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Nurses Week & Hospital Week 2018 Marketing Activity


Central Maine Healthcare’s Social Media Channels Central Maine Healthcare Instagram – 335 Followers

Central Maine Medical Center Social icon

Square Only use blue and/or white. For more details check out our Brand Guidelines.

Facebook – 22,657 Likes Twitter – 620 Followers

Bridgton Hospital

Facebook – 6,293 Likes

Rumford Hospital

Facebook – 17,822 Likes

Key Terms to Know Reach - The number of people who had the post appear in their timeline.

Impressions – The number of times your post has been seen. Reactions – An extension of the “Like” button. Includes Like, Love, Haha, Wow, Sad or Angry.

Post Clicks - This is the total number of clicks on a post, not

including comments, likes and shares. So this includes every other type of click a user might perform (photo view, video play, reporting spam, expanding to read a post, expanding to read comments, clicking profiles within comments, etc.).


Social Media Overall Insights for Hospital/Nurses Week 2018 CMMC Facebook

Page Views: ↑ 69% Reach: ↑ 63% Post Engagements: ↑ 33% Followers: +19

Bridgton Hospital Facebook Page Views: ↑ 94% Reach: ↑ 238% Post Engagements: ↑ 338% Followers: +10

CMMC Twitter

Page Views: ↑ 2% Reach: ↑.3% Post Engagements: ↑.2% Followers: +4

Rumford Hospital Facebook

CMH Instagram

Page Views: ↑ 367% Reach: ↑ 407% Post Engagements: ↑ 847% Followers: +15

Profile Visits: ↑50% Reach: ↑30% Impressions: ↑314% Followers: +7


Sunday, May 6th Facebook Post Screenshot

Twitter Post Screenshot Posted to: CMMC, Bridgton & Rumford Facebook/Twitter Post Type: Video Total Video Views: 1.8k Total People Reached: 3,886 Total Shares: 22 Total Reactions: 146 (all positive) Click here to view video.


Sunday, May 6th Posted to: Instagram Post Type: Image Reach: 159 Impressions: 212 Reactions: 16


Sunday, May 6th Newspaper Advertisement

Thank You Nurses!

Submitted to: Sun Journal Ad Size: Full Page Ran on: May 6, 2018

“As we celebrate Nurses Week, we are reminded of the many ways our nurses inspire, innovate and influence the care we provide to our patients. On behalf of the entire organization, I want to thank each and every one of you — whether you’re in a hospital, long-term care or clinic setting, we are grateful for all you do!” — Mary-Anne D. Ponti, RN, MSN, DBA, FACHE Chief Nursing Officer, Central Maine Healthcare

Central Maine Medical Center 300 Main Street | Lewiston, ME 04240 207.795.0111 www.cmhc.org

Central Maine Medical Center “As we celebrate Nurses Week, we are reminded of the many ways our nurses inspire, innovate and influence the care we provide to our patients. On behalf of the entire organization, I want to thank each and every one of you — whether you’re in a hospital, long-term care or clinic setting, we are grateful for all you do!” — Mary-Anne D. Ponti, RN, MSN, DBA, FACHE Chief Nursing Officer, Central Maine Healthcare

Central Maine Medical Center 300 Main Street | Lewiston, ME 04240 207.795.0111 www.cmhc.org


Monday, May 7th Facebook Post Screenshot

Instagram Post Screenshot Posted to: CMMC Facebook/ Instagram Post Type: Images

Total Reach: 2,000 Total Shares: 1 Comments: 2 Total Reactions: 65 Post Clicks: 604

Sample Post Comments


Monday, May 7th Facebook Post Screenshot

Instagram Post Screenshot Posted to: Facebook/Instagram Bridgton Hospital Post Type: Live Video/Photo Carousel Total Video Views: 2,093 Total Reach: 3,284 Total Shares: 15 Total Reactions: 192 Comments: 34 (on post), 13 (on shares) Post Clicks: 746


Monday, May 7th Facebook Post Screenshot

Instagram Post Screenshot Posted to: Facebook/Instagram Bridgton Hospital Post Type: Image Total Reach: 1,534 Total Shares: 4 Comments: 15 Total Reactions: 125 Post Clicks: 122


Monday, May 7th Facebook Post Screenshot

Instagram Post Screenshot Posted to: Facebook/Instagram Rumford Hospital Post Type: Images Total Reach: 650 Total Shares: 1 Total Reactions: 33 Post Clicks: 124


Monday, May 7th Newspaper Advertisement

Celebrating Hospital Week

Submitted to: Sun Journal Ad Size: Full Page Ran on: May 7, 2018

Central Maine Medical Center It is with tremendous pride and appreciation that we recognize the outstanding contributions of all who work tirelessly to bring hope, healing and comfort to our patients every day. Through our dedicated team of providers, nurses, staff and volunteers, we are able to provide the support and care our communities need and have come to expect. On behalf of Central Maine Medical Center and the entire Central Maine Healthcare family, I applaud your work, your heart and your spirit. Thank you.

It is with tremendous pride and appreciation that we recognize the outstanding contributions of all who work tirelessly to bring hope, healing and comfort to our patients every day. Through our dedicated team of providers, nurses, staff and volunteers, we are able to provide the support and care our communities need and have come to expect.

— David Tupponce, MD, Executive Vice President, Central Maine Healthcare & President, Central Maine Medical Center

On behalf of Central Maine Medical Center and the entire Central Maine Healthcare family, I applaud your work, your heart and your spirit. Thank you. — David Tupponce, MD, Executive Vice President, Central Maine Healthcare & President, Central Maine Medical Center

Central Maine Medical Center 300 Main Street | Lewiston, ME 04240 207.795.0111 www.cmhc.org

Central Maine Medical Center 300 Main Street | Lewiston, ME 04240 207.795.0111 www.cmhc.org


Tuesday, May 8th Facebook Post Screenshot

Twitter Post Screenshot Posted to: Facebook/Twitter CMMC Post Type: Images Total Reach: 1,556 Total Shares: 2 Comments: 4 (1 on post, 3 on shares) Total Reactions: 35 Post Clicks: 504


Tuesday, May 8th Facebook Post Screenshot Posted to: Facebook Bridgton Hospital Post Type: Images Total Reach: 786 Total Shares: 1 Comments: 5 on post, 3 on shares Total Reactions: 47 Post Clicks: 345


Tuesday, May 8th Facebook Post Screenshot Posted to: Facebook Rumford Hospital Post Type: Images Total Reach: 431 Total Shares: 1 Comments: 4 on post, 2 on shares Total Reactions: 20 Post Clicks: 207


Tuesday, May 8th Instagram Post Screenshot Posted to: Instagram CMMC, Bridgton, Rumford Post Type: Photo Carousel Reach: 170 Impressions: 268 Total Reactions: 19 Post Clicks: 2


Tuesday, May 8th Facebook Post Screenshot

Posted to: Facebook Rumford Hospital Post Type: Photo Album Total Reach: 593 Total Shares: 2 Comments: 2 on shares Total Reactions: 57 Post Clicks: 195


Tuesday, May 8th Facebook Live Video Screenshot Posted to: Facebook Rumford Hospital Post Type: Live Video Total Video Views: 146 Total Reach: 288 Total Shares: 2 Total Reactions: 9 Comments: 1 on share Post Clicks: 64


Tuesday, May 8th Facebook Live Video Screenshot Posted to: Facebook Rumford Hospital Post Type: Live Video Total Video Views: Total Reach: 1,749 Total Shares: 7 Total Reactions: 108 Comments: 26 on post, 32 on shares Post Clicks: 613


Tuesday, May 8th Facebook Live Video Screenshot Posted to: Facebook Rumford Hospital Post Type: Live Video Total Video Views: 666 Total Reach: 776 Total Shares: 3 Total Reactions: 55 Comments: 20 on post, 6 on shares Post Clicks: 239


Tuesday, May 8th Facebook Post Screenshot Posted to: Facebook CMMC Post Type: Images Total Reach: 1,664 Total Shares: 1 Total Reactions: 17 Post Clicks: 350


Wednesday, May 9th Facebook Post Screenshot

Twitter Post Screenshot Posted to: Facebook/Twitter Rumford Hospital Post Type: Images Total Reach: 588 Total Shares: 2 Total Reactions: 25 Post Clicks: 249


Wednesday, May 9th Instagram Post Screenshot Posted to: Instagram CMMC, Bridgton, Rumford Post Type: Photo Carousel Reach: 146 Impressions: 231 Total Reactions: 17 Post Clicks: 2


Wednesday, May 9th Instagram Post Screenshot Posted to: Instagram CMMC, Bridgton, Rumford Post Type: Photo Carousel Reach: 146 Impressions: 231 Total Reactions: 17 Post Clicks: 2


Wednesday, May 9th Newspaper Advertisement

Facebook Post Screenshot Posted to: Facebook Bridgton Hospital Post Type: Images Total Reach: 1,049 Total Shares: 3 Total Reactions: 47 Post Clicks: 336

Celebrating Hospital and Nurses Week

Submitted to: Rumford Falls Times Ad Size: Full Page Ran on: May 9, 2018

On behalf of the leadership of Rumford Hospital, I wish you a very happy Hospital and Nurses Week. It’s clear to me that no matter what your role, we are all bound by one purpose — to improve lives — for our patients, their families, our communities, and our coworkers. As we celebrate this week, I want to thank you for who you are and what you do. It is through our team of providers, support services workers, nurses and administrators all working together, that we are able to provide the support and care our communities need and have come to expect. — R. David Frum, President, Rumford Hospital

Rumford Hospital 420 Franklin Street | Rumford, ME 04276 207.369.1000 www.cmhc.org


Wednesday, May 9th Facebook Post Screenshot

Twitter Post Screenshot Posted to: Facebook/Twitter CMMC, Bridgton, Rumford Post Type: Video Total Video Views: 496 Total People Reached: 1,143 Total Shares: 2 Total Reactions: 36 Click here to view video.


Thursday, May 10th Facebook Post Screenshot

Instagram Post Screenshot Posted to: Facebook/Instagram CMMC Post Type: Image Total Reach: 2,030 Total Shares: 1 Comments: 1 Total Reactions: 45 Post Clicks: 441


Thursday, May 10th Newspaper Advertisement

Celebrating Hospital and Nurses Week

Submitted to: Bridgton News Ad Size: Full Page Ran on: May 10, 2018

On behalf of the leadership of Bridgton Hospital, I wish you a very happy Hospital and Nurses Week. It’s clear to me that no matter what your role, we are all bound by one purpose — to improve lives — for our patients, their families, our communities, and our coworkers. As we celebrate this week, I want to thank you for who you are and what you do. It is through our team of providers, support services workers, nurses and administrators all working together, that we are able to provide the support and care our communities need and have come to expect. — R. David Frum, President, Bridgton Hospital

Bridgton Hospital 10 Hospital Drive | Bridgton, ME 04009 207.647.6000 www.cmhc.org

Bridgton Hospital On behalf of the leadership of Bridgton Hospital, I wish you a very happy Hospital and Nurses Week. It’s clear to me that no matter what your role, we are all bound by one purpose — to improve lives — for our patients, their families, our communities, and our coworkers. As we celebrate this week, I want to thank you for who you are and what you do. It is through our team of providers, support services workers, nurses and administrators all working together, that we are able to provide the support and care our communities need and have come to expect. — R. David Frum, President, Bridgton Hospital

Bridgton Hospital 10 Hospital Drive | Bridgton, ME 04009 207.647.6000 www.cmhc.org


Thursday, May 10th – Friday, May 11th Facebook Post Screenshot

Twitter Post Screenshot

Posted to: Facebook/Instagram/Twitter CMMC Post Type: Image

Instagram Post Screenshot

Total Reach: 2,689 Total Shares: 3 Comments: 17 on shares Total Reactions: 174 Post Clicks: 835


Friday, May 11th Facebook Post Screenshot

Facebook Post Screenshot Posted to: Facebook CMMC Post Type: Images

Posted to: Facebook Rumford Hospital Post Type: Images

Total Reach: 1,857 Total Reactions: 37 Post Clicks: 391

Total Reach: 439 Total Reactions: 19 Post Clicks: 171


Friday, May 11th Facebook Live Video Screenshot Posted to: Facebook Bridgton Hospital Post Type: Live Video Total Video Views: 651 Total Reach: 1,161 Total Shares: 3 Total Reactions: 59 Comments: 10 comments Post Clicks: 233


Friday, May 11th Instagram Post Screenshot Posted to: Instagram Bridgton Hospital Post Type: Photo Carousel Reach: 147 Impressions: 227 Total Reactions: 15 Post Clicks: 2


Friday, May 11th Facebook Post Screenshot

Instagram Post Screenshot

Posted to: Facebook/Instagram Bridgton Hospital Post Type: Photo Album/Photo Carousel Total Reach: 844 Total Reactions: 48 Comments: 1 Shares: 1 Post Clicks: 236


Saturday, May 12th Facebook Post Screenshot

Posted to: Facebook Bridgton Hospital Post Type: Video

Total Video Views: 1,181 Total People Reached: 2,663 Total Reactions: 226 Comments: 10 - 3 on post, 7 on shares Shares: 31 Post Clicks: 415


Sunday, May 13th Newspaper Advertisement

Celebrating Hospital & Nurses Week Congratulations to Central Maine Medical Center’s dedicated staff on another great Hospital and Nurses Week. We want to thank every employee for their hard work and dedication to providing exceptional care to our patients.

Central Maine Medical Center Submitted to: Sun Journal Ad Size: Full Page Ran on: May 13, 2018

Celebrating Hospital & Nurses Week Congratulations to Central Maine Medical Center’s dedicated staff on another great Hospital and Nurses Week. We want to thank every employee for their hard work and dedication to providing exceptional care to our patients.

Central Maine Medical Center 300 Main Street | Lewiston, ME 04240 207.795.0111 www.cmhc.org


Wednesday, May 16th Newspaper Advertisement

Celebrating Hospital & Nurses Week Congratulations to Rumford Hospital’s dedicated staff on another great Hospital and Nurses Week. We want to thank every employee for their hard work and dedication to providing exceptional care to our patients.

Submitted to: Rumford Falls Times Ad Size: Full Page Ran on: May 16, 2018

Rumford Hospital

Celebrating Hospital & Nurses Week Congratulations to Rumford Hospital’s dedicated staff on another great Hospital and Nurses Week. We want to thank every employee for their hard work and dedication to providing exceptional care to our patients.

Rumford Hospital 420 Franklin Street | Rumford, ME 04276 207.369.1000 www.cmhc.org


Thursday, May 17th Newspaper Advertisement

Celebrating Hospital & Nurses Week Congratulations to Bridgton Hospital’s dedicated staff on another great Hospital and Nurses Week. We want to thank every employee for their hard work and dedication to providing exceptional care to our patients.

Submitted to: Bridgton News Ad Size: Full Page Run date: May 17, 2018

Bridgton Hospital

Celebrating Hospital & Nurses Week Congratulations to Bridgton Hospital’s dedicated staff on another great Hospital and Nurses Week. We want to thank every employee for their hard work and dedication to providing exceptional care to our patients.

Bridgton Hospital 10 Hospital Drive | Bridgton, ME 04009 207.647.6000 www.cmhc.org


Nurses/Hospital Week Wrap Up Video

Click here to watch video.

CMH Nurses Week and Hospital Week 2018 Marketing Activity  

An overview of the marketing department's activities during National Nurses and Hospital Week, May 6-12, 2018.

CMH Nurses Week and Hospital Week 2018 Marketing Activity  

An overview of the marketing department's activities during National Nurses and Hospital Week, May 6-12, 2018.