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USER PERSONA: BRANDON POGROB, 20 Brandon is a college junior studying abroad for the first time. Back home he spends long hours working in studio but is also an adventurous and relaxed person in his free time. As a student, he very concious about his budget and he hopes he can travel without spending too much. Brandon embraces technology as a way to stay in touch with friends and the latest trends on the internet.


INTERVIEW MIND MAP:

big workload is still stressful.

more everyday expenses

too studious = should have just stayed home

coins are deceptively valuable but easy to spend

everyone gives out receipts... use them? more everyday expenses

keep a running tab on expenses

the foreign currency is unfamiliar

will take convincing to go out.

super frugal time management study abroad is expensive. shouldnt you study?

keeping track of the money

exchange rate is hard to keep track of

euro v. dollar stress

work load

cook to save money

sticking to a budget

doesnt know how but is willing to learn

BUDGETING MONEY “making the most of study abroad”

food

luxuries v. necessities

new experience, particular to being abroad

food, drinks, entertainment. fun!

do you know when things are heppening?

requires research and investmen

fear of missing out

fun when you have your work done

dont know how much you should be spending on items

travel

social obligations & pressures

when is it ok to splurge?

dont know how many dollars you are spending

food, drinks, entertainment. fun!

won’t speak out against the group

unplanned, spontaneus outings

risk an unexpected money splurge

research, plan & commit to important events

personalize a schedule


USER JOURNEY MAP:

Brandon feels insecure about how to spend his money

OPEN THE APP

Brandon is looking for dinner and wants a pizza.

CHOOSE AN EXPENSE CATEGORY

BUILD USER PROFILE: budget, favorite foods, & choice luxuries

App displays screen to register new price

USE PIN BUTTON ON APP TO CHECK IN

CHOOSE A SUB-CATEGORY ITEM

CHOOSE A LOCATION

It turns out the price of pizza at this place has dropped since the last time someone checked in.

App awards brandon bonus points for improving the price map!

App tells Brandon he has accumulated enough pocket money to buy coupons!

UACCESS NEWLY UNLOCKED PROMOTIONS

This place seems like a good choice so Brandon decides to go there

App displays store details- location, average price, actual price, # of user reviews

Brandon chooses a menu item at the suggested price which is under the local average.

PRESS THE “POCKETED IT!” BUTTON

Brandon feels good knowing that he has saved money and paid an appropriate amount tonight

Brandon sees a promotion for 40% off 4 primi piatti at his favorite restaurant. Perfect for a double date!

App displays a map of Pizza restaurants around Brandons current location

Brandon wants to save money on tonights dinner so he looks for a green-labeled restaurant

App calculates and displays savings and adds “coins” to his pocket money

PRESS THE “POCKETED IT!” BUTTON

Brandon is happy he is spending his money well and that he also gets special discounts as a reward


5 INSGHTS:

-You often spend more money than expected when you have not carefully planned a day or outing -The new currency makes it significantly harder to track expenses - It’s acceptable to splurge on special experiences like traveling but not everyday expenses like lunch. These events will make the semester fun and memorable. - Brandon wants to find something exciting in the city that will be a change from WashU and his stressful fall semester. -Social pressures like going out with friends make it difficult to keep a tight budget. Defer- ring to other people’s ideas is costly but necessary if you are naturally a people-pleaser.


What is isToday’s Today’sBudget? Budget? What

$ $ $

FrugalStudent Student Frugal

Just Normal Normal Just

Suggested Budget $

per item

Flo, ITA

Coffee

$ 0.80-1.20

Find and Compare Prices $$$

Coffee

$$$

Coffee: 2 Euro

$

$ $$

SpecialDay Day Special

$$ $$

High Roller Roller High

total budget

Log my spending

i

3 pins $

$ 230.00

Find locations

Flo, ITA

$


PROBLEM STATEMENT:

Brandon’s biggest challenge in adjusting to Florence as a study abroad student is confidently managing his money. The reality of the cost of living is new and intimidating so his instinct is to overcompensate and to be as frugal as possible. However, this stops him from enjoying the city and spending money on necessities and small luxuries that will enrich his study abroad experience.


SOLUTION:

Design an app that is both educational and fun that will teach Brandon how to spend his money in a way that is sustainable to his budget and allows him to enjoy some luxuries. The app will inform the user of local spending trends that will help him estimate a budget in relation to local prices. The app encourages responsible spending by unlocking promotions and coupons to personalized events or experiences when the user stays within his budget.


Pocket

Money

I want to buy...

under ave. $

ave. $

above ave. $

Pizza

Average Price:

Groceries

Username

C 7.00 Per Pizza

Breakfast

Password

SUBMIT

Lunch

Dinner

Filter By


Gusta Pizza

Average Price:

C

Your Pocket Money

5.50

Cash in your pocket money

60%

off 10 Gusta Pizzas

Savings:

C

1.50

+ C 1.50 Total Savings

+7

Store Info

Pocketed It!

C 15.60

50%

off 5 bottles at Locanda Vini e Olii

Cash In Pocket Money

C 25

50%

off 3kg Focaccia at Il Vecchio Forno

You’ve unlocked new promotions!

C 20

C5

40%

off 4 primi piatti at al di la Trattoria

C 15


P Pocket M Money A budgeting and deal-finding app


Bondoc mm appprocess fnl