Hall 2
16:5017:10
Be at One Case Study: Attract, Engage, Train & Retain Chris Lincoln, Head of Learning and Development, Be at One Faced with the uncertainty of Brexit and the impact it would have on recruitment along with a rapid expansion programme set to start from the beginning of 2019, we wanted to create an engagement and development programme that would attract and retain professional Bartenders. After the take over from Stonegate Pub Company in August 2018, Be At One was offered the opportunity to take on a vast number of new sites starting from January 2019. The goal is to open 14 bars in one year which would require almost doubling the current bartender levels which is 420 to 700. The challenge was to attract a vast number of new staff as well as reduce turnover of existing staff to retain strong, high performing bartenders across the business. We were also tasked with positioning the company to be able to consistently train and induct a vast number of bartenders continuously throughout the year. Starting in hospitality 18 years ago, I have worked towards designing and implementing a variety of L&D functions for various businesses. From setting up an international training school in Ireland to creating welfare to work programmes in London for major events such as the Wimbledon Championships and the Olympics I have experience in all aspects of L&D. I have worked for major companies such as Compass Group and currently Be At One, building various training and development initiatives from front line to director level. I have a speciality in setting up L&D departments with both vocational and in house abilities, utilising digital and face to face learning throughout.
17:1017:30
Fuzzy Definitions – Why Most Digital Strategy Fails and How to Overcome it Michelle Carvill, Founder and Director, Carvill Creative
Hall 2
Digital strategy is a key component of organisational strategy – driven from the top. This presentation explores how digital technologies can be utilised by leaders across the organisation to drive engagement and connection – and what steps to take to become a more ‘connected leader’. Michelle Carvill is a strategic marketer, digital agency founder and three times published author in the digital marketing and social media space. Her latest book, published by Kogan Page, May 2018 – ‘#GetSocial – Social Media Strategy and Tactics for Leaders’, helps leaders and game changers understand social media from a strategic perspective and gain confidence with the social technologies and digital transformation. Proud to be Shortlisted for The Business Book Awards 2019 – Leadership Category. Social and digital technologies continue to pervade our lives and social media is fast becoming a leadership core competence. Ignoring social technologies is no longer an option. Michelle’s mission is two-fold; 1) Educating leaders, leadership teams and game changers (whether technophobes or techsavvy) about the digital and social landscape and the competitive advantage social media and digital transformation can bring and 2) Equipping leaders and game changers with enough strategic insight and practical tactics so that they can build effective digital footprints both personally and for their organisations and communicate confidently. For over 10 years Michelle has championed social media, educating, implementing, managing, coaching and consulting literally thousands of people across a range of events and organisations, including the BBC, PWC, LinkedIn, ACC, Air Products, Norbord Europe, Tottenham Hotspur Foundation, Oxford Farming Conference, PR Week, ICAEW, CIM, IDM, to name but a few. Her insights, models, frameworks and know-how are based on years of applied experience, learning, testing, adapting, tuning in and understanding what really works. Michelle is known as a genuine thought-leader, something that many CEOs, leaders and game-changers are striving for daily. She is a regular contributor to BBC Radio, the Institute of Directors, CIM and numerous magazines and trade journals as an expert in the field of social media and digital.
17:3018:30
Drinks and Networking