with Fair Trade Vancouver just over a year ago, shortly after moving to Canada from the UK. An active volunteer and Education Lead with FTV, Sarah is currently designing and redeveloping the Fair Trade School curriculum for the CFTN. Sarah holds a deep passion for the alleviation of poverty and wishes for a just world.

SEAN MCHUGH CANADIAN FAIR TRADE NETWORK Sean is the founder and Executive Director of the Canadian Fair Trade Network (CFTN). Since 2009, he has worked with Fair Trade Vancouver, helping the municipality become Canada’s 11th Fair Trade City in May 2010. Sean also worked to support the University of British Columbia and Simon Fraser University in becoming Canada’s first and second Fair Trade Campuses. For the past two years, Sean has worked to strengthen the fair trade movement in Canada by founding and then leading the CFTN in its work to support advocates across Canada, helping to share resources and create connections between stakeholders. Sean is a graduate of Simon Fraser University and has worked and travelled in developing countries around the world. SHANNON BROWN, FAIRTRADE CANADA Shannon has been working in Fairtrade for nine years. She is currently the Senior Strategic Advisor for Fairtrade Canada, helping to ensure that the organization is positioned to serve producers and Canadian stakeholders with integrity and innovation. Shannon has also been the Director of Business Development at Fairtrade Canada and was a leader in the establishing Fairtrade America, now a thriving organization in Washington, DC. She is currently doing a second master’s degree in mental health counselling. STEVEN ZUBALIK LAUGHING WHALE COFFEE ROASTERS Steven co-founded Laughing Whale Coffee Roasters in Lunenburg, NS, with Deborah d’Entremont in 2003. Moving from cafe to commercial roastery, Laughing Whale has been all Fairtrade since 2006 and all organic since 2009. Steven holds a master’s degree in engineering from the University of Washington and studied the interplay of technology and social values. He also spent over a decade with the F.R. Kluckhohn Center for the Study of Values working with native American groups, government agencies, and corporations to address conflicts around natural resource development and the protection of indigenous cultural practices. His passion for coffee was ignited while travelling in Italy and fanned by exposure to the dynamic Seattle coffee scene—back when Starbucks was just a single store in Pike Place Market.


Speaker Bios TESS POORAN, THE LOADED LADLE Tess is food justice advocate and a coordinator at a food justice co-operative in Halifax. Her work focuses on labour rights and the intersections of race, gender, and food justice. Tess holds a degree in political science and fine art, and plans to continue her studies through a master’s program in autumn 2017. TORRYE MCKENZIE CANADIAN FAIR TRADE NETWORK Torrye is the Fair Trade School Program Coordinator. Since 2012, she has been working on social justice projects in northern British Columbia focused around waste reduction, food security, and local and sustainable food procurement. Torrye also helped the University of Northern British Columbia secure its Fair Trade Campus Designation in 2015. She holds a bachelor’s degree in biomedical studies from the University of Northern British Columbia and will continue to take an active role in creating a just and sustainable food system through her postgraduate work, education, and interests. ZACK GROSS, FAIR TRADE MANITOBA / MANITOBA COUNCIL FOR INTERNATIONAL COOPERATION Zack is Fair Trade Manitoba Outreach Coordinator with the Manitoba Council for International Cooperation (MCIC). He is also its International Projects Officer and administers provincial government funds earmarked for the development and relief projects of MCIC member agencies. Zack also facilitates international development studies courses for UBC’s online diploma program and was executive director of the Marquis Project in Brandon for 25 years. Zack writes “Small World,” a column on global issues, for the Brandon Sun, and is a member of Gimli’s Fair Trade Committee.

26 | 2017 National Fair Trade Conference | Delegate Handbook

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Canadian Fair Trade Network Réseau canadien du commerce équitable |ès

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