at Harrisburg-based JPL to discover what the next generation of the company looked like. He didn’t disappoint. Kobel played a key leadership role in developing the growth strategy, business plan and rebranding effort that expanded JPL from a production company to a strategic, integrated communications firm. “Bill is an influential force,” said JPL President Luke Kempski. “He is a great strategic consultant at the executive level, and his ability to consult with clients and lead and mentor his internal team makes him a valuable part of JPL.” Kobel leads the integrated communications department at JPL, with four teams that report to him on strategic services, digital marketing, creative and integrated programs. In addition to his
management and leadership responsibilities, Kobel is very hands-on with his work on the tactical level. He’s so invested that, when asked what keeps him up at night he answered, “Making sure we deliver an excellent product for our clients, at all times.”
Serving his alma mater In addition to a career that continues to build in intensity, Kobel is vice chair of Central Penn College’s board of directors. He has served on the board since February 2007. “To be able to bring my expertise back to Central Penn is both exciting and gratifying,” said Kobel. “I like working with people who have their hearts in the
Somewhere early on I decided I’m going to work very hard. Every opportunity that comes my way I’m never going to say, “no, I can’t do this.” right place and who want to do the right thing for the students and the College.” Kobel adds value to the board in ways other than just his marketing, strategic planning and communications know-how. “Unlike other board members, he has
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