Alice in furland - Ebook

ALICE IN FURLAND

Kasper Gustavsson Johanna ร verfors Stephanie Blomqvist Pia Blomstrรถm (Ed.)

F R O M SKETCHES

T O E X H I B I TION

The Alice in Furland project started when Carlotta Pellizzari, the Editor in Chief at the Italian Fur Fashion Magazine, got in touch with Centria University of Applied Sciences. Pellicce Moda wanted to feature fur clothes from Centria, but Pellizzari also specified a theme she had had in mind for a long time, namely Alice in Wonderland.

Soon after, we got in touch with the photography programme at Novia University of Applied Sciences and found three very talented students, who accepted the assignment and started working on the project.

The result is a playful dive into the world of fashion photography. It was a short and intense process where the students studying photography at Novia in Pietarsaari and students studying beauty and cosmetics at Novia in Vaasa collaborated with fur designers from Centria. They found seven wonderful models and carefully restyled clothes made

by Centria to suit the different

characters from Lewis Carroll’s tale of Alice in Wonderland. The models were styled to match the clothes.

This can happen when various creative disciplines exist within the same campus. They flourish when it is possible for them to link and work together. This happens automatically when there is a common interest to achieve an excellent result. In our case Centria has collaborated with students from Novia with an astounding outcome. The project has grown like a snowball, from the assignment from Pellicce Moda to a successful photo exhibition at Campus Allegro and now to the booklet you have in your hand.

Who knows what happens next… in Furland!

Thank you Kasper, Stephanie and Johanna for the amazing work you have done with Alice in Furland!

Pia Blomström Project Manager Centria University of Applied Sciences The Tea Party

Al ice

T he Ca terpil la r

The H a t ter

Al i c e a nd t he Ca terpil la r

T h e W hite Ra bbit

T he Ma rch H a re

T h e Queen of H ea rts

T h e W hite Q ueen

R ed a nd W hite

W ho a re you?

We are a l l ma d here!

Al i c e a nd t he H a t ter

BE HIN D T H E PI CT U R E S The project was loosely defined at the outset, which was exciting, but there was also a lot of pressure since we knew we had to deliver good pictures for the magazine in a short space of time. During the first three weeks we carefully chose the clothes, the models and planned the photo shoots. Then, we shot everything during one intense weekend. The following week, we edited the pictures and sent them to Pellicce Moda. We soon received word from our teachers that the University of Applied Sciences wanted us to organize an exhibition as well.

The project has been very rewarding, and everyone who worked on it is very pleased with the results.

Kasper Gustavsson, Stephanie Blomqvist & Johanna Ă–verfors.

We would like to thank our models Anna Brunell, Lilian Dada, Jan Granlund, Cajsa Ă–stman, Nicklas Mattsson, Jussi Haavisto and Maria Westerlund for their amazing performances.

Also, we would like to thank our stylist Catvon Jay, and our make-up artists Niina Rahko and Hanna Paajanen. We would also like to thank Ina Nordberg (Deformed by Ina) who made the crowns worn by the queens. Finally, a special thanks goes to Saga Furs, Centria and Novia.

Kasper, Stephanie and Johanna

Behind the scenes at the Tea Party.

Centria University of Applied Sciences, Fur Design and Marketing Centria University of Applied Sciences in Finland is the only University of Applied Sciences specialized in fur design and marketing. Centria is situated in the Ostrobothnia region, which is known worldwide for its fur production.

In the autumn of 2014 Centria introduced a new international education at the university level with a specialization in fur. The studies include both fur design and business, which gives a good basis for functioning in a global fur market. Students may decide to follow a business orientated programme or choose to specialize in fur design & marketing. www.centria.fi

Novia University of Applied Sciences, Photography The Photography Programme, which awards a Bachelor of Culture and Arts/Media Production consists of 240 credits over a period of four years.

The Photography Programme attracts students not only from Finland, but also from Sweden, Iceland, Germany and other countries. The programme of studies includes photographic art, photojournalism, photographic technique, lighting, image analysis, imagery and media ethics.

Working with the White Queen in the studio at Novia.

www.fotokonst.fi

THE PUBLICATION AND EXHIBITION In March 2015, the series was published as a ten-page spread in Pellicce Moda, which was received very positively at the Mifur exhibition in Milano where it was presented for the first time.

For the exhibition the photographs were made of the highest standard, printed and mounted on diasec at Artproof in Tallinn. This patented mounting process permanently joins together

transparent acrylic glass and prints, and it is the only mounting method that leaves the final work completely free of streaks or bubbles.

The exhibition of Alice in Furland was sponsored by Saga Furs and held at Campus Allegro in Pietarsaari during spring 2015.

Detailed prices and ordering information of the pictures can be found on www.kaspergustavsson.com

PELLICCE MODA “Alice in Furland was born out of my idea of giving young students a chance to put their studies into practice and get recognized professionally.

I have been following the Fur education at Centria University of Applied Sciences and have a lot of respect for the work done, so I was rather sure it would turn out well.

Actually, the students involved in this fur and photography project have done a wonderful job, recognized and appreciated by professional people who I usually work on fashion editorials with.

I am very happy with the final result which can be seen in Pellicce Moda, March edition 2015, and it is certainly the first step of a successful cooperation with Centria and Novia Universities of Applied Sciences”.

Carlotta Pellizzari Editor in Chief Pellicce Moda, Italy

THE FUR CLOTHES All the design at Centria is carried out in cooperation with the industry. Our warmest thanks to all partners who have so kindly helped us during the years!

In the Alice in Wonderland photos: Furs from the Finnish Fur Farmers and Saga Furs, Dressing Manifattura Italiana del Brembo MIB and Modifur, leather from Ahlskog Leather, seal from Kvarken Council. www.centria.fi/futurefoxstudio

Alice - Fur coat by Natalia Järnfors.

The Caterpillar - Skirt from MidnightBLUESfox in Manhattan collection. Teamwork.

The Hatter - Fur coat from the AboveSEALevel collection. Teamwork.

The March Hare - Vest by Linda Blomqvist.

Trousers from the AboveSEALevel collection.

Teamwork.

The Queen of Hearts - Outfit from the Polar Star collection. Teamwork.

The White Rabbit - Vest by Marjo Lastikka.

The White Queen - Corset by Piia Liimatainen.

Skirt from the Aurora Borealis collection. Teamwork

The Tea Party From the series Alice in Furland, 2015 Photographer: Kasper Gustavsson Assistant photographer: Johanna Ă–verfors Production and design: Stephanie Blomqvist

Centria. Puheenvuoroja 2.

ISSN 2342-9356 ISBN 978-952-6602-84-4 ISBN 978-952-6602-83-7 (nid.)

Layout Kasper Gustavsson Kokkola 2015