Haute Momma Micky Sivapruksa
Fitness
Staying Fit in Style with Flexi Lexi
Frustrated with the sports bras on the market, Micky Sivapruksa founded Flexi Lexi, a yoga and activewear company that sells yoga pants, dancer leggings, shorts, mermaid tails, ballerina tutus and more. Flexi Lexi marries a great fit with style. Micky shared the inspiration behind Flexi Lexi with CEOMOM. What is the inspiration behind Flexi Lexi Fitness? I was inspired to make yoga bralettes because when I was pregnant with my first son Troy (who's now 3.5), I couldn't find a comfortable sports bra to do yoga or exercise in so I created one. We came up with Lexi bralette at first (hence the name Flexi Lexi) and then a few other styles. Then came the ever so popular Flexi Yoga Pants and Flexi Dancer Leggings. Also I personally love all the fun designs and bright colors. Anyone who knows me will know that I own maybe 1-2 pieces of black clothing items. So that's the main inspiration behind all the fun prints and colors that define Flexi Lexi Fitness. How does your fitness line differ from competitors? We are so true to our concept. We don't have any dark colors
or basic designs at all. A few people sometimes ask why not do somber colors for fall and winter. But we are in Thailand. It's always hot and sunny and bright and cheerful. And people like our fun and cute and bold designs and we like to keep it that way. It's pineapples with eyelashes, hedgehogs who are happy, bright fresh oranges, smiling avocados and pizza and coffee and donuts. It's what Flexi Lexi is all about. Do you consider Flexi Lexi to be fashion forward? If so, what makes you a trendsetter in the activewear industry? I wouldn't say we are fashion forward in terms of we don't look for what color is "in" for the next season or what mascots or designs will be a hit. I just come up with designs that I think are cute and fun and I think that will get a good feedback from yogis and fitness enthusiasts worldwide, basically the designs that I like. So Flexi Lexi FItness designs usually just come from my own preferences and then I pass my visions on to our designers. No I don't think we are fashion forward at all but people definitely love our styles and designs. This can be seen from hundreds of factories that copy our