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February 2012 Contents Vol. 1 Issue 2

columns 8 Industry News

A collection of some of our favorite brands.

18 FUN Factor 25 Head of the Class 49 Best in Show Good times!

Books that inspire.

Award-winning products that we adore.

53 Everything Kids How sweet it is!

features 16 accessorize this 20 learning made fun

It’s Time to Get Your MOGO On!

Eebee’s Adventures Engage Both Babies and Parents.

22 runway

Kids Republic Transforms Children into Fashionable Superheroes.

26 show time

KSA Shoe Show Brings 100 Vendors Together.

42 tech time

Mobi Technologies Expands Line of Family Electronics.

50 on mark

Cranking Out Giggles.

etc 6 editor’s note 54 Calendar

An exciting new launch.

Buyers FYI!

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Publisher Thomas Hudson Editor-in-Chief Rachel Florio-Urso

ADVERTISING Account Executive Casey Account Executive Marc Gordon

EDITORIAL Managing Editor Glorio Mellinger Associate Editor Nadia Carriere Associate Editor Elina Furman

CREATIVE Creative Direction Formcode Design Group Production Direction & Layouts eti-kdesing.com

CORPORATE 235 East Broadway, Suite 624 Long Beach, CA 90803 Tel: (562) 436-6400 Fax: (562) 436-6449 A special thanks to Christopher Martin

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editors letter

I am truly honored to have been a part of this hudsons issue and hope to make all of you proud. We have worked so hard to present something so vibrant and new. Have you noticed a couple of changes in our logo? We lost the capital “H� and the apostrophe for a fresh new approach! It has been a very busy few weeks at hudsons headquarters. We have an excited and energized team hard at work bringing you the very best. Most of you will recognize Tom Hudson as our well-respected and much-loved publisher and some of you know me as a Celebrity Baby Trend Expert and CEO of Rachel Florio PR. Tom and I have a combined 51 years working with maternity, baby, child and tween fashion and products in this wonderful industry! I hope hudsons continues in this new direction. Please feel free to email, tweet or Linkedin with me. I am also on Facebook. I often post casting calls, sample requests and award-winners! Smile & Pass it on... Rachel Florio-Urso Editor-in-Chief

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industry news

From London to Cali with Baby in Mind One of Petites Frites’ outstanding products is the teether blankie. It features four attachable teethers that can be easily removed for washing or the pre-teething stage. All Petites Frites’ products are categorized as part of either the Rainbow or Cornwall collection. The Cornwall collection features muted hues and is inspired by time spent traveling through the European countryside. Bright pastels comprise the Rainbow collection.

It’s hard to get past Petites Frites’ whimsical Mason jar packaging, but make every effort because what’s inside is just as adorable. Petites Frites is a brand new collection of smart and chic baby staples including days-of-the-week bibs, blankets and burp cloths. Launched by two devoted parents who left their corporate gigs in London for the sunny clime of California, Petites Frites offers a sweet and Boho twist on baby basics.

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Using materials made of unbleached cotton, Tencel, and low-impact dyes, Petites Frites places a strong emphasis on sustainable, classic design. This is evidenced by the company’s use of recycled cardboard boxes for its burp cloths and blankets. Petites Frites’ products make ideal baby shower gifts. Wholesale price range: $5.50 - $39 For more information, please visit petitesfrites.com. –ELINA FURMAN

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Baby Socks with a Pedigree Looking for baby socks with a pedigree? Look no further. Etiquette Clothiers crafts the softest socks for babies and kids that are just as sophisticated and modern as the grown-up versions. Stripes or color-blocked, these socks are showstoppers without appearing overly cutesy or precious. Etiquette Clothiers has put the same emphasis on fit, fabric and construction for its new collection as it did with its basics line, leading industry insiders to celebrate the arrival of this long-awaited assortment. Carried by both Barneys New York and Nordstrom, Etiquette Clothiers’ socks come in six-pack bundles for babies and two-pack combos for kids. With barelythere seams and combed-cotton

construction, this sock collection is quickly becoming the must-have gift of the year. For more information, please visit etiquetteclothiers. –ELINA FURMAN

Busy Little Bees will Delight in Hank & JoJo’s Newest Line In 2009, Hank & JoJo made its foray into the crowded sock market with one simple concept—cool, practical retro tube socks for children. Hank & JoJo socks are made of the highest quality bamboo— nature’s fastest growing and most sustainable resource—and AZO-free dyes. Gift sets hold four pairs of unisex socks in a wide range of colors in sizes for babies, toddlers and kiddies. They are packaged in a retro lunch box that is completely ecosafe and lead free—and makes a great keepsake. Adding to its eco-chic repertoire, Hank & JoJo has released a line of organic cotton days-of-the-week underpants. To captivate new potty users, five fun characters are featured—Busy Bee, Sly Fox, Silly Goose, Love Bug and Wise Owl. The underpants are sized for toddlers aged 3-4 years old.

Hank & JoJo also offers a line of books, toys and crafts, which includes ECO paint and ECO dough. The company’s products are present in more than 95 retail locations and websites around the US and internationally. Wholesale prices range from $14 to $40. For more information, please visit shop.hankandjojo.com. –ELINA FURMAN

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industry news

Itzy Ritzy™ Introduces New Innovative Baby Accessories The Wrap & Roll™

Itzy Ritzy™ recently expanded its growing line of funky baby accessories with the addition of two new products. Compact and travel-friendly, Wrap & Roll™ and Ritzy Wrap™ were created for parents on-the-go. The Ritzy Wrap™ is an infant seat cushion that helps prevent inner arm pain caused by carrying an infant. Its colorful patterns and attached toy hooks also help to keep baby entertained. The Wrap & Roll™, the first of its kind to hit the baby market, features the same functional details as the Ritzy Wrap™, but also transforms into a minky tummy time mat which can be used as a blanket, changing pad or play station. Three toy hooks and a flexible mirror are included. Both the Wrap & Roll™ and Ritzy Wrap™ are available in several colors. The Itzy Ritzy™ line of products includes the Bitzy™ bib, burb and bath cloth, car seat covers, high chair covers, stroller liners, snack bags, nursing covers and more, all designed with beauty, style and function in mind.

For wholesale pricing or more information, please visit itzyritzy.com. —NADIA CARRIERE

Kula Klips™— Smart and Functional Accessories for Boys and Girls Since its initial launch in 2006, Kula Klips™ has become quite popular in both Canada and the US. Kula Klips™ offers a wide assortment of accessories for boys and girls, including Kula Klips™ hair clips. The original “HIP clip for girls" is available in hundreds of designs and comes with No Slip Logo’d Silicon Grip. Other popular Kula Klips™ picks are Kula Bands— adjustable headbands with stoppers on the ends to keep the toggle from falling off; Buckled Belts— reversible D-Ring belts for boys and girls that are easy to open and close; and Soother Clips—easy-to-use pacifier clips. The company also produces clips to keep mittens in place—a must-have

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in colder climes. Many styles incorporate exclusive hand drawn ribbons.

little society Creates Eco-Friendly Fashion for Youngsters little society founder and designer Taira Soo aims to educate and encourage children and their parents to be both eco- and fashionconscious with her fashions. The line— tops and bottoms for boys, and tops, bottoms and dresses for girls—is made in the US. Every season, Soo’s fashions incorporate graphics that inform—whether it's a fact about an endangered species or a message about the planet. Her goal is to inspire conversation and action. For spring, little society borrows from cultures around the world to create statement-making pieces that offer a safari feel with bright splashes of color and graphics inspired by nature. The natural theme complements the company's use of earth-friendly materials and techniques. little society collections don’t sacrifice comfort for style, and allow kids to look their best. little society is committed to donating a portion of its proceeds to help protect species, habitat, and humanity. In 2012, the company is launching a campaign to support UTU (utuafrica.org), an organization that focuses on helping children and families affected by AIDS in Sub-Saharan Africa. The company has designed special pieces for the campaign.

Kula Klips™ wholesale for $4.50 (set of two on product card), Kula Bands are $5.50 and Buckled Belts are $8.

Wholesale prices range from $12 to $27.

For more information, please visit kulaklips.com. –NADIA CARRIERE

For more information, please visit littlesociety.com. —NADIA CARRIERE

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Peel, Stick and Decorate—Again and Again WallCandy Arts has taken the world of wall decals by storm. The company creates dynamic peelable, stickable, reusable wall stickers, chalkboards, and wallpaper for the home. Its new removable wallpaper collection gives renters and design commitment-phobes the flexibility they need. WallCandy Arts wallpaper transforms plain walls into masterpieces without messy glue. Recently, WallCandy Arts celebrated its new collaboration with French Bull. The collection features the company’s signature graphic designs and includes two sets of wall stickers. Cupcake Game is a design-your-own-cupcake wall decal game; City Wall allows kids to create their own city scenes. There are also new wallpaper styles designed by French Bull that include robots, princesses and funky stripes. WallCandy Arts maintains a competitive edge by constantly striving to innovate as well as by upholding high safety standards. All products are free of phtalates, VOCs and BPA. Wholesale prices range from $24 to $148. For more information, please visit wallcandyarts.com. –ELINA FURMAN

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industry news

MadPax™ Delivers the Goods with its Kid-Friendly Backpacks With their soft fabric spikes and edgy look, MadPax™ backpacks—launched in 2011—are one of the hottest and coolest trends to hit the playground. “Part dinosaur, part mad scientist," the Spiketus Rex™ and Later Gator™ collections come in four sizes—Mighty Bite, Nibbler, Halfpack and Fullpack. The Nibbler is a great choice for holding small gadgets and gizmos or kids can opt for the Fullpack to hold all their gear. MadPax™ backpacks are well constructed, sturdy and fitted with multiple compartments for kids to store their essentials. The “Spike” packs are made of leather-like, easy-to-clean polyurethane. For February 2012, MadPax is introducing their "Bubble" pack which is made from a polyester/spandex blend. The wholesale price range is from $7 to $28. For more information, please visit madpax.com. –NADIA CARRIERE

Magnificent Baby Products are Truly Magnetic The unique baby apparel company Magnificent Baby has been making huge strides since it first launched in January of 2010. Using Smart Close™ magnetic fasteners, this geniusinspired brand helps parents get their babies dressed in seconds using small magnets that have been vigorously tested for safety. In 2011, Magnificent Baby won the prestigious NYIGF Baby & Child Best New Product Award followed by the JMPA Innovation Award that same year. Most recently, Magnificent Baby was the proud recipient of the Huggies MomInspired™ Grant. With all its success, this brand is not ready to rest on its laurels. Constantly cranking out new colors and styles, the best-selling and award-winning Elephants on Parade Collection is coming back with a Moroccan twist— appropriately titled Marrakesh—for Fall 2012. Joining this winning collection is Our Little Bears, a new line of magnetic-fastening mid-weights in luxuriously soft fleece. Mittens, booties and seriously cozy Smart Caps round out the collection, available in Mocha, Cream and Raspberry. Carried nationally in more than 600 boutiques and department stores in 10 countries, Magnificent Baby is well on its way to becoming a household name. For more information, please visit magnificentbaby.com. –ELINA FURMAN

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APMA Grants Pediped® Footwear Seal of Acceptance

Smiling Earth, Smiling Planet What do you get when you marry Olivia Haviland, a woman whose family is steeped in the ancient tradition of making fine porcelain, and Freddy Dean, an artist with a strong business sense and a flair for creating iconic ethereal prints? Smiling Planet, of course. Smiling Planet’s art-inspired plates, bowls, placemats, apparel and home goods not only have the best design pedigree, but also a reputation for using only safe, sustainable, recycled and organic materials. It’s no wonder they are a trusted partner of Healthy Child, Healthy World. Coming in 2012 is a new home, apparel and accessories collection titled “Happy Monsters Only.” In addition, a trio of floor pillows will bring the message of peace, love and harmony into nurseries, playrooms and living rooms all over the world.

pediped®—one of the first children’s footwear brands to receive the American Podiatric Medical Association Seal of Acceptance award for promoting healthy foot development—delivers comfort, quality, and value. Customers flock to their unsurpassed quality, craftsmanship and style.

For more information, please visit smilingplanet.net. –ELINA FURMAN

Last year, pediped® introduced its Adventure line of watersafe shoes. Made from eco-friendly, machine washable materials, this expansion of the pediped® Flex line was a real hit, so much so that the company is expanding the line for 2012. Also in 2012, pediped® is introducing its new Non-Slip Sole. The sole is still made with all natural leather, however the newly introduced diamond tread reduces potential slipping. It will be available on all spring/summer 2012 original styles. In regard to what’s hot and hip for spring/summer, look for gorgeous jewel tones, metallics and lots of bright accent details. pediped® shoes wholesale for $16, while shoes from the Adventure and Flex lines wholesale around $25. For more information, please visit pediped.com. –NADIA CARRIERE

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industry news

Jonathan Adler Embellishes Skip Hop Line with his Iconic Prints

Known for his bold colors and eyepopping graphics, world-renowned designer Jonathan Adler brings an overall pizazz to everything he touches. Everything now includes diaper bags and changing mats for Skip Hop. The recent collaboration between Skip Hop and Adler is a dream come true for fashion and design savvy parents. Skip Hop's popular Duo and Dash diaper bags as well as its Pronto Changing Station are now available in exclusive prints inspired by many of Adler's signature patterns such as Chevron Blue, Flame Yellow,

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Wave Multi and Nixon. The Duo and Dash bags both include a zip case and patterned changing pad. In Adler’s words, “Every parent needs style, craft and joy in their lives—especially when changing diapers!” Wholesale pricing for the Jonathan Adler for Skip Hop line is as follows: Duo, $37.50; Dash, $40; and Pronto, $34. For more information, please visit skiphop.com. —NADIA CARRIERE


accessorize this

It’s Time to Get Your

MOGO On!

If you haven’t heard of MOGO, chances are you are missing out on one of the hottest trends to hit the tween fashion scene. After a lightbulb moment in 2009, Paige Clark developed an incredibly unique accessory for kids that has since taken off in the retail market. MOGO is essentially a system that consists of magnetic charms and colorful MOGO charmbands. By mixing and matching both, girls can create bracelets to suit their mood, outfit and style, or trade charms with their friends. Don't think this is just a bracelet, however. The MOGO bands can be linked together to create ankle bracelets, chokers, headbands and more.

How did you come up with your brand name MOGO?

Last year, MOGO announced its distribution deal with Nordstrom who currently carries a wide range of MOGO charmbands as well as the full line of charm collections. We had a chance to chat with founder and CEO Paige Clark last month about her company and its overall success.

“Due to our love for animals, MOGO gives $1,000 every month to animal rescues around the US. Check out our Animal Rescue blog at mogocharm.com/animal_rescue/ to learn about the animals who have been helped.”

Paige: “My first pony, a rescue, was given to me by my father when I was 9 years old and the pony’s name was MOGO. Since I invented the product while working with horses, I thought I should give it the name of my beloved pony.

Paige Clark

When did you realize you hit the jackpot with this brand? Paige: “When kids started emailing us and telling us how much they love their MOGO.” Was there an immediate interest from retailers? Paige: “Yes. At our very first show, our booth was packed from morning to night and we wrote orders like crazy.” I understand you recently signed a distribution agreement with Nordstrom for the charms and charmbands. Have you established a retail presence in the global market as well? Paige: “Yes! MOGO is patented and trademarked worldwide. We are rolling out to all Hard Rock Cafes in the summer of 2012.

Congratulations on the incredible success of your company. I think everyone was surprised at the ingenuity of your product.

“We also have distributors in Italy, Australia, New Zealand and Canada, and we are qualifying distributors in other countries around the world. MOGO is also sold at all Virgin Megastores, Middle East, and at Bloomingdales, Dubai.” What can we expect from MOGO in the coming months?

Can you tell us where the idea for MOGO came from? Paige: “MOGO came from two projects that intersected. One, I was crafting at home making fridge magnets and, two, I was repairing a horse harness at a barn where I exercise rescue horses. I suddenly thought how great it would be for kids to decorate their bridles with charms which then led to the idea of magnetic charms for charm bracelets. Someday, I hope to have MOGOs for bridles!”

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Paige: “Let’s just say there is always something new to put your MOGO on. We have launched Click Flops, Mosie Slippers, sunglasses and charmbands for women. So…..be ready. Something new is on its way for Back to School!” MOGO Charmbands and Charm Collections wholesale for $5 and $6, respectively. Single charms run $1.50 to $2, sunglasses are $5, and women's widebands wholesale for $10. For more information, please visit mogocharm.com. –NADIA CARRIERE

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fun factor

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GOOD TIMES 1. Alex Sticker Factory 2. PlaSmart Inc. Plasmacar 3. Swoop ultimate toy bag and playmat in one 4. Two Elizabeths Lil’ Baker Bucket 5. Schylling Tin Elephant On Bike

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now available North East Market Louise Connor 212-947-3443 nykidsrep@aol.com AmericasMart - Atlanta Annette Cardona-Stein Ph # 214-637-4446 annettesshowroom@att.net Singapore Mei Lim Ph # +65 97386675 blithebb@gmail.com South West Region Renee Navarre Ph # 213-622-6640 renee@reneenavarre.com http://www.reneenavarre.com Fashion Center Dallas Annette Cardona-Stein Ph # 214-637-4446 annettesshowroom@att.net North West Region Leslie Nielsen Ph # 206-937-6013 lesniel@comcast.net Puerto Rico Raquel Zaiter Ph # 939-644-8082 handpickedacc@hotmail.com Mid West Region Marilyn Lucas/ Gail Spivak www.trinketsandtrappings.com Ph # 800.929.9770 Info@trinketsandtrappings.com

Contact us www.jellythepug.com • 310.310.0921 Or your area sales rep for details.


learning made fun

Eebee’s Adventures Engage Both Babies and Parents

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Ours is a media-centric world where our children are bombarded by one electronic device after another. And concerned parents may question whether it is good for their young children to sit in front of a TV, especially since the American Academy of Pediatrics (AAP) issued its recommendation in 1999 that children under the age of two not watch television. The AAP stated that TV time would take away from the critical time babies need to interact with real people and real objects in the real world.

Eebee’s Adventures is based on the latest research on how babies learn and grow. Each of the three 30-minute DVDs includes three 10-minute adventures, original music and songs, and “play-by-play” commentary by and interviews with developmental experts. Featuring Eebee—a full-body puppet the size of a one-year-old—and infants who play in a world that is real and engaging, Eebee’s Adventures focuses on actual developmental skills that babies use as the foundation of future learning, Gass explains.

But TV can have a positive effect on children, asserts Stephen Gass, president of Every Baby Company. “It's about balance, moderation, and the quality of content that kids are exposed to on TV,” he stresses. Gass, along with Don Burton, founded Every Baby Company for the development of early learning products, the first of which is Eebee's Adventures.

With more than 20 years’ experience in the field of children’s media, Gass knows of what he speaks. He is skilled in the design, development and distribution of children’s learning products, including computer software, online applications, toys, games, books and videos. In addition, Gass earned a master’s degree in Developmental Psychology from Teachers College, Columbia University.

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Every Baby Company offers research-based learning products that focus on developmental skills “I'm trained as a developmental psychologist and spent the early part of my career as an elementary school teacher,” Gass points out. “My first job out of graduate school was as a researcher at Sesame Street. I learned early on that the issues surrounding kids and TV are all about content, moderation and parental involvement.

nature of learning. And babies need grown-ups to help scaffold play and learning, and to add the language that describes what's going on. Screen-based media, when informed by the research on imitation, memory and attention, and general developmental milestones, can inspire active engagement and play-along, play-before and play-after behaviors.”

Much like Grover, his favorite Sesame Street character, Gass is up for a challenge and true blue to his cause. He is committed to providing quality learning products that support and enhance children’s development, imagination and curiosity.

Recent evidence supports Gass’ stance. “The good news is that there's a growing body of research that ranges from ‘no negative effects’ to ‘positive learning’. Perhaps that's the most important piece of news we have about the effects of TV on babies—the fact of the matter, and to parents this won't be a surprise—is that CONTENT MATTERS.”

“A few years back, I decided to take a closer look at all of the ‘brainy’ videos for babies that were flooding the market,” Gass explains. “I was amazed at how they didn't reflect the way babies learn. Experience and play are the essential social

For more information, please visit eebee.com. –GLORIA MELLINGER

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runway

KIDS REPUBLIC Transforms Children into Fashionable Superheroes Kids Republic Inc. has successfully been driving the market for children’s licensed and non-licensed apparel since 2008 when it spotted a void in the market for high quality licensed clothing products. The company’s eye-catching products burst with colorful designs that captivate children’s imaginations. Parents are equally excited to see their children enjoy fashion that is comfortable yet fun. Celebrity parents snapping up Kids Republic trendy clothing for their tots include the stylish duo Brangelina, David and Victoria Beckham, Gwen Stefani and Gavin Rossdale, and Heidi Klum. The Kids Republic product line for boys and men includes fashion knit tops, woven shirts, bottoms, sweat suits and hoodies. The company’s non-licensed products are conceptualized from its own interpretation of contemporary looks and styles that have been, until now, absent for today’s boys and young men. Not one to rest on its laurels, the company is continuously seeking to grow its product categories. From the pages of comic books to your wardrobe In 2010, after only two years of producing fashion non-licensed products, Kids Republic was tapped by Warner Brothers Consumer Products (WBCP) on behalf of DC Comics. The idea was to launch a high-end line of

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clothing for boys and young men inspired by the iconic DC Super Heroes and Villains. The successful launch of this line prompted WBCP to quickly add properties to the Kids Republic portfolio comprising Scooby-doo, Looney Tunes, Green Lantern movie, Happy Feet II the movie, and Batman the movie, to name just a few. Kids Republic customizes its designs yet stays true to the spirit of the original artwork, and offers a range of styles. Designs feature comic book characters that look as if they are about to leap off the shirts and onto the street to fight crime. One example is a distressed Justice League team superimposed against a faded backdrop of sharp patterns and iconic figures. The company also creates more austere but equally striking designs, such as the iconic Superman pose and flowing cape shirt. The Batman shirt looks fiercely menacing and rich in subdued shades of cool grays and deep blues. The new line of Batman masked hoodies are cleverly designed so that the zipper fully extends to the top of the hood, effectively creating a mask with bat ears. Youngsters can dress up as Batman and battle evil—any time of the year. More characters to adorn children’s clothing ahead Going forward, there could be more from Kids Republic along these lines, as

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other DC Comics heavyweights are scheduled to hit the big screen and drive up demand for the licensed apparel. Chris Nolan’s highly anticipated final Batman installment of The Dark Knight Rises is bound for theaters this summer, and the long awaited reboot of Jack Snyder’s Superman franchise is scheduled for release in 2013. The design team behind Kids Republic has years of solid experience creating high quality fashion for the kids and young men’s markets. The allure of its clothing is also due to the quality of materials and prints. Kids Republic products are easily recognizable. Raw edge vintage details, soft quality fabrications, and new and exciting printing techniques are consistent elements in the Kids Republic line. Kids Republic apparel is available at specialty stores and fine department stores in the US, Mexico and Canada. For more information, please visit kidsrepublicclothing.com. –GLORIA MELLINGER


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head of the class

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BOOKS THAT INSPIRE! 1. How To Rock Braces And Glasses By Meg Haston 2. Romeo & Juliet by Jennifer Adams 3. One Cool Friend by Toni Buzzeo 4. Hug Time by Patrick McDonnell

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show time

Brings 100 Vendors Together February 7th and 8th Forum also will host a free seminar on Social Media Marketing

The KSA shoe show, presented by the Kids Shoe Association, will be held February 7-8 just south of Los Angeles at the Ayres Hotel in Manhattan Beach. The semiannual show, presented by this non-profit organization of shoe industry professionals, provides retailers convenient access to multiple kids shoe and accessory suppliers. The show is also held in July. Among the 100 vendors exhibiting in February are Stride Rite, Lelli Kelly, Hello Kitty, Naturino, Primigi, Pediped, Vans, Jumping Jacks, Crocs, Kenneth Cole, Lacoste, Steve Madden, Twig Footwear, Geox, Swissies, Keen, Toms, Garvalin, and Venettini. The KSA show attracts buyers from independent shoe stores, baby stores, national department stores and chains as well as online retailers. KSA is “all about the buyer” and provides complimentary coffee and bagels in the morning as well as lunch and cold beverages in the afternoon to

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maximize time at the show. A vendor-sponsored cocktail hour is held the first night of the show allowing exhibitors and retailers to network in a fun, casual setting. In addition, every buyer takes home a “swag” bag full of goodies and giveaways. In an effort to encourage retailers to view as many vendors as possible, buyers are given raffle tickets for visiting exhibitors. Raffle prizes include a Kindle Fire, retail and restaurant gift cards, and other valuable prizes. This year, KSA is also focusing on education. KSA will present a free seminar February 8th entitled “Social Media Marketing: How to drive customers into your store and increase sales using social media.” For more information, please visit ksashows.com. –GLORIA MELLINGER

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Katie Sand Cassel Kids by Goobin Bros. velvet cap, Diesel fuchsia cotton sweater


Tanner Liv and Lily fedora, Diesel jacket over Buffalo hooded t-shirt, Diesel jeans, Palladium boots

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Nadja Diesel denim jacket, Lori & Jane smiley t-shirt, Joe's Jeans, Palladium boots

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Maylie Olivia and Ollie ostrich vest, Diesel t-shirt, Joe's Jeans Nadja Diesel denim jacket, Lori & Jane smiley t-shirt, Joe's Jeans, Palladium boots Katie Sand Cassel Kids by Goobin Bros. velvet cap, Diesel sweater over, Diesel t-shirt, Joe's Jeans

Tanner Diesel blue t-shirt, Liv and Lily Fedora, Civil Society grey zipper sweater

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Bella Diesel shearling coat, Chibella hand knit arm warmers, Colorfast Apparel t-shirt AJ in background Up and Away aviator jacket, Civil Society plaid hooded shirt, Buffalo red t-shirt, Palladium boots

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Bella Diesel shearling coat, Chibella hand knit arm warmers, Colorfast Apparel t-shirt, Native green shoes

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Katie Diesel denim skirt, Diesel t-shirt, Chibella hand knit boots Nadja Diesel t-shirt, Ragdoll & Rockets jeggings with attached multi color mini skirt, Bearpaw boots Tanner Civil Society shorts and grey zip sweater, Converse shoes, Diesel t-shirt

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Tanner Liv and Lily fedora, Diesel jacket over Buffalo hooded t-shirt, Diesel jeans, Palladium boots Nadja Diesel denim jacket, Lori & Jane smiley t-shirt, Joe's Jeans, Palladium boots

Katie Desiguel leggings, Diesel sweater, Sand Castle Kids by Goobin Bros. velvet hat, Converse sneakers, Trumpette patent leather black and white soccer bag Nadja Diesel denim jacket, Lori & Jane smiley t-shirt, Joe's Jeans, Palladium boots Maylie Olivia and Ollie ostrich vest, Diesel t-shirt, Joe's lavender jeggings, Rumba Time Collections watches, Mojo charm bracelet, Bearpaw floral boot

AJ Up and Away aviator jacket, plaid hooded shirt, Civil Society jeans, Buffalo red t-shirt, Native red boots

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AJ Diesel wool cardigan, Diesel grey shirt, Liv and Lily bow-tie, Civil Society pants, Palladium lace up boots Nadja Diesel denim dress, Rumba Time Collections watches


Bella Liv by Olivia and Ollie plaid jacket with navy satin lapels, over blue Liv by Olivia and Ollie oxford tie shirt, Tractor Navy wide legged jeans Malie Diesel wool cardigan over Civil Society plaid shirt, Joe's Jeans

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AJ Diesel cardigan, Liv and Lily bow-tie, Palladium boots, Civil Society jeans Nadja Diesel denim dress, Native red rubber boots

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Katie Diesel green shearling jacket over a purple Diesel t-shirt, Diesel denim skirt, Chibella handknit multi colored wool boots Nadja Diesel Fuchsia quilted jacket over a blue Diesel t-shirt with denim legging with attached multi colored mini, Bearpaw boots in fuchsia

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Maylie Diesel scarf, Olivia Rose grey pettiskirt, Colorfast Apparel grey turtleneck

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Katie Sand Cassel Kids by Goobin Bros. cotton cap in navy, Tom and Drew stripe suspenders, Liv by Olivia and Ollie navy turtleneck and camel wool pants, Converse sneakers

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Maylie Diesel cardigan over plaid Civil Society shirt, Joe's Jeans red pants, Converse sneakers Bella Liv by Olivia and Ollie plaid jacket with navy satin lapels, over blue Liv by Olivia and Ollie oxford tie shirt, Tractor Navy wide legged jeans Zander Civil Society plaid shorts, Buffalo grey hooded t-shirt Tanner Civil Society navy cotton hooded sweater over Buffalo checked button down shirt, Diesel khaki slim pant

Katie Sand Cassel Kids by Goobin Bros. cotton cap in navy, Tom and Drew stripe suspenders, Liv by Olivia and Ollie navy turtleneck and camel wool pants, Converse sneakers

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Bella Sara Sara faux shearling jacket, Diesel fuchsia scarf, Desiguel skirt Maylie Olivia and Ollie ostrich feather vest, Diesel t-shirt, Joe's Jeans lavender jeggings, Rumba Time Collections watches, Mogo Studded bracelet

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tech time

MOBI TECHNOLOGIES Expands Line of Family Electronics Wallmate Monkey Rainbow

heat and exceed federal standards for lead and BPA levels. Each WallMate has a photocell sensor which automatically turns on as it gets dark and off at daylight. The easy to clean surface is made of safe, durable, impact-resistant plastic.

MobiCam Audio Monitor

Babble names MobiCam Best Value Baby Monitor Notably, Mobi’s 2.4 GHz MobiCam Digital DL has been named Best Value Baby Monitor by Babble, a website dedicated to helping parents navigate the world of parenting. For around $150, this baby monitor has features comparable to monitors that cost much more including a wider-than-normal LCD screen and clear video. The camera and monitor are both portable but can be plugged in if battery power starts to wane. The monitor can be set to voice activation-only, which saves battery power.

MobiCam DXR with TV

Mobi Technologies produces family electronics that bring safety and security into the nursery, bath and playroom. Products include thermometers, nightlights, wireless digital monitors, and Headphonies portable designer micro speakers. Launching this month is Mobi’s PureSounds™ Digital Audio Monitor. It offers 2.4GHz operation in a 600 foot area, which is especially important in today’s active households packed with wireless devices. The monitor includes a built-in rechargeable battery with power saving mode. Other recent product introductions include the TempTub line of bath toy/thermometers and the TykeLights

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series of AnimalLamps. TempTub floating animal characters, including Crab, Ladybug, Turtle, Monkey, Ducky and Hippo, have easy-to-read digital thermometers and hot and cold temp warnings. TykeLights AnimalLamps are equipped with cool-running LED lights in their flip-heads. AnimalLamps bring adjustable brightness, one-touch operation and a built-in rechargeable battery to nursery tabletops. They are available in Bunny, Giraffe and Monkey. TykeLight WallMates are plug-in automatic safety night lights available in the color changing model and new animal characters—Elephant, Monkey and Hippo. These LED lights give off no

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Mobi Technologies has been honored with several national awards including: National Parenting Center Seal of Approval, iParenting Media Award, National Parenting Publication Award, Baby & Children’s Product News Reader’s Favorite Poll, Babble Top 100 Newborn Essentials, and Consumer Electronics Association’s Design and Engineering Showcase Innovations Award (CEA). Wholesale pricing is as follows: Headphonies, $10 to $12; PureSounds™ Digital Audio Monitor, $25; TempTubs, $6.50 to $8; AnimalLamps, $12.50; WallMates, $6.50; and MobiCam Digital DL, $90. For more information, please visit getmobi.com. –GLORIA MELLINGER


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best in show

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GO AHEAD AND BRAG 1. VTech Musical Bubbles Octopus PTPA award 2. Cute Beltz boys belts About.com Reader’s Choice Award 3. Mini Organics Soothing Nappy (Diaper) Balm PTPA award 4. The Patchwork Bear Creative Child Top Choice Award 5. boon Flair High Pedestal Chair Babble’s Best 6. Graffeeti reMARKable Backpack iParenting Award 7. MOBI TykeLight WallMate Color Changing Nightlight National Parenting Center's Seal of Approval Award

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on mark

Cranking Out Giggles

Kelly and Dave Sopp For too long, the words “parenting” and “fun” have been an oxymoron. So when Wry Baby came on the scene to take the stress out of parenting in a hip, funny and stylish way, the proverbial red seas of the infant apparel world parted. Too many articles about the drudgery and hardships of being a parent made Kelly and Dave Sopp sit up and offer a new, more humorous spin with their collection of Wry Baby clothing. Wry Baby’s signature Snapsuits™, Super Snapsuits, Monster towel sets, Zippit™ pacifier cases, and best-selling children’s books all show that, for them, innovation is a top priority. The company is constantly cranking out new products and proving that a brand with a clear identity and a distinctive attitude can quickly build a name for itself—even in a hyper-crowded market. I recently spoke with Dave to learn more about this super couple and Wry Baby's unique formula for success. Who is the chief humorologist/designer of the collection? How has your past work as copywriter and art director influenced the writing and designs? Dave: “We work exactly the way we did as a creative team in advertising. Concept broad strokes together then go to our separate corners to flesh out the ideas. Kelly goes off to write and I go off to design. Then we come back and review and off we go again to refine. We put a ridiculous amount of time and effort into something that simply says ‘I Might Barf’”.

Dave: “When you're current, you're relevant. Ten years ago when we started, we were among the very few making baby things that people under 40 really wanted to buy for their friends and themselves. Things that reflected their current lifestyles.” What are the challenges for retail if any?

Dave: “I'd have to say that I'm about 500% funnier than Kelly. And the reason I say that is that I'm here answering your questions and she's far away at NYIGF working our booth. In fact, why not make that 1000% funnier.”

Dave: “Now that the baby category has filled in so much, and has caught up with modern parents' sensibilities and attitudes, it's even more important to be fresh and surprising. It's a challenge we know our retailers face, too. They come to a trade show desperate to find something new, and we're one of the few companies to give a lot of new to them on a steady basis. The only challenge is that sometimes we're too new and different. Then we have to wait for everyone to catch up.”

Whether it’s a QR code, a political communication, or a 2012 Mayan calendar message, what are the benefits of

“Six years ago, we launched Mysterio Predicts. Mysterio predicts your baby's future on a T-shirt. There are 12 possible

Who is funnier—you or Kelly?

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Dave: “We actually created the very separate Stuf™ brand as a way for us to stretch our creative legs. Stuf is plush that has only one shape and only comes in two sizes while also being a source of limitless creativity. Last year we launched three Stuf collections, each with its own distinctive illustration style. Bird Stuf, Developmental Stuf and Pirate Stuf are joined this year by Circus Stuf and Robot Stuf. The possibilities are endless and that's what gets us excited. Because Stuf currently exists in close proximity to Wry Baby some see it as a baby brand. Far from the truth. Stuf appeals to as many adult consumers as those buying for a child. This is why they are two separate entities that will become more so this year.”

futures, and each shirt is sealed in a muslin bag. Almost every store who saw it said no one will ever buy a baby shirt whose message is a mystery until after purchase. A few brave stores took it on right away and, every year after, more and more stores came on. Now it's the best-selling thing we make at Wry Baby.” Have you ever ticked anyone off? Dave: “Honestly, the only people we make mad are the consumers whose babies reach 13 months old and who find we don't do toddler. I've gotten heart-wrenching emails from dads who don't want their babies to outgrow their Super Snapsuits. It's hard for our gift stores to carry a bunch of sizes, but those letters are why we bumped the sizing up to 2 years old last summer. Now we only infuriate parents of 25 month old kids.” As a husband and wife duo, how do you keep the balance between work and family? What are your top tips for making such an arrangement work? Are you secretly superheroes? Dave: “We found the easiest way to create balance is to have absolutely no balance between work and family. Wry Baby's tagline is ‘Raise funny people™’ and our parenting philosophy is the same. They can often co-exist in the same space.” “A lot of couples we meet say that what we do is impossible. It's simply too much time together. But we make it work by being so unbelievably busy on our separate parts of the business that we rarely even speak to each other all day (and our desks are right next to each other).” “That's great about being superheroes. We actually use that metaphor to define how we run things around here. Our sensibilities are very much alike but our talents differ greatly, so we each use what ‘super powers’ we have to run what needs to be run here. Kelly—writing, CEO, CFO, logistics, communication, operations, charming phone presence, CRM, etc. Dave—draws nice, sometimes spells things correctly.”

As veterans in the baby industry, how has technology changed the playing field in the children’s apparel industry? Dave: “We're veterans now? Do we get a parade? This is kind of a tricky question since there is so much tech out there doing so many different things. We get questions about how social media is changing the face of our business and my answer is always a truthful and unexciting, ‘it's not’. Most people have some kind of canned answer about how amazing it is, but we prefer to be honest and say that Tweeting, Facebooking, Google+ing, YouTubing, Blogging and FourSquaring all at once is a colossal waste of our time. We find we get much better results from making sure our stores are taken care of and making unique things for them to sell. We do have a Facebook page and we post fairly frequently when we have something funny to say or have news. I never got more Facebook ‘likes’ than when I stopped trying to get Facebook likes.” Your brand is cohesive. How did you manage to introduce so many new products and still maintain a central brand identity? Dave: “Before we make anything, we ask ourselves, ‘Is this a fun, funny thing for new families that they've never seen before?’ We make stacking blocks, but the fun is in knocking them down, not stacking them. Super Snapsuits, Mysterio Predicts, even our baby journal, ‘The New Parents’ Fun Book’, which records as much about the parents as it does the actual baby. Every product is very different from the next, but they still communicate in the same voice, because they're all about the same thing—having fun being a new family.” “Also, we put a Wry Baby logo on everything so—maybe that's why?” Wholesale prices range from $15 to $60. For more information, please visit wrybaby.com. –ELINA FURMAN

Please tell us about your relationship with Stuf™ and how you came to feature them?

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everything kids

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HOW SWEET IT IS... 1. When I Was Your Age Custom Wall Art 2. Running Charm created by jessica’s Gifts 3. Tutu Pour Mon Deux Tutu Shirt 4. Camilla the Cupcake fairy Book by Tim Bugbird 5. Itzy Ritzy® Snack Happened™ Reusable Snack Bag 6. Snazzits Headband

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calendar 2012 Trade Shows Shows and markets are listed in alphabetical order. Dates are listed chronologically and subject to change without notice.

ABC Kids Expo October 14-17, 2012 Location: Kentucky Exposition Center, Louisville, KY Main Phone: 210.691.4848 TheABCShow.com All Baby & Child Conference & Show April 25-27, 2012 Location: South Point, Las Vegas, NV Main Phone: 210.691.4848 Ext. 102 AllBabyAndChildSEC.com ENK Children's Club March 11-13, 2012 Location: Jacob Javits Center, New York, NY Main Phone: 212.759.8055 ENKShows.com ENKWSA August 7-9, 2012 Location: Sands Expo & Convention Center, Las Vegas, NV Main Phone: 818.379.9400 ENKWSA.com KIDShow February 13-15; August 20-22, 2012 Location: Bally's Hotel, Las Vegas, NV

Main Phone: 973.340.0256 KIDShow.cc Licensing International Expo June 12-14, 2012 Location: Mandalay Bay Convention Center, Las Vegas, NV Main Phone: 310.857.7544 Licensingexpo.com New York International Gift Fair August 18-23, 2012 Location: Jacob Javits Center, New York, NY Main Phone: 800.272.SHOW NYIGF.com Outdoor Retailer August 2-5, 2012 Location: Salt Palace Convention Center, Salt Lake City, UT Main Phone: 949.226.5722 OutdoorRetailer.com Playtime New York March 10-12, 2012 Location: 82 Mercer, New York, NY Main Phone: 212.925.6349 PlaytimeNewYork.com Spring Educational Conference and Trade Show April 25-27, 2012 Location: The South Point Resort & Casino. Las Vegas, NV Main Phone: 210.691.4848 x111 allbabyandchildsec.com

Swim Show July 21-24, 2012 Location: Miami Beach Convention Center, Miami, FL Main Phone: 305.596.7889 SwimShow.com The Children's Great Event Shoe Show February 21-23; August 13-15, 2012 Location: Marriott Teaneck at Glenpointe, Teaneck, NJ Main Phone: 516.225.7463 TCGESS.com

Regional Shows & Markets Atlanta Women's & Children's Apparel/Accessories Market April 12-16; June 7-10; August 16-20; October 18-22, 2012 Location: AmericasMart Atlanta, Atlanta, GA Main Phone: 404.220.3000 AmericasMart.com Dallas Apparel & Accessories March 22-25; May 31-June 3; August 9-12; October 25-28 Location: Dallas Market Center, Dallas, TX Main Phone: 214.655.6100 or 800.DAL.MKTS DallasMarketCenter.com

Playtime New York

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Denver Apparel and Accessory Market April 13-16; June 3-5; August 23–27; October 26-29, 2012 Location: Denver Merchandise Mart, Denver, CO Main Phone: 800.289.6278 DenverMart.com Fashion Market N. California April 15-17; June 24-26; August 26-28; October 28-30, 2012 Location: San Mateo Exhibition Center, San Mateo, CA Main Phone: 415.328.1221 FashionMarketNorCal.com Ft. Lauderdale Kids Expo February 20-21, 2012 Location: War Memorial Auditorium, Ft. Lauderdale, FL Main Phone: 954.659.9100 PCIExpos.com Kids Marke New York February 13-17; March 26-30; April 16-20, 2012 Location: 34 West 33 rd. Street, New York, NY NYKidsMarket.org Kidz at Stylemax March 24-27; August 406; October 20-23, 2012 Location: The Merchandise Mart, Chicago, IL Main Phone: 800.677.6278 Kidzatstylemax.com KSA Children's Show February 7-8, 2012 Location: Ayres Hotel, Hawthorne, CA Main Phone: 310.536.0400 KSAShows.com

l.a.textile March 26-28; September TBD, 2012 Location: Downtown LA Fashion District, Los Angeles, CA Main Phone: 213.630.3600 CaliforniaMarketCenter.com Los Angeles Kids Market March 12-15; June 11-14; August 6-9; October 15-18 Location: California Market Center, Los Angeles, CA

Main Phone: 213.630.3683 CaliforniaMarketCenter.com Midwest Children's Apparel Group (MCAG) The Children's Show at Chicago/Deerfield February 18-21; March 24-27; August 18-21; October 20-23, 2012 Location: Embassy Suites, Deerfield, IL Main Phone: 248.478.1732 MidwestChildrensApparelGroup.com North Branch Kids October 21-25, 2012 Location: North Branch Kids Building, Chicago, IL NorthBranchKids.com Northwest Market Association (NMA) March 3-5; September 8-10, 2012 Location: Embassy Suites-Washington Square, Tigard, OR Main Phone: 253.759.9692 NorthwestMarket.org Shoe Market of the Americas (SMOTA) February 26-28; June 24-26; September 9-11, 2012 Location: Ft. Lauderdale Convention Center, Ft. Lauderdale, FL Main Phone: 786.331.9000 SMOTA.com Southwest Shoe Expo May 31-June 3; August 9-12, 2012 Location: World Trade Center, Dallas, TX Main Phone: 214.749.5491 SouthwestShoeExpo.com

International Shows Baby & Kids Expo July 4-6, 2012 Location: Tokyo Big Sight, Japan Main Phone: +81 3 3349 8505 Bk-w.jp Bread and Butter July 4-8, 2012 Location: Airport Berlin-Tempelhof; Platz der Luftbrücke 5; Berlin, Germany Main Phone: +49 (0)30 2000 370 BreadAndButter.com Bubble London June 17-18, 2012 Location: Business Design Centre, London, England Main Phone: +44 (0)1484 846069 BubbleTradeShows.com Collection Premiere Moscow February 28-March 2, 2012 Location: Expocentre Fairgrounds, Moscow, Russia Main Phone: 7.495.255.27.5 Igedo.com Trends the Apparel Show March 8-12; 2 September 6-10, 2012 Location: Northlands Park Agricom Trade Center, Edmonton, Alberta, Canada Main Phone: 780.455.1881 TrendsApparel.com

United Boston Children's Wear Show, Inc. February 26-29; March 25-28; April 23-24, 2012 Location: 75 McNeil Way, Dedham, MA Main Phone: 781.407.0055 UnitedBostonChildrenswear.com Vegas Kids July 30-August 3, 2012 Location: World Market Center, Las Vegas, NV Main Phone: 888.416.8600 lasvegasmarket.com

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calendar 2012

February 2012 February 6-8

ENK WSA

February 7-8

KSA Children's Show

February 13-15

KIDShow

February 18-21

MCAG: The Children's Show at Chicago/Deerfield

February 20-21

Ft. Lauderdale Kids Expo

February 21-23

Playtime Tokyo

February 21-23

The Children's Great Event Shoe Show

February 26-28

Shoe Market of the Americas (SMOTA)

February 26-29

United Boston Children's Wear Show, Inc.

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Northwest Market Association (NMA)

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Trends the Apparel Show

March 10-12

Playtime New York

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ENK Children's Club

March 12-15

Los Angeles Kids Market

March 22-25

Dallas Apparel & Accessories

March 24-27

Kidz at Stylemax

March 24-27

MCAG: The Children's Show at Chicago/Deerfield

March 25-28

United Boston Children's Wear Show, Inc.

March 26-28

l.a.textile

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Atlanta Women's & Children's Apparel/Accessories Market

April 13-16

Denver Apparel and Accessory Market

April 15-17

Fashion Market N. California

April 16-20

Kids Marke New York

April 23-24

United Boston Children's Wear Show, Inc.

April 25-27

All Baby & Child Conference & Show

April 25-27

Spring Educational Conference and Trade Show

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Everything Kids

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