celebreMagazine | December 2020

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Archaeology and Cinema

Giuseppe Tomasi di Lampedusa


Ve n i n i S . p . A . M u r a n o Ve n e z i a - I t a l i a - w w w . v e n i n i . c o m

Omega Seamaster Diver 300M 007 Edition

Beats No Time To Die by Alessandro Colombo


Unlike Bond’s missions, the one in this issue is no secret. With the character leaving the scene in “No Time To Die”, we want to contribute to celebrate one of the undoubtedly most appreciated by the public 007s, Daniel Craig, who has played this prestigious (and coveted) part since 2006, the year in which “Casino Royale” was released in cinemas. Like us, and like Aston Martin (about which you can read in this issue), so does another of the secret

agent’s historical partners, born from Ian Fleming’s brilliant and imaginative mind. We’re obviously talking about Omega, which has (again) paid tribute to James Bond with a dedicated edition of its famous Seamaster. In fact, the Diver 300M 007 Edition represents the peak of a partnership that has been going on since 1995, when the Swiss manufacturer was inextricably fastened to the MI5 double

Take the most famous secret agent of all times. Take a whole saga about Daniel Craig and his James Bond. Put it at the end of a journey that has thrilled fans and audiences alike since the release of “Casino Royale” and you’ll get an idea of how significant the 25th film starring the MI5 spy is. Now put yourself in the shoes of one of the most illustrious business partners ever when it comes to 007, the House of Gaydon. Would you really manage to end this epic only with a presence on the big screen next to the British actor who leaves this part with “No time to die”? We already know your answer: you would like to do more! And they had the same thought in Warwickshire County, U.K., where Aston Martin is based. And so, as in the Bond films, it’s the Q-Division (Aston Martin’s customisation section) that takes a lead on it, and that, letting themselves be influenced by the spy atmosphere, has signed not one, but two special editions to pay homage to Daniel Craig, as a tribute to 007. Almost as if to pay its respect to the British actor who has given so much charisma to the secret agent at Her Majesty’s service.

Sort of like an end-of-service farewell gift. This is how the Aston Martin Vantage and DBS Superleggera 007 Edition, limited edition versions of the V8 and V12 of the most British brand ever, were born. But let’s look at them in details one by one, starting, of course, from the premise that they both pay homage to James Bond through a series of truly noteworthy aesthetic first work. Let’s start with the Vantage 007 Edition. This car finds its source of inspiration in the past of the MI5 secret agent, more precisely in the Aston Martin V8 from 007 “The Living Daylights” in 1987. This is also where it takes its exterior colouring from: a Cumberland Grey car body broken by yellow inserts and which, upon request, can also be equipped with matching ski carriers. Should your secret missions take you to a snowfield. It is outstanding also for its elegant and refined interiors: the leather covers are in Obsidian Black matching with dark chrome inserts. And to make you feel even more at the Queen’s service, a whole series of nameplates and instructions explain the

special equipment supplied with Bond’s car. Only 100 units of this car will be available. More exclusive is the DBS Superleggera 007 Edition, which will be produced in just 25 units. An exclusivity marked out by a dedicated exterior colouring: the car body displays a beautiful (and intriguing) Ceramic Grey colour scheme, to which a whole series of carbon fibre elements left free to the eye go hand in hand. And the 21-inch alloy wheels with Y spokes can’t go unnoticed.

Like every self-respecting Aston Martin, this one too can only excel in terms of exclusive interior content: the elegant black leather upholstery is broken by sporty red inserts. Also here, there’s no shortage of logos and nameplates reminiscent of Ian Fleming’s character. The engines remain unchanged: the Vantage continues to be powered by a 4.0-litre AMG twin-turbo V8. From its part: 510 hp; 685 Nm; eight-speed


ZF automatic transmission with electronic differential and Dynamic Torque Vectoring; 0-100 km/h in 3.7 seconds and 314 km/h top speed. Under the bonnet of the DBS Superleggera is the powerful 5.2-litre twinturbo V12. And the numbers speak for themselves: 725 hp and 900 Nm.

At its side is the eight-speed ZF automatic transmission flanked in operation by torque vectoring and mechanical limited slip differential: all for a 0-100 km/h in 3.4 seconds and 340 km/h top speed. Deliveries? From first quarter 2021. Do you accept your mission?

Hotel Savoy Stard ust, tradition and legend by Lucrezia Doria

The Savoy hotel on the Strand in London offers a slice of history that goes beyond the ambience and the patina furniture. 34

It was the love nest of Oscar Wilde and Lord Alfred Douglas, and it was in those rooms that Winston Churchill decided to assemble his private political club and hold what would be his last public speech there. The prestige of this great establishment is further

enhanced by a guest list that includes, among others, Edward VII, Marilyn Monroe, Charlie Chaplin, The Beatles, Cary Grant, Vivien Leigh, Humphrey Bogart and Elizabeth Taylor. Currently managed by Fairmont Hotels & Resort, it reopened its doors to 267 rooms in 2010 after three years of refurbishment. The history of The Savoy begins in 1889 when

theatrical impresario Richard D’Oyly Carte decided to build Britain’s first luxury hotel, combining opulence, Victorian tradition and innovation with light, electric elevators and hot and cold water. As a true showman, he deeply understood the importance of entertainment to attract the public. After all, the major celebrities of the time, along with the nobility, were the stars of

the stage and actress Sarah Bernhardt, accompanied by her Irish red setter Tosco, was one of the first to become a regular visitor. The Savoy has never lacked guests as legendary as they are bizarre. The American millionaire George Kessler, known for his extravagant parties, in 1905 invented the Gondola Party.

Daniel Craig’s Bond is completely different to the one we were used to expect with Sean Connery, Roger Moore, and Pierce Brosnan. 40

From flawless, refined, charismatic and seductive, the reboot of the series starting in 2006 with “Casino Royale” saw Ian Fleming’s agent 007 undergo a radical transformation to become dark, violent, raw and at the same time deeply in touch with a suffering and fragile humanity, stripped of his invincibility and able to leave the job behind for the women he loves.

Hiring a blonde full-blooded English male with a sculpted physique triggered a real insurrection as well as the birth of the Daniel Craig is Not Bond site, which translated into today’s social language would be a hashtag trending on Twitter. For everything to remain the same, everything must change. And behold, the double zero agent landed in an opaque universe dominated by the shadows of the 21st century. A courageous choice to cause disruption that begins with the gun barrel

sequence, contextualised for the first time by a shooting in a public bathroom, just before the opening credits start to roll. Open shirt and a total disregard for his signature Vodka Martini marked by a brutal “Do I look like I give a damn?” aimed at the barman of the Montenegro Casino who dares to ask if he prefers it shaken or stirred. And it continues. A tormented soul, imprisoned by his own demons, he is paired up with the “Quantum of Solace” (2008) Bond Girl for a tale of revenge, pain, and

despair, but not physical attraction. In the box-office hit “Skyfall” (2012), cadenced by Adele’s Oscar-winning song of the same name, Bond-Craig is out of shape to the point of not passing the psychophysical tests to be readmitted to the secret services, faces his demons in a confrontation reminiscent of the relationship between Batman and Joker, falls from grace and redeems himself. In “Spectre” (2015), the historic criminal organisation, he is a spy consumed by life, a kite dancing in a hurricane, as the character of the Pale King defines him.

And with “No Time To Die�, Daniel Craig has decided to hang up his tuxedo. The twenty-five instalment of the series produced by Barbara Broccoli, is expected in cinemas for spring 2021 after twelve months of waiting due to a pandemic that seems to give no respite.Bond has turned to a quiet life in Jamaica after leaving the service when his peace is interrupted by a CIA agent (Jeffrey Wright) who wants him to track down a mysterious villain (Rami Malek), armed with a deadly new technology.

Daring pursuits in the driving seat of the irreplaceable Aston Martin, a trademark since 1964 with Goldfinger, are set against the stunning Italian landscape of beautiful Matera and its Sassi stone districts. We are what we are: heroic hearts made weak by time and fate, but strong in will, to strive, to seek, to find, and not to yield. The words of the poet Alfred Tennyson quoted by M describe the essence of the new Bond.

Matera, one of the symbols of European prehistoric archaeology and an excellent site included in the UNESCO World Cultural Heritage List, is increasingly becoming an iconic city that extols a fabric of memories, stones and traditions with a subtle filigree. The aesthetic qualities of the iconic Sassi of Matera, a primitive architectural framework, are clearly visible. These arcane monuments, such as the Talking Stones that guard memories, evoke the archaic history

of Lucanian identity. Matera, European Capital of Culture 2019, has witnessed the birth of a new entrepreneurial fabric that aims at preserving its historical atmospheres thanks to 27 companies with a flourishing cultural heritage. They all have favoured the creation of works of architecture and design, such as the Appulo Lucane railway station designed by Stefano Boeri, and the large open-air theatre

in a panoramic position over the city; Resort Sant’Angelo Luxury, which has 23 historical residences with a viewpoint over the typical alleys with a string of craft shops and courtyards hosting exhibitions and events. Matera is a city full of art, history and

events, in continuous evolution and ideal for those who are looking for culture and nightlife, and want to experience a fantastic full immersion in the labyrinth of the dizzying Sassi, discovering ancestral rites and the flavours of Basilicata gourmet cuisine.

A NEVER-ENDING STORY TO PERFECT THE ILLY BLEND. illy, more than 80 years perfecting one blend of 9 Arabica origins, to offer the world its greatest coffee. www.illy.com

Frecce Tricolori Flying high for over 60 years by Alessandro Colombo – Riccardo Chiapolino


The 60th anniversary milestone will be celebrated in Rivolto in 2021, with a great aerial event that should have gone on stage in September 2020. This is a historical event postponed only due to the worldwide diffusion of the covid-19, and which, once again, has summoned the Frecce Tricolori to be the expression of an Italy that fights and, united, knows how to overcome difficulties.

On April 25th they flew over a silent Rome, and at the end of May, with a tricolour embrace, over all the regional capitals, but also over Codogno, the symbol of the pandemic, and the sanctuary of Madonna di Loreto, the patroness of aviators for 100 years. But the history of the Frecce Tricolori, the largest and perhaps most famous aerobatic team in the world (with 10 aircrafts) began on 1st March 1961,

right on the Friulian Airport. The desire of the Italian Air Force was in fact to create a single Aerobatic Department representing the founding values of the entire Armed Forces, such as teamwork, professionalism, spirit of sacrifice and abnegation aimed at achieving their goals. The Frecce Tricolori have never ceased to charm and fascinate, even though things have changed since 1st March 1961. First of all, the planes have changed: we moved from the North American F-86 Sabre to the FIAT G-91, and then, in 1982, to the current Aermacchi MB339, which in the

next few years will give way to the more advanced Aermacchi M-345. And so have the pilots: the training is renewed every year with new entries, and the positions covered change too, a system skilfully adopted to reduce the risk of overconfidence. Even the aerobatic programme - although it has basically remained true to itself since 1961 to the present day - has undergone changes, introducing over the years some new manoeuvres, such as the “Tricolour Spark�, in the repertoire of the current 31 figures, counting also the Soloist’s ones, that make up the show of the ten,

coordinated by the ground commander. Another feature of the P.A.N.: the most experienced and senior member is not in the air, but on the ground supervising the work of the team. The show can open in two ways, depending on whether the P.A.N. performs at the departure airport: either with the take-off of two sections that then re-join to make an entry Schneider turn followed by the triangle, or with an entry triangle looping. The closure, though, can happen only in one way: with the longest tricolour in the world in the figure of Alona, in which 9 aircrafts in formation, with bogies, air brakes and extended flaps, spread the green, white and red of the Italian flag in the sky, crossed in its initial phase by the Soloist performing a pin. Since 1992, the second P.A.N. trip in the USA, homage to the Italians living in

America, the show has been accompanied by the music of “Nessun Dormaâ€? and the voice of Maestro Luciano Pavarotti. In short: means, things and men have changed with time passing by. But one thing has certainly remained unchanged, as has the professionalism of the members of the Aerobatic Team: the emotion of watching a show, lasting about 25 minutes and therefore with an evolution practically every minute and a half, that has no equal on the planet and that enchants, fascinates and seduces in a 60-year-long flight, capable of proudly uniting all Italians under a single flag. Special thanks to Aeronautica Militare Italiana and the 313° Gruppo Addestramento Acrobatico for their collaboration.


Davide Maule Luxury is an Attitude by Laura Astrologo PorchĂŠ

with this spectacular Arlequin ring: look how the colours of this 8.65-carat baroque opal change under your gaze. This opal is a very important stone which required a lot of research and is capable of arising our stupefaction. The “Arlecchino” ring is set with yellow-orange sapphires and brown diamonds to create the illusion of flames licking over the edges of the opal. The last piece I have the pleasure to display here is the “Nebulosa” pendant. This is a one-of-a-kind sculpture jewel realized in 18K white gold, baroque pearls and white

diamonds. Nebulosa comes from Latin and means cloudy. This makes me think of something light and etheric like a cloud in the sky or something universal like the cosmos. New challenges are waiting for Davide today: he is working at a great work of art which maybe I will talk to you about next time. Davide Maule’s jewels unite perfection and irregularity, originality and classicism, delicacy and strength of creation. A dream for every woman. Website: www.davidemaule.com

Renzo Piano The Italian Archistar by Antonio Lo Re

The building is characterised by the transparency between interior and exterior space and the essentiality of the elements used for the construction. The volume that houses the offices seems suspended over the steel grid structure, and the walls no longer have a load-bearing function: they leave

space for coloured tubes and large windows that dialogue with the surrounding greenery. This design includes a suspended container and an open load-bearing structure, with heating and water pipes outside painted in bright colours (blue, red and yellow).


These unusual features attracted considerable attention in the world of architecture and influenced the choice of the jurors who selected Piano and Rogers to design the Pompidou Centre. Renzo Piano has completed countless international

projects such as the Auditorium della Musica in Rome, a true paradise for all lovers of great music, and Shard London Bridge, the tallest skyscraper in Europe, inaugurated in London at the beginning of July 2012 on the occasion of the Olympic Games.

He has been visiting professor at Columbia University in New York, the Faculty of Architecture in Oslo, the Central London Polytechnic and the Architectural Association School in London. Among the many awards, he has received the Pritzker Prize (1998); the Wexner Prize (2001); the gold medal of London’s RIBARoyal Institute of British Architects (1989); the 1992 Special Culture Prize of the Presidency of the Council of Ministers for architecture in Italy. Since 2004 he has headed the Renzo Piano Foundation, dedicated to promoting the profession of architect. The last work designed and built-in record time is the Genova San Giorgio Bridge, a reconstruction of the “Morandi Bridge”. The new viaduct over the Polcevera, 1067 metres long and 40 metres high, is supported by 18 pylons and was designed to recall the sea, a key place for the ancient maritime city.

Majid Foundation For a better future by Stefania Abbruzzo

The body speaks to us Psychosomatic Medicine by Ilaria Chionetti Pininfarina

specific foods and drugs to modify the current metabolism to correct the pure biochemical disorders, without however considering the environment and all the external elements that can contribute to modifying the client’s eating behaviour. The second method adopted by the Psychosomatic Nutrition Consultant is approached with greater knowledge and awareness of the environment in which the person lives. Therefore, it is no longer the eating disorder at the centre of attention, but rather

the person’s life itself and the environment around it. The Psychosomatic Nutrition Consultant has an important commitment, which is to plan with the client a diet based on psychophysical well-being, providing all those tools useful to lead them to an optimal state of health, also recommending physical activity and a reflection on the awareness of their limits and eating disorders, strategies to improve living together in a difficult family or work context, research into culture and pastimes that can increase self-esteem and the desire to face life’s problems.


Enjoy the Roero Land of wines, truffles and great people by Nadia Toppino

The Roero, a beautiful place in Piedmont, Italy, is a land of marked contrasts and countless tourist resources. It is an aristocratic land, and so are its name, which recalls that of the noble Asti family, protagonist of the local Middle Ages, and the landscape, rich in towers, castles and natural beauty with its countless vineyards and cultivation of typical products. It is impossible to condense the Roero in one image, to capture it in a single overview, since its main characteristic is its variety: of landscapes, colours, geometries, flavours, suggestions, as well as the possibilities to visit it, with walks, bicycle tours, starred gastronomic experiences and tastings in historical cellars. The Roero wine landscape is embellished by two particularly distinctive elements: the “Rocche” and the “Ciabot”. The latter, spartan wooden architectures once used as a resting place during the harvest and a storehouse for the tools used in the vineyard, are the mark of the true peasant soul and some producers still use them today to host tourists after excursions through the vineyards. The Rocche, the true soul of this land, are the result of soil erosion that has changed the course of the Tanaro river: sediments of wind and river origin, with the presence of red clayey-sandy soil, furnish

the Roero with basins and vertical walls, offering corners of splendid and rare beauty to lovers of trekking and cycling. In this soil rich in minerals and marine residues, vineyards and fruit trees flourish abundantly in a subsoil likewise rich in mushrooms and white truffles. This is a land of great wines, reds to love and a white, the Arneis, absolutely to discover. The Nebbiolo vine, already known with the exclusive Barbaresco and Barolo declinations, becomes in the land of Roero a pure expression and tasty mirror of the territory where it is born. The Nebbiolo grapes is ripen in a refined and elegant context and scenery, a lean and sandy soil between high hills and ups and downs where the vine finds optimal exposure to sunlight and heat. It is the product of great producers, with a passion linked to a family job, in most cases vineyards owned by generations, ancient labels handed down to young people eager to continue in the art of winemaking. A consortium, that of Roero, groups together a good part of these producers, including the Negro family of Monteu Roero, linked to these lands by more than three centuries of history and now by more than 70 hectares of native vines vinified with traditional methods.

One example of passionate producers who work hard to exalt the territory is Roberto Costa, a winemaker who untiring works with his family in the historic Teo Costa farm in Castellinaldo d’Alba, a great added value to the territory. He strongly wanted the Barbera d’Alba Castellinaldo Doc red wine, and he also put a lot of emphasis on research and production of natural, sulphite-free wines, such as his spectacular Divin Natura. For some time now he has also worked for

the recognition of the Piedmont black pig, called Nero di Cavour or Nero Piemontese, which stands out above all for its rusticity. With a guided tasting and analysis tour in his cellars, you can discover excellent cured meats and wines. But Roero is not only wine. The strawberries of Sommariva, the peaches of Canale, with the first daily peach market born in 1908, the Settembrina chestnut of the Madonna, the Pera Madernassa, are just


some of the products that have designed the landscape and formed the civilization of the table of these lands, which increasingly involve the starred chefs of these areas in gourmet creations to enhance the territory. Just to name a few: Davide Palluda* in Canale; Michelangelo Mammoliti** in Guarene; Flavio Costa* at 21.9 at Tenuta Carretta in Piobesi d’Alba; Elide Mollo at Il Centro in Priocca, as well as many chefs from traditional local restaurants. Roero is also the land of white truffles, known

all over the world with the Alba Truffle Fair, but with a peculiarity due to the land where once there was the sea: here is the first Cru in Italy called White Truffles of Alba Rocche del Roero, spread all over the world by the famous truffle philosopher Andrea Rossano, who became its ambassador in 1975. Another world of visits and discovery opens up on truffles too, with simulated research in the company of the trifolau and their dog, which every year involves more and more enthusiasts!


by Carolina Conforti

Realms of Art

Words can be so powerful. They can describe a moment, a minute, a second in our lives. Through words, whispered in the sweetest way to one’s ear or howled to one’s heart, Carolina Conforti, a Zug based art historian, art critic, art collector and writer, has been pursuing her philanthropic meaning of Art. What are the reasons that make us feel overwhelmed by a work of art’ s pathos? What makes Art be the transcendental Muse to the artist‘s inexplicable lightness of one’ senses? Carolina Conforti was born in Napoli, one of the most romantic cities of the italian ‘Magna Graecia’ heritage. Her childhood memories are imbedded by the dazzling baroque explosive colours of the Mediterranean Sea, while her mind is filtered by the sleepy yet eruptive monumental cities of Paestum and Pompei. Her life was a roller coaster of wonderful art wanderings in the most charming European cities which fed her restless passion for Art while touching multiple Art façades. Her first academic steps were indeed made throughout the breathtaking walls of the Louvre where she fell in love with ‘Dessin Ancien’. Her art career advanced to the World’s most challenging Auction Houses of Sotheby’s and Christie’s. Lately, she is going through her own ‘Renaissance rebirth’ fascinated by the more digital conversion Art is embracing. In this surreal moment, our Culture and Art are facing, she believes that ‘For things to remain the same, everything has to change’ (Giuseppe Tomasi, ʽIl Gattopardo’). Carolina Conforti’s retrospective glimpses on the outstanding Artists Cornelia Hagmann, Sabrina Ferrari and Athos Faccincani are here to follow their legacy, identity, pragmatism and poetry…


Inspiring is not the right adjective to describe Cornelia Hagmann. She is a real force of nature; she is an inspirational muse, a woman who has fought against the odds to pursue her dreams. A Powerful energy which will conquer anyone with her humble yet dynamic inner core happiness. Her green eyes will grasp one’soul and describe, during an autumnal warm afternoon, her life, her values, her dreams and her aspirations. Born and raised in Austria, her youth filters reminiscences of the “Sound of Music” movie: Nature and Family. Values which she would never forget and have become her life motto. Following the artistic influence of her family Wagner and studying with the talented Austrian painter Luise Jehly, Cornelia had to postpone her romantic stereotypically art career in order to pursue a more economically proper career. Cornelia’s colour passion was channelled in becoming a stylist, a make-up artist which followed in a theatrical, fashion and even film production industry. Her Socratic need to know and to persevere in finding her real truth reached in becoming a cooperating

team leader for the Wella research Group. Far from accepting a life without memories, she continued into finding the courage to listen to her secret and never-ending love story: painting. A warm sun ray illuminates at once one of her paintings beautifully arranged around her garden house. A chromatic energetic dance overflows the room. It seems one can feel the slow yet rushed, the delicate yet powerful, the flamboyant yet simple chromatic stroke combination. Her paintings mirror her love and respect for Nature, the only muse in her dazzling vivid use of colours. Brunches, leaves, flowers, trees become her positive obsession in trying not to copy nature but to “interpret nature and submit it to the spirit of the picture...” (Matisse). Nature is the unmissable link to our past; therefore, the unmissable bridge to our future. Her beloved water lily pond paintings echo the unbearable timeless and lightness of our existence; one can create life from nothing and can persevere any dreams if pushed by the strive for life. A touching spirituality is reflected in everything she does “Art is a language that wants to be understood... It can sometimes be

provocative and at the other times, conform. It is a barometer, a mirror showing us how we feel, what we wish for, but also what we don’t want to see... it almost always encapsulates the spirit of the age...� (Cornelia Hagmann).

bronze and stone sculptures and beautiful scarves have been displayed in all Switzerland and appreciated by International Art collectors.

Her life is my muse, a life filled with love, passion and a dream. We should never surrender to life hindrances but to keep fighting; only in believing in oneself and respecting nature, one can fulfil any dream.

Her studio, La Galleria, is located in the beautiful Villa dei Fiori, in Cademario, Ticino, surrounded indeed by Nature! Cornelia is now working on a very exciting art project and cannot wait to see her next exhibition.

Since 2004, Cornelia has not stopped painting, and her works of art including

Website: lagalleria.ch - corneliahagmann.com Instagram: lagalleria.ch

Sabrina Ferrari Modus Vivendi

Athos Faccincani Whispers of Colours

Looking at Athos Faccincani’s explosion of colours, there is something so profound that bewilders one’soul. Beyond so much joy, there is something grasping the viewers inner core which goes deeper than the artist’s use of light. However, only by meeting and hearing the artist’s voice, one is completely overwhelmed by his powerful artistic passion. His words spoken calmly are whispers from his heart. His enlightenment on life itself is coming from that something that everyone is looking for: a second chance to life!


‘My interview has started since the day I was born!’, Athos echoes in an innocent childish laugh! He was born in the picturesque Peschiera del Garda, on 29th January 1951. Many years have past, since he would hide from his family, who blinded by an overprotective love, would contribute to that frozen, melancholic and inconsolable state of sadness. His first works were intensely realistic and focused on a figurative expressionism. He studied and worked in various artists’ studios, including Guidi, Seibezzi and Novati. Athos felt art as an unbearable voice he could not neglect. He started to search to

question the reasons of human inconsolable condition. ‘To live is to suffer, to survive is to find some meaning in the suffering.’ As Friedrich Nietzsche once quoted, Athos too questioned the reason for human suffering; the reasons why do children, being the most innocent and vulnerable creatures need to feel this physical and emotional pathos. To what extend a man, a child, a vulnerable person would suffer the insatiable reality of life? His ‘mostra dei sentimenti’, as Athos Faccincani recalls, would be the epitome of his emotions saturation. At the end of the 1970s, Athos was commissioned to paint the colours of the war and therefore, create an exhibition on the Resistance. The President of the Italian Republic, Sandro Pertini, being so touched by his overwhelming sensitivity, named him Knight of the Italian Republic. This was a milestone moment in his working career. After a long needed silence, Athos reached a platonic insight of life: we can only change our reality by changing our mind. He did not need any longer to climb the tallest tree in his courtyard,the Poplar, and get distance from his terrestrial life, he

did not need to feel tortured to represent happiness and reality. He had found peace and balance in his soul...at last! His present painting palette investigates through colour, light, warmth a new hymn to life. He is often been regarded as the ambassador of nature. All his emotions are finally filtering through his painting technique. Athos Faccincani steals the pure essence of nature and projects its memory, its fingerprint when back in his studio. The strong and intense impressionistic, postimpressionist and even fauvist brushstrokes reflect the Italian picturesque landscapes. The viewers eyes are grasped and blinded by the dazzling bold explosion of light. The intensity of his colours, enhancing our Mediterranean essence, draw oneself straight to his visible fusion of emotions : a fantasy world. Real and Idealised now are his painted words translated by light.

His emotions are ‘phantasmagorical pictorial petals and corollas distilled from dense and saturated colours’ (Pietro Lucchese). It is an emotional dance of joy, serenity, onirique universe which overwhelms the viewer. One can finally travel through one’s inner innocent happiness core. Alas, colours should be the epitome of our true essence! Athos Faccincani has exhibited not only in Italy but in the most important cities of the world. He has also been honoured with countless awards during his forty-year career. Recently, he is been awarded with the “European Personality”in Rome, the “Ischia Friends” award in Ischia; the “Albatros” prize in Naples; and the Leone d’argento prize at the Narnia Festival. Let Athos Faccincani, the gentleman painter, bewitch oneself through his palette of joy, colours, and light. Website: www.athosfaccincani.it

Swiss School of Management Creating Leaders and Entrepreneurs since 1981 by Dr. Massimiliano BracalĂŠ, PhD, MBA, Dipl.B.W.HF

I am proud to introduce the Swiss School of Management is a student-oriented school which teaches practical skills that allow students to become competitive on the job market and the business world today. The Swiss School of Management is unique because it moves beyond just text books and theory and teaches students to think critically about real-world situations and apply practical solutions to contemporary problems that they may face in the business

world. The Swiss School of Management’s faculty team is made up of professors whose experience spans beyond academia but also to modern companies and institutions providing valuable insights that only those with experience in the field can teach. Students are taught through case studies and tangible experiences such as company visits and international conventions which gives students the confidence and the competence to become a force in the world of business.

Students will be able to meet the demands of a globalized and competitive business world and the Swiss School of Management gives students the tools to excel in this world. “We create Leaders� is not just a phrase written on their posters but a core value of the school. Students learn to become leaders through public speaking, group work, and team building activities. This is not just a value that the school teaches, but practices as well. Over the past five years the Swiss School of Management has moved beyond Europe to become a global operation.

have closed their borders creating unusual obstacles for international schools around the world. The Swiss School of Management rose to the challenge and confronted these challenges as an opportunity to expand the school’s online platform. Investing in brand new technology the Swiss School of Management has managed to create online programs as well as hybrid programs ensuring that their students around the world can procure an education of the highest quality from anywhere in the world; regardless of the current global crisis.

Through the tireless work of my team and our Vice President, Serena Magnanti the Swiss School of Management has been able to share its vision all over the world, opening campuses in Dubai and Cairo, as well as creating partnerships in Singapore, Alger, Yangon, Ho Chi Minh City and this seems to be only the beginning.

Although the world is becoming less personal due to the lack of contact and social distancing regulations, the Swiss School of Management continues to maintain a personal setting through live online sessions where students can still have personal and supportive contact with their professors as well as with their peers.

With the emergence of COVID-19 the world is faced with unprecedented circumstances. Schools all over the world have been shut down and countries around the world

The Swiss School of management asserts that their students and faculty are all part of the Swiss School of Management family and has worked very hard to maintain this


sense of community despite the lack of physical contact. The COVID-19 pandemic has not hindered the Swiss School of Management’s path for growth but rather, it has provided the opportunity to continue to grow by developing distance learning and through putting the school’s resiliency and adaptability through the test and coming

out even stronger than before. Students who graduate from the Swiss School of Management graduate with more than just a degree. They graduate with a community that will continue to support them throughout their lives and with the abilities and skillset to pave the road to their success. Visit us at ssm.swiss

Wealthy Art Collectors Three Strategies to Engage HNW Clients by Manuel Bianchi – Wealth-X

As the buying habits of wealthy art collectors continue to evolve, so does the need to enhance engagement strategies. Sweeping changes in technology and the rise of wealthy millennial collectors are two factors making a swift and significant impact on the industry. Galleries and auction houses are adjusting to keep pace and increasingly utilize wealth intelligence to uncover, understand and engage wealthy art collectors based on their interests and capacity to spend. Collecting continues to stem from appreciating aesthetics, supporting creativity and securing long-term investments. However, in this digital age publicly joining the elite community of HNW and UHNW collectors is often of equal importance and is contributing to the marked increase in collecting activity worldwide. According to the Art Basel and UBS Global Art Market Report, total global sales increased 6% to $67.4 billion year-over-year in 2018. Of these global sales, the U.S. made up 44%, the United Kingdom contributed 21%, and China followed with 19%. Today’s wealthy art collectors want to engage in exclusive opportunities and immersive experiences. Social media provides one engagement opportunity and reaches well beyond events, as it encourages young collectors to seek out contemporary art that will garner appeal on social platforms. It is

essential to produce captivating experiences and leverage e-commerce, social media and digital marketing to capture the interest and business of today’s HNW and UHNW clientele. Produce captivating experiences From Art Basel in Hong Kong, Basel and Miami to the first edition of Frieze Los Angeles, it’s evident that experiences are the new non-negotiable aspects for consequential art fairs. Exclusive dining events, retail popup shops, and film and art performances are immersive experiences offered to art fair attendees. HNW and UHNW collectors attend preview days and programming reserved solely for VIP guests, such as private dining, panel discussions, one-on-one conversations with key artists and another intimate fare. Experiences present special opportunities to leverage strategic co-op activations and advertising with targeted luxury brand partners relevant to wealthy art collectors, from baby boomers to millennials. Luxury firms such as automotive companies, beauty brands and hotel groups often resonate across cohorts and capitalize on these crossmarketing opportunities. Invest in data and e-commerce According to Kejia Wu, Professor at Sotheby’s Institute New York and Columnist

for FTChinese, major houses like Christie’s and Sotheby’s are dedicated to investing significantly into data collection and analysis, as well as creating streamlined e-commerce interfaces. Galleries and auction houses must offer fast, secure and simple purchasing processes. Savvy collectors expect to engage in live settings as well as online. It is as important to incorporate technology into

the art fair experience, by way of cashless art fairs and mobile apps, as it is to accommodate multimillion-dollar transactions online. They must also invest in e-commerce infrastructure and database management and analytics to provide easy-to-use interfaces for clients and a cleaner client database for internal use. To remain competitive, they must know their evolving audience.


Investing in wealth intelligence enables galleries and auction houses to find and engage wealthy art collectors and wealthy art enthusiasts. The ability to search for potential collectors by age, net worth, location and other metrics is especially useful to those wanting to target wealthy millennials who may be relatively new to art collecting or seeking to start a collection. Tailor efforts to millennial clientele Top galleries and auction houses are tailoring their strategies to cater to young millennial art buyers, which requires adapted marketing and communications strategies, a sophisticated online presence and a careful curation with a focus on contemporary art. As part of a developed digital marketing strategy, galleries and auction houses must build a content marketing plan that emphasizes the use of social media. As previously mentioned, social media provides an excellent opportunity for brands to engage with collectors, provides luxury brands with an advertising opportunity, and draws millennials to seek out specific art collections. “Auction houses are doing a phenomenal job in strategizing and tailoring to millennial generations. They’re also seeing very loyal groups of millennial buyers purchasing pieces by contemporary artists like Kaws” says Wu. Fine contemporary artist Kaws, whose

background lies in graffiti art, explains that while her work does not appeal to a mature audience, it draws many millennials interested in contemporary art. One of her pieces is a Simpsons parody of The Beatles’ Sgt. Pepper’s Lonely Hearts Club Band album cover, which recently sold for $14.7M. Sotheby’s Hong Kong-listed the piece for $1m but due to interest from millennial collectors, the artwork sold at a higher price than many well-known classical pieces. The sale provides valuable insight into the purchasing behaviour and power of wealthy millennials, motivating the industry to put this demographic at the centre of their strategies. According to Wu, the major auction houses are working diligently to “attract younger generations of collectors, create brand loyalty and expand the client base, converting more millennials into art collectors”. The industry is evolving at an ever-rapid pace, and the relevance of any gallery or auction house is determined by how well it knows its buyers and how effective it can anticipate and adapt to changes in the marketplace. Working with expert partners in digital marketing and communications, events and experiential retail, and database management leveraging wealth intelligence will help galleries and auctions houses to not only remain relevant but to thrive in this dynamic space.


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