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ChromeFest 2018 Advertising Opportunity “Celebrating 10 years of ChromeFest� 26-28 October 2018 The Entrance Memorial Park


About ChromeFest ChromeFest has become NSW’s largest Rock n Roll and rockabilly festival paying tribute to American classic and hot rod cars. ChromeFest is the Central Coast’s annual signature event with the free festival comprising of a three day program jam packed full of music, dancing and nostalgia in a safe, family friendly environment at the beautiful seaside location of The Entrance. The event program includes a great line up of street parades, classic car show n shine’s, dance demonstrations, over seventy retro market stalls, retro fashion parades, Pin Up Doll Australia competition plus non-stop entertainment over three stages. The program is designed to maximise on the coastal beauty of The Entrance and provide an economic benefit to local businesses. ChromeFest attracts over 50,000 attendees to The Entrance each year over the three day event. In 2017 ChromeFest injected over $9,458, 198 (Source: National Institute of Economic and Industry Research) into the local economy.

Celebrating 10 years of ChromeFest


2018 Event Remember the days of Hot Rods, Rock and Roll, big hair and blue suede shoes? Well take a step back in time to the rocking 50’s and swinging 60’s at ChromeFest on Friday 26, Saturday 27 and Sunday 28 October 2018. ChromeFest will be celebrating its 10th anniversary in 2018 and its geared up to be a great success featuring; • Over 450 Classic America Auto’s and Hot Rods, will be on display •

Massive Show and Shine

Twilight cruise and lunch cruise

Continuous rock and roll, rockabilly and DJ entertainment over the three days

3 main stages with 3 dance floors

Evening dances at over 10 venues throughout the Central Coast

Over 70 retro market stalls

Kids activation zone

Plus much more

Advertising Opportunity


Celebrating 10 years of ChromeFest


2018 Event Marketing •

Publicity campaigns focused on local radio, TV, traditional print media and digital media Council’s website, which receives over 54,006* unique page views per month

Advertising in Council’s bi-monthly ‘What’s on Calendar’, which receives an average of 3,000 views each month Advertisements in various publications: o Central Coast Express Advocate o Peninsula News o Wyong Chronicle o Hornsby Advocate o Penrith Press o Rouse Hill Times o Manly Daily o Hills Shire Times o Best Weekend o Western Magazine o Illawarra Mercury o Coffs Harbour o Port Macquarie o Rural Grapevine Online newspaper and blog advertisements including; o news.com.au o smh.com.au o dailytelegraph.com.au o HunterHunter.com and online application

* Unique visit figures based on average monthly visitors from 01 Jan 2017 to 21 Dec 2017

Marketing collateral: flyers, invitations, posters, brochures, merchandise etc. distributed to homes, businesses, cafes, shopping centres, Central Coast Council owned assets including holiday parks, child care centres, leisure and lifestyle centres and libraries Out of home advertising including; event signage, street banners, billboards, bus wraps and variable messaging boards Social media channels; o Central Coast Council’s Facebook page which has over 25,000 followers o Individual event pages with a combined audience over 21,000 followers o Central Coast Council’s Instagram page ‘This is the Life’ which has over 3,258 followers o Central Coast Council’s Twitter account, which also has nearly 5500 followers Direct marketing through letters and direct mail in the form of the rates newsletter and EDMs to over 15,000 people ranging from seniors, childcare, youth centres and libraries

Advertising Opportunity


The Opportunity ChromeFest Official Program ChromeFest produces a 32 page event program that distributes 25,000 printed copies over Australia and receives over 10,000 electronic readerships. A full colour glossy event program that contains event information, maps, information on attractions and accommodation, things to see and do and transport options on the Central Coast plus paid advertisement of local businesses, leading industry partners and items of interest. 25,000 programs printed; • 3,000 programs mailed to database of car enthusiasts • 3,000 programs on display at Newcastle airport • 4,000 programs distributed throughout Newcastle • 5,000 programs distributed throughout Sydney • 10,000 programs distributed to all festival venues, major shopping centres, accommodation facilities and 115 Tourist Information Centre’s throughout Australia • Programs are also distributed locally throughout the Central Coast ChromeFest programs are distributed and posted online four months prior to the event which gives your organisation, business or item great exposure locally, regionally and interstate. ChromeFest program is the ideal vehicle for organisations to reach; • Car enthusiasts • Rockabilly followers • Primary catchment residents (residents of all demographics that live within a 15-minute trip of The Entrance.) • Fun seekers (25-65yr olds from the Central Coast area who visit The Entrance for Friday nights, weekends, festivals and events. ) • Visitors from out of NSW who are visiting friends and relatives in the Central Coast area.

Celebrating 10 years of ChromeFest


Program Advertising Options

A

B

Option

Ad Type

Artwork Dimensions

Cost

A

Full page

210mm high x 96mm wide

$750 + GST

B

1/3 Page

70mm high x 90mm wide

$400 + GST

Advertising Opportunity


ChromeFest 10th Anniversary Calendar With a vision to become one of Australia’s largest Rock n Roll and rockabilly festivals, the ChromeFest event concept was born and in 2009 the first successful festival was delivered as a one day event, with one stage, one dance floor, one parking area and only 80 show cars. ChromeFest’s vision was clear from the start and after nine highly successful events (with attendees numbers ranging from 20,000 to 60,000 people each year) ChromeFest has grown significantly into a three day event, now offering three outdoor stages, three outdoor dance floors, six show car parking areas with over 450 show cars on display and incorporates numerous venues across the Central Coast. In 2018 ChromeFest celebrates its 10th anniversary and to mark this tremendous occasion Central Coast Council will be producing a 2019 calendar featuring a collection of photos from when it all began. With links to items of interest, industry relevant quotes, event reminders and 2019 event dates listed in the calendar, it will be the ultimate countdown to our next year’s event. There will be 2000 ChromeFest 10th Anniversary calendars available for free to event attendees at our 2018 event. Calendar advertising options Option

Ad Type

Artwork Dimensions

Cost

A

Bottom banner

40mm high x 148mm wide

$400 + GST

For more information please contact: Contact: Kellie Purcell, Central Coast Council, Events Officer Phone: 02 4350 5377 Email: kellie.purcell@centralcoast.nsw.gov.au


Advertising Opportunity


Advertising Agreement Please complete the booking form below and email to kellie.purcell@centralcoast.nsw.gov.au Client: Contact: Phone: Email: Publication

Size

Price

Material to be provided

ChromeFest Program

Full page -210mm high x 96mm wide

$750 + GST

Eps version of ad only to be provided with bleed marks

1/3 Page -70mm high x 90mm wide

$400 + GST

40mm high x 148mm wide

$400 + GST

ChromeFest Program

ChromeFest 10th Anniversary Calendar

Finished artwork received Y __ Eps version of ad only to be provided with bleed marks Finished artwork received Y __ Eps version of ad only to be provided with bleed marks Finished artwork received Y __

Contact Name: Signature: Date: Booking deadline Friday 27 April 2018 Finished artwork deadline Friday 11 May 2018 A tax invoice will be emailed directly to you the first week in July 2018. Disclaimer: There are limited advertising spaces available in the official publication. Approval subject to availability and fit with ChromeFest brand.

Celebrating 10 years of ChromeFest


For more information please contact: Contact: Kellie Purcell, Central Coast Council, Events Officer Phone: 02 4350 5377 Email: kellie.purcell@centralcoast.nsw.gov.au

March 2018

ChromeFest Advertising Opportunity 2018  

Celebrating 10 years of ChromeFest!

ChromeFest Advertising Opportunity 2018  

Celebrating 10 years of ChromeFest!