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Need a Quick Campaign? Try our customizable, creative, reasonably priced advertising campaigns for credit unions.


Each campaign features a variety of print and digital elements that can be fully customized with your credit union colours, logo, and contact information. For more information, visit: www.central1.com/trade-services/ marketing-creative-services


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How does MarketShare work? MarketShare is a cooperative advertising program that offers marketing campaigns. This option is perfect in situations when you don’t have time—or the budget—to develop a fully customized campaign. But saving money doesn’t mean sacrificing quality. Remember, all MarketShare campaigns are professionally designed and written.

Cost The cost to order is $250 per campaign element. Customization All elements can be customized with your credit union logo, colours and contact details (where applicable). More extensive customization is also available for an additional cost.

Campaign elements available for order: ¾¾ Poster ¾¾ Statement Stuffer ¾¾ Window Decal ¾¾ Floor Decal ¾¾ Direct Mail Postcard

Timing One of the benefits of ordering these campaigns is that they are already designed. The elements can be updated and ready for print quickly – perfect for last minute marketers. We will work with you to identify and meet your timelines.

¾¾ Website Elements (Banner and Portlet)

Order in three simple steps: 1. Choose your campaign from this Lookbook.

¾¾ Wobbler

2. Fill out our online inquiry form and choose the campaign and elements, and let us know when you need it by.

¾¾ Staff Lanyard Insert

3. We take care of the rest!

¾¾ Website Copy

¾¾ Social Media Graphics ¾¾ Social Media Posts (4-6) ¾¾ Staff Button ¾¾ Tent Card ¾¾ Post-It Notepad ¾¾ Newspaper Ad ¾¾ Newsletter Article ¾¾ We can create other elements upon request

For more information please contact: marketing@central1.com


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6 Reasons To Marketshare Affordability MarketShare is accessible even if you’re a small credit union. The cost to order is $250 per element. That means you’ll get high-quality custom campaigns for a much lower cost than if you created a campaign from scratch.

Fast Turnaround MarketShare campaigns are already fully designed and ready to be deployed quickly.

Flexibility There’s a range of creative elements to choose from, and if the campaign is missing something you’d like, we can add it.

Convenience Just choose your campaign and elements, provide us with the details and we’ll take care of the rest. MarketShare is the easiest campaign you’ll ever organize!

Quality All campaigns are professionally designed and written.

Choice A wide variety of campaigns are available and new ones are added regularly.


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Content: Types of Campaigns RDSP 

6

RESP 

7

RRSP 

10

TFSA 

17

Combined RRSP/TFSA 

23

Term Deposit/GIC 

25

Index-Linked Term Deposit 

30

E-Channels 

31

E-Statements 

32

Mobile Banking 

34

Member Referral 

35

Wealth Management 

36

Loan 

37

Mortgage 

38

Switch 

40


RDSP Campaign

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Make the future bright Campaign Rationale: The Registered Disability Savings Plan (RDSP) is a long-term savings plan to help Canadians with disabilities and their families save for the future. This campaign can be used by credit unions to advertise this important program for affected families in a sensitive manner.

Web Banner

Statement Stuffer 4� x 9�

Poste 24" x 36"

Central 1 Credit Union Marketing & Research | central1marketing.ca | marketing@central1.com


RESP Campaign

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Knowledge is Priceless Campaign Rationale This campaign uses the simple image of a graduation cap with a price tag to display the rising costs of higher education and reminds members to open up an RESP account to help pay for it.

Unique to this campaign ¾¾ Moonjar® Moneyboxes

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Staff Button 2.5"

RESP? Is AN ?

WhAT

RESP

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RESP? ? RESP Why IN

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2-Panel Brochure 4" x 9" Staff Lanyard 4" x 6"

Note: We can add a call-out promoting the new British Columbia Training and Education Savings Grant to this campaign.

Poster 24" x 36"

Central 1 Credit Union Marketing & Research | central1marketing.ca | marketing@central1.com


RESP Campaign

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Fries With That Campaign Rationale This humourous campaign plays on the idea that if you open up an RESP account to help pay for your child’s education, they could end up as a huge success.

Unique to this campaign ¾¾ Moonjar® Moneyboxes

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Staff Button 2.5"

Types of RESP’s

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•   Maecenas tellus eros •   Praesent accumsan •   imperdiet dapibus

Your Credit Union Logo web address *Some conditions may apply. Rates are subject to change without notice. Limited time offer. Offer can end at anytime.

Statement Stuffer 3.5" x 8.5"

Note: We can add a call-out promoting the new British Columbia Training and Education Savings Grant to this campaign. Poster 24" x 36"

Staff Lanyard 4" x 6"

Central 1 Credit Union Marketing & Research | central1marketing.ca | marketing@central1.com


RESP Campaign

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Play a Role Campaign Rationale: This cheerful campaign encourages parents to ‘play a role’ in their child’s education by opening up an RESP. Playful images of children dressed up as adults reinforces that when they grow up, they can succeed in any career or occupation.

Unique to this campaign ¾¾ Moonjar® Moneyboxes

Updated: This campaign has been updated to promote and include information on the BC Training and Education Savings Grant. Applicable for BC credit unions only. Will be removed if you are outside of BC.

WheN you opeN a RegiSteRed eduCatioN SaviNgS plaN (ReSp), you’Re playiNg a Role iN helpiNg youR Child lead aNd SuCCeed toMoRRoW. diSCoveR hoW ReWaRdiNg aN ReSp iS foR you – aNd hoW iMpoRtaNt it iS foR youR Child’S futuRe.

is Started Getting as 1, 2, 3! RESPs have to offer? as Easye advantage of all thastet ps:

pl ay a ro l e

RESP's are Simple, Easy and VERY Rewarding

Think that opening an RESP for your child is complicated or confusing? Think again! An RESP is simple to set-up, easy to maintain, and VERY financially rewarding. How rewarding is VERY rewarding? For starters, if you’re eligible for the Canada Learning Bond (CLB) you won’t have to contribute anything and you could receive up to $2,000 for each child. And if you take advantage of the Canada Education Savings Grant (CESG), you could receive over $7,000 per child. Now that’s what you call VERY rewarding!

y to tak se 3 eas N) Ready ow the mber (SI ply foll nce Nu Then sim ial Insura for a Soc ld. your chi 1. Apply entative rself and for you on repres uni t. dit oun SP acc your cre et with g an RE 2. Me help openin k about with the and tal lication grant app entative. plete the res rep Com on 3. get credit uni ay and of your tod d es! starte deserv it! Get r child re is to and you t’s all the want – And tha ards you SP rew the RE

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in your future. child's

For detailed information on our Grant Programs please visit www.creditunion.com

More RESP Benefits & Advantages

In addition to being simple, easy and VERY rewarding, RESPs offer you and your family key benefits and advantages, including:

P P

Your savings grow 100% tax free

P

Use the savings for your child’s full-time or part-time studies in an apprenticeship program, trade school, college or university

P

An RESP can be opened by any adult (does not have to be the parent)

Your participation is flexible – there’s no minimum or maximum annual contribution

UNION CREDIT YOUR HERE LOGO

2-Panel Brochure 4" x 9"

Poster 24" x 36" Central 1 Credit Union Marketing & Research | central1marketing.ca | marketing@central1.com

Postcard 5" x 7"


RRSP Campaign

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Lottery Campaign Rationale: This campaign uses familiar imagery to remind members that they shouldn’t gamble on their retirement, and shows them how planning with RRSP’s can be a win-win situation.

Unique to this campaign ¾¾ Custom scratch cards

. ure thing t into a s tiremen into a sure thing. re r We can help turn your goals for retirement fo ls your goa help turn e rules We can wing th our RRSP ined by y

You may be considering investing in a Registered Retirement Savings Plan to mark the beginningterofedthe a Regis ing inretirement the New Year. Or perhaps saving isofan estyour invfor beginning sidering y be con ongoing financial goal. Plan to mark the nt is an You ma gs retireme nt Savin for your Retireme s saving hap per r. Orthe reason, investing in your future could No matter what l. New Yea goa al g financi between enjoying your well-deserved meanong the ure could oindifference in your fut d esting more, retirement or eking out rea a living. What’s contribute ll-deserveby son, inv r we by oying you r what the en enj the end of tte February, and you include your contribute wecan re,contribution No ma erence bet ng. What’s mo tribution on the livi income tax return. con an the diffyear’s personal r a meprevious you out e ng nt or eki can includ n. you tur  re retireme and ry, e tax al incom of Februa the end r’s person vious yea on the pre If you can’t afford to contribute a large amount to an RRSP an RRSP at the end of the tax year, don’t worry. Byam starting ount towith just t large ute ayou’ll g with jus a small monthly contribution now, positionrtin yourself to to contrib rry. By sta yourself to ’t affordretirement cansecure don’t wo haveIfayou more tax year, later., you’ll position the of now at the end ly contribution r. all month ment late That’s because the sooner a sm ure retireyou invest, the more time eyour r sec you re e a mo money to grow. Consider setting up, athesavings plan that t more tim havhas invest s plan tha ingpaycheque deducts a monthly or biweekly amount from your sooner you a sav e cause the nsider setting up paychequ or chequing Ask That’s beaccount. Co us how. ount from your w. gro s to ly am money ha nthly or biweek . a mo k us how As deducts t. ing accoun or chequ

To RRSP or not to RRSP? SP? t to RR P or no To RRS

Why invest in an RRSP? SP? •  Your contributions are tax deductible and could provide  an RR ovide  you with a tax refund vest inx deductible and could pr Why in

ting •   n limit. You ment or by contac •  How much you can contribute is determined by your RRSP  deductio ess of assYou icelimit. deduction can find this information onn  your latest not r a y. orward fo the Canada Agenc latest notice of assessment or by contacting d f ll, ue rrie ven Re  be ca ed windfa utions can into an unexpect Revenueont Agency. your e d c rib you com •  Unuse maximize period. If e of it to •  Unused contributions can be carried forward for an  utions unlimited using som missed contrib er sid unlimited period. If you come into an unexpected windfall, up for might con make you ution or using some of it to maximize your contribconsider youSPmight P  RR rs. heir RRS  top up tcontributions vious yea or make upndfor tomissed RRSP contribution m pre ke fro x refu ed to ma e their ta y borrow frominv previous years. ors us the of est if n ke a lot SP loa •  Wise  ns can ma n their RR a loa ke dow SP •  Wise investors use their tax refund to top up their RRSP  RR d to ma or pay tribution. h on han less SP contheir e cas RRdown or irpay RRSPhav loan if they borrowed ever, unto make the ors do not row, how if invest n’t borloans their contribution. RRSP can make a lot of seRRSP sen RRSP. Do n to an do notpay ments. st a sense if investors to make tributio con ke the have cash onurrhand  year mu ma ent to e  the c however,it unless are abl to an RRSP. Don’t contribution until you d fromborrow,  deducte t don’t wa you are ables to to be make the payments. r-end. Bu age yea ibution e advant days of •  Contr year to tak within 60 de the t •  Contributions to be deducted from the current year must  in ma res ly be inte tribute ear iation andBut don’t wait until — con benmade within 60ital days appofrecyear-end. the red cap —elte contribute early in the year to take advantage tax-sh ofthen . ble.  umulation  as possiand interest of tax-sheltered capitals s appreciation acc n a oon nsferring pla tra gs  accumulation. ions and e a savin the RRSP rce deduct •  Arrang benefit of tax olding sou n, you get the •  Arrange a savings plan as soon as possible.  wait until By withh up pla having to rk, ts to a grosourceinsdeductions tead of andup Byoun withholding transferring plan at wo am ay e a gro right aw ’t havget tax deferralto a group e don amounts plan, you the benefit of is the RRSP tax om you ore inc und. If r. ns bef isountil for a ref right away utio adv taxedeferral instead of having to wait tax trib al tim r financi l make con stil to you k can Tal time for a refund. If you don’t have a group plan at work, you nings. only your ear on still youiedcan make contributions before methingtax is lev soincome ment is ire ret in Talk to your levied on your urs earnings. financial advisor. rt. yo elf e to sta care of r too lat Taking it’s neve ns do anofd yourself Taking is something only u cancare SP opintioretirement yo

 ta utions are •  Investments in an RRSP grow tax-free. Consider making  r contrib aking  •  You und ider m onseven your RRSP contribution year. Cor on aa a tax ref earlier in the x-free you with  grow ta thanr later, even on monthly basis. By contributing yea or your r an RRSP sooner  in  nts me lier in the r, you n ear •  Invest utio money will havecon more time to grow tax-free than late trib ner soo SP g your RR contributin le RR tax-free flexib •  Earnings on RRSP investments aren’t taxed until withdrawn r late to start. basis. By d can to grow rawn you do and it’s neverfotoo monthly re time secure an  until withd your goals . l have mo en’t taxed With many can help turn money wil ments ar st ask us SP invest ailable, we o a sure thing. Ju av gs on RR nin Ear •   ent int

retirem

With many secure and flexible RRSP options available, we can help turn your goals for retirement into a sure thing. Just ask us.

2-Panel Brochure 4" x 9"

Poster 24" x 36"

Central 1 Credit Union Marketing & Research | central1marketing.ca | marketing@central1.com

determ r ollo u can con tribute is  n on you FFollowing a informatio the rules  yo this the Canad How much can find

Post-it Note ad 2.91" x 2.91"


RRSP Campaign

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Hair Cut Campaign Rationale: This campaign takes a playful spin on saving for retirement, and encourages members to find out more about good retirement options that will help them build their nest egg.

Cut your own hair and save up to $682 for retirement. Or just talk to us. Ask us about our many secure and flexible RRSP options today. We can help you plan for your retirement – without losing a hair.

We can help you plan for your retirement – without losing a hair. ng a hair. ithout losi the rules wFollowing ement – •  How much you can contribute is determined by your RRSP  tir re ur deduction limit. You can find this information on your for yo latest notice of assessment or by contacting the Canada lp you plan We can he Revenue Agency. les No matter what the reason, investing in your future could g the ru

wn hair Cut your o up to $in682 and save Follot.w en for retirem us. To RRSP or not to r just talk to ORRSP? You may be considering investing in a Registered Retirement Savings Plan to mark the beginning of the New Year. Or perhaps saving for your retirement is an ongoing financial goal.

P   your RRS rmined by te is dete on your •  Unused contributions can be carried forward for an  n contribu rmation ada ch you ca this info the Caninto an unexpected windfall, can findperiod. Iftacyou unlimited tingcome •  How mu limit. You by con ion or nt uct me consider using some of it to maximize your ded youess might ice of ass n  latest not . rd for aup contribution for missed contributions rwamake AgencyRRSP d foor dfall, Revenue ent  be carrie cted win ing for ns can Retirem from previous years. utio haps sav an unexpe r r. Or per ed contrib you come into ximize you •  Unus New Yea . If goal. iod al of it to ma ns ld per nci fina re cou ng some unlimited •  Wise investors use their tax refund to top up their RRSP  contributio ongoing sider usi in your futu missed d con ing for rve ht est up ese ke their RRSP loan if they borrowed to make orn pay you mig son, inv or madown r well-d at the rea oying you amount contributio   tributetobyan RRSP tter wh If you can’t afford tobetcontribute RRSPxib ween enj a large ir RRSP their RRSP loans can make a lot of No ma rs. RRSP contribution. more, con ution fle le top up the ke vious yea difference g. What’s trib the of r con at the thengtax worry. starting withma just secure andfrom pre a livindon’t  refund to do not for sense meanend to ma cash on hand to make a outyear, e youBy iftaxinvestors plan ors rowed have our ny  use their  can includ ent or eki help you they bor urn us. aboutyourself  inv a lot ofborrow, however, unless retposition retiremmonthly loan if to a small now, taxAsk ry, and you inc r.estn thecontribution makeDon’t ay.toWe can ing ruacontribution •  Waise ancan RRSP. omeyou’ll hai ir RRSP tod Feb s al ns of a ion loa son los or pay dow SP per make the aend SP opt n. RR d to payments. have moreviosecure – without us year’sretirement later. RR trib youutioare able to hmake nt on hanthe con me pre cas ess ire SP e the on r, unl their RR your ret do not hav , howeve investors ’t borrow sense if •  Contributions to be deducted from the current year must  SP your RRSP. Don nts. That’s because the sooner you invest,oun the an RRtime n to an t tomore me ust  But don’t wait until t the pay contributio be ke made within 60 days of ar m year-end. large am with jus plan that current ye money has to grow. Consider uprtin a gsavings tribute a setting able to ma il con it unt  from the  early ’tinwathe you are rry. By sta yourself to afford to then contribute year to take advantage ducted don  de— don’t woamount n your paycheque But r,  be itio deducts a ’tmonthly or biweekly from If you can yea nd. s to pos ’ll tion year-e capital antage of the tax appreciation and interest days of n now, you •  Contribu hinof take adv 60tax-sheltered the end account. utio to r trib or at chequing Ask us how. yea wit con in the rest later. be made monthly accumulation. ute early rement and inte a small trib reti on iati con ure re sec e your then — ital apprec more tim have a mo eltered cap invest, the ings plan that of tax-sh •  Arrange a savings plan as soon as possible.  sav . le.  sooner you a tion ssib up the que ula e  po aus By withholding deductions and transferring setting accum r payche s soon assource sferring That’s bec grow. Consider t from you gs plan a s and tran to ly amoun ge a savinamounts the RR •  Your contributions are tax deductible and could provide  to ion a group plan, you getSPthe benefit of the RRSP money has nthly or biweek rce deduct •  Arran benefit of lding sou get the how. s a mo it until tax youuctwith a tax refund tax instead of having to wait until tax By withho gro ded plan, you right away t. Ask us up deferral ing to wa rk, to a ng accoun d of hav n at wo insatearefund. amounts or chequi up pla time If you don’t have a group plan at work, gro t awayfor a e righ •  Investments in an RRSP grow tax-free. Consider making  l hav is ’t tax tax deferra nd. income If you don   still make orecontributions rovide r. before income tax is a refu you can your RRSP contribution earlier in the year even on a d por utions bef oul al adviso time for ible and c ke contrib r financi Talk to your financial advisor. uct ma levied on your earnings. l you ded stil to ax  monthly basis.ionBy contributing sooner than later, your you can s are t nings. Talk y ntribut your ear our cowill  making  ething onl nd time to grow tax-free •  Y money have more levied on . Consider nt is som a tax refu ireme Takinglfcare yourself in retirement is something only you with w tax-free or even on a in retof  RRSP gro yourse to start. year •  Earnings on RRSP investments aren’t taxed until withdrawn lateit’s r care ofyou canerdotooand ents in an lier in the never too late to start. later, you Taking nev •  Investm contribution ear and it’s ner than do soo SP g can RR you your contributin tax-free basis. By n to grow monthly re time il withdraw have mo taxed unt money will nts aren’t   investme s on RRSP •  Earning

mean the difference between enjoying your well-deserved retirement or eking out a living. What’s more, contribute by Registered ing in a the contribution ing of g invest the end of February, you canbeg include your siderinand the inn y be con is an to mark income rement on You thema previous year’s tax return. s Plan personal Saving your reti

SP?

t to RR

P or no

To RRS

Cut your own hair and save up to $682 for retirement. Or just talk to us. Ask us about our many secure and flexible RRSP options today. We can help you plan for your retirement – without losing a hair.

Why invest in an RRSP?

vest in Why in

SP?

an RR

2-Panel Brochure 4" x 9"

Learn more at www.yourcreditunion.com

Poster 24" x 36"

Central 1 Credit Union Marketing & Research | central1marketing.ca | marketing@central1.com

Post-it Note ad: 2.91" x 2.91"


RRSP Campaign

| 12

Take the Wheel Campaign Rationale: This campaign allows members to envision their retirement dreams and learn how RRSP’s can help to get them there.

Where will your retirement take you? Staff Button: 2.5"

options. e RRSP d flexibl cure an Take the wheel with any one of aa number secure and flexible RRSP options. ber of se m nu e of ith any on wheel w ur RRSP  e rules Take the g th te is determined by yoyour llowin ca Fo ontribu tion on informa Following rules you n cthe this ada the Can ow much  can find

Where r will you nt e retirem u? take yo

You may be considering investing in a Registered Retirement Savings Plan to mark the beginning of the red a Registe ing inretirement the New Year. Or perhaps saving isofan estyour invfor beginning sidering y be con ongoing financial goal. Plan to mark the is an You ma s retirement ent Saving saving for your Retirem haps perreason, r. Orthe No matter what investing in your future could Yea New al goal. re could g financi between enjoying your well-deserved meanong the oindifference in your futu d esting more, retirement or eking out rea a living. What’s contribute ll-deserveby son, inv r we oying you what the tribute by en enj the end of tter February, and you include your contribution wecan No ma more, con ution erence bet What’stax return. g. trib on the income livin con an the diffyear’s personal r a meprevious out e you or eking can includ . urn  ret retirement ruary, and you e tax al incom of Feb the end r’s person vious yea on the pre If you can’t afford to contribute a large amount to an RRSP an RRSP at the end of the tax year, don’t worry. Byam starting ount towith just t e larg ute ayou’ll g with jus a small monthly contribution now, position yourself to to contrib By startin rself to ’t affordretirement ’t worry. cansecure haveIfayou more year, donlater. ’ll position you of the tax now, you at the end ly contribution r. nth late all mo the sooner That’s because youent invest, the more time your a sm ure retirem r sec you re e e a mo money to grow. Consider setting up athesavings plan that t more tim havhas invest, s plan tha ingpaycheque deducts a monthly or biweekly amount from your sooner you up a sav cheque ause the er setting your pay or chequing account.w.Ask That’s bec Conussidhow. ount from to gro am ly has eek money ly or biw a month how. deducts t. Ask us ng accoun or chequi •  Your contributions are tax deductible and could provide    rovide you with a tax refund d could p uctible an re tax ded •  Investments in an RRSP grow tax-free. Consider making  butions a king  our contri nd •  YRRSP der ma your contribution year. Co ornsi even on a a tax refu earlier in the you with w tax-free or even on a gro SP   RR monthly basis.s in By  an contributing sooner than year later, your r lier in the r, you stment n ear •  Invewill money havecon moreutio time to grow tax-free than late SP trib tributing sooner your RR e con tax-fre •  Earnings on RRSP investments aren’t taxed until withdrawn basis. By n to grow monthly re time il withdraw have mo taxed unt money will nts aren’t   investme s on RRSP •  Earning

To RRSP or not to RRSP? SP? t to RR P or no To RRS

Why invest in an RRSP? SP? an RR vest in Why in

Take the wheel with any one of a number of secure and flexible RRSP options. We can show you how.

2-Panel Brochure 4" x 9" Poster 24" x 36"

Central 1 Credit Union Marketing & Research | central1marketing.ca | marketing@central1.com

•  H tacting limit. You •  How much you can contribute is determined by your RRSP  or by con deduction essment of assYou icelimit. deduction can find this information onn  your latest not . rward for a e Agency latest of assessment caorrrie byd fo contacting the Canada enunotice dfall, Rev  be cted win utions can RevenueconAgency. an unexpe your ed  trib you come into nus •  U maximize ns period. If e of it to •  Unused contributions can be carried forward for an  som ng unlimited contributio sider usi misansed unlimited period. If you come into unexpected windfall, up for might con ke ma you ution or using some of it to maximize your contribconsider youSPmight RR ir RRSP  rs. top up the ke vious yea or make up RRSPprecontribution from ma  refundfor to missed contributions e their tax they borrowed to from previous years. estors us lot of n if make a •  Wise inv n their RRSP loa loans can to make a dow SP •  Wise investors use their tax refund to top up their RRSP  RR pay d or tribution. h on han cas SP contheir e unl RR or pay down RRSP loan if they borrowed toess make r, hav ir eve the ors do not ’t borrow, how if invest their contribution. RRSP loans can make a lot of seRRSP Don sen SP. RR . n to an do notpay ments sense if investors cash on hand toar m make ust a tributio the have con rent ye to make he curhowever, il are able to an RRSP.ted contribution Don’t borrow, unless m t unt it  fro you wa don’t  deduc you aretion ables to to be make the yea payments. r-end. But age e advant •  Contribu hin 60 days of year to tak wit de the t •  Contributions to be deducted from the current year must  in ma res ly be inte tribute ear iation andBut don’t wait until con rec — be made within 60 days of year-end. n app the red capital —elte contribute early in the year to take advantage tax-sh ofthen . ssible. interest umulation of tax-sheltered capitals s appreciation acc oon as po andsfe rring gs plan a s and tran accumulation. ge a savin the RRSP deduction •  Arran benefit of g source ldin il tax get the hho •  Arrange a savings plan as soon as possible.  By wit plan, you to wait unt a group rk, of having to d ts tea oun By withholdingt source transferring plan at wo am ay insdeductionsa and e group tax is l righ aw havget erra ’t def e don amounts to a group plan, you the benefit of the RRSP tax nd. If you ore incom r. a refuright ns bef iso for utio e adv tax deferral away instead of having to wait until tax trib al tim r financi l make con to you Talk timecan forstil a refund. If you don’t have a group plan at work, you gs. nin only your ear on still ethingtax youedcan make contributions before income is levi nt is som ireme in ret levied on your earnings. Talk to your financial advisor. yourself to start. care of er too late Taking nev it’s do and cancare Taking of yourself in retirement is something only you you can do and it’s never too late to start.


RRSP Campaign

| 13

Good For You Campaign Rationale: Using the friendly visual cue of a bowl of alphabet soup, this campaign promotes the common sense of investing in an RRSP.

Still the best recipe for a comfortable retirement.

Statement Stuffer 3.5" x 8.5"

Your Credit Union Logo

Poster 24" x 36"

Central 1 Credit Union Marketing & Research | central1marketing.ca | marketing@central1.com

Postcard 5" x 7"


RRSP Campaign

| 14

Sweethearts Campaign Rationale: A timely reminder of all the reasons an RRSP is still an important part of your retirement plan.

Fall in love again. Statement Stuffer 3.5" x 8.5"

Come in and let us help you find the right RRSP match.

Your Credit Union Logo

Poster 24" x 36"

Central 1 Credit Union Marketing & Research | central1marketing.ca | marketing@central1.com

Postcard 5" x 7"


RRSP Campaign

| 15

It’s That Time Campaign Rationale: This campaign serves as a timely reminder that the RRSP deadline for contributions is quickly approaching.

Saving for your retirement is no small task. sk. small As we all look ahead andt plan ourtafuture, no for emen is r our future, ur retirsure we want we have enough rtoyomake d plan fo an Saving fo d gh ea enou money saved to live securely, and look ah e havecomfortably As we all bly and sure w fortathe make your worry-free. nest egg peace comwith t to Build securely, ith the peace we wan d to live thatstyour w of mind are saofveknowing egg deposits ne e money ur ar yo posits safely invested competitive rate. ee. Buildand earning yourade rate. worry-fr ing that petitive that of know g a com and invest of mindmore,dcontribute earninby expenses red What’s March 1, 2011, ste and necessary a tax-defer ve un , in in on 11 ly nd fe wn sa you can include your contribution compou at all. and arch 1, 20 on Do cut do so it can than none ute by M ution on an RRSP is better e, contribincomenttax ribreturn. money in your t’s 2010orpersonal a month to Even $50 Wha m include your co rn. you must account. can tax retu in u e borrow if lay d m yo an de d co d t an n’ refun rsonal in es. n. But Do arg pe your tax tio ch e 10 st us ibu Beating the Retirement Blues Do your 20 ional intere es RRSP contr

Dos and

Don’ts of

an RRSP

ving Start Sa e Time Toof your previous year’s Th Is w an o nt N Now IsesThe rce 2,000 to Saving Toof $2Start t 18 peTime aximum u can inv

• Yo e, to a18mpercent of your previous year’s • You inc canom invest year. earned 2010 taxto a maximum ofwa rd for to an theincome, earned $22,000 RRSP for d carried for n be RRSP for rib theut2010 year. o an unexpecte ions catax int cont it to you come If • Unused d. some offorward for perio itedcontributions using • Unused can be carried r lim ide un ns an ke up for t co mighperiod. or mainto u ion yo l, ut an unlimited If you come an unexpected ntrib windfal years. RRSP co windfall, you might consider ize your previoususing some of it to m maxim utions fro up their maximize up for d contribyour RRSP contribution toorp make misse refund to their taxfrom previous missed contributions e they years. us if rs n esto SP loa . RRSP ion • Wise inv down their RR ut rib y cont SPtax tup their Wise investors use their refund to top or pa RR no eir do RR•SP make th theireRRSP investorsif theyan RRSP wedortopay down sens if loan borro ution to e a lot of contrib le can mak to make borrowed their contribution. ake aRRSP loans u are ab RRSP nd to m on ha unlessifyo cashcan makeho a lot ofr,sense investors do not weve haveloans w, borro cash on hand to make a contribution to an . Don’t ts. RRSPhave en of are able e paym thDon’t ysyou e da RRSP. borrow, however, unless ak 60 m in to de with ntribute st be ma to make mupayments. ionsthe then—co eltered ut til rib un nt it • Co of tax-sh don’t wa ntage within end. But . of • Contributions must bevamade 60 iondays e ad yearcumulat ar to tak st acthen—contribute in the ye But don’t intereuntil d wait earlyyear-end. ciation an . By prethe al apin ssible year to take advantage of tax-sheltered po capitearly as soon n asand ferring ns pla tra capital appreciation interest accumulation. gs d s an a savin duction nefit of • Arrange source de you get the be g holding a savings n, as soon asdpossible. plan wi•thArrange of havin By group pla instea nts to a source ht away withholding and transferring amou ferral rig deductions you don’t If de d. tax un ref you get m RRSP e to tim a group the of akbenefit the amounts e for aplan, ll sti n tax til you ca it un the RRSP taxndeferral away ied instead on yoofurhaving work,right to wa is lev p pla at e tax grouuntil tax time a refund. If you don’t incomfor havetoawait s before advisor. ion l ut cia rib an planfinat work, you can still make conthave a group to your ings. Talk before income taxfoisr levied on your earncontributions anning advisor. rt plfinancial earnings. Talk totostayour

gain. e of year a It’s that tim rement

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your incur addit maximize or you’ll u mayIf you can’t afford to contribute a large amount your loan age 71, yo repaying amount year, worry. ge don’t ur an RRSP at the end of the tax u are over e a lar m. If yoto . even if yo ntributmonthly t tha n’t worry r ibution roo a By starting with to co a small ordjust embe year, docontribution m RRSP contr d fro can’t aff ion Do rem e an e of the tax haveco om ributsecure If youyou’ll d incom now, position more ly a nt have inc the endyourselfmto sal u rne th at ou yo ea on d sp SP ve a an RR ha all ke secure to an der age 71 just a sm u can ma a more retirement later. yo un th ve t, is wi ha en se ng spou self to employm By starti . ion your perty or deduction u’ll positthe sooner you invest, the more rental pro w, tyo That’s because claim the makenotha ent later. tion and more up Don’t time m money has to grow.inv contribu Consider est, the setting retnireyour aks, but er you more tha of tax bre tting up on for fits so ed ne e th deducts a. Co araw savings plan monthly or biweekly nsider se up toca the be use that can be us eekly Do reap n withdamount SP funds s to grow or th That’s be ly or biw account. ey hapaycheque from nts onyour buyers ca goal—RR on chequing de m ly m me stu a ur on ho yo ur me e cts account. yo timeus how. that dedu and full-ti Ask equing nt. First tim n ch n or Pla me or rs pla ire ng e ye ini gs your ret Home Bu paychequ ars for traa savin ur ye the r r yo de fou un from over $25,000 amount $20,000 Plan. raw up to w. Learning can withd Lifelong Ask us ho it. under the n’t afford • Your contributions are tax-deductible and could education nk you ca thi u yo and could use ur 71st you with a tax refund. uctible in yo provide wait beca ed t ntl n’ tax-ded Do disma Incomnteributions are has to be und. co tireme•nt ur RRSP Yourma tax refgrow a RRSP tered Re de u wi • Investments in an tax-free. Consider th gis forget yo Re t a be n’ nsider yo Do erted to thdrawalsmaking -free. Coin the provide . RRSP contribution etsyour n be conv grow tax earlier specific wi year. It ca r in the t of the ass ion that an RRSP ents in ion earlie on the res year or even on a monthly basis. By contributing the provis deferred • Investmstock RRSP contribut . By contributing Fund with are es your later, yourthmoney sooner -term than , while tax ly basis will havemmore ore latile shortmaking annually a mon will have en on ing the vo time to ev grow tax-free. money year or out follow er, your worry ab th.an A lat ergy Don’t onate sostr ee. -frinvestments •ntEarnings on RRSP aren’t taxed tax me est ow t. inv gr tojectives erm marke n’t taxed tim nteob ed, long-t until withdrawn. estments are investme a disciplin inv rify your Do follow tween the s on RRSP nal can cla cation be• Earning professio asset allo financial . til withdrawn. propriate ailableun ap av an cts t produ and selec estment ge of inv Na me ] wide ran | [Br an ch Na me ] | [Br an ch Na me ] [Br an ch

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Why Invest in an RRSP? RSP? st in an R Why Inve

e r too lat It’s neve ent. tirem too late to start planning for It’srenever your your retirement.

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web addr ess

b addr 2-PanelweBrochure 4" x 9"

Poster 24" x 36"

Central 1 Credit Union Marketing & Research | central1marketing.ca | marketing@central1.com


RRSP Campaign

| 16

Where are your investments heading? Campaign Rationale: This campaign agrees that investing hard earned money into an uncertain avenue can be scary. That’s where RRSP’s can help, by keeping your money headed in the right direction.

Where are your

investments heading?

e right g ininththe in v o Get your investments moving right m ts estmen ion name]. ratinv[Credit u o direction Union name]. n y t U e it G d n at [Cre directio

n s, we ca gs need teed*, rm savin 100% guaran long-te e sits ar of your ur depo eet all m yo to at thyour long-term savings needs, we can ts to meet all of With a wide variety of registered financial products l produc ind knowing anciapeace of point you in the right direction. And, of m mind knowing that your deposits are 100% guaranteed*, d finhave tere peace of regisa competitive d, have rate. safely invested and earning riety ction. An titive rate. wide va ht dire With a the rig a compe in ing u l, nonrn ares point yo optiona rnings are d and ea ment Sh are an Invest investe n ea safely t shares oduct. Whe te, members ua estmen tmen t pr Investment Invest in one of our RRSP specials and take Inv is adeq es. You can es Shares w d take inv flo an g s sh ar tin ca voInvestment advantage of our flexible products ecial and great e sh eat are optional, ernond andshares thesan RRSP sp ucts and gr ,000 (p nerate end onproduct. gevoting rates.** of our investment earnings are a divid depo sit of $5When ares, le prod in one ent sh ch n earn umcash flow cagenerated tmadequate, Invest e of our flexib axim and ea members invesis ntag est a m lusive of all red, held by inv advaterm [5-year tethese shares. You can canbe earn on r, inca dividend gis * deposit name] re s.* nte em m ra and no ).deposit of $5,000 (per e] invest mcurrent read maximum Contact your branch for the most rate te na ely gis sit e tiv re ec rrent rat rm depo member, inclusive of all investment shares, r resp most cu ear teterm •[5-y 5-year membe for the ter” held by hdeposit e. each registered anddnon-registered, r branc vest La ecial rat ntact you k an In rrent sp •CoNon-redeemable insit first yearar depo member respectively). e “Par most cu ar term Variabl st ye h for the est your our • 5-ye in firreceive leyou r branc e ab you • After the first year, one nt to inv e of on ct em rede Conta you wa eet with on re the receive penalty how Variable “Park and Invest Later” • Nonm re fo opportunity tostreinvest penalty ar, youwithout t to su be ye e t quite t withou oduct ve time oduct the fir Union d you lik n’t No hacurrent ter [Credit into Name] woul reinves pr Contact branch fort the rate. pr do most • Afany Oryour isspecial me]product nity to funds? planners, bu line? Then th parked ion Na of equal or longer term opportu t Un e l surexhow s ar deadyou want Not quite invest your ancia ndto y [Credi fin into an or longer term 29th ta r you. Your fu count at our • TFSA eligible l would meet witht. one of our bruary Or tio n fo you like Fefunds? d ac reto te of equa es op t gis to invtime before the gs re but don’tyhave a grea planners, le isfinancial ily Savin you are read SA eligib our Da ** • TFterm 29th tax deadline? Then this product [18-month deposit name] inFebruary until e] rate sit nam great option for you. Your funds are parked spisecaial depo rate Contact your branch for the most current rate rm le as rrent onth te availab at our most cu in our Daily Savings registered loan account [18-m for the h up nc an h• 18-month tc are ready to invest. SP Lo rate** t your bra term deposit special or cayou RR posit laruntil Contact interes term de at a reduced t a regu thanytime ducedinterest onat • Cashable Take ou ime – 1% at a re e • 18-m im anyt as PrLoan rate RRSP low able at • Cash Take out a regular or catch-up loan available as • Interest rate paid at maturity aturity id at m low as Prime – 1% rest pa • TFSA eligible • Inte le eligib • TFSA Tax Free Savings Account (TFSA) (TFSA) en count save ev gs yousave vings Ac toto helpyou Sadesigned The TFSA was even savin d help Tax Free on your terest designe earned sinterest faster. Keep the savings wa t earnedon your. In SA interes the amount ts, but The TF thetaxes instead of paying on the amount. Interest ep on en s Ke tm xe g ta faster.are taxable all t inves unt isbut mosinvestments, earnings most of payin onon acco instead are taxable goals TFSAaccount the interest TFSA is all searned in your your g-term earning t earned in save for lon es yours.eIt’s a way to to save for long-term goals ergreat th int a great way like retirement. It’s s. your ement. like retir

are Whereyour ents investm ing? head Union Credit Here Logo

2-Panel Brochure 4" x 9" Get them moving in the right direction. Talk to us about our flexible and secure retirement options today to learn more. Credit Union Logo Here

Poster 24" x 36"

Central 1 Credit Union Marketing & Research | central1marketing.ca | marketing@central1.com

Where are your investments heading?

Get them moving in the right direction. Meet with one of our financial advsors today.

t5" x 7"

Credit Union Logo Here


TFSA Campaign

| 17

Free Your Savings Campaign Rationale: This campaign takes a spin on ‘free’ with the visual of someone protesting in favour of savings that you can access and use whenever you like with a tax free savings account.

Unique to this campaign ¾¾ In-branch handheld signs

Staff Button 2.5"

WITH A TAX FREE SAVINGS ACCOUNT! Simet quam lam qui conectur re verferit am ipist, aut velit dolupt atem cusam fugiatu sdanitecatet dolped maios arum quiscit eatlam qui conectur re verferit am ipist.

FREE T! A TAX WITH S ACCOUN SAVING

!

e how

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Visit us at www.yourcreditunion.com for more information.

Staff Lanyard 4" x 6" Poster 24" x 36"

Central 1 Credit Union Marketing & Research | central1marketing.ca | marketing@central1.com


TFSA Campaign

| 18

Piece of the Pie Unique to this campaign ¾¾ Blueberry Pie recipe card

Campaign Rationale: This campaign illustrates how putting your money in a tax free savings account allows you to keep a larger share for yourself by comparing it to having a bigger piece of pie, something everyone wants!

¾¾ Scratch and Sniff pie cards

ie

erry P

eb Hot Blu ients Ingred white sugar

rch p cornsta 3/4 cu poons on 3 tables oon salt cinnam sp 1/4 tea oon ground s sp crust pie rie 1/2 tea sh blueber inch double fre 9 4 cups pastry for a e 1 recip on butter po les 1 tab

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To learn mo re about ou r various TF SA solution s, visit us at [web addres s] for more inf ormation.

To learn more about our various TFSA solutions, visit us at [web address] for more information.

Recipe Card 6" x 4"

To learn more about our various TFSA solutions, visit us at www.yourcreditunion.com for more information.

Poster 24" x 36"

Central 1 Credit Union Marketing & Research | central1marketing.ca | marketing@central1.com

Post-it Note ad 2.91" x 2.91"


TFSA Campaign

| 19

Keep More Campaign Rationale: The amusing imagery in this campaign lets members know that if they use a tax free savings account, they’ll have a larger percentage of their money to keep for themselves.

Neque velit natu utinam ad pala secundum ut paulatim singularis. Transverbero multo epulae premo magna exerci suscipere diam, sit interdico exerci ne cogo ad.

What is a TFSA? Lorem ipsum dolor sit amet, consetur eadipiscing elit. Etiam iaculis nunc vehicula velit. Nullam felis. Cras elite turpis, eleifend quis, pulvinar nec, facilisis in, mauris. Nam eu lectus. Mauris fringilla. Maecenas tellus eros, placerat sed, lobortis vel, vehicula at, risus. Nam iaculis velit sit amet velit suscipit tristique netca.

Keep MORE.

What can a TFSA do for me? Lorem ipsum dolor sit amet, consectetur ading elit. Etiam iaculis nunc vehicula velit. Nullam felis. Cras elit turpis, eleifend quis, pulvinarnec, facilisis in, mauris.

x Free With a Ta count you c a s g in sav more lly keep can fina u earn. o y t a h of w

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Statement Stuffer 3.5" x 8.5"

With a Tax FREE savings account you can finally keep more of what you earn. To find out how visit [web address] and learn more.

Poster 24" x 36"

Central 1 Credit Union Marketing & Research | central1marketing.ca | marketing@central1.com

!

e how

[web address] *Some conditions may apply. Rates are subject to change without notice. Limited time offer. Offer can end at anytime.

Ask m

Staff Lanyard 4" x 6"


TFSA Campaign

| 20

Smarter Way to Save Campaign Rationale: A play on the old-fashioned way to save money by stashing it in your home, this campaign tells members that one of the smartest ways to save and keep your money safe is through a tax free savings account.

Unique to this campaign ¾¾ Branded cookie jar

oney. save m o t y a w There’s a smarter ter way to save money. a smar n Limit There’s Contributio It’s a registered savings tool that you can use to help save e to help sav RRSPSP for all kinds of situations—including emergencies. can use While an an RR l that you . Whilefor iesRRSP encan ings too a TFSA is primarily intended forsavretirement, like emiserg RRSP for registered including It’s aelse is like an ations— everything in your of situlife. , a TFSA ds ent kin retirem for all nded for inte y aril able to set . With a TFSA, aside in an account and is primyou’re r lifemoney t and else in you an accoun rythingbeing aside in earnings. invest iteve without taxed on interest or investment ney nings. to set mo ment ear ablecontribute invest And because the money TFSA is in after-tax you’reyou resat or r-tax A, inteto A is in afte With a TFS taxed on ng the a TFS beion to t m. dollars, you’reitnot taxed funds when you withdraw them. ute hou wit contrib hdraw the invest ney you en you wit e the mo funds wh d becaus ed on the special, or simply saving WhetherAnyou’re savingnotfortaxsomething sav ply ing ’re l, or sim lars, you cia dol spe for a rainy day, a TFSA is a greatsom wayethtoinghelp you do it. it. p you do ing for way to hel you’re sav a great Whether TFSA is y day, a for a rain

TFSA? What is a

Types Of TFSAs l it, Mutua There are three differentSA types Deposit, s of TFSA accounts: DeposMutual accounts: ount, pes Of TFPlans.ntOnce of TFSAchosen a type e of acc Fund orTy Self-Directed typesyou’ve sen a typof account,

There’s a smarter way to save money.

a There’s r smarte save way to money.

differe ’ve cho e Tax Act are threeinvestments IncomTax Once you you’ll have qualified it. Under der the the Income Act There Plans.within hin it. Un f-Directed d or Sel (Canada)Fun these may include: ments wit d invest e qualifie hav ’ll • youVariable Interest Savings Accounts include: counts se may Ac the ngs a) nad • (CaTerm Deposits and GICs rest Savi iable Inte Cs • Var • Credit Union Shares its and GI m Depos • Ter Shares • Index Linked Term Deposits dit Union posits • Cre Term De • Mutual Funds ked ex Lin • Ind nds • Publicly Traded Securities tual Fu • Mu Securities • Bonds Publicly Traded • • Bonds

up to contribute uals can e holder ible individ nd only th 009, elig income, a uary 1, 2 s of your les it. Since Jan ard to ns ally – reg contributio 000 annu Since January 1, 2009, eligible individuals can contribute up to $5 to can make tribution account r total con the TFSA of $5000 annually – regardless of your income, and only the holder overA, but you limit. If you n one TFS ution to of the TFSA contributions it. for each more thacan make A contrib have account alty your TFS pen You can ent eed -per-c not exc t to a one ns must t. contribution to all subjec ountotal Youplacan have more one TFSA, but your bethan r acc you may ys in you tribute, tion sta con ribu all plans mustr-cnot exceed your TFSA contributionlarslimit. ThaIft you overove ont dol . nth the after-tax mo contribute, you may be subject detowitahone-per-cent earned for each ma yourpenalty is m ed fro t contribute month the you over-contribution your account. be dedinuct ome tha n’tstays The money r any inc utions wo ), howeve r contrib efit you ben means ediate taxis madee.with after-tax dollars. That The money you contribute (i.e. no imm tax-fre income r A(s) is all youearned TFS r on meanskeyour contributions won’t be deducted from your nd you in be fou you ma ation can or by income (i.e. no immediate tax rm benefit), however room info ssmentany income that tribution of reasse TFSA con oris not your make in your TFSA(s) all ice tax-free. You essment y. ice of ass ue Agenc latest not a Reven nad Ca Your TFSAthe contribution room information can be found on your contacting latest notice of assessment or notice of reassessment ilaror to by . But sim every year rd contacting the Canada Revenue Agency. h and ry forwa save eac able to car is able to 5000 one you’ll be ery ntribute $ n limits, Not ev u don’t co contributio yo next SP o if he RR 000 t mits. S annual than $5 tribution li ore con m ed Not everyone is able to save each and every year. But similar to r unus contribute you e able to you’ll b t. you’ll be able to carry forward annual contribution limits, year, RRSP this r after tha n the yea r, or eve your unused contribution limits. So if you don’t contribute $5000 yea

Contribution Limit

What is a TFSA?

TFSA Eligibility the is called ibilitya TFSA. ThisA. Thi Only individuals person is called the s person TFSA Elcanigopen open a TFS

can “Holder” and must: ividuals Only ind st: • Be a resident of Canada and mu Canada “Holder” esident of er • Be 18 years of age or older • Be a r age or old ber (SIN) years of ance Num • Have a valid Social Insurance Number (SIN) • Be 18 cial Insur have a valid So ual may • Have age limit, andit,an an individ There is no maximum lim andindividual may have um age xim ma no multiple TFSAs. There is TFSAs. multiple

ntribution Unused Co Unused Contribution

Learn more about or various TFSA products and simet quam lam qui conectur re verferit am autasima dictatios labo.

s fund limited by ingyear year, ordreven after that. e and are only ith awthe W als are not at any tim Withdraw hdrawn

this year, you’ll be able to contribute more than $5000 the next

tax. terms. y be wit income estment TFSAs ma t to any your inv not subjec tions of e and are the restric e incom ings acas taxabl ular sav ortedmay a regare , rep e as and TFSAs be withdrawn at any only limited t penaltyby samtime hou the wit not e any tim TFSA is the restrictions terms. Withdrawals are not funds er, your of your investment enever you withdraw Rememb ount wh you can r acc are reportedhou as gh taxable income andyou are not subject ar to yea anyr income tax. back into count. Alt in a calend ke osit funds ma dep r. ’t can als you ing yea you hdraw Remember, your wit TFSA is not the same asow a regular savings acthe foll room tead, the tribution want. Ins con A count. Although you can withdraw funds any time without penalty, TFS your added to you can’t deposit funds back into your account whenever you

Withdrawing funds

want. Instead, the withdrawals you make in a calendar year are added to your TFSA contribution room the following year.

Post-it Note ad 2.91" x 2.91"

2-Panel Brochure 4" x 9" Learn more about or various TFSA products and simet quam lam qui conectur re verferit am autasima dictatios labo. Visit us at www.yourcreditunion.com for more information.

Poster 24" x 36"

Central 1 Credit Union Marketing & Research | central1marketing.ca | marketing@central1.com


TFSA Campaign

| 21

Don’t Give Campaign Rationale: An engaging campaign that borrows from the traditional vocabulary and visuals of fundraising campaigns and creates a unique twist by asking members not to give to the “Tax Man”.

Unique to this campaign ¾¾ Branded donation tins ¾¾ Oversized cheque ¾¾ Fundraising thermometer

Oversized Cheque (approx 2’ x 5.5 ‘)

“Donation” Tin Can

Poster 24" x 36"

“Fundraising” Thermometer (approx 2’ x 6 ‘)

Central 1 Credit Union Marketing & Research | central1marketing.ca | marketing@central1.com


TFSA Campaign

| 22

Handy Flexible Savings Campaign Rationale: A hardworking campaign that uses the simple metaphor of a pocket knife to illustrate the versatility and benefits of the TFSA.

Unique to this campaign ¾¾ Branded pocket knife ¾¾ Invitation card

Handy. Flexible. Tax-Free. renovate your home take a vacation purchase a new car save for education

Web Banner

start a small business save for a rainy day pay less taxes

TAX SAVINGS FREE ACCOUNT

SAVE UP TO $5,000 PER YEAR TAX-FREE.

Web Button

Your Credit Union Logo

Poster 24" x 36"

Central 1 Credit Union Marketing & Research | central1marketing.ca | marketing@central1.com

Invitation Card 3.5" x 4" folded to 3.5" x 2"


Combined RRSP/TFSA Campaign

| 23

Two Ways to Save Campaign Rationale: This campaign simultaneously promotes the benefits of RRSPs and TFSAs as ‘healthy’ savings vehicles, with a secondary poster option that focuses solely on RRSPs. A friendly invitation to members to come speak with your credit union about these two great accounts makes this a campaign that covers all the bases.

Unique to this campaign ¾¾ In-branch fruit baskets with custom fruit stickers ¾¾ A secondary poster option

Web Banner

In-branch fruit baskets Secondary Poster 24” x 36”

Poster 24" x 36"

Central 1 Credit Union Marketing & Research | central1marketing.ca | marketing@central1.com


Combined RRSP/TFSA Campaign

| 24

More for You Campaign Rationale: Playing on the idea that members would rather keep more of their money rather than give it over in taxes, this campaign invites members to learn more about the tax benefits of RRSPs and TFSAs, and get advice on which is right for them.

Web Banner

Poster 24" x 36"

Central 1 Credit Union Marketing & Research | central1marketing.ca | marketing@central1.com

Statement Stuffer 3.5” x 8.5”


Term Deposit/GIC Campaign

| 25

Flexibility and Growth Campaign Rationale: This minimalist campaign uses the clean and simple image of a rubber band ball as something that is flexible and can grow, representing some of the key features of a term deposit/GIC.

Unique to this campaign ¾¾ Branded rubber band balls

rowth * y and Gposit specials. xibilit rity de Growth rmand FleFlexibil , wisi s, sudo ith ou te

w * ip nullu e bothboth aliqu . quidn specials GetGet deposit term our verbero s ibidem nswith tra e letali is duis oppeto. ud nequ tualiquip Eu duEu m, cogonullus, sudo, wisi nostrtransverbero duis ugaitduis plaga ius iusto. Fe Feugait nissim nostrud neque letalis ibidem quidne iusto. ruo, dig mos ob cogo oppeto. iustum, plaga dignissim

mos obruo,

t deciiosion n. . ey is an importan t decis investing your mon portan is an im money Iaceo g your tego premo verto adipiscingeaea. accumsan Multo,in Iaceo ing . investeum abico vulputate capto paulatim adipisc dolus exputo, to,

ratis verto lus expu premo tim do ludus loquor exerci teout. Tincidunt an teg regula ullamcorper pto paula i ludus loquor accums tate ca Multo, exerc praesent vulpuacsi rusticus,t torqueo nostrudeuullamcorper aesent m abico te ut. Tincidun pr o ue ratis rq Os aptent dolor cus, toeum. conventio er regula minim rpnonummy aptent acsi rusti eum. Os ut. ullamco mitto siterqui, quadrum amcorp dolor utrum Neimimmitto incassum mauris ull nim nostrud mmy mi co uris sit sum ma scisco.

nu iusto, scisco. no vero adrum nisl veniam nventio qui, qu

ut. Ne utrum

to, iustum, neo luptatum incasblanditve iushumo m gilvus Verto luptatu m ro m, neo consequat nisl veniaolim exerci feugiat. uat iustuDamnum dignissim conseq s humo mnumhumo genitus it gilvu jumentum us t. Da ndcomis refero euVeabico rto blacui mo genit i feugia hu erc ex ero olim laris. singularis. consequat tum ref dolor importunus nissim commoveoen t singu

d growth n a y t i l i b i x Fle

dig s jum equa cui comi lor cons eu abico commoveo do nus importu

specials. Get both with our term deposit *

[Insert Incentive] details! centive] forr de Visitseyour tails! rt Inbranch fo [In branch Visit your

3 year

*

x.xx% eposit term d refero

r ip camuit x.xx%* depos am aliqu term 3 year , aliqu uat nunc it. Conseq hendrer ne ro m cu oli aliquip camur refero nunc, i ocaliquam nullaConsequat cus exerc t eu abico re peolim . ua nulla • Fe nseqhendrerit cone alis mnum pecusneexerci que letoccuro • Da • Fere strud is ugait no Fe du eu consequat • • Damnum utabico is autem molior ca nim opto ut neque letalis • Es • Feugait rius nostrud m prop • Bu • Esca nimis autem duis • Bum proprius opto ut molior ut *

.xx% sit x depo term r a tum. e o lupta 1y

* ne iustum, x.xx% vus humo m de r posit ndit gil ar ter us loquo Verto bla 1 tye exerci lud uris sit qui cidun m ma su • Tin as t inc gilvus humo iustum, neo luptatum. Verto aptenblandit sum • Is quip ad exerci ludus loquor Tincidunt • io ali • od qui sit • Is aptent incassum mauris do, wisi llus, su quip nu adsum ali • odio aliquip quidne nsverbero e letalis ibidem to. duis tra oppe nequ go ud Eu duis co str iustum, ugait no s similis iusto. Fe dignissim plaga propriu ut wisi o, duis transverbero nullus, mo quod aliquip optosudo, obru duis oprius mos Eu a os hu eum prletalis ibidem quidne d, patri nostrud duisneque et seFeugait Abicoiusto. is autem nim ca Es obruo, dignissim plaga iustum, cogo oppeto. mos sed in. r ut. et sed, patria os humo quod proprius similis molioAbico

nd Growth Flexibility a Get both with our term deposit

specials.

sed in. Esca nimis autem duis eum proprius opto ut molior ut.

Postcard (Die-cut) 5" x 5"

talk to us and invest today! [Insert Incentive] Ask us how!

Your Credit Union Logo Here

2-Panel Brochure 4" x 9"

*Multo, accumsan tego, premo verto adipiscing ea Iaceo ratis eum abico vulputate.

web address

Poster 1 24" x 36"

Central 1 Credit Union Marketing & Research | central1marketing.ca | marketing@central1.com


Term Deposit/GIC Campaign

| 26

Reasons to Invest Campaign Rationale: This campaign uses first-person quotes to highlight the logical benefits of investing with a term deposit/GIC, including the security and guaranteed returns of the product. The friendly narrative nature is a conversation-starter for your members and staff. Using simple, eye-catching typography, the campaign elements can be customized with your brand colour and specific product information.

TALK TO ONE OF OUR INVESTMENT SPECIALISTS TO OPEN A TERM DEPOSIT OR TO GET MORE INFORMATION.

TALK TO ONE OF OUR INVESTMENT SPECIALISTS TO OPEN A TERM DEPOSIT OR TO GET MORE INFORMATION.

Poster 2

TALK TO ONE OF OUR INVESTMENT SPECIALISTS TO OPEN A TERM DEPOSIT OR TO GET MORE INFORMATION.

Poster 3

TAKE A LOOK AT A FALL TERM DEPOSIT TODAY.

Web Banner

Poster 1 24" x 36"

Central 1 Credit Union Marketing & Research | central1marketing.ca | marketing@central1.com

Staff Buttons 2.5"

LEARN MORE.


Term Deposit/GIC Campaign

| 27

Preserve your Wealth Campaign Rationale: This fall term deposit/GIC campaign features the typical fall activity of canning and plays on the word “preserve” as meaning both “to save” and “jam”. This campaign focuses on the key feature of the 100% deposit guarantee.

Unique to this campaign ¾¾ Baskets of branded mini jam jars

Preserve your wealth. or ait loqu fero feug ever. telus ck... is vel re nostrud is vel du It’s ba eeter than paulatim cilisi. Du tu fa na ait w , feug ugait in es fere is os fe and s tem et. um vulp to, com modo au secund a impu ibus o caus inam ea opto qu lla, et ut commod Exerci, e roto beo nu ils]. im. Iriur fere inhi uct deta habeo rt prod decet en re ante e [Inse th iriu th tis wi nulla ra wealth ur yo preserve This fall,

Pl

] RE[BRANCH O]HE• CH ANG [BRLO N UNIO EDIT R C R YOU

tes.

rrent ra

ch for cu

cal bran

t your lo

ntac ease co

CH]

• [BRAN ANCH]

• [BR

te ct Ra Produ ils uct Deta • Prod ils uct Deta • Prod ils uct Deta • Prod ils uct Deta • Prod Here ion Logo edit un Your Cr s dres web ad

RM L TE TS L A I F OS nteed. mount]. DEP its 100% gtluearaas [Insert A

Staff Button 2.5"

lit os as Dep t with s Inve

ve ser ealth. e r P rw you insert

incentive Mini Jam Jars

FALL TERM DEPOSITS

Deposits 100% guaranteed.

Statement Stuffer 8.5" x 3.5"

Invest with as little as [Insert Amount].

Your Credit union Logo Here web address

Poster 1 24" x 36"

Central 1 Credit Union Marketing & Research | central1marketing.ca | marketing@central1.com


Term Deposit/GIC Campaign

| 28

Spice up your Savings Campaign Rationale: Spice up your term deposit/GIC promotion with this eye-catching campaign. Bottles of hot sauce can be branded with your logo as a fun conversation starter and a hot promotional item.

For more information and to open an Term Deposit talk to one of our investment specialists.

Hot Sauce Label 3" x 3"

Poster 1 24" x 36"

Central 1 Credit Union Marketing & Research | central1marketing.ca | marketing@central1.com

Unique to this campaign ¾¾ Baskets hot sauce bottles

Poster 2 24" x 36"


Term Deposit/GIC Campaign

| 29

Save Now, Enjoy Later Campaign Rationale: This clean and modern campaign promotes a simple (and fiscally responsible) message of saving now by investing in a term deposit/GIC so that you can enjoy the rewards later.

SAVE NOW. ENJOY LATER TER OY LA and ENJsmart a safe, Looking for NOW. t and SAVE way to, invest? stress-free smar safe for a

?

stcompetitive and g has inve Your Credit Union] [Insert Lookin d ay to ive an meet -free w to m petityour options co flexible stressterm deposit ion ] has ur be.meet yo they may to edit Un needs — whatever Your Cr tions rt op se [In posit be. rm de net dolo volent ay intiate te coritese m le aboreptas nus La t they flexib e volen atever soluptatis apit fuga. Nem e intiat endios — wh que neednonsequas diocorites t dolo tatis en alic tem nesse imetur tas neeserund ucimusa solup por m epsimil . Nem alic te s abor it fuga secererum a por quiatur La nu solo et re vendestrum abora uas ap ur ucimus eq d iat ns un qu m eser aperiberibus ru dolecti que no quamend epercilit simil ictecum secere us imetur trum iberib nesse turiaereporem. vendes ti aper solupta dolec solo et ecum abora end ict quam que porecte mquamus itquo mi, andam Nequid m. epercil re us po am e qu conmconsequam recte que parumque eos ta tu etria poribus re m solup que po nsequa dam etrererchil con colorecea duntiisqueoporepero mi, an deniae e eos ecea id qu rumqu nobitreque Nequam hicide ullibusam rchiletlorreprae quas qu pa e et ae us et deniaaceperspicat repr il es ide et ro porib maxim e estis pe voloreheniat re bit qu ide que po sam no t il es evellasperum etica duntiis comniminimil sp excepe id ullibu ipsuntem evellaceper am hic axim reperum perum quasut as ames asexplisquiant occatur utet tis m est, tem et uiant eniat ipsun explisq voloreh ut omnimus. inimil prestiat perum mnim re r co tu excepe et occa am ut as voluptur tibusam . es dolupta Vel est, ut nimus t ut om pturesvolusimil prestia imetur soluptatis endionesse Nem am a tibus aborasim il esucimusa ur solo et re erundes doluptpor alic tem e imet re Vel ness lo etquaepercilit dio quiatur so secererum en vendestrumtatis abora solup c tem it quasolupta Nem ictecuma dolecti por ali aperiberibus mend epercil iatur imus ta uc qu d m lup erun porem. reru us so turiae m sece iberib er tru ap es ti vend dolec ictecum mend . porem turiae Visit your branch for details! ! details ch for ur bran Visit yo

2-Panel Brochure 4" x 9"

Poster 24" x 36"

Central 1 Credit Union Marketing & Research | central1marketing.ca | marketing@central1.com

Unique to this campaign ¾¾ Branded highlighters

Y TO D WA USTE T YOU HE TR– SO THA IT’S TN W O . TO TRUSTED ATER WAY AVE THE SIT’S YOU JOY L– SO THAT SAVE ENNOW %* CAN ENJOYsiLATER. t X.XX d CAN ive an depo petit term s com 3 year ion] ha your X.XX%* meet deposit edit Un term 3 year to Your Cr tions

op [Insert posit . competitive and has Union] YourdeCreditey [Insert may be le term flexib lent er th your atevdeposit meet options etoint iate vo term flexible — wh rites needs dio lo co may be. they t do tatis en needs — whatever tas ne solup m ep m or alic te s ab ga. Ne a por La nu apit fu dolo im us s volent intiate ua coritese aboreptas net La nus iatur nseq und uc rum qu il eser que no ceresoluptatis endio Nem fuga.se us etur sim apit tru nonsequas que im es m eriberib nd ap nesse ve ti lec ucimusa por alic tem et re simil eserund imetur nesse solo um do abora d ictec enre amet vendestrum secererum quiatur solo abora it qu m. epercil e pore ictecum dolecti aperiberibus quamend epercilit ta turia %* solup t X.XX si solupta turiae porem. and po de petitive term s com 3 year ion] ha X.XX%* your it Un deposit meet term ed 3 year to Cr ns Your optio [Insert posit . de has competitive and Your Credit Union] [Insert may be le term flexib us er they your atevdeposit options to meet term mquam flexible — wh m porecte needs quemay be. nsequa needs — whatever andamthey s re con co i, m o eo id qu lorecea mque ru hil Nequ rc pa et reporecte mquamus que andam que Nequid us et quo mi,ro deniae reprae et porib e qu re con consequam repe parumque poque biteos ide poribus que et sam no t il es duntiis spica lorecea id ullibu deniae duntiisque aceperet rerchil m evell am hic porepero maxim asperu quas estis ullibusamtenobit m et que et reprae nt iathicid am quasen ipsun plisquia voloreh inimil rum ex il es ide aceperspicat pe mnimestis maxim re voloreheniat r co catu excepe utet oc ipsuntem et asperum evell comniminimil excepe as am us. est, ut nim explisquiant reperum occatur om utet est, ut t utas am prestia prestiat ut omnimus.

Staff Button 2.5"


Index-Linked Term Deposit Campaign

| 30

No Pain. Gain. Campaign Rationale: An Index-Linked Term Deposit (ILTD) allows investors to take advantage of potential gains in the stock market with no downside risk to the principal investment. ILTDs combine the principal protection of a term deposit with the potential for growth that you would get in a mutual fund.

Postcard 7" X 5"

Brochure 8.5" X 3.5"

Poster 24" X 36"

Central 1 Credit Union Marketing & Research | central1marketing.ca | marketing@central1.com


E-Channels Campaign

| 31

What’s keeping you? Campaign Rationale: Using the line “What’s keeping you?”, this campaign prompts the reader to self-identify with the characters and reflect on personal obstacles that have prevented them from adopting e-channels.

Direct Mailer 14" x 11" (OPENED)

“I didn’t know you could take it with you.”

Discover online & mobile banking Wherever you to are, mobile for a chance win! web and text banking keeps your money close.

Whether it’s late at night and you need to pay a bill or transfer some much needed funds while

Central 1 Credit Union Marketing & Research | central1marketing.ca | marketing@central1.com

- Katherine B., Kamloops B.C.

- Bill F., Chase B.C.

traveling abroad - with mobile web banking, you can bank quickly and conveniently using your smart phone. Don’t have a smart phone? With a simple text message, our text banking service lets you check your balances and recent account activity in an instant. Learn more at [Website].

Poster 24" x 36"

“I had no time to save time.”

Sign up for online and mobile banking today, and put time back on your side.

won’t have to visit an [Credit Union Name] branch or ATM to handle your finances. Instead, you can manage all of your [Credit Union Name] accounts from home, on the go – anytime and anywhere it suits you.

With all the places to go and things to do in the average day, your time is only getting more valuable. With online and mobile banking on your side, you

Visit your local branch to sign up today, or learn more at [Website].

Direct Mailer Detail


E-Statements Campaign

| 32

Get More Green Campaign Rationale: Encourage your members to “Get more Green” with this campaign which promotes switching over to e-Statements. Not only will members become more environmentally friendly, they will also have a chance to win an incentive prize of your choice.

Newspaper Ad

Plant Signage 5" x 7"

Plant Signage 11" x 17"

Central 1 Credit Union Marketing & Research | central1marketing.ca | marketing@central1.com

Floor Decal 30" x 24"

Unique to this campaign ¾¾ Plant signage 5x7 or 11x17 (Plants not included)


E-Statements Campaign

| 33

Ready to reduce Campaign Rationale: This campaign is all about saving paper. Encourage your members to conserve paper and make their files a little bit simpler by switching to e-Statements.

Window Decals Ready to Reduce Stamp 24" x 20" Letter 1: 16" x 7" Letter 2: 16" x 7" Letter 3: 12" x 7"

Go paperless with e-Statements! e-Statements are secure, convenient, and help to reduce your environmental footprint. For more information: [web address] or visit your local branch.

branch 1

branch 2

branch 3

branch 4

web address

Calculator 18" x 72" Floor Decal 48" x 36"

Central 1 Credit Union Marketing & Research | central1marketing.ca | marketing@central1.com

Newspaper Ad


Mobile Banking Campaign

| 34

Take Us with You Campaign Rationale: This humorous campaign shows members that when they bank on their mobile phones, they can literally take their credit union with them.

Staff Button: 2.5"

TAke us WITh you. Bank anywhere with Mobile Banking and you could WIN an [Insert Incentive]. Visit [Web Address] for details.

Poster 24" x 36"

Brochure/Statement Stuffer 3.6" x 6.6"

TAKE US WITH YOU. Web Button

Central 1 Credit Union Marketing & Research | central1marketing.ca | marketing@central1.com


Member Referral Campaign

| 35

Spread the Word Campaign Rationale: This campaign is targeted at a younger audience and is based on how social networking/word of mouth results in a simple message being spread through a lot of people that know each other.

Unique to this campaign ¾¾ Staff newsletter article ¾¾ Referral cards ¾¾ Colour customization (lighter tones recommended. See below.)

Staff Button 2.5”

Refer-A-Friend For more information and to make a referral drop by your local branch or visit us online at www.creditunion.com/memberreferal

3-Panel Brochure 4" x 9"

Poster 24" x 36"

Central 1 Credit Union Marketing & Research | central1marketing.ca | marketing@central1.com

Newspaper Ad


Wealth Management Campaign

| 36

Start Calling the Shots Campaign Rationale: A reminder to your members to take ‘action’ by exploring the many different investment options to help them grow their wealth.

A wealth of opportunity with you in mind. Subhead

Ispos prefse cocmo, and simet quam lam qui conectur re verferit am autasima dicta tios.

Subhead

Ispos prefse cocmo, and simet quam lam qui conectur re verferit am autasima dicta tios.It landam, odionsequid molorei cienis et eliquis por si autem dolest, officiam nam facipsunt re, oditam quas modis doluptat. Igenis mossitiisi dio cusamus, aut doles anit, to iumquate et rem sinctiistem corecaes disinullabo. Hiliqui corions equam, optibustrum alic te alit il ius aborit, te nossita quat et aliquiam fuga. Sed quiae endae

A wealth of Subhead

Ispos prefse cocmo, and simet qua re verferit m lam qui am autasima conectur dicta tios.

g callin Star tshots. the

A wealth of opportunity with you in mind.

Visit us at www.yourcreditunion.com

Ispos prefse cocmo, and simet quam lam qui conectur re verferit am autasima dicta tios labo. Evellam solore laut autatur sunt ipsum dfole huoil.

Statement Stuffer 3.5" x 8.5"

urcreditunion.com

Visit us at www.yo

Poster 24" x 36"

Central 1 Credit Union Marketing & Research | central1marketing.ca | marketing@central1.com

Subhead

Ispos prefse cocmo, and simet qua re verferit m lam qui am autasima conectur dicta tios.It molorei cien landam, odio is et eliquis nsequid por si aute nam facip m dolest, offic sunt re, odit iam am quas mod mossitiisi dio is doluptat cusamus, aut . Igenis doles anit, rem sinctiist to iumqua em corecaes te et disinullabo. equam, opti Hiliqui cori bustrum alic ons te alit il ius quat et aliq aborit, te noss uiam fuga . ita

Visit us at

Postcard 5" x 7"

Start calling the shots.

ng callsi . t r a opportuni t hot ty with S yohueinsm ind. t

www.yourcre ditu

nion.com


Loan Campaign

| 37

Reasons to Borrow Campaign Rationale: Hey, life happens – so there are many reasons for taking out a personal loan. Whether it’s dealing with an unexpected disaster or just being prepared, this campaign series plays out a few of the reasons why a personal loan is worth considering!

everyone has their neown ryo ir own reas eveons. e s th s. ad PaLa a h utiNaM Natu Neque VeLits on . La ad Pa SeCuNe reutaPauLatiM SiNguLariS NaM

uti riS. MagNa Natu PreMo traero MuLto NguLa LitePuLae Na tiM Si eMo Mag ue Ve diaM, NeqSuPere exerCi PauLa SiteiNterdiCo Pr Ne ut PerSto rdiCo ePuLaFeugiat SeCu CoNuat exerCi t iNte uLto Si M , o M r iat dia Letio. tg trae te duiS ruStiCuS PereCoNSequa o Feu o. Ci Su PerSt quat Leti exer Nuat CoNSe Ci Co duiS exer uS te iC St ru

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#15

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2-Panel Brochure 4" x 9"

Poster 24" x 36"

Central 1 Credit Union Marketing & Research | central1marketing.ca | marketing@central1.com

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#54

Because i’m sick of taking the Bus

Postcard 5" x 7"


Mortgage Campaign

| 38

CreditMaster® “The Perfect Mortgage” Campaign Rationale: From debt consolidation to home renovations, a child’s education, vacation property and even retirement income – CreditMaster® lets your members live their dreams. Since CreditMaster® is readvanceable, members can attach additional loan products to their mortgage at any time. That means they can use their secured mortgage rates and the growing equity in their homes to satisfy all of their borrowing needs, without ever having to pay additional legal fees. Sounds perfect to us.

Unique to this campaign ¾¾ Promotional Video

Direct mailer 5.75” x5.75”

Brochure 4” x 9”

Poster 24" x 36"

Central 1 Credit Union Marketing & Research | central1marketing.ca | marketing@central1.com


Mortgage Campaign

| 39

CreditMaster® “The Perfect Mortgage” Unique to this campaign ¾¾ Promotional Video

The Perfect Mortgage campaign updated to even further showcase the flexibility of a CreditMaster mortgage for financing your life.

Web banner

Poster 24" x 36"

Central 1 Credit Union Marketing & Research | central1marketing.ca | marketing@central1.com

Teller card 6” x 10 “

Web banner


Switch Campaign

| 40

Can We Beat It? Campaign Rationale: We know many members hold their financial products in several places. Invite them to talk to you today to see if you can match or beat competitor rates, and show them how they’ll benefit from dealing with your credit union for all their financial needs.

Window Decals (sizes vary)

Statement Stuffer 4” x 9”

Poster 24" x 36"

Central 1 Credit Union Marketing & Research | central1marketing.ca | marketing@central1.com

MarketShare Lookbook  

MarketShare is Central 1 Marketing's collection of ready-to-go, customizable, creative campaigns for a variety of financial products and ser...

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