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CEMS CLUB BUDAPEST JOURNAL

2011 Spring-Summer Edition


CEMSies in Budapest 2011 Spring Class of 2010/2011 Zsolt Ábrahám Balázs Bonda Zoltán Dajka Ildikó Ferencsik Adi Éliás István Mag Renáta Ondok Pál Pásztrai Lilla Rácz Zsófia Szanyi Dávid Széles Anita Bernadett Veres

Exchange Bruno Cambier Maxim Chistokletov Fransisco Dias Paolo Sozzani Lisa Zhang

Class of 2011/2012 Dávid Ács Nóra Kunsay Zoltán Berna Dávid Kutasi Sára Bihari Anna Mátyus Ákos Bíró Péter Mozsár Réka Csorba Gergő Pálfi Enikő Andrea Deák Noémi Pallos Anett Ecsédi Diána Pauza Edina Farkas Zsófia Pulay Ádám Hargitai Áron Rigó Judit Hargitai Daniella Rigó Kinga Márta Hóbor Judit Román Máté Jendrolovics Katalin Rosta Anna Kempf Dóra Sas Tamás Mihály Kesjár György Somogyi János Kokavecz Kata Soós Péter Kollár Tamás Sváb Anikó Kraft Anita Szabó Ágnes Krémer Dániel Imre Szabó Györgyi Krisztyián Brigitta Barbara Szalai Szendi Júlia Krizbai Zoltán Szoleczki Lilla Kronovitter Péter Tibor Tóth Éva Vica Varga

Our CEMSies abroad Class of 2010/2011 Dániel Bálint GSOM Réka Domonkos SSE László Domonyi WU Zoltán Domonyi UoC Kinga Jentetics HSG Eliza Kokavecz Aalto Bálint Kuka NOVA Krisztina Mayer UB Dániel Nagy UoC Nóra Schleisz RSM Kinga Szász Eötvös ESADE Balázs Szabó LSM


FEATURES EDITORS’ Greeting ........................................................................................... 2 Seminars ............................................................................................................... 3 CEMS Bonding Event and Skill Seminar, Ráckeve ................................................................... 3 CCG Workshop Techniques Skill Seminar ............................................................................... 4 Hilti’s Leadership Skill Seminar / Workshop ........................................................................... 5 Management Springboard Seminar ........................................................................................ 6 Roland Berger CEMS Case Study Challenge ............................................................................ 8

Business Projects ................................................................................................. 9 Procter & Gamble ................................................................................................................... 9 HILTI ...................................................................................................................................... 10 Roland Berger –..................................................................................................................... 11 Strategy Consultants ............................................................................................................. 11

Beyond School Borders ..................................................................................... 12 Christmas Ball, Hotel Gellert, 9 December 2010 .................................................................. 12 Winter Camp, Esztergom, 4-6 March 2011 .......................................................................... 13 Humanitarian Week .............................................................................................................. 14 Gourmet Rotation Dinner, Spring 2011 ................................................................................ 16 Conference Night – Festivals and Wines ............................................................................. 17 Summer Camp at Balatonboglár, 17-19 June ....................................................................... 18 CEMS V4 Conference – Warsaw, Poland .............................................................................. 19

Destinations Black ............................................................................................. 21 Newcomers’ Expectations ................................................................................. 25 POST-CEMS ...................................................................................................... 26 Company Special ............................................................................................... 27 Working at Procter & Gamble............................................................................................... 27

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EDITORS’ G REETING Dear All, In 2011 spring we welcomed 43 new CEMSies to our program in Budapest who will start their CEMS year in the autumn. This edition of the CEMS Budapest Journal contains a number of their first experience of the program, and we trust they will browse through the following pages with delight. This spring also marks the last CEMS semester of those admitted to the program in January, 2010. We hope to keep in touch with them and see them as CEMS Alumni on one of our CEMS Club events in the future! Last but not least, thank you for all your contribution, especially to the editors Lilla Rácz, Gergő Pálfi and our graphic dsigner Tamás Csőke. Best regards on behalf of the CEMS Club Budapest Board, Dávid Széles, President, 2011

Word from the Editor Greetings everyone, It is our greatest pleasure to present you the spring edition of the CEMS Budapest Journal. We hope it will bring back beautiful memories to all those who once were or currently are part of our community, and there is no doubt it will entice all others to try to join us one day. You have enough to read and discover, so I will leave you to it! Wishing you a great reading, and sincerely thanking all my partners-in-crime for their contribution Lilla Rácz, Editor

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S EMINARS CEMS B ONDING E VENT AND S KILL S EMINAR , R テ,KEVE No year can start without the official opening event of the Spring CEMS term in Rテ。ckeve: the CEMS bonding event. Located less than an hour from Budapest, is a nice old baroque castle where it all started this semester as well窶ヲ

Group shot after dinner and the essential wine tasting In this relaxing and adorable environment the semester was officially opened by Mr. Gyula Zilahy (CEMS Academic Director CUB) with an introductory course to the CEMS class requirements and grading. It was followed by a skill seminar on Sustainable Development, during which we learnt about the UN MDG goals, indicators and about each other. This nice environment spiced with the tasty Hungarian specialties and a great karaoke night made the weekend a memorable one.

Ildikテウ Ferencsik

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CCG W ORKSHOP T ECHNIQUES S KILL S EMINAR

Holding a skill seminar about workshop techniques seemed like a tough challenge, and I was very curious about its outcome. I have to say, looking back at the seminar, the presenter did a widely professional job for sure.

The whole seminar was well structured, and the participants could easily follow the order of the presentation. First of all, we got familiar with several characteristics of the Capitol Consulting Group, as well as the presenter himself, in a brief and informative way. Then, the idea and meaning of a workshop was in place; as of CCG a workshop is a “concentrated information exchange forum, which is a vehicle to create consensus and convince people”. We could also see the goal attached to the meaning of the word. Later, we could get some ideas on how to plan a workshop to achieve its goals. The main body of the seminar was definitely the third section, introducing the techniques themselves. Finally, we had the chance to try ourselves in writing the SWOT analysis on Corvinus’s education programs.

The seminar proved to be useful and a good experience as well. Hereby we would like to thank for CCG and Ferenc Turi for his work.

Balázs Bonda

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H ILTI ’ S L EADERSHIP S KILL S EMINAR / W ORKSHOP After a fruitful Business Project with the company, Hilti got involved with the CEMS community for yet another challenge: a full-day leadership seminar. A lucky group of CEMS students from different years had the chance to become better leaders by learning and practicing how to develop people and achieve outstanding results. A very smart structure (the “magic triangle”) was presented right after the introductions, which then helped keep the workshop on track. Leaders needed, who have (and can help others have):

Focus

Energy Confidence

It was shocking to hear that only about 10% of our time is used with high focus and high energy in life. All the more reason to get excited about learning & trying how to:

-

Make one’s goals SMARTer

-

Apply Situational Leadership II

-

Convince a scared woman to skydive & a macho man to become a ballroom dancer

-

Interact with people of different DISC profiles

-

Give valuable feedbacks

-

Solve someone’s problem with the easy Volvo approach

OSCAR

The seminar itself showed how a group of people can be kept focused and energized for an entire day, with the help of a clear structure, a useful hand-out material, interactions, group exercises, videos, and of course, great trainers and coaches. A hearty buffet lunch helped everyone reenergize themselves, and get to know each other better, only to move on to the second part of the day. The intense day ended with a marvelous dinner in a nearby restaurant, where the participants enjoyed Hungarian dishes and wines, while engaging in friendly conversations with Hilti associates. (The seminar itself did not end yet, however, since students can expect their defined goals to be posted to them in a year’s time.)

Lilla Rácz

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M ANAGEMENT S PRINGBOARD S EMINAR Ever feel like trying yourself out as a manger of a MNC? How about launching a new product and dealing with all its real-life tasks and difficulties? Annually, a selected group of 25 students from the region have the chance to do so, at the P&G Management Springboard Seminar. This year, after a series of competence tests, online evaluations and oral interviews, only Hungarian, Czech and Croatian candidates were selected for the big challenge. CEMS students were also part of the lucky few, further proving the firm’s close collaboration with the program. With the guidance of a case study, teams Working lunch before presentation

have the freedom to manage an entire project, specify their own products to be launched,

create

their

entire

in-depth

marketing plan and essentially sell the idea to the Board. Numerous presentations by managers offer valuable theoretical as well as practical help for the creation of OGSM, detailed Marketing Plan and Presentation. Coaches are aligned to all teams to provide them with the most useful part of the seminar: feedbacks. Like always, in 2011 again, the intensive three days included some

fun,

networking

Team spirit at the bowling night

and options

endless too:

breakfasts, lunches, dinners, bowling, wellness, parties and gift ceremonies – all of them with management, and on

P&G’s

expense.

Each

participant being accommodated in the same hotel, the international connections are all the more significant.

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Needless to mention, it is not all just time, money and energy for the company, P&G uses the seminar as a “platform for recruitment�, which is probably one of the greatest benefits for students too.

Closing dinner & concert on board

Lilla RĂĄcz

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R OLAND B ERGER CEMS C ASE S TUDY C HALLENGE This spring, CEMS Club Budapest was represented by five enthusiastic students at the Roland Berger CEMS Case Study Challenge in Brno, organised especially for CEMS Students from

Vienna,

Prague

and

Budapest – locals and those on exchange alike. We were selected on the basis „Our coaches would structure our thoughts and ideas, helping us further develop them – to solve problems the way consultants do.”

of our applications in which we had to answer questions of the consulting firm and describe the success factors of a chosen Hungarian enterprise.

The two-day-long event took place at a gorgeous venue in the middle of the historic city centre of Brno. Once we got there after a long journey, we got to know our teammates immediately.

This

followed

a

by

was

company

introduction, the introduction of our coaches and a lecture on case study solutions, methodology and teamwork. After dinner we got the case, and afterwards we had time to discuss it with our teams.

On the second day we faced a really tight schedule, in almost eight hours we had to deliver a viable solution and a presentation. These hours passed by quickly, the teams were working hard and used the help of the company coaches wisely. As the time of the presentations arrived, everyone got excited. The teams came up with interesting, thoughtful solutions that were truly appreciated by the jury. In the evening, after a nice dinner and the announcement of the results, we had some time to get to know the city and enjoy the atmosphere of an international community, where we could share our experiences and make new or recall old friendships.

Nóra Schleisz

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B USINESS P ROJECTS SELECTED BPS OF 2011

P ROCTER & G AMBLE

P&G’s Business Project in 2011 focused on revenue enhancement strategies concerning two of its products: Jar and Lenor. During the fifteen-week project our team got a firsthand insight into the FMCG market, mainly the dishwashing and fabric softener segments. Our project included a thorough analysis of the respective markets, consumer behavior and marketing strategy with a strong focus on pricing. Thus, the team did not only need to cope with marketing, but also with financial aspects. During our brainstorming sessions we needed to keep in mind the feasibility and revenue enhancement possibilities of our suggestions. After filtering our ideas to match our hypothesis regarding the achievable price range of the products, we came up with detailed ideas on how to gain more revenue from them. The project offered a great challenge and with the help of our team and our coaches I have gained practical knowledge that I have since then applied in case studies and various real life situations. Special thanks go to Mr. Saso Todorovic, senior analyst and Mr. Ádám Bodoki financial analyst, who were always quick to reply whenever we needed help. Since Ádám is a CEMS Alumni, having done the Business Project at P&G himself, he provided us with many helpful advice, making our work more efficient. It was great to hear that Procter and Gamble have implemented some of our ideas parallel to the Business Project and they are also thinking of realizing another one later on, meaning that we have concluded a successful project during spring, 2011.

Ildikó Ferencsik, Dávid Széles, Bruno Cambier, Francisco Dias

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HILTI The task we got from Hilti Hungary as our Business Project was to find the link between Hilti and the energy infrastructure market. In order to do so we defined the task in three steps. We started by investigating the Hungarian energy market. After data gathering was finished, we had to assess the most likely scenario for 2025. From these volumes we could calculate the potential that certain projects and segments would have for Hilti. In order to help Hilti make the most out of its potential in this business, we were considering multiple aspects. Apart from these, we tried to assess how Hilti could approach the specific projects they are interested in. In order to achieve our goal, we have been using several ways to have more and more relevant information on the topic. Energy industry is a difficult topic, especially for those who have not been working in the industry for at least a few years. Our methods have been vivid and several people provided us with information that could not have otherwise been found. Our corporate partner always directed us to people who could help either from the company or from outside. Former colleagues and other corporate people were just as useful as technology experts to fulfil all the gaps in our analysis. Zoltán Péter, the official corporate partner helped us enormously: introduced his colleagues, helped us understand how Hilti works and how we can proceed with our analysis. Amongst the other Hilti contributors were: Barnabás Kondics, Gábor Suppán, Győző Fényes, János Wahler and Mónika Jackson.

Adi Éliás, Bernadett Veress, Balázs Bonda

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R OLAND B ERGER – S TRATEGY C ONSULTANTS Project: Hungarian Equestrian Strategy A new company on the scene of business projects: Roland Berger strategy consultant, and a completely new area to conquest. Mission: developing a new and clarified strategy for the Hungarian Equestrian Federation, focusing on economic models, profitability and international benchmarking of success factors. The material is to be presented for the Federation, in order to include it in the National Equestrian Strategy. The project was a great way to gain very thorough insight into consulting, how the applied work, approach

methods how a

to sector

where you have no previous experience. Having said that, the group also experienced the world of real consultancy, with a workload at least 10 times higher than other groups’, with continuous work even after the official CEMS Business Project presentations conference, many travels and very little sleep. Group members needed to be very committed to “learn consulting”, in order to be willing to sacrifice a lot of their spare time – all for a great cause.

Renáta Ondok, Lilla Rácz, Pál Pasztrai, Zsolt Ábrahám

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B EYOND S CHOOL B ORDERS

C HRISTMAS B ALL , H OTEL G ELLERT , 9 D ECEMBER 2010 As a tradition, CEMS Club Budapest organizes its annual Christmas Ball, one of the most elegant and formal events of the year in the life of CEMSies in Budapest. Not only active CEMSies, but Alumni students, corporate partners and representatives of the university visit our CEMS Christmas in order to celebrate together. At the latest event, guests could enjoy delicious mulled wine and grilled chestnuts – the real flavours of Christmas –, while admiring the beautiful view of the university and the Liberty Bridge. The event began with the opening speech of Vice-Rector for Academic Affairs, Prof. Sándor Kerekes; and that of the Dean, Ágnes Hofmeister-Tóth. In their speeches, the achievements of CEMS Club Budapest were emphasized, besides being very proud of the university and the success of the program. Apart from a great dinner, participants were entertained by other activities.

An

acoustic band, called Csábesz provided an outstanding opportunity to get in the mood for dancing. Prof. Sándor Kerekes was proudly dancing with students, celebrating the mutual success in CEMS activities. (Dr. Kerekes’s block seminar was announced as the best block seminar in 2010.) After all, we could all enjoy some professional dancers, who were dancing waltz, salsa and other Latin dances, as well as rhythmical gymnastics. Of course, at the end, everyone was invited to have a wicked party together. We are looking forward to the next Christmas Ball this year, when more than likely we can celebrate the further successes of CEMS Club Budapest.

Kinga Jentetics

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W INTER C AMP , E SZTERGOM , 4-6 M ARCH 2011

What does the ”CEMS Winter Camp” mean? The very first chance to meet the other new CEMSies? Buliding up a great community? Listening to company presentations? Having amazing parties together?

I guess, Winter Camps are about all of the above. The first night was about getting to know each other better, going out „clubbing” in Esztergom, a charming historic city. Company presentations were held on the second day by Procter & Gamble, Bridge crossing over to Slovakia

Budapest

Bank

Boston

Consulting

Group,

showing

what

great

await

all

and us

careers of

us,

CEMSies. During the afternoon,

after

the

presentations we walked through the Maria Valeria Bridge, connecting Esztergomand Párkány (Sturovo) Hungary and Slovakia -, representing: CEMS knows no borders! The day ended with yet another party. On the third day shortly after breakfast it was sadly time to return home. All in all, Winter Camp was a fantastic start of the CEMS experience. We can only hope, that the rest will not be any less remarkable...

Gergely Pálfi

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H UMANITARIAN W EEK CEMS Club Budapest organized Humanitarian Week, offering a wide range of social events for the local CEMS students and alumni. Amongst the events organized exclusively for CEMSies were a litter pick around the university, a fundraising night in a popular venue and a visit to the Hűvösvölgy Home for Destitute Children. CEMS Club Hungary intends to build up a good relationship and cooperation with the organization HaKöSz at Corvinus University, which spreads the word about the importance of both socially and environmentally responsible behavior. As a commencement, CEMS Club advertised events organized by HaKöSz during the Humanitarian Week – including the much-fancied dog walking at a dog shelter.

Litter picking around the university

The most popular event was the fundraising night, where more than 30 CEMS students donated to the Hűvösvölgyi Home for Desitute Children. The sizeable donations, together with the prize CEMS Club Hungary won at the Annual Event in Rotterdam, contributed to the aid for the Home, who used the money to finance part of the furnishing costs of a waiting room. Here, children can meet their parents, play together and wait for their doctors. At the end of the week we visited the Home to see what the money was spent on, played with the children, and distributed some candies amongst them.

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We are confident that the next CEMS generations will help establishing a tradition with the event. We would like the Humanitarian Week to become a local annual event,

Fundraising night

which might become a regional one in the upcoming years. One form of contribution might be a legacy project, which the current CEMS Club presidency embarks upon. The goal of this project is to educate ordinary people about the basics of finance and economics, so that they can avoid financial disasters. By leveraging on the CEMS students’ exceptional academic and communication skills, we believe that the Hungarian CEMS community could contribute significantly to the financial literacy of the Hungarian population.

IstvĂĄn Mag

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G OURMET R OTATION D INNER , S PRING 2011

CEMS Club Budapest hosted its traditional Spring Rotation Dinner on a lovely restaurant boat over the river Danube in 2011. The evening was an opportunity for two generations of CEMSies to interact with the representatives of Budapest Bank, Procter and Gamble, IFUA Horv谩th & Partners.

Besides

admiring

the

impressive view on the river and enjoying the delicious dishes,

CEMSies

could

glance behind the scenes of three completely difference sectors: and

FMCG, Consulting.

Banking They

acquired knowledge about the principles and culture of the firms and heard some insider anecdotes and jokes about the everyday life there.

All in all, it was a great dinner with great company and companies.

Ildik贸 Ferencsik

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C ONFERENCE N IGHT – F ESTIVALS AND W INES

After the great success of the first Conference Night, CEMS Club Budapest organized its successor in the spring semester. The main purpose of the event is to provide an opportunity to the CEMS community to meet with each other, as well as with prominent speakers. This

time,

Károly

Gerendai,

entrepreneur and founder of the successful Sziget Festival, was the first guest

Full house, excited audience

of

the

night.

He

talked

confidentially about his company and the festival industry. At the end of his presentation, he gave an insight about his future plans and the possible direction of further growth.

The second speaker, wine producer Mr. Garamvári held a short presentation about a different, but also significant area in Hungary: the wine business. A

Post-dinner drink tasting

wonderful dinner in the hall of the university, together with wine tasting, was a worthy closure of the event.

Zsolt Ábrahám

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S UMMER C AMP AT B ALATONBOGLÁR , 17-19 J UNE

CEMS Club Budapest spent a wonderful weekend at the lake Balaton – the Hungarian Sea. Due to the lucky sunny weather, the beach fun was guaranteed from the minute of our arrival. While

the

others

were

sunbathing, a small group of CEMSies were preparing the dinner, traditional

which

was

Hungarian

a beef

stew. The local Garamvári winery assured the mood of the dinner. After dinner, we had fun on the beach, the braver ones even bathed at night.

On Saturday, after breakfast, two corporate partners,

L’oreal

presentations opportunities.

and

about The

McKinsey their

held career

representative

of

McKinsey, Zsigmond Fajt, who is also a CEMS Alumni, talked also about his personal experiences.

Saturday afternoon was all relaxation. Some played volleyball, some just continued working on their tan. After dinner, team-building games strengthened the good mood, and the day ended with the usual partying.

Zsolt Ábrahám

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CEMS V4 C ONFERENCE – W ARSAW , P OLAND Warsaw School of Economics (SGH) kicked off the CEMS V4 conference series in February 2011. More than 50 international students from all around our network gathered in the Polish capital for the first conference of the CEMS Central European region. The conference was dedicated to analyze

the

competitiveness

of

Visegrád 4 region (Hungary, Poland, Czech Republic, Slovakia) with the input of a great number of CEMS Partners from both the public and private sectors. Thanks to the great variety of experts from SGH, IMF, KONE, Deloitte, United Nations Development Program (UNDP) we had the opportunity to learn various aspects of the topic – from strict macroeconomic approach to political and business perspectives in the Visegrad countries. Moreover, the conference gave us a great possibility to learn more about the Polish and Central European business cultures and to warm up at the Polish winter season’s greatest party: the SGH Prom Night at the Warsaw Palace of Culture. The V4 event was an unforgettable experience!

Ildikó Ferencsik

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The 2012 edition

V4 organized by...

GET READY!

Budapest being the host of the second CEMS V4 Conference, CEMS Club Budapest has done its very best to create a memorable event for CEMSies not only within the V4 region, but also outside of that. The event, “How to be Europe’s Pioneers?�, which is to be hosted at Corvinus University of Budapest between April 12th and 15th in 2012, features topics like CEE's Role in Connecting the Continent: The Energy Sector and Facing Cosmopolitan Challenges: A Workforce that is Truly Mobile? Our aim is to introduce current regionally prominent business issues in the energy sector, such as the opportunities for further development in the energetic infrastructure. Furthermore, we are also planning to lay emphasis on the management challenges faced by the region, such as attracting and keeping talented businessmen in the V4 countries. We have contacted corporations that are not only present in CEE but also have multinational background. Workshops will be interactive, with the aim of taking away something new from each day. To keep your energy level high during the event we will be organizing programs after the workshops, so you will have no time to get bored. Budapest has a lot to offer and we mean to show you all its faces during the 4-day long event, including post-Easter celebrations and festival fun too. Mark the second weekend of April, 2012 in your calendars, and catch up on the development of our 2012 V4 project in the November issue of the CEMS Magazine! Until then, we will be working hard to organize an event that no-one will forget.

The V4 Team of CEMS Club Budapest

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Destinations Black & White

Destination

Program +

Program -

Overall Experience

Sydney

Continuously improving

Chaotic

Once in a lifetime experience

Brilliant students

Senseless workload

Beautiful places visited

Many events organized

Limited class selection

Fantastic lifestyle

Outstanding academic quality

Did not really get to know many Swedes

Explored the Scandinavian region

Stockholm

Balanced mix between partying, traveling and studying

Unforgettable exchange community

Copenhagen

Very diverse course offer

Little rainy but not that bad

Absolutely lovely city

Great team (60+ CEMS students)

Danish mentality and culture (now missing biking)

Lots of events organized

Great friendships

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Rotterdam

Barcelona

Louvain-la-neuve

Challenging, opportunity to improve, learn interesting things

No. of ECTS not corresponding course difficulty

Great company, real long-term friendships

Very good RSM reputation

Too much workload – not much free time

Many events, social activities organized

Helpful coordinator, approachable professors

Exam period in one week

Expensive and not much to see in Rotterdam (so lots of travels)

Good professors

Very few skill seminars

Beautiful places

70+ great CEMS students

Mainly marketing related electives

Amazing city and weather

Helpful coordinators

Not well organized administration

Great friends

Multi-linguistic experience 24/7

Low activity of CEMS club

Lively student town

Presentations and interesting courses of all kinds (that can be very hard)

HUGE difference between the level of difficulty of courses

Not much to do during winter, but close to other European destinations

Courses in French and other languages

Awful, slow bureaucracy

Beer, frites, nice country

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St Gallen

HSG’s reputation for academic excellence

Less interesting courses held in German

Made a lot of good friends

Wide variety of courses held in English

Improved professionalism

The town itself doesn’t have much to offer

Great company, many awesome CEMSies

Singapore

Best European, very constructive students

Terrible mandatory CEMS course

Manageable workload and instructor doing a very good job at solving tricky situations

Not very well organized

Extremely good classes and block seminar

Good company, great people

A lot of fun

Cheap traveling, expensive accommodation, also tough to find good one

Possibility to attend non-CEMS seminars, workshops too

Helsinki

Cross cultural experience indeed!!!

Low activity at the Helsinki CEMS Club

Finnish / Scandinavian culture

Lot of opportunities to travel around in Scandinavia

Lot of fun with new friends

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Budapest

Well-structured

Limited class choice

A lot of fun!

Many guest lecturers

Business Project did not meet expectations

Met good people

Affordable workload

Some classes cancelled

Enjoyed my time

Very active & helpful CEMS club

Courses not always challenging

Lovely city, great parties

Many opportunities to socialize & meet other students

Nice city, good company, great fun!

Convenient & cheap travel to surrounding countries

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N EWCOMERS ’ E XPECTATIONS

Daniel Szabo (HEC Paris) In the beginning of my university studies I got to know some students from CEMS and I couldn’t wait to start my Masters, to have the opportunity to be part of this program. CEMS will enhance my chances on the international job market, and will provide me with incredibly valuable contacts, as I will have one of the highest ranked Masters degrees in the world.

Kata Rosta (Vienna University of Economics & Business) I expect to meet lots of interesting people, and get in contact with the best multinational companies. I hope I will have a bigger freedom in my studies than in any other Masters degree, and I expect that we are going to be taught by wellacknowledged professors.

Kraft Anikó (University of Cologne) I expect to be part of a highly professional, diverse and international group, and I wish to become an active member of the CEMSies’ social life! I cannot wait to meet amazing people, learn a lot, grow both professionally and a personally, and have CEMSational fun.

Sváb Tamás (Stockholm School of Economics) I expect the best business degree that I can get, insights to the work of great companies and extremely valuable connections. I expect to have a lot of fun learning and traveling with a wonderful group of international students, while also improving my professional skills.

Mozsár Péter (Vienna University of Economics & Business) Since it is a very special opportunity to study abroad with CEMS, I expect to achieve both professional and personal advancement there. Besides taking part in the best international management courses of Europe, I intend to enlarge my network of personal relations, gain an international approach and make a huge step forward to obtain my CEMS degree. It seems to be a fairly useful semester, isn't it?

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POST-CEMS

MS

Ádám Bodoki (CUB/NHH)

 Please introduce yourself! I graduated from Corvinus University of Budapest in 2009 majoring in Investment Analysis and Risk Management. I have spent my CEMS semester in Bergen and I really enjoyed that part of my life.  How long have you been working at P&G in Hungary? My connection with P&G started with the CEMS Business Project in 2008. After that I applied and got accepted for a Sales Finance Intern position in Summer 2008 and in August 2009, after graduation, I started as a full-time Brand Financial Analyst  Why would you recommend a graduated CEMSie working for P&G? As far as I am concerned, you can develop yourself further at the company as you are responsible for many things from day one. On top of this have the opportunity to meet at the company a lot of smart business people and you can learn from them.  As a graduate student in which perspective do you see the CEMS programme as competitive advantage for yourself? First, I had the opportunity to move to abroad for a master / business programme to one of Europe’s best university. Thus I had the chance to participate in a business project. During the project you have the chance to attract the company’s attention and then have a chance as an intern to become a full-time employee.

Anita Zsupos (CUB/RSM)  Please introduce yourself! I just graduated in Corvinus University of Budapest and I will finish my CEMS Studies this year as well. I spent my exchange semester in Rotterdam at RSM University. During my CEMS studies I became more interested in the field of marketing and strategy.  How long have you been working at your current company? Currently I am working at Sony Europe in Budapest regional Headquarter. I just started here 2 month ago. I am part of the regional marketing team for Digital Imaging product category.  Why would you recommend a graduated CEMSie working for your current company? I think for most CEMS student the international working environment is on the top of the criteria list of a desired workplace. In a regional position by a multinational company this is absolutely given. Besides within Sony an initiative and entrepreneurial personality is more than welcome.  As a graduate student in which perspective do you see the CEMS programme as competitive advantage for yourself? I would mention first of all the many friendships and good connections I managed to build during my CEMS years. Talking about competitive advantages, the quality of education, aglobally known degree, a high level of language knowledge and my abroad experiences are all such things in my CV that makes me differ from my peer colleges at the university.

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C OMPANY S PECIAL W ORKING AT P ROCTER & G AMBLE

This spring, we had the opportunity to interview Flóra Földi, Talent Supply Manager of Procter & Gamble Central-Europe South hub a global FCMG company and CEMS corporate partner. We were talking about starting a career at P&G, the unique culture the company has and many other interesting topics – it worth to read! 

CBJ: First of all, would you please introduce yourself and tell us some

words about yourself? Where did you graduate? How did you get to P&G? Flóra: I graduated at Szent István University in Gödöllő in 2008. During my studies I joined an international student organisation called AIESEC through which I gained international experience and knowledge in several topics by spending six months in Norway as an intern at a subsidiary of Carlsberg . After that, in December 2007 I joined P&G as an HR intern. 

CBJ: What are your main responsibilities?

Flóra: As an HR-intern my first responsibility was to work out a well-being programme for Hungary. Later on when I graduated, I moved to a full-time assignment. Since then I have dealed with several topics for example I worked with incoming and outgoing expatriates, I was involved in a reward and recognition project. In February 2011 I became responsible for both Learning and Development (Corporate Training) and a smaller department called Global Business Services, while keeping my Talent Supply responsibilities. So currently I am HR specialist of recruitment, selection and corporate trainings; and an HR generalist of a department. 

CBJ: Would you please describe the ideal candidate for P&G?

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Flóra: The ideal candidates for P&G are achievement-oriented, challenge-driven students who would like to develop themselves. These students have very good skills in leadership, in team effectiveness, in working together and also in other competences. 

CBJ: What does P&G expect from CEMS MIM programme and a CEMS

student? What are the opportunities for a CEMS student to start a carrier at P&G? Flóra: I believe that you, CEMSies are really experienced and have already obtained a diverse knowledge; this is what you could bring to P&G. I am sure that if you join us either as an intern or as a full time employee, you could develop indeed yourself, because we offer you several trainings, mentoring and coaching relationships, so it can be considered as a win-win relationship for both of us. The currently best way to join us is the P&G Academy, which is a four- pillarprogramme including trainings, internships (usually 3-6 months long project based job opportunity), international seminars (the Management Springboard, the European Financial and the Informational Decision Making Seminar) and also campus activities where you have the opportunity to join in several phases . We regularly attend CEMS programs like the Rotation Dinners, Christmas Party and Winter Camp, so you have a chance to talk to us face to face. We have special programs for CEMSies like the CEMS Business Project that has already been running for years. Last but not least we are also represented on Corvinus Karrier Expo and the CEMS Carreer Forum. What we expect from you is to check our website www.mypgcareer.com and the opportunities we offer to you, select what you are interested in, come and enjoy! If you have good experiences with this programme you should spread the word among your friends and if you have any ideas in order to improve this activity we are also open to it, let’s discuss it during one of the CEMS-P&G programmes. 

CBJ: What are your personal and professional experiences with the CEMS

MIM programme and the CEMS graduates? Flóra: We have several CEMS alumni at P&G both internationally and locally in our region. My experience is that you are highly qualified and have already had business experience, often internationally. I also believe that you are challenge-driven and strategic thinking persons, which is also of high importance at our company because at P&G you are responsible for a project or a certain part of a project from the very first day on. 

CBJ: How do you retain (your most talented) individuals?

Flóra: At P&G we have a very special system for this one as well. We have regular discussions between the direct managers and subordinates as a tracking of the project improvement. This is of high importance, because it is foreseeable and the employee

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always knows that on the one hand he has to deliver, but on the other hand he always has the chance to discuss his progress, carrier opportunities and future interests with his manager. In the retention toolkit we also have certain programmes, projects and events. The successor of my well-being programme as an intern is the “Vibrant Living Programme”, which aims to help our employees to protect their mind and health. The office itself has been renewed, we have recovery rooms, a game room, and also a library. Around Earth day we always have an Earth week initiative – when employees can join and plant a tree or play with children in an orphanage. There are certain initiatives coming from our employees as well, for example we replaced the plastic cups to mugs, started new sport clubs, and so on. 

CBJ: Why do you like working for P&G?

Flóra: For me personally the culture, the international environment and the excellent self-development opportunities are the most important. P&G has a very special and unique culture, the so-called “built from within” culture. The company always hires to starter positions and offers trainings, coaching and mentoring programmes to develop its employees. The results, achievements and personal development of our employees ensure their promotion and as they go higher and higher on the hierarchy, we always have openings to the entry positions. The way I see it, it is also very nice how P&G organises its assignment planning. In my case I already had a chance to gain experience in different HR areas in terms of being also an HR generalist and specialist. 

CBJ: What about the work/life balance?

Flóra: I think P&G is famous how the company is handling women. We have several colleagues, who work part-time after coming back from maternity leave. It is also quite usual at P&G to have flexible work schedule - you can come earlier/later, or work entirely from home, it depends on your work and your actual tasks. To sum it up in general you have to work on certain projects, you have to achieve your certain goals, and this is what matters the most. CBJ: What kind of international opportunities do you have at P&G? Flóra: I know personally some CEMS students who went for an internship to Prague. Although moving to an international assignment is not usual in the very first years, because at first you have to get to know the company and your work, but after some time and more seniority within the company several doors open to go abroad for a shorter or a longer period.

Anna Kempf

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FOR INFORMATION REGARDING THE CEMS PROGRAMME AT BUDAPEST

CONTACT OUR COORDINATORS AT csilla.morvai@uni-corvinus.hu or zsuzsa.krista@unicorvinus.hu

TO FOLLOW OUR EVENTS

CHECK OUT OUR PAGE ON FACEBOOK© UNDER CEMS CLUB BUDAPEST

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SEE YOU SOON IN BUDAPEST!


CEMS Club Budapest Journal / 2011 Spring  
CEMS Club Budapest Journal / 2011 Spring  

This edition of the CEMS Budapest Journal contains a number of their first experience of the program, and we trust they will browse through...

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