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BOY DU JOUR

hey, mr. dj

GROOMING: LISA AHARON; STYLING: IAN BRADLEY

ON THE GO WITH MUSIC MAESTRO DIPLO CLEARLY, DIPLO DIDN’T get the memo that the music industry is dying. After first gaining mainstream recognition in 2005 for his production work on then-girlfriend M.I.A.’s debut album, Arular, the 32-yearold has since founded a record label, produced a documentary, became a bona fide DJ Hero (he’s featured in the popular video game’s second installment), and has morphed into today’s godfather of the remix. Sorry, Diddy. Undeniably, the boy’s got “swagga,” a term he helped popularize with the M.I.A. hit “Paper Planes” that he produced with renowned U.K. songwriter Switch. The song was a Top 5 hit, was nominated for a Record of the Year Grammy in 2008, and was featured in the films Pineapple Express and Slumdog Millionaire. Not bad for a kid from Mississippi who got his start DJing while a student at Temple University in Philly. “All I thought about was DJing and selling mix tapes,” he says of his beginnings as the life of every campus party. “I never really had some big plan on how to take over the music industry. I didn’t expect to sell records.” »

PHOTOGRAPHED BY ALIYA NAUMOFF

/ // BUST BUST// 17 17

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issue 67  

issue 67, portis de rossi

issue 67  

issue 67, portis de rossi

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