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X&Y

Chatting to women that are having a significant influence on their business world, a consistent dilemma faced by them in their formative leadership years was, “be loveable and liked or strong and not popular”. Many debated if it was possible to be effective if they were seen as “nice, but soft” or whether they would make faster progress if they became “strong and demanding”.

Making

a Significant Difference

T

o be an influential force within the world of work, it is easy to see why the debate never subsides. However recent studies indicate that a significant key to having influence is when people project warmth. Research by Jack Zenger and Joseph Folkman shows that leaders who are rated low on likability have about a one in 2 000 chances of being regarded as effective. Only after they’ve achieved likability should they focus on displaying competence, an equally critical characteristic. Those that project strength first, risk creating a fear based working community surrounding them. The women on the continent that are making their mark as one of Africa’s Most Influential Women in Business and Government have walked the hard roads that pave the way to success, but all share the sincerity and warmth so necessary to maintain credibility in today’s fast paced and ever changing business world. These motivators can be working in the entrepreneurial, professional, and corporate and government worlds but all recognise that the route to sustainable success is through cooperation. And they view the many benefits that will arrive objectively not competitively. Award winning is important in any sector, but these awards allow for the

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AFRICA’S MOST INFLUENTIAL WOMEN 2017/2018

influential women on the continent to be recognised for the significant work they are doing. Receiving any award is a sign of excellence - an acknowledgment that peers agree that this individual excels in what they do. As chairperson of Africa’s Most Influential Women and Titan’s Building Nations my responsibilities incorporate ensuring that each judge, in all of the panels, is aware of what is expected from them. I am there to collate the marks of each panel member and facilitate any discussion that might ensue. As the only individual to sit on every panel, ensuring that the final results are reached through a fair and unbiased methodology is key to the overall credibility of the awards. I don't have a vote and I cannot express an opinion – even when asked! In 2017 the nominations received from throughout the continent were wide ranging in age, achievement, focus and awareness and were of a high calibre so that every judging panel member was hard pressed to allow any nominee to be set aside. In today’s disruptive business world remaining relevant remains a consistent challenge for all leaders. Our winners this year, are proving that in this digital world they are making a significant difference to their sector and their communities. Yvonne Finch

Profile for CEO Global

MIW Regional Digital Magazine 2017  

Africa’s Most Influential Women in Business and Government – this annual publication showcases Africa’s most influential women across the co...

MIW Regional Digital Magazine 2017  

Africa’s Most Influential Women in Business and Government – this annual publication showcases Africa’s most influential women across the co...

Profile for ceoglobal
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