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EUROPEAN NEWSLETTER February 2012 – Nº 26

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Children’s Fashion Europe, protagonist of the catwalk CPM KIDS – MOSCOW ........... page 1 French report calls for end to sexualisation of children ................................................ page 3 Children's fashion in the Netherlands continues feeling the effects of the crisis ........ page 3 Pure London expands into lingerie and kidswear ......................................................... page 4 Moscow registers an increase in the number of shopping centers' openings ............ page 4 Before they can speak, babies make friends! ............................................................... page 4

Children’s Fashion Europe, protagonist of the catwalk CPM KIDS – MOSCOW 7 international brands shown last week their collections for Autumn/Winter 2012-2013 in the reference Children's fashion show for the Russian, Asian and Eastern European market Children’s Fashion Europe returned to be the protagonist in the 11th edition of the CPM Kids Catwalk, by organizing the catwalk where seven brands of children’s fashion from countries like Spain, Germany, Russia and China have presented their proposals for the Autumn/Winter 2012-2013. Blue Seven, Bóboli, Cóndor, Gakkard, Graci, Mayoral and Snowimage Junior have shown their collections for the next winter season in a collective catwalk which gives a clear example of those which will be the international trends in a global market defined by local peculiarities. CPM Kids filled the hall 2.3, within the CPM-Collection Première Moscow fair, with a continuously growing number of visitors, who represented the most leading brands of the children’s fashion industry. This demonstrates the importance of Russia as strategic point for the development and increase of the fashion sector in general and of the children’s fashion in particular. During the programme of the catwalks, the CPM Kids catwalk was one of the activities that awaked the most interest among exhibitors and visitants. For more information, do not hesitate to contact Children's Fashion Europe: sara@childrensfashioneurope.com www.childrensfashioneurope.com

European Newsletter– February– Nº 26 European Children’s Fashion Association - C/ San Vicente 16, 4º - 1 – 46002 Valencia – Spain Tel: +34 96 391 03 34 / Fax: +34 96 315 54 84 www.childrensfashioneurope.com

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Impressions of the CPM Kids Catwalk – Feb 2012

Blue Seven

Graci

Bóboli

Cóndor

Gakkard

SnowImage Junior

Mayoral

European Newsletter– February– Nº 26 European Children’s Fashion Association - C/ San Vicente 16, 4º - 1 – 46002 Valencia – Spain Tel: +34 96 391 03 34 / Fax: +34 96 315 54 84 www.childrensfashioneurope.com

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French report calls for end to sexualisation of children Former minister wants ban on beauty contests for under-16s and children’s lingerie in wake of 10-yearold’s Vogue spread Chantal Jouanno, the report's author, said 'mini-miss' beauty pageants encouraged children to dress up as 'sexual candy'. A French government report is calling for a ban on "mini-miss" beauty pageants and children's lingerie to combat what it describes as the "hyper-sexualisation" of children. The moves follow an international controversy over a Vogue magazine photographic shoot featuring provocative images of a 10-year-old French girl. The parliamentary report, Against Hyper-Sexualisation: A New Fight For Equality, calls for a ban on child-size adult clothing, such as padded bras and high-heeled shoes for children, and an end to beauty competitions for the under-16s. Chantal Jouanno, the author of the report and a senator and former sports minister, has also called for the outlawing of young models in advertising campaigns and the return of uniforms in primary schools as part of a series of measures to stem the psychological damage she believes is being done to children. Read more on the Guardian’s website: http://www.guardian.co.uk/world/2012/mar/06/frenchreport-sexualisation-of-children?newsfeed=true

Children's fashion in the Netherlands continues feeling the effects of the crisis According to Dave Quadvlieg, manager of CBW-Mitex, the Dutch Retailers Association, in 2011 the overall volume of children's fashion industry's turnover in the Netherlands was 5.6% lower than in 2010, the fourth consecutive year that the industry experiences a decline. Specifically, the annual decrease has varied from 3.7% in 2008 and 1.4% in 2010, but the situation has worsened in the first two quarters of 2011, with negative rates that have reached high downs of 8,7%. The rise in manufacturing prices has a direct impact on product margins, which lowers the profits of retailers. This, coupled with the decline in sales resulting from the increasing presence of online trading and, above all, the introduction of children's lines in major fashion chains, has made the retailers go through a delicate situation. According to Jan Mermen, president of CBW-Mitex, "for the retailer, the combination and integration of different brands and types of products, working with different suppliers to add value to the customer, is every time more important." Source: Bengels

European Newsletter– February– Nº 26 European Children’s Fashion Association - C/ San Vicente 16, 4º - 1 – 46002 Valencia – Spain Tel: +34 96 391 03 34 / Fax: +34 96 315 54 84 www.childrensfashioneurope.com

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Pure London expands into lingerie and kidswear The last edition of fashion trade show Pure London, which took place on February 12-14, saw a record number of brands with over 1,000 exhibiting at the event, which was a first in the fair’s history according to organisers. But they are not stopping there. Pure London has also just announced its plans to expand its floor space for its next edition in August this year. By investing in an extra hall, Pure London will be able to increase its existing areas and, above all, accommodate new ones. One of the new sections, named Pure Body, will be dedicated to lingerie, underwear and other nightwear. But Pure London seems determined to up its game even further. The fair revealed that its upcoming event should also see the addition of children’s fashion brands, which will exhibit their collections at its ‘Spirit Young Fashion’ section, a space dedicated to young fashion/streetwear. Its accessories segment will also be expanded, incorporating a new pavilion just for French brands. Pure London also announced that buyers can expect to see the creation of a ‘Made in UK’ area. The fair will now take place from August 19 to 21. Source: uk.fashionmag.com

Moscow registers an increase in the number of shopping centres' openings In recent years, there have been an increasing number of shopping centres in Moscow. On average, the city has 350 m2 of retail space per 1.000 inhabitants. This year, the forecasts indicate that the number of square meters double the posted open in 2011. Specifically, during the past year were opened 370.000 m2, while in 2012 the area will reach 600.000 m2, according to Praedium Oncor International. Among the shopping centres that will open in 2012, notable for its length: River Mall (88.500 m2), Hudson (70.000 m2), Red Kit (45.500 m2) and Kaleidoscope (41.100 m2). Prices per square meter in the centre (inside the ring Sadovoe Koltso) are around 600-2.000 euros, but if the company moves away from the centre of the Russian capital, more affordable prices can be find. Source: Molli (Malls)

Before they can speak, babies make friends! Academics of an Australian university have studied the behaviour of young children while using tiny cameras which were strapped to their heads. It’s amazing to see the results of this study. It affords to see the world through a “baby eye” and it shows that little children use non-verbal means to make friends and each other laugh. They also play little “social” games. If you want to read this interesting study, please click to the following link: http://bit.ly/z1CLLx Source: AFP European Newsletter– February– Nº 26 European Children’s Fashion Association - C/ San Vicente 16, 4º - 1 – 46002 Valencia – Spain Tel: +34 96 391 03 34 / Fax: +34 96 315 54 84 www.childrensfashioneurope.com

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CFE Newsletter nr. 26 - February 2012