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size the importance of using a professional to install these products in order to ensure safe, stable flooring, in addition to highlighting how easily they can be recycled thanks to their uniform composition. Once again, the campaign has been carried out in collaboration with Confindustria Cerámica, our Italian counterpart. Both industries have joined forces to try and reach a broader audience, achieving a total of almost 18 million views.
The campaign, carried out in conjunction with the Italian tile sector, has been broadcast on the Italian, Spanish, German, French, and British markets.
In Spain, the initiative has counted on the support of the Ministry of Treasury and Economic Affairs of the Valencia Regional Government through a collaboration agreement. During the campaign’s European launch, presentational events were organized in each market, with the collaboration of national associations of distributors and tile installers and the participation of other market players
Unalterable
Fireproof
There are floors that neither break nor expand, providing there are no temperature changes...
Some flooring is fire resistant, as long as a fire is immediately extinguished... MORE INFORMATION
MORE INFORMATION
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Scratch resistant
Recyclable
Some flooring is resistant to wear and tear, as long as it is often replaced...
Some flooring is recyclable, as long as its layers are separated one by one...
MORE INFORMATION
MORE INFORMATION