Page 1

mycentercity.com

www.

“ Social media Follow me! on main street

�

Kaitlin vaughn, jason whitney, & jennifer thompson | Indiana Main Street Conference 2012


how

Social media

marketing Can work

For you


It’s not the future

It’s now And it’s staying


www.smallbusinesssem.com/ Â

Are you on the map?


•it’s happening now•

h1p://www.go-­‐gulf.com


Qr codes foursquare

linkedin

Smartphone apps

Google places

facebook

twitter

instagram pinterest

yelp

youtube

Search engine optimization

Google places

Issuu.com


how

Can YOU Break through All the

clutter

?


Social media

explained


ask:

1

What are your

Goals?


1. More followers, more likes? 2. More positive press & awareness? 3. More revenue/profit? 4. More conversation/interaction? 5. Target demographic change? 6. Something different?


2

Find out what’s

relevant


1. How to use Mailchimp & email marketing 2. How to set up a Facebook business page & use 3. How to use Twitter as a business 4. How to use Pinterest as a business 5. How to use Google Analytics & SE0 (search engine optimization) 6. How to use Google places 7. How to use LinkedIn Educational Series  8. How to blog


3

Bring in an

expert


Brown bag Tech lunch

October 16, 2012 Get your tickets ($5) at www.mycentercity.com


4fun

make it


1.  2.  3.  4.  5.  6.  7. 

Fun Involved everyone Community pride Free advertising Free exposure Good Center City press Simple! iMovie creation


5

Give them a

“How to”


6options

Give them


1. Preorder discount, credit card, check, cash, day-of sales 2. www.Eventbrite.com 3. Breakfast, lunch, afternoon, night


7

involve

everyone


mycentercity.com

www.


1. 2. 3. 4.

Involve Post Share involve


Social media

Useful tips


•choose your media•

h1p://www.go-­‐gulf.com


•utilize demographics•

h1p://www.go-­‐gulf.com


•utilize web traffic•

h1p://www.rakacrea9ve.com


•make it interactive•


•create a contest•


•utilize graphics• Vs.


•quality over quantity•


everything You post is a reflection

Of you


retweets Post shares

External links professionalism

Excitement!!!!!!!

grammar gossip

spelling

“why?� content Blurry pictures

articles


From the Business owner Jennifer thompson

Owner, sassy seconds


1. Facebook “promotions” 2. Facebook “offers” 3. Facebook side ads

A how to


facebook

promotions


facebook

offers


facebook

Side ads


Questions?


/mycentercity

@centercityrich

mycentercity.com

www.

The Innovation Center | 814 East Main Street | Richmond, IN 47374 | (765) 962-8151


Kaitlin vaughn

Marketing & communications director

Center city development corporation www.mycentercity.com

Kaitlin vaughn, jason whitney, & jennifer thompson | Indiana Main Street Conference 2012

How Social Media Can Work For YOU  

"Follow ME!" How Social Media Can Work For YOU Center City Development Corporation's Social Media Marketing presentation as presented at th...

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