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Case in Point Art Form Factory

Ask any business person that you know about how they conduct business and they will tell you that the traditional way of conducting business is out. In a digital era, Monalisa Molefe, the managing director of the Art Form Factory says that one either has to adapt or face the inevitable death. These are apt words form the entrepreneur who took the helm at Art Form Factory in 2016. Naturally, one can say that it was a bad decision on a her part given the uncertain economic times that South Africa and the world in general are faced with. Monalisa believes differently and confidently states that, despite the challenges, Art Form Factory was the best decision and investment choice she could ever make. Art Form Factory is changing its mode of operation and charting its way into new waters that open up vast business opportunities for the company,” she explains. In order for this to be a reality, Monalisa explains that building and maintaining relationships is going to be key for her and the business. “Thinking out of the box is crucial in this regard because as we speak, we are shifting focus from focusing on individual clients but are talking with corporate entities in the sports sector in order that we can custom make framed memorabilia for them. This is a work in progress and we are on the verge of striking it big in South Africa. So I am positive about our future and spot in this industry,” she notes. Explaining the logic behind customised framed memorabilia, Monalisa indicates that memories last forever. “Our view is that these rare moments that one captures can

Ushering a New Era for

Art Form by Andrew Ngozo

Monalisa Molefe, Managing Director of the Art Form Factory

M

onalisa justifies her sentiments thus: “Walls will always need to be adorned with beautiful art forms that need to be framed. At the Art Form Factory, we fervently believe that there will always be a need for our services until eternity. Our artefacts are considered a luxury but we believe that they are one necessary luxury. Therefore,

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AFRICA’S MOST INFLUENTIAL WOMEN 2017/2018

be framed to last forever. In that respect, no one does it better than The Art Form Factory. Collectively, the master craftsmen at the factory have decades of experience and our clients can never go wrong with us. My staff is dedicated to their craft in order that they [can] provide the greatest service and product to our clients,” she notes. Monalisa concludes that clients and prospective customers should expect new and exciting collaborations between The Art Form Factory and young and upcoming designers whose works are the art of creativity.

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MIW Regional Digital Magazine 2017  

Africa’s Most Influential Women in Business and Government – this annual publication showcases Africa’s most influential women across the co...

MIW Regional Digital Magazine 2017  

Africa’s Most Influential Women in Business and Government – this annual publication showcases Africa’s most influential women across the co...

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