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er business experience includes 15 years in higher education ranging from specialist to executive. In her current role Cristal is responsible for Public Relations, Communication and Alumni Relations. She is further responsible for the strategic direction as well as the execution of the strategy of the International Relations Office of the SBL and focuses on international and local partnership opportunities to establish a sustainable income for the business school. She is a member of the Extended Management Committee of the SBL and serves on the Advisory Committee of the business school. Her academic qualifications include a Master’s degree in Linguistics and Bachelor of Arts (Language and Culture) awarded by the University of Stellenbosch as well as a National Diploma in Language Practice from the Cape Town University of Technology. She also completed a Diploma in Public Relations at the Public Relations Institute of South Africa. Before her current role, Cristal was corporate communications specialist for the SBL while she was previously a language and and communication specialist at the office of the Auditor-General South Africa. She also worked as a

Relationships Maintaining Strong

Many people on the African continent aspire to be an alumni of the prestigious University of South Africa’s Graduate School of Business Leadership (UNISA SBL). But for Cristal Peterson, this is not only an aspiration because she gets to meet Africa’s business leaders on a regular basis due to her work as the head of the Communication and Marketing Directorate of the UNISA Graduate School of Business Leadership (SBL). Cristal is the programme director of the 2017 Africa’s Most Influential Women in Business and Government and Titans: Building Nations awards ceremony.

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AFRICA’S MOST INFLUENTIAL WOMEN 2017/2018

communication specialist at AVBOB and was a marketing and language specialist at the Stellenbosch University. Integrity, commitment and a diligent work ethic are attributes which Cristal values highly. “I pride myself in my ability to develop and maintain strong relationships with our stakeholders ranging from CEOs, human resource executives to ministers and diplomats of foreign embassies. Over the past years, I have grown an extensive network of businesses in both the public and private sector including executives from various international business schools in various other African countries, Europe and Asia. My professional competencies and skills include a comprehensive understanding of executive education, management development and protocols pertaining to the international environment,” she concludes.

Profile for CEO Global

MIW Regional Digital Magazine 2017  

Africa’s Most Influential Women in Business and Government – this annual publication showcases Africa’s most influential women across the co...

MIW Regional Digital Magazine 2017  

Africa’s Most Influential Women in Business and Government – this annual publication showcases Africa’s most influential women across the co...

Profile for ceoglobal
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