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T U R K E Y Tourısm Market 2010 Purpose The objective of this study is to investigate the tourism profile of Turkey, the distribution of accommodation facilities, and current and future hotel projects.

Scope In addition to the data regarding the general economic structure and tourism potential of Turkey, this study covers study of the distribution and numbers of accommodation facilities in provinces in the forefront, or has the potential to move to the forefront of tourism industry, namely Adana, Afyon, Aydın, Balıkesir, Bolu, Bursa, Çanakkale, Denizli, Diyarbakır, Erzurum, Eskişehir, Gaziantep, Hatay, Mersin, Kayseri, Kocaeli, Konya, Nevşehir, Trabzon and Van provinces, as well as the accommodation statistics in these facilities.

Method

www.igd.com.tr

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During the preparation of this study report, the databases of private and public agencies were accessed and a comprehensive literature review was carried out with respect to tourism industry in Turkey.


Turkey Tourism Market Research

Turkey General Economic Appearance Population Turkey’s population as of 2010 is 73.000.000 people according to “Address-based Population Registration System” carried out by TURKSTAT (Turkish Statistical Institute). Population growth rate of year 2010 is 0.13%. Turkey, whose 70% of population comprises of young population under 40, is ranked at 12th place in world countries ranking according to population size.

Economic Structure The basic economic indicators of a country are also associated with the other sectors in that country. The basic data that we, İstanbul Gayrimenkul Değerleme, have provided below with regard to the Turkish economy are directly related to the tourism potential in the country and the offer-demand balance of the hotels. Table 2 contains a summary of these data.

Foreign Trade Foreign trade includes the imports and exports, and is measured via the figures of goods-based trade with foreign countries. Foreign trade statistics tell much about the economic ties among countries.

Table 1 Population Population

Türkiye (Million People)

Population (Projected)

2009

2010

2015

2025

72,05

73,00

76,60

85,40 Source: TURKSTAT, 2011

Table 2 Basic Economic Indicators Real GDP Growth

2003

2004

2005

2006

2007

2008

2009 2010

5,3

9,4

8,4

6,9

4,7

0,8

-4,7

8,2

Consumer Prices Inflation (avg. %) Budget Balance (% of GDP)

25,3

8,6

8,2

9,6

8,8

10,4

6,5

8,7

-8,8

-5,2

-1,1

-0,6

-1,6

-1,8

-5,5

-3,6

Current Accounts Balance (% of GDP) Short-Term Interest Rate (avg. %) TL/$ Average Exchange Rate $/€ Average Exchange Rate

-2,5

-3,7

-4,6

-6

-5,8

-5,7

-2,3

-5,2

36,09

21,96

15,05

15,78

17,32 16,09

9,20

6,59

1,493

1,422

1,341

1,431

1,302 1,293 1,547

1,546

0,89

0,80

0,80

0,80

0,73

0,68

0,72

0,75

Source: IMF, 2011

Table 3 Foreign Trade

The Table 3 provides import and export figures of Turkey for the previous nine years. Both export and import figures saw continuous increases until recently, while in 2009 both figures fell.

Source: TURKSTAT, 2011

Table 4 Gross Domestic Product Billion $

Gross Domestic Product

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Table 4 displays the changes in the GDP of Turkey in the period of 2006-2010. According to IMF data, Turkey became the 16th greatest economy of the world in 2010 with a GDP of $ 736 billion.

Source : TURSTAT, 2011

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Sectoral Distribution of Gross Domestic Product Turkey Tourism Market Research

Following graphic displays Turkey’s GDP in 2006 and 2009 as well as distribution of its GDP to main sectors. According to this, having the biggest share in GDP in 2006, Service Sector has become the leader by increasing its share in 2009. Table 5 Sectoral Distribution of Gross Domestic Product Share in GDP (%) GDP, Million $ Years Turkey

Agriculture

Industry

Services

Other

2006

2009

2006

2009

2006

2009

2006

2009

2006

2009

526.936

564.943

10

9

30

32

56

57

4

2

Sectoral Distribution of GDP - 2006

Sectoral Distribution of GDP - 2009

Source: TURKSTAT, 2011

The tourism revenues of Turkey between 2006 and 2010 are provided in Table 6. In 2008, the number of tourists arriving in Turkey was calculated over 26 million and the tourism revenues increased by 18% when compared to the previous year and were calculated about $22 billion with a share of 3% in GDP. In 2009, the number of tourists exceeded 27 million; the share of tourism revenues in GDP rose up to 3,5% and $21,5 billion was gained from tourism revenues. Tourism Revenue of 2010 is $20,8 billion.

Table 6 Tourism Revenues

Source: Ministry of Culture and Tourism, 2011

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Tourism in Turkey


Turkey Tourism Market Research

The Share of Tourism Revenues in the Gross Domestic Product, and in Exports Table 7 shows the share of tourism industry within the overall services sector. The share of tourism industry fell from 5.1% in year 2001 to 2.8% in 2007, whereupon it again registered a rise to 3.4% in 2009. Table 8 shows the share of the tourism sector in the export revenues. The share of the tourism sector, in parallel to its share in GDP, rose to 20.8% in year 2009. Table 7 Share of Tourism Revenues in GDP (%)

Table 8 Share of Tourism Revenues in Exports (%)

Source: TURSTAT, 2011

Tourism in Turkey and in the World In 2009 Turkey ranked 7th in the number of foreign tourists arriving and left Germany and Mexico behind. In revenues, it rose one step higher than the previous year and became the 9th. The tourism revenues of Turkey in 2008 was recorded as $21,9 billion. The number of foreign tourists arriving in Turkey in 2009 was 25,5 million. Table 9 Tourism Revenues in the World - 2009 Country

Table 10 Number of Foreign Tourists Arriving - 2009

Billion $

Country

Mllion People

1

U.S.A.

94,2

1

France

74,2

2

Spain

53,2

2

U.S.A.

54,9

3

France

48,7

3

Spain

52,2

4

Italy

40,2

4

China

50,9

5

China

39,7

5

Italy

43,2

6

Germany

34,7

6

England

28,0

7

England

30,1

7

Turkey

25,5

8

Australia

25,6

8

Germany

24,2

9

Turkey

21,3

9

Malaysia

23,6

10

Austria

N/A

10

Mexico

21,5

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Source: WTO, 2010

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Tourist Profile Table 11 Incoming Domestic and Foreign Tourist Number Foreign Tourist Domestic Tourist Change Change Number Number 2001 11.276.532 2.173.589  -

According to Tourism Research Report published this year by the World Tourism Organization, the number of tourists visiting Europe fell by 3,2% compared to 2009 level. The increase of 3% in Turkey is all the more striking against this background.

2002

12.921.981

15%

2.292.535

5%

2003

13 701.418

6%

2.600.632

13%

2004

17.202.996

26%

3.059.644

18%

2005

20.522.621

19%

3.601.880

18%

2006

19.275.948

- 6%

3.872.721

8%

2007

23.017.081

19%

4.197.907

8%

2008

26.431.124

15%

4.548.855

8%

2009

27.347.977

3%

4 658.172

2%

2010

28.510.852

4%

4.517.091

-3%

Turkey Tourism Market Research

Table 11 shows the domestic and foreign tourists to visit Turkey in the period of 2001 2009. An increase of 3% was observed in 2009, despite the global economic crisis. In the same year, the number of domestic tourists who reside outside the country increased by 2%.

Source: Ministry of Culture and Tourism, 2011

Average Expense ($)

Incoming Tourist Number (Million People)

Table 12 Incoming Tourist Number and Expenses ($)

Foreign Tourist Number

Domestic Tourist Number

Average Expense (Foreign Tourist)

Average Expense (Domestic Tourist)

In the midst of the global recession we are currently seeing the end of, in the early days of 2010, the increase in oil prices and sudden fluctuations in exchange rates hindered the growth of tourism all over the world, and in particular in Europe. As is the case in the global economy, Turkey also experienced an upturn from 2010 on.

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Table 12 shows the per capita expenditure by domestic and foreign tourist visiting Turkey in the period of 2001 - 2010. A decline in the expenditures of foreign tourists is evident in the recent years. The per capita expenditure fell from USD 580 in 2010 to USD 546 in 2010, registering a decline of 5,8%. The expenditure by domestic tourists residing outside the country has not changed. Whereas the per capita expenditure was USD 1,158 in 2009, it remained on the same level for year 2010.


Turkey Tourism Market Research

In year 2010, 28.5 million foreign tourists from over 150 countries have entered into Turkey. Table 13 shows the leading countries of origin of the tourists coming to Turkey. Germany leads the pack with 15%, while Russia follows with 11% and United Kingdom is at the third place with 9%. Table 14 shows the 5 most popular destinations of foreign tourists visiting Turkey. The top spot in this list is occupied by Alanya district of Antalya province.

Table 14 The First 5 Regions Preferred in Turkey

Table 13 Distribution of Incoming Foreign Tourist by Nationalitiy

Other

Source: Ministry of Culture and Tourism, 2011

Table 15 Reasons Why Foreign Tourists Visit Turkey (%) - 2008 Travel, Leisure Visit Religion Meeting, Conference, Seminar Transit Business Sports Culture Health Education (as of 2003) Shopping Fair Other

48,1 5,3 4,0 3,9 3,5 2,4 2,2 1,2 0,9 0,6 0,6 0,4 9,1

Table 15 shows the reasons why foreign tourists visit Turkey. Among the reasons of visit, travel and leisure comes first with 48%. The second most cited reason is visiting relatives or friends. Table 16 shows the percentages of the visit reasons, and the trends they displayed since 2001. While in recent years the number of cultural visits and visits of relatives and friends increased, the number of visits for shopping or meetings fell.

Source: TURKSTAT, 2011

Tablo 16 Some of Reasons Why Foreign Tourists Visit Turkey (%)

Visit

Culture Shopping Fair

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Meeting

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Turkey Tourism Market Research

Tourism Types The economic, social, cultural and political impact of tourism and in particular its role in international economic and political relations is on ascendancy. This leads to the increase of importance ascribed to tourism not only in developed countries, which have the largest slices of the international tourist movements, but also in developing countries as well. Tourism is an industry providing immense employment opportunities in the international scale, providing work and employment for approximately 300 million people worldwide. In other words, one in every 16 employees in the world is employed in the Tourism industry, which receives 7% of all international capital investments. In this respect, the importance of tourism in the world, and in Turkey is on the rise, and the patterns of tourism becomes more and more divers, with new destinations and types of tourism attracting tourists. In this section, the types of tourist attractions Turkey offers will be described.

Cultural and Historical Tourism Cultural and historical tourism is a branch of tourism where natural and historical cultural heritage, cultural activities, and contemporary works of art as well as certain socio-economic concepts are offered to the service and enjoyment of travelers. It covers not only the historical, but also the modern aspects of life. When studying provinces with existing or potential import with respect to cultural and historical tourism, one should look into the data regarding the quantity and diversity of protected areas and the cultural and natural heritage present in the provinces in question. In Turkey there are 10,627 protected areas certified by the Ministry of Tourism, and categorized as “urban”, “archaeological”, and “natural”. The 10 richest provinces in terms of these protected areas, and the number of protected areas therein are provided below. 32% of Immovable Cultural and Natural Heritages certified by the Ministry of Culture and Tourism are located within the borders of Istanbul province. Other provinces are listed in Table 18.

Province

Number of Protected Areas

Tablo 18 Kültür ve Tabiat Varlıkları Dağılımı (İlk 10 İl) Immovable Cultural and Natural Heritages 29.338

Province

İzmir

795

İstanbul

Muğla

698

Bursa

6.208

Konya

653

İzmir

6.048

Ankara

560

Muğla

3.898

Antalya

487

Balıkesir

3.052

Şanlıurfa

323

Antalya

2.130

Mersin

310

Ankara

1.906

Çanakkale

304

Karabük

1.796

Eskişehir

290

Trabzon

1.636

Afyon

281

Kastamonu

1.543

Turkey Total

10.627

Turkey Total

90.336

Source: Ministry of Culture and Tourism, 2011

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Table 17 Distribution of Protected Areas


Turkey Tourism Market Research

The natural formations, monuments and protected sites of international significance, hence requiring preservation in addition to admiration are granted the status “World Heritage”. As of the end of 2009, there are 890 cultural and natural heritage items worldwide registered in UNESCO World Heritage List, 689 of which are cultural, 176 natural, and 25 mixed (cultural/natural) assets. As a result of the activities by the General Directorate of Cultural Assets and Museums, 9 assets from Turkey were included in UNESCO World Heritage List to date. These are listed in Table 19. Table 19 UNESCO World Heritage List - Turkey

Historical Peninsula Safranbolu Hattuşaş Nemrut Mountain Xanthos-Letoon Divriği Ulu Mosque and Darüşşifa Troya Archaic City Pamukkale, Hierapolis Göreme National Park and Cappadocia

İstanbul Karabük Çorum Adıyaman Antalya-Muğla Sivas Çanakkale Denizli Nevşehir

Source:Ministry of Culture and Tourism, 2011

Another indication of the intensity of cultural and historical tourism activities in a region is the number of museum and archaeological sites, and the annual visitor counts regarding these places. The museums and archaeological sites visited most frequently in year 2010 according to data received from the Ministry of Culture and Tourism, Directorate of Cultural Assets and Museums are listed in Tables 20 and 21. The museums attracting the highest number of visitors in year 2010 were the Topkapı and Hagia Sophia museums. Mevlana Museum registering a significant rise in the number of visitors in recent years was visited by approximately 1,670,000 visitors in year 2010, 15% more than the previous year. Ephesus in Izmir is at the top of the list of most visited archaeological sites, visited by 1,845,000 visitors, while Pamukkale and Hierapolis included in Unesco World Heritage list occupies the second place in the list. The total visitor count of all museums and archaeological sites in Turkey for year 2010 is 25,850,000. Table 20 The List of Most Visited Museums (Top 10) Museum

Province

IGD © 2011

Archaeological Site

Province

Visitors (2010)

Topkapı Palace

İstanbul

2.995.000

Ephesus

İzmir

1.845.000

Hagia Sophia Museum

İstanbul

2.760.000

Hierapolis

Denizli

1.450.000

Mevlana Museum

Konya

1.670.000

Göreme

Nevşehir

780.000

Santa Clause Museum

Antalya

445.000

Myra

Antalya

425.000

Khora Church Museum of Anatolian Civilizations Archeology Museum Underwater Archeology Museum Ephesus Museum

İstanbul

370.000

Kaymaklı

Nevşehir

430.000

Ankara

345.000

Troya

Çanakkale

385.000

İstanbul

370.000

Aspendos

Antalya

400.000

Muğla

265.000

St. Jean

İzmir

260.000

İzmir

245.000

Bergama

İzmir

265.000

Hacı Bektaş Museum

Nevşehir

270.000

Alanya Castle

Antalya

335.000

Source: Ministry of Culture and Tourism, 2011

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Visitors (2010)

Table 21 The List of Most Visited Archeological Sites (Top 10)


Sea Tourism The geography of Turkey endowed it with the shores of four seas. The potential this offers for both beach tourism and yachting is immense. As of year 2010, there are 314 blue flag beaches, 14 blue flag marinas and 10 blue flag yachts in Turkey approved by the Ministry of Culture and Tourism. The distribution of these per provinces is provided below.

Beaches

Yachts

Marinas

Antalya

174

Antalya

5

Antalya

7

Muğla

73

Muğla

7

Muğla

2

Aydın

20

Aydın

2

Balıkesir

1

İzmir

28

Balıkesir

1

Total

Balıkesir

17

İstanbul

Çanakkale

5

Total

Mersin

5

Tekirdağ

1

Total

314

Turkey Tourism Market Research

Table 22 Blue Flag Yachts, Marinas and Beaches (2011)

10

2 14

Source: Blue Flag Turkey, 2011

The shores of Turkey have great potential for yachting. The coves on the shoreline and the landscape surrounding the coves, in addition to antique ruins and other cultural assets located on the shores support the potential. Table 23 shows the number and capacities of Ministry of Tourism Approved Yacht Services for the period of 2001-2009. Table 23 Ministry of Tourism Approved Yacht Services OPERATION LISENCED Local

Total Operation Lisenced

Foreign

Yacht Number

Bed Number

Yacht Number

Bed Number

Yacht Number

Bed Number

2001

821

7.404

480

2.977

1,301

10.381

2002

725

6.774

369

2.457

1,094

9.231

2003

725

6.905

333

2.329

1,058

9.234

2004

720

6.640

294

2.110

1,014

8.750

2005

723

6.394

345

2.486

1,068

8.880

2006

666

5.398

395

2.764

1,061

8.162

2007

845

6.764

381

2.748

1,133

9.512

2008

990

8.051

431

3.116

1,421

11.167

2009

964

7.841

433

3.191

1,397

11.032

Source: Ministry of Culture and Tourism, 2011

A significant number of domestic and foreign tourists prefer marine routes as the means to travel to Turkey. According to border statistics of the Ministry of Culture and Tourism for year 2011, entrance to Turkey via sea routes have a share of 6% of all entrances in the period of 2006-2010. Table 24 Entrance to Turkey Via Sea Routes

Total Entrance

Entrance Via Sea Routes Share in Total

2006

1.854.018

27.987.203

% 6,62

2007

2.105.483

32.195.699

% 6,54

2008

2.408.567

36.030.490

% 6,68

2009

2.351.222

37.321.169

% 6,30

2010

2.435.416

39.554.540

% 6,16

Source: Ministry of Culture and Tourism, 2011

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Entrance Via Sea Routes


Nature Tourism Turkey Tourism Market Research

The tourism industry is in a new process where the search for nature, an original identity, and an active vacation is all the more prominent in the tourism patterns in the world and in Turkey. The wealth of natural assets of Turkey brings along a huge potential for nature tourism.

-Highlands Tourism The climate, landscape, and the traditional mode of life where rural elements still dominate make Turkey the ideal destination for highland tourism.

Table 25 Provinces that have Highlands Tourism Center Province

Highlands Tourism Center Number

Province

Highlands Tourism Center Number

Ordu

5

Antalya

1

Trabzon

5

Bayburt

1

Giresun

3

Gaziantep

1

Sinop

3

Gümüşhane

1

Artvin

2

Rize

2

Total

24

-Botany Tourism

Source: Ministry of Culture and Tourism, 2011

The Ministry of Culture and Tourism considers highland tourism as a secondary form supporting other activities close in nature, not as a primary branch. In order to extend the stays for highlands tourism activities, and to support this branch of tourism, the Ministry has formulated a Tourism Strategy establishing “Highlands Tourism Development / Action Areas”.

Botany tourism focuses on viewing and enjoying the botanical diversity and geographical characteristics. Various geographical characteristics, the diversity of climates imposed by the geography, and the bridge it constitutes between three continents, the Anatolian peninsula has a wealth of plant species with few equals. While the total number of plant species in whole Europe is 12,000, Turkey alone is home to 9,000. The richness of plant species in Turkey allows botany tourism to flourish. Botanists from many countries deem Turkey, which is home to a substantial biodiversity, as an attractive destination. Existing destinations to benefit from botany tourism, and areas with potential include the Mediterranean plant habitat, which covers the Mediterranean and Aegean regions. The Sibiria-Europe plant habitat extends to Marmara and Black Sea regions, while Turan-Iran plant habitat covers Central Anatolia and Eastern Anatolia regions.

-Cave Tourism Caves in Turkey offer a significant potential for diversity in tourism. The cave formations in 40% of Turkey are characterized with rocks conducive for karst formations. The area covered by rocks which dissolve relatively easily used as a variable in the calculation to estimate the total number of caves in Turkey on the basis of the rates of cave formations approximates the number of caves in Turkey to a figure over 20,000. The longest cave of Turkey is the Pınargözü Cave in Isparta, exceeding 16 km, while the deepest cave is Peynirlikönü Cave in Mersin, running to a depth of -1453 meters. There are 33 caves approved by the Ministry of Culture and Tourism in 15 provinces of Turkey. 14 of these are open to unassisted visits, 12 are open to visits with necessary equipment and guides, and 7 are open to visits by equipped professional visitors.

Table 26 Caves that are Open to Unassisted Visits

Antalya

Damlataş, Zeytintaşı ve Dim

Bartın

Gürcüoluk

Burdur

İnsuyu

Denizli

Kaklık ve Dodurgalar

Gümüşhane

Karaca

Isparta

Zindan

Karabük

Mencilis

Kırklareli

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Konya

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Name of Cave

Dupnisa Tınaztepe

Tokat

Ballıca

Zonguldak

Gökgöl

Source: Ministry of Culture and Tourism, 2011

Provinces


Sports Tourism Turkey Tourism Market Research

Leading tourism and sports organizations of the world agree that 32 % of global tourism revenues are derived from sports tourism. In recent years, the link between sports activities and tourism grow ever stronger, and constitutes one of the growth areas of tourism in Turkey. According to Foreign Visitors Survey of TurkStat in year 2009, the number of foreign tourists visiting Turkey for ‘Sports activities/relations’ is approximately 325,000. This figure constitutes 1.2% of all foreigners visiting Turkey in 2008.

-Golf Tourism Turkey has become an important destination for golf thanks to a substantial number of international golf facilities that commenced operations in the recent years. According to 2009 estimates, the revenue derived from golf tourism is at 200.000 Euros. Golf sites and facilities in Turkey are often close to accommodation facilities where the shore is nearby and where diverse food & beverages, shopping and fun alternatives are present. According to data of the Ministry of Culture and Tourism, there are 6 golf facilities with Tourism Operation Certificate, and 9 with Tourism Investment Certificate. 8 of these are located in Antalya, where almost all is concentrated in Belek district. Another province with a multiplicity of golf alternatives is Istanbul with 4 golf facilities. Investments in golf facilities are also underway in Ankara, Aydın and Muğla provinces. Table 27 Mountains that are efficient For Climbing

-Mountain Climbing Turkey with its unique geography and diverse physical challenges, is a significant attraction for mountain climbing thanks to a substantial number of mountains, including but not limited to Mount Ararat, Bey Mountain, Mount Erciyes, Bolkar Mountains, Ala Mountains, Mount Kaçkar, Mount Mercan, and Mount Süphan, all in the range of 3000-5000 meters. There are 25 mountain climbing centers in the regions where these mountains are located.

-River and Rafting Tourism A land of rich natural resources, Turkey also offers a significant potential to the visitors seeking river sports (rafting, canoe) alternatives. Closely integrated with the historical, archeological and cultural heritage of Turkey, the river tourism constitutes a part of the whole with the environment and other forms of tourism. There are hundreds of rivers of all sizes in Turkey, and a multitude of these is available for river sports. One of the fastest flowing rivers in the world, River Çoruh is world famous, and has been the site of 4th World River Championship in 1993, an event attended by 300 athletes, scientists and journalists from 28 countries. Rivers conducive for rafting tourism are River Çoruh and Altıparmak (Barhal) River in Artvin, Fırtına Stream in Rize, Köprüçay, Manavgat and Dim Rivers in Antalya, Dragon and Göksu Rivers in Mersin, Dalaman River in Muğla, Zamantı River in Kayseri.

-Air Sports Turkey offers significant potential for those interested in air sports such as paragliding, hang-gliding, gliding, parachute, and balloon. The areas where paragliding, one of the most demanded air sports in Turkey, include ÖlüdenizBabadağ in Muğla, Kaş in Antalya, Pamukkale in Denizli, Gölbaşı in Ankara, Abant in Bolu, Eğirdir in Isparta, Ali Dağ in Kayseri, and İnönü in Eskişehir.

-Diving

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Shores of four seas provide Turkey with a wealth of diving spots. There are over 50 diving spots, including but not limited to Bodrum, Kaş, Kalkan, Datça, Kemer, Gökçeada, Ayvalık and Saroz.


Tourism activities in Turkey are mostly focused in Aegean and Western Mediterranean shores. The Ministry of Culture and Tourism is engaged in projects to diversify tourism activities and uncover the unused potential, in order to respond better to changing tourism preferences and ensure a balanced distribution of tourism activities. New tourism policies aim to realize the tourism potential of particularly the Central Anatolia, Eastern Anatolia, and Black Sea regions in addition to existing tourism hotspots of the western shores where the tourism investments have concentrated up to date. This also intends to contribute to local economy of the said regions. One of the most important projects in this respect is the utilization of the mountain and winter tourism potential of Turkey. In order to make use of winter tourism resources to improve domestic and foreign tourism potential, 20 centers suitable for winter sports were determined as “Winter Sports Tourism Center” by the Council of Ministers acting on the basis of Tourism Subsidization Law. Infrastructure, environment, promotion and investment related activities by the Ministry of Culture and Tourism serving to the purpose of diversifying tourism are concentrated particularly in the region of Central and Eastern Anatolia, around winter and mountain tourism centers such as Palandöken, Erciyes, Sarıkamış. As a result of these efforts, Palandöken became the most important rival of Uludağ, the traditional winter and ski resort. The occupancy rates of accommodation facilities in Erciyes approach hundred percent. Thanks to an eight months long ski season and the natural characteristics favorable for ski, Palandöken and Erciyes attract investments, while Sarıkamış is a rising star.

Table 28 Provinces that are efficient for Winter Tourism

Province

Winter Sports Tourism Center

Aksaray

Hasandağı Winter Sports Tourism Center

Antalya

Alanya Akdağ Winter Sports Tourism Center

Antalya

Alanya Akseki Tourism Center

Bayburt

Kop Dağı Tourism Center

Bitlis

Sapgör Winter Sports Tourism Center

Bolu

Köroğlu Mountain Tourism Region

Bursa

Uludağ Winter Sports Tourism Center

Çankırı

Ilgaz Kadınçayırı KTKGB

Erzincan

Ergan Mountain KTKGB

Erzurum

Palandöken Winter Sports Tourism Center

Gümüşhane

Zigana Tourism Center

Gümüşhane

Çakırgöl Tourism Center

Isparta

Davraz Mountain Winter Sports Tourism Center

Kars

Sarıkamış Süphan Tourism Center

Kastamonu

Ilgaz Winter Sports Tourism Center

Kayseri

Erciyes Winter Sports Tourism Center

Kocaeli

Kartepe Tourism Center

Mersin

Tarsus Gülek Karboğazı KTKGB

Muğla

Fethiye Seki-Eren Mountain Winter Sports Tourism Center

Samsun

Ladik Akdağ Winter Sports Tourism Center

Source: Ministry of Culture and Tourism, 2011

Turkey Tourism Market Research

Winter Tourism

IGD © 2011

Through these efforts, it is planned to increase the accommodation capacity of ski resorts to 25,000 beds from the current figure of 7,500 beds. A quick glance at other Mediterranean countries such as France and Italy where tourism is fairly established and Austria, a leading name in mountain tourism, reveals that the number of beds allocated for mountain and winter tourism is approximately one fourth to half of all beds. In Turkey, the plans are underway to increase the bed capacity of winter resorts to 1/10th of all accommodation facilities within a period of five years.

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Thermal Tourism Table 29 Provinces that are efficient for Thermal Tourism

Turkey Tourism Market Research

Turkey is one of the seven richest countries in geothermal sources and potential, and the first in Europe. Thermal tourism allows for a tourism season 12 months long, achieves high occupancy rates in facilities, creates high levels of employment, and enables easy integration with other alternative tourism types, hence offers significant opportunities to develop a balanced regional tourism structure.

There are around 190 hot springs in 46 provinces of Turkey. The number of beds in 10 facilities (approved by the Ministry of Health as treatment centers) with Tourism Investment Certificate from the Ministry of Culture and Tourism is 2,461, while 30 facilities with Tourism Operation Certificate have a further 8,562 beds. 156 facilities with approximately 16,000 beds are certified by local governments. Table 30 below shows the distribution per provinces of 34 facilities for which the Ministry of Tourism had issued Tourism Operation Certificates. Table 30 Distribution of Accommodation Establishments Licensed by Ministry of Tourism* Thermal Hotel

Total Hotel Number

Afyon

2 5-star hotel

2

Amasya

1 2-star hotel

1

Ankara

1 5-star, 3 3-star and 1 2-star hotel

5

Aydın

1 3-star hotel

1

Balıkesir

2 5-star, 2 4-star and 1 3-star hotel

5

Bolu

1 4-star hotel

1

Bursa

1 5-star hotel, 1 4-star hotel

2

Çorum

1 4-star hotel

1

Denizli

2 5-star hotel, 3 4-star hotel

5

Hatay

1 5-star hotel

1

İzmir

2 5-star hotel

2

Kırşehir

1 3-star hotel

1

Manisa

1 4-star hotel

1

Nevşehir

1 5-star and 2 4-star, 1 3-star and 1 2-star hotel

5

Samsun

1 4-star hotel

1

Source: Ministry of Culture and Tourism, 2011

Province

*Since the bed count was yet to be published by the Ministry of Culture and Tourism as of the date on which the report was prepared, the figures provided in the table are reflect the current picture better than those above.

Congress Tourism Table 31 Convention Centers Approved by Ministry of Tourism Total Capacity (people)

Province

Total Capacity (people)

What Turkey offers in this respect is accommodation at first class hotels, a wealth of convention centers, easy transportation to and from leading global centers, and a the attraction of unique view. One can add a perfect climate and substantially lower costs compared to alternative destinations. As a result, it is only natural that investments have been made and continues to be made to support the development of congress tourism throughout the country.

Afyon

3.100

Denizli

3.250

Adana

2.600

İstanbul

45.000

Ankara

12.750

İzmir

11.000

Antalya

26.000

Konya

600

Aydın

5.400

Muğla

8.250

Balıkesir

1.100

Nevşehir

2.000

Bolu

700

Rize

150

Düzce

80

Samsun

1.150

Table 31 shows the capacity of convention center halls of existing convention centers and/or hotels serving as convention centers at each province.

Bursa

5.100

Tokat

850

Çanakkale

750

TOTAL

130.000

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Province

Source: Ministry of Culture and Tourism, 2011

The location of Turkey at the crossroads of Europe and Asia makes Turkey a very favorable location for conventions and conferences.


Turkey Tourism Market Research

Accommodation Establishments In this section, the distribution, types and capacities of facilities all over Turkey will be reviewed. The types of facilities are to be considered in two primary categories as Ministry of Tourism Approved facilities and Municipality Approved facilities. The provinces under consideration were selected on the basis of total accommodation figures for year 2009. In this study, Antalya, Istanbul, Muğla and Izmir provinces, which contain 59% of the facilities with Ministry Approval, 2,625 in all according to 2009 figures, and 41% of Local Government Approval, 7,033 in all according to 2006 figures, were excluded from the assessment. The detailed information regarding these provinces is provided in the “Tourism Markets” report for the relevant province. Table 32 Accommodation Establishments Licensed by Ministry of Culture and Tourism 2009 Province

Bed Capacity

Share in Turkey (%)

1 2 3

Aydın Ankara Balıkesir

19.910 19.401 9.183

% 3,3 % 3,2 % 1,5

4

Nevşehir

8.324

% 1,4

5

Bursa

6.254

6

Denizli

7

Mersin

8

Çanakkale

9

Adana

10

Gaziantep

11

Afyon

12 13 14

Table 33 Accommodation Establishments Licensed by Local Administrations 2006 Province

Bed Capacity

25.946 25.343 9.290 9.126 7.887

Share in Turkey (%)

% 1,0

1 2 3 4 5

Aydın Balıkesir Nevşehir Mersin Çanakkale

% % % % %

6,6 6,4 2,3 2,3 2,0

5.332

% 0,9

6

Ankara

7.121

% 1,8

5.055

% 0,8

7

Denizli

6.678

% 1,7

4.126

% 0,7

8

Bursa

6.171

% 1,6

3.666

% 0,6

9

Trabzon

5.211

% 1,3

3.396

% 0,6

10

Afyon

4.946

% 1,3

3.272

% 0,5

11

Erzurum

2.881

% 0,7

Konya

3.246

% 0,5

12

Adana

2.461

% 0,6

Bolu

3.026

% 0,5

13

Konya

2.378

% 0,6

Kocaeli

2.942

% 0,5

14

Diyarbakır

2.303

% 0,6

Gaziantep

2.154

% 0,5

15

Trabzon

2.876

% 0,5

15

16

Hatay

2.597

% 0,4

16

Bolu

2.113

% 0,5

Hatay

1.945

% 0,5

17

Erzurum

1.941

% 0,3

17

18

Diyarbakır

1.854

% 0,3

18

Kocaeli

1.929

% 0,5

19

Eskişehir

1.826

% 0,3

19

Van

1.598

% 0,4

20

Kayseri

1.625

% 0,3

20

Kayseri

1.273

% 0,3

21

Van

1.088

% 0,2

21

Eskişehir

Other

33.741

% 5,5

144.682

% 23,8

TOTAL

Source: Ministry of Culture and Tourism, 2011

Other TOTAL

554

% 0,1

71.050

% 18,0

200.358

% 50,6

Source: Ministry of Culture and Tourism, 2011

Facility and accommodation statistics for year 2010 were not published yet as of the date of preparation of this report.

IGD © 2011

Table 32 shows the distribution of the Ministry of Tourism Approved Tourism Facilities for year 2009 per provinces included in the study. Ankara and Aydın are closest in bed capacity to the top four provinces, Antalya, Istanbul, Muğla, and Izmir. The said two provinces have a 6.5% share among all provinces. Other provinces in the top five of the second tier are Balıkesir with 1.5%, Nevşehir with 1.4%, and Bursa with 1.0%. Table 33 shows the distribution of Municipality Approved Tourism Facilities for year 2006 per provinces included in the study. The first places are occupied by Aydın and Balıkesir with a share of 13%. The other provinces in the top five are Nevşehir, Mersin, and Çanakkale.

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Turkey Tourism Market Research

Accommodation In this section, the total entrance count to facilities all over Turkey and the distribution of these figures will be analyzed. The types of facilities are to be considered in two primary categories as Ministry of Tourism Approved facilities and Municipality Approved facilities. The provinces under consideration were selected on the basis of total accommodation figures for year 2009. In this study, Antalya, Istanbul, Muğla and Izmir provinces, which contain 62% of all stays in facilities with Ministry Approval, 26,500,000 in all according to 2009 figures, and 39% of all stays in facilities with Local Government Approval, 18,500,000 in all according to 2009 figures, were excluded from the assessment. The detailed information regarding these provinces is provided in the “Tourism Markets” report for the relevant province. Table 34 Entrance to Accommodation Establishments Licensed by Ministry of Tourism 2009 Province

Bed Capacity

Share in Turkey (%)

1.494.764 832.934 774.361

% 5,6 % 3.1 % 2,9

1 2 3

Ankara Denizli Aydın

4

Nevşehir

659.211

% 2,5

5

Bursa

398.950

6

Balıkesir

7

Konya

Table 35 Entrance to Accommodation Establishments Licensed by Local Administrations 2009 Province

Bed Capacity

Share in Turkey (%)

1.467.081 913.496 618.489 571.207 465.230

% 7,9 % 4,9 % 3,3 % 3,1 % 2,5

% 1,5

1 2 3 4 5

Balıkesir Aydın Nevşehir Denizli Bursa

398.025

% 1,5

6

Ankara

461.416

% 2,5

353.023

% 1,3

7

Çanakkale

460.510

% 2,5

Afyon

342.870

% 1,8

8

Çanakkale

320.933

% 1,2

8

9

Mersin

285.063

% 1,1

9

Diyarbakır

341.875

% 1,8

Trabzon

311.303

% 1,7

10

Adana

283.288

% 1,1

10

11

Gaziantep

258.644

% 1,0

11

Erzurum

305.470

% 1,6

Mersin

228.841

% 1,2

12

Afyon

203.165

% 0,8

12

13

Bolu

200.566

% 0,8

13

Van

157.390

% 0,8

Konya

140.950

% 0,8

14

Trabzon

193.999

% 0,7

14

15

Diyarbakır

190.181

% 0,7

15

Bolu

123.364

% 0,7

16

Kocaeli

173.251

% 0,7

16

Adana

99.557

% 0,5

Kocaeli

94.914

% 0,5

17

Hatay

162.352

% 0,6

17

18

Eskişehir

154.434

% 0,6

18

Gaziantep

82.071

% 0,4

Hatay

73.722

% 0,4

19

Erzurum

140.430

% 0,5

19

20

Kayseri

126.249

% 0,5

20

Kayseri

57.162

% 0,3

121.968

% 0,5

21

Eskişehir

39.488

% 0,2

2.221.911

% 8,4

21

Van Other TOTAL

9.947.702

% 37,5

Other TOTAL

3.876.303

% 20,9

11.232.709

% 60,6

Accommodation statistics, taken into consideration along with the data provided under the title “Facilities”, reveals that the ranking of provinces by entrance counts to facilities vary with the number of facilities. It is perfectly understandable that the higher a province ranks in the number of facilities, the higher it will achieve a place in the accommodation count. Furthermore, these data provides hints regarding the number of tourists to visit the province, as will be analyzed in following sections. Table 34 shows the distribution of entrances to Ministry of Tourism Approved Tourism Facilities for year 2009 per provinces included in the study. Ankara and Denizli are closest in these figures to the top four provinces, Antalya, Istanbul, Muğla, and Izmir. The said two provinces have a 8.7% share among all provinces. Other provinces in the top five of the second tier are Aydın with 2.9%, Nevşehir with 2.5%, and Bursa with 1.5%. Table 33 shows the distribution of entrances to Municipality Approved Tourism Facilities for year 2009 per provinces included in the study. The first places are occupied by Balıkesir and Aydın with a share of 12.8%. The other provinces in the top five are Nevşehir, Denizli, and Bursa.

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Source: Ministry of Culture and Tourism, 2011 Source: Ministry of Culture and Tourism, 2011 Facility and accommodation statistics for year 2010 were not published yet as of the date of preparation of this report.


Turkey Tourism Market Research

Provinces This section will provide a detailed analysis on tourism data and potentials of provinces Ankara, Balıkesir, Aydın, Denizli, Nevşehir, Bursa, Çanakkale, Afyon, Diyarbakır, Mersin, Trabzon, Konya, Erzurum, Adana, Gaziantep, Bolu, Van, Kocaeli, Hatay, Eskişehir, and Kayseri provinces ranked in the order based on domestic and foreign tourist accommodation figures for year 2009.

Ankara Ankara is located in the Central Anatolia Region of Turkey, and is also the capital of the country. The province with a land area of 30,715 km2 has a population of 4,650,000 as of 2009 according to address based civil registry. 97% of the population lives in cities, while 3% lives in rural areas. Among 24 districts of Ankara, the most populous one is Çankaya. Ankara’s neighbors are Çankırı, Konya, Kırıkkale, Kırşehir, Aksaray, Eskişehir and Bolu.

Tourism Ankara province has attractions for various branches of tourism. The leading ones are the cultural and historical tourism. Among tens of museums in the province, Anatolian Civilizations Museum is the most prominent one, and was visited by 270,000 visitors in 2009, ranking 6th among 10 most visited museums of Turkey. Another significant branch of tourism in Ankara is the convention tourism. Thanks to its location in the country and the region, Ankara has numerous accommodation facilities with convention and conference halls, as well as numerous convention and conference halls in universities and public agencies, all compliant with national and international standards. Convention-wise, Ankara has a chair capacity of approximately 30,000, 12,750 of which is in Convention Centers Approved by the Ministry of Tourism.

Facilities and Accommodation In Ankara, there are 146 Ministry Approved and 129 Municipality Approved facilities, amounting to a total of 275 accommodation facilities according to Ministry of Culture and Tourism data for year 2009. A review of the distribution of facilities in districts of Ankara reveals that 51% of Ministry Approved facilities are located in Çankaya Province where the majority of embassies in Ankara, as well as central organizations of ministries and significant governmental centers such as the Grand National Assembly of Turkey, in sum the center of Ankara as capital. 31% of the facilities are in Table 36 Facilites Licensed by Ministry Altındağ, the home to numerous museums and historical places such as the Ankara of Culture and Tourism 2009 Castle. 56% of Municipality Approved facilities are in Altındağ, while 15% is located in Haymana, a district known for its hot springs. Yet, in both categories Haymana district is well below the others in terms of bed capacity. Considering the accommodation (entrance to facility) statistics, the preferred choices are Çankaya, Altındağ, and Haymana, where demand for accommodation, and hence the density of facilities, is high. In 2009, estimated figure for stays in Ankara is at 2,000,000. 41% of these took place in Çankaya, 36% in Altındağ, 3% in Haymana, and 20% in other districts.

Table 37 Facilities Licensed by Municipality 2006 Table 38 Accommodation (Entrance to Facility) Statistics 2009 Facilities Licensed by Min. of Tourism

Facilities Licensed by Municipality

TOTAL

Altındağ Çankaya Haymana

399.297 800.391 10.699

322.273 4.036 47.899

721.570 804.427 58.598

Other

284.377

87.208

371.585

1.494.764

461.416

1.956.180

District

IGD © 2011

TOTAL Source: Ministry of Culture and Tourism, 2011

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Balıkesir Turkey Tourism Market Research

Balıkesir is located in the Marmara Region of Turkey. The province with a land area of 14,299 km2 has a population of 1,140,000 as of 2009 according to address based civil registry. 60% of the population lives in cities, while 40% lives in rural areas. Among 19 districts of Balıkesir, the most populous one is Balıkesir City Center. The province is surrounded by Marmara Sea in the North, Aegean Sea in the West, and Çanakkale, Bursa, Manisa, İzmir, and Kütahya Provinces.

Tourism Balıkesir is a province where sea tourism plays an important role, while thermal tourism, sports tourism and convention tourism branches are also significant. With a high level of tourism potential emphasized with olives and natural beauties, Balıkesir’s districts of Cunda Island (Ayvalık), Marmara Island, Edremit and Erdek are the leading ones in sea tourism. There are 19 blue flag beaches in Ayvalık, Edremit, Erdek, Burhaniye and Gömeç districts of Balıkesir, and also 1 blue flag marina in Ayvalık. Another important branch of tourism for Balıkesir is nature and sports tourism. Kaz Dağları National Park covering an area of 200 million m2 in Edremit district provides suitable grounds for nature sports such as trekking and climbing, and is visited by thousands of domestic and foreign tourists arriving in the region for nature and sports tourism. Also Ayvalık is a hotspot for yet another important nature sport, diving. In addition, the bird sanctuary located on the northeastern corner of the Bird Lake in Bandırma provides sanctuary for approximately 2 to 3 million birds of nearly 300 species each year, migrating over Turkey. Therefore it is one of the favorite spots of bird watchers. Three districts of Balıkesir has facilities for thermal tourism. Edremit has 1 time-shared facility with 54 apart suites, and 3 separate facilities with 84, 1035, and 135 beds. 1225 beds in Gönen Hot Springs are shared among 1 apart hotel, 7 hotels and 6 bed and breakfast, and there is a further capacity of approximately 1500 beds in 11 hotels and 4 bed and breakfast. Sındırgı has 5 bed and breakfast and 2 hotels with a total bed count of 250.

Facilities and Accommodation In Balıkesir, there are 71 Ministry Approved and 498 Municipality Approved facilities, amounting to a total of 569 accommodation facilities according to Ministry of Culture and Tourism data for year 2009. A review of the distribution of facilities in districts of Balıkesir reveals that approximately 75% of Ministry Approved facilities are divided roughly on an equal pattern to various districts. In this pattern, Edremit Table 39 Facilites Licensed by Ministry comes first with a share of 25%, while Ayvalık ranks second with 24%, and Erdek of Culture and Tourism 2009 ranks third with 23%. Considering the accommodation (entrance to facility) statistics, the preferred choices are Ayvalık, Edremit, and Erdek, where demand for accommodation, and hence the density of facilities, is high. In 2009, estimated figure for stays in Balıkesir is at 1,870,000. 36% of these took place in Erdek, 23% in Ayvalık, 20% in Edremit, and 21% in other districts.

Table 40 Facilities Licensed by Local Administrations 2006

19% of all stays (entrance to facility) for year 2009 were made by foreign tourists. The distribution of stays per district show a distinct majority of domestic tourists, while Ayvalık outstands with 41% of all accommodation in Ministry Approved Facilities being made by foreign tourists.

Facilities Licensed by Min. of Tourism

Facilities Licensed by Local Adm.

TOTAL

Ayvalık Edremit Erdek

150.280 74.899 19.958

291.017 306.048 657.343

441.297 380.947 677.301

Other

152.888

212.673

365.561

TOTAL

398.025

1.467.081

1.865.106

District

Source: Ministry of Culture and Tourism, 2011

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Tablo 41 Accommodation (Entrance to Facility) Statistics 2009


Aydın Turkey Tourism Market Research

Aydın is located in the Aegean Region of Turkey. The province with a land area of 8,007 km2 has a population of 980,000 as of 2009 according to address based civil registry. 58% of the population lives in cities, while 42% lives in rural areas. Among 17 districts of Aydın, the most populous one is Aydın City Center. The province’s neighbors are İzmir, Manisa, Denizli and Muğla.

Tourism In the area of tourism, Kuşadası and Didim are the first two that comes to mind in Aydın. The prominent branch of tourism in these districts is sea tourism. Moreover, Aydın has an established place in historical tourism, convention tourism and thermal tourism as well. There are 21 Blue Flag Beaches in Kuşadası and Didim, and there are 2 blue flag marinas in Kuşadası. The number of private or commercial yachts that visited Kuşadası marinas in 2009 is 3,429 foreign and 285 Turkish yachts amounting to a total of 3,714. Another important branch of tourism in Aydın is convention tourism. Almost all the hotels where congresses take place are at Kuşadası. The district has an approximate chair capacity of 5,000 at 19 halls in 6 hotels. Thermal tourism takes place in three districts of Aydın. 2 thermal facilities with 140 and 20 beds in Kuşadası, 1 thermal facility of 120 beds in Germencik, and 1 thermal facility of 40 beds in Buharkent server tourists. Aphrodisias ruins near Karacasu district of Aydın is one of the leading archeological sites of Turkey. Established in the 6th Century B.C., the antique city is listed as a “Cultural and Thermal Tourism Development Area” in Tourism Strategy of Turkey for 2023, prepared by the Ministry of Culture and Tourism. It is anticipated that the number of visitors will double and triple in the coming years, placing the city among the most significant sites of antiquity in Turkey.

Facilities and Accommodation In Aydın, there are 78 Ministry Approved and 469 Municipality Approved facilities, amounting to a total of 547 accommodation facilities according to Ministry of Culture and Tourism data for year 2009. A review of the distribution of facilities in districts of Aydın reveals that approximately 76% of Ministry Approved facilities are located in Table 42 Facilites Licensed by Ministry Kuşadası known for sea tourism and thermal tourism. Second rank with 18% belongs of Culture and Tourism 2009 to Didim, famed again for sea tourism. 50% of Municipality Approved facilities in Aydın are located in Didim, while 42% is in Kuşadası. Considering the accommodation (entrance to facility) statistics, the preferred choices are Kuşadası and Didim, where demand for accommodation, and hence the density of facilities, is high. In 2009, estimated figure for stays in Aydın is at 1,700,000. 51% of these took place in Kuşadası, 42% in Didim, and 7% in other districts.

Table 43 Facilities Licensed by Municipality 2006 Table 44 Accommodation (Entrance to Facility) Statistics 2009 Facilities Licensed by Min. of Tourism

Facilities Licensed by Municipality

TOTAL

Kuşadası Didim Other

554.363 199.174 20.824

308.467 518.188 86.811

862.830 717.362 107.635

TOTAL

774.361

913.466

1.687.827

IGD © 2011

District

Source: Ministry of Culture and Tourism, 2011

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Denizli Turkey Tourism Market Research

Denizli is located in the Aegean Region of Turkey. The province with a land area of 11,868 km2 has a population of 925,000 as of 2009 according to address based civil registry. 68% of the population lives in cities, while 32% lives in rural areas. Among 19 districts of Denizli, the most populous one is Denizli City Center. The province’s neighbors are Uşak, Aydın, Afyon, Manisa, Muğla, and Burdur.

Tourism The prominent branches of tourism in Denizli are cultural and historical tourism and thermal tourism. Moreover, Denizli has an established place in convention tourism and cave tourism as well. There are 12 sites of antiquity in Denizli that are open to visitors. The most important among them is the Hierapolis. Pamukkale and Hierapolis located within the borders of Denizli City Center are among the sites in Turkey that are included in UNESCO World Heritage List. 1,300,000 visitors to visit these sites place them in the second rank among the most visited Archaic Sites and Ruins in Turkey, right after Ephesus. In Pamukkale, there are two 5-star hotels with a total capacity of 1,008 beds, four 4-star hotels with a total capacity of 1,822 beds, one 3-star hotel with 432 beds, and 4 Municipality Approved Thermal Facility with a total capacity of 1,012 beds. Dodurgalar Cave in Acıpayam district is among the Ministry of Culture and Tourism Approved Caves open for tourism purposes. A significant center for convention tourism, Denizli has 5 hotels serving with a total capacity of 3,280 in 11 halls. Moreover, Denizli Culture and Convention Center established in an area of 4,000 m2 has a capacity of 1,500 chairs.

Facilities and Accommodation In Denizli, there are 21 Ministry Approved and 154 Municipality Approved facilities, amounting to a total of 175 accommodation facilities according to Ministry of Culture and Tourism data for year 2009. A review of the distribution of facilities in districts of Denizli reveals that approximately 95% of Ministry Approved facilities are located in Pamukkale known for thermal tourism and historical tourism. 84% of Table 45 Facilites Licensed by Ministry of Culture and Tourism 2009 Municipality Approved facilities in Denizli are also located in Pamukkale. Considering the accommodation statistics, the preferred choice is Pamukkale, where demand for accommodation, and hence the density of facilities, is high. In 2009, estimated figure for stays (entrance to facility) in Denizli is at 1,400,000. 88% of these took place in Pamukkale, and 12% in other districts. The picture tells that Pamukkale is the heart of tourism in Denizli.

Tablo 46 Facilities Licensed by Municipality 2006

District

Facilities Licensed by Min. of Tourism

Facilities Licensed by Municipality

TOTAL

Pamukkale Other

711.058 121.876

535.159 36.048

1.246.217 157.924

TOTAL

832.934

571.207

1.404.141

Source: Ministry of Culture and Tourism, 2011

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Table 47 Accommodation (Entrance to Facility) Statistics 2009


Nevşehir Turkey Tourism Market Research

Nevşehir is located in the Central Anatolian Region of Turkey. The province with a land area of 5,467 km2 has a population of 285,000 as of 2009 according to address based civil registry. 53% of the population lives in cities, while 47% lives in rural areas. Among 8 districts of Nevşehir, the most populous one is Nevşehir City Center. The province’s neighbors are Kırşehir, Aksaray, Yozgat, Kayseri, and Niğde.

Tourism The prominent districts of Nevşehir are the City Center and Ürgüp. The leading branch of tourism in these areas is cultural and historical tourism. Moreover, Kozaklı district is also an important center of thermal tourism. A world famous open-air museum, Cappadocia is largely located within the borders of Nevşehir. Göreme in Nevşehir City Center is the 3rd most visited archaic ruin site, with 650,000 visitors flocking in 2009. Again in Nevşehir City Center, Kaymaklı ruins was visited by 360,000 in 2009, ranking 5th. Moreover, the Hacı Bektaş-ı Veli Museum located in Hacı Bektaş district is among 10 most visited museums. Another important branch of tourism significant for Nevşehir is thermal tourism. 15 facilities with a total capacity of approximately 3,000 beds provide services in Kozaklı district lying on the north of the province. Göreme National Park and Cappadocia are included in UNESCO World Heritage List for 2009. Nevşehir utilizes the most of the tourism potential offered by Cappadocia. In addition to cultural and historical tourism, foreign and domestic mountain climbing and nature tourism lovers visiting Ihlara valley in Aksaray province and Mount Erciyes in Kayseri province do not leave the region without visiting Göreme Historical National Park.

Facilities and Accommodation In Nevşehir, there are 44 Ministry Approved and 172 Municipality Approved facilities, amounting to a total of 216 accommodation facilities according to Ministry of Culture and Tourism data for year 2009. A review of the distribution of facilities in districts of Nevşehir reveals that approximately 47% of Ministry Approved facilities are Table 48 Facilites Licensed by Ministry located in Ürgüp. Another district important for tourism purposes, Nevşehir City of Culture and Tourism 2009 Center ranks second with 35%. 43% of Municipality Approved facilities in Nevşehir are located in Ürgüp, and 39% in City Center. Considering the accommodation statistics, the preferred choices are City Center and Ürgüp, where demand for accommodation, and hence the density of facilities, is high. In 2009, estimated figure for stays (entrance to facility) in Nevşehir is at 1,280,000. 41% of these took place in City Center, 46% in Ürgüp, and 13% in other districts.

Table 49 Facilities Licensed by Municipality 2006

IGD © 2011

Table 50 Accommodation (Entrance to Facility) Statistics 2009

Source: Ministry of Culture and Tourism, 2011

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District

Facilities Licensed by Min. of Tourism

Facilities Licensed by Municipality

TOTAL

City Center Ürgüp Other

329.349 230.521 99.341

198.456 367.359 52.674

527.805 597.880 152.015

TOTAL

659.211

618.489

1.277.700


Bursa Turkey Tourism Market Research

Bursa is located in the Marmara Region of Turkey. The province with a land area of 10,891 km2 has a population of 2,550,000 as of 2009 according to address based civil registry. 88% of the population lives in cities, while 12% lives in rural areas. It is the fourth largest metropolitan area of Turkey, following Istanbul, Ankara, and Izmir. Among 17 districts of Bursa, the most populous one is Osmangazi. The province’s neighbors are Balıkesir, Bilecik, Kütahya and Yalova provinces, and Marmara Sea to the north.

Tourism The prominent branches of tourism in Bursa are cultural and historical tourism and winter tourism. Moreover, Bursa has an established place in convention tourism, thermal tourism, and cave tourism as well. With a history dating back to 5000 B.C., Bursa is both an ancient settlement rich in cultural heritage, and endowed with natural beauty. Bursa has the highest number of Cultural and Natural Assets after Istanbul, with a total figure of 6,208. In addition, there are 178 protected sites in the province. Also İznik, famous for china and vitrified porcelains has a prominent role in cultural and historical tourism. Uludağ at a distance of 36 km to the south of Bursa is among the most popular winter sports resorts of Turkey. Declared as a “National Park” in 1961, Uludağ provides facilities not only for winter tourism, but also camping, trekking, and daily picnics in the summer months. There are 8 hotels with a capacity of 5,000 chairs in 26 halls operate with the approval of the Ministry of Culture and Tourism. Atatürk Cultural Center in Merinos district, with an outdoors area of 300,000 m2, and indoor area of 60,000 m2 was opened in year 2010. In Osmangazi and İnegöl districts there are a total of 8 thermal facilities, 3 of which are approved by the Ministry of Tourism. The total bed capacities of these facilities are 1,124 for Ministry Approved facilities, and 755 for the rest.

Facilities and Accommodation In Bursa, there are 47 Ministry Approved and 112 Municipality Approved facilities, amounting to a total of 159 accommodation facilities according to Ministry of Culture and Tourism data for year 2009. A review of the distribution of facilities in districts of Bursa reveals that approximately 58% of Ministry Approved facilities are located in Osmangazi known for thermal tourism and winter tourism. 47% of Municipality Table 51 Facilites Licensed by Ministry of Culture and Tourism 2009 Approved facilities in Bursa are also located in Osmangazi. Considering the accommodation statistics, the preferred choice is Osmangazi, also the location of Uludağ National Park, where demand for accommodation, and hence the density of facilities, is high. In 2009, estimated figure for stays (entrance to facility) in Bursa is at 865,000. 63% of these took place in Osmangazi, and 37% in other districts. The picture tells that Uludağ (Osmangazi) is the heart of tourism in Bursa.

Table 52 Facilities Licensed by Municipality 2006

District

Facilities Licensed by Min. of Tourism

Facilities Licensed by Municipality

TOTAL

Osmangazi Other

255.760 143.190

294.052 171.178

549.812 314.368

TOTAL

398.950

465.230

864.180

Source: Ministry of Culture and Tourism, 2011

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Table 53 Accommodation (Entrance to Facility) Statistics 2009


Çanakkale Turkey Tourism Market Research

Çanakkale is located in the Marmara Region of Turkey. The province with a land area of 9,737 km2 has a population of 477,000 as of 2009 according to address based civil registry. 53% of the population lives in cities, while 47% lives in rural areas. Among 12 districts of Çanakkale, the most populous one is Çanakkale City Center. The province’s neighbors are Balıkesir, Edirne, and Tekirdağ, and Marmara Sea to the north and Aegean to the west.

Tourism Çanakkale is an important center of historical and cultural tourism as well as sea tourism. City Center containing Troy, and Ayvacık district containing Assos are significant tourist destinations in the province. One of Turkey’s nine World Heritages listed by UNESCO in 2009, Troy is among the top 10 ruins visited by 330,000 in year 2009. Çanakkale is one of the top ten provinces with the highest number of protected sites. Tourism Strategy for 2023, drawn up by the Ministry of Culture and Tourism declared the area as “Northern Aegean Culture Tourism Development Area”. Gelibolu National Park covering an area of 33 million m2 in Gelibolu Peninsula is established in 1973. Within the borders of Gelibolu National Park, numerous important monuments, including but not limited to Çanakkale Martyrs Monument built to honor the martyrs of Gallipoli Campaign, and examples of military structures dating back to 15th Century, and “Archaeological Sites” dating back to 4000 B.C. Ayvacık district is a busy spot for sea tourism in Çanakkale. The Assos area of the district includes 5 blue flag beaches. Moreover, Gökçeada and Bozcaada have substantial sea tourism potential. Yet, despite the high number of tourism facilities on Bozcaada, the actual bed capacity is fairly low.

Facilities and Accommodation In Çanakkale, there are 39 Ministry Approved and 187 Municipality Approved facilities, amounting to a total of 226 accommodation facilities according to Ministry of Culture and Tourism data for year 2009. Ministry approved facilities have a total bed count of 4,126, and Municipality Approved facilities’ bed count is 7,887. A review Table 54 Facilites Licensed by Ministry of the distribution of facilities in districts of Çanakkale reveals that approximateof Culture and Tourism 2009 ly 41% of Ministry Approved facilities are located in City Center. Another district important for sea and culture tourism purposes, Ayvacık ranks second with 22%. While 34% of Municipality Approved facilities in Çanakkale are located on Bozcaada, the bed count of this district (1,629) is lower than that of Ayvacık (1,823). Considering the accommodation (entrance to facility) statistics, the preferred choices are City Center and Ayvacık, where demand for accommodation, and hence the density of facilities, is high. In 2009, estimated figure for stays in Çanakkale is at 780,000. 44% of these took place in City Center, 24% in Ayvacık, and 32% in other districts. Table 55 Facilities Licensed by Municipality 2006

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Table 56 Accommodation (Entrance to Facility) Statistics 2009

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District

Facilities Licensed by Min. of Tourism

Facilities Licensed by Municipality

TOTAL

City Center Ayvacık Other

239.028 32.822 49.083

108.529 161.170 190.811

347.557 193.992 239.894

TOTAL

320.933

460.510

781.443


Afyon Turkey Tourism Market Research

Afyon is located in the Aegean Region of Turkey. The province with a land area of 14,230 km2 has a population of 700,000 as of 2009 according to address based civil registry. 51% of the population lives in cities, while 49% lives in rural areas. Among 18 districts of Afyon, the most populous one is Afyon City Center. The province’s neighbors are Afyon, Kütahya, Uşak, Denizli, Burdur, Isparta, Konya, and Eskişehir.

Tourism Whereas Afyon is also a destination for cultural tourism, it is best known for its role in thermal tourism. With 281 protected sites, Afyon ranks among the top ten provinces with the highest number of protected sites. Tourism Strategy for 2023, drawn up by the Ministry of Culture and Tourism declared the area covering Uşak, Eskişehir, Kütahya, and Afyon as “Frigia Culture and Thermal Tourism Development Area”. The region covering these provinces The archaeological history of the region dates back to 3000 B.C., and the area has nusites where ruins of cities and sites of Frigians are unearthed.

is the “Frig Valley”. merous archaeological

There are four separate hot springs in four districts of Afyon: Sandıklı, Afyon City Center, İhsaniye, and Bolvadin. The most popular ones are those in Sandıklı and Afyon City Center. The total bed count of Ömer Gecek Hot Springs in the City Center is nearly 1,800, and there are two 5-star hotels in the area. The total bed count of Sandıklı Hot Springs is approximately 1,300, that of Bolvadin Hot Spirings is 450, and that of Gazlıgöl Hot Springs is approximately 1,000, adding up to a total bed count of thermal facilities in Afyon approximating to 4,550. Each and every one of the hot springs in Afyon are declared as “Tourism Centers” by the Ministry of Culture and Tourism. These centers are named “İhsaniye-Gazlıgöl Tourism Center”, “Sandıklı-Hüdayi Tourism Center”, “Bolvadin-Heybeli Tourism Center”, and “Afyon-Ömer Gecek Tourism Center”. Moreover, thanks to its location bridging the North and South of Turkey, it has many provisional accommodation facilities, and is also famous as a “Gourmet Tourism Center” renown for its unique and original products.

Facilities and Accommodation In Afyon, there are 11 Ministry Approved and 50 Municipality Approved facilities, amounting to a total of 61 accommodation facilities according to Ministry of Culture and Tourism data for year 2009. A review of the distribution of facilities in districts of Afyon reveals that approximately 67% of Ministry Approved facilities are located in City Center known for thermal tourism. 36% of Municipality Approved facilities in Table 57 Facilites Licensed by Ministry of Culture and Tourism 2009 Afyon are also located in City Center. Considering the accommodation statistics, the preferred choice is Afyon Center, where demand for accommodation, and hence the density of facilities, is high. In 2009, estimated figure for stays (entrance to facility) in Afyon is at 550,000. 61% of these took place in Afyon City Center, 20% in Sandıklı, and 19% in other districts.

Table 58 Facilities Licensed by Municipality 2006

District

Facilities Licensed by Min. of Tourism

City Center

Facilities Licensed by Municipality

TOTAL

200.564

137.976

338.540

Sandıklı Other

839 1.762

109.236 95.658

110.075 97.420

TOTAL

203.165

342.870

546.035

Source: Ministry of Culture and Tourism, 2011

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Table 59 Accommodation (Entrance to Facility) Statistics 2009


Diyarbakır Turkey Tourism Market Research

Diyarbakır is located in the South Eastern Anatolia Region of Turkey. The province with a land area of 15,355 km2 has a population of 1,500,000 as of 2009 according to address based civil registry. 71% of the population lives in cities, while 29% lives in rural areas. Among 17 districts of Diyarbakır, the most populous one is Bağlar. The province’s neighbors are Adıyaman, Urfa, Mardin, Batman, Muş, Bingöl, and Elazığ.

Tourism Diyarbakır has an important place in the historical and cultural tourism in the South Eastern Anatolia Region. Religious and Gourmet tourism, as sub-categories of cultural and historical tourism are the activities carried out in the area known as Diyarbakır City Center, which was divided into four districts in 2008 when Diyarbakır was granted metropolitan municipality status. In particular, Sur district with its historical and cultural assets lies in the focus of tourism. Tourism Strategy for 2023, drawn up by the Ministry of Culture and Tourism declared the area covering Diyarbakır, Gaziantep, Şanlıurfa, Mardin, and Adıyaman provinces as “South Eastern Anatolia Religious and Gourmet Tourism Axis”. Foreign and domestic tourists visiting the town often consider the province as a stop in South Eastern Anatolia Tours. According to 2009 data of the Ministry of Culture and Tourism, average stay lasts 1 day. Dating back to 4000 B.C., and considered as the second longest and best preserved structure of the world after Chinese Wall, the Walls of Diyarbakır, numerous inns, mosques, caravanserai, and bridges within the borders of Sur district serve as the foci of tourism in Diyarbakır. There are also restaurants famous for their regional dishes, which offer these tastes to domestic and foreign tourists as part of the gourmet tourism framework.

Facilities and Accommodation In Diyarbakır, there are 16 Ministry Approved and 49 Municipality Approved facilities, amounting to a total of 65 accommodation facilities according to Ministry of Culture and Tourism data for year 2009. Ministry approved facilities have a total bed count of 1,854, and Municipality Approved facilities’ bed count is 2,303. A review Table 60 Facilites Licensed by Ministry of the distribution of facilities in districts of Diyarbakır reveals that all the Minof Culture and Tourism 2009 istry of Tourism Approved facilities are located in the area comprising Yenişehir, Kayapınar, Bağlar, and Sur districts, which was known as the City Center prior to the granting of metropolitan area status. 63% of Municipality Approved facilities in Diyarbakır are also located in City Center. Considering the accommodation (entrance to facility) statistics, the preferred choice is City Center, where demand for accommodation, and hence the density of facilities, is high. In 2009, estimated figure for stays in Diyarbakır is at 530,000. 98% of these took place in City Center, and 2% in other districts. Table 61 Facilities Licensed by Municipality 2006 Table 62 Accommodation (Entrance to Facility) Statistics 2009 District

Facilities Licensed by Min. of Tourism

Facilities Licensed by Municipality

TOTAL

City Center

190.181

332.123

522.304

-

9.752

9.752

190.181

341.875

532.056

Other

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TOTAL

Source: Ministry of Culture and Tourism, 2011

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Mersin Turkey Tourism Market Research

Mersin is located in the Mediterranean Region of Turkey. The province with a land area of 15,853 km2 has a population of 1,640,000 as of 2009 according to address based civil registry. 77% of the population lives in cities, while 23% lives in rural areas. Among 13 districts of Mersin, the most populous one is Tarsus. The province’s neighbors are Antalya, Karaman, Konya, Niğde, and Adana.

Tourism Mersin is a province where historical and cultural tourism, winter tourism, and sea tourism activities takes place. With 310 protected sites, Mersin ranks among the top ten provinces with the highest number of protected sites. Tourism Strategy for 2023, drawn up by the Ministry of Culture and Tourism declared the “Eastern Mediterranean and South Eastern Anatolia Religious and Gourmet Tourism Axis” starting with Tarsus, extending to Adana, Hatay, Gaziantep, and Şanlıurfa provinces. Alahan Monastery in Mut District, and St. Paul Well and Chapel in Tarsus are listed on UNESCO Provincial List of World Heritage. In particular, the St. Paul Chapel became a tourist destination of high demand for Christian tourists after Vatican declared year 2008 as the “Year of St. Paul”. Also in Mersin, there are 6 blue flag beaches, four in Silifke, also home to numerous historical works, and one in each of Erdemli and Bozyazı. The Ministry of Culture and Tourism has declared Gülek Karboğazı area of Tarsus as “Winter Tourism Center”, and infrastructure investments in the area are underway. Mersin Yacht Harbor completed in Yenişehir district of Mersin has a capacity of 500 yachts, but has yet to commence operations. Moreover, Kumkuyu Yacht Harbor in Erdemli has a capacity of 250 yachts.

Facilities and Accommodation In Mersin, there are 38 Ministry Approved and 216 Municipality Approved facilities, amounting to a total of 254 accommodation facilities according to Ministry of Culture and Tourism data for year 2009. A review of the distribution of facilities in districts of Mersin reveals that 37% of the Ministry of Tourism Approved facilities are located in the area comprising Mezitli, Yenişehir, Toroslar, and Akdeniz districts, Table 63 Facilites Licensed by Ministry of Culture and Tourism 2009 which was known as the City Center prior to the granting of metropolitan area status. Silifke has 18% of Ministry Approved facilities. 41% of Municipality Approved facilities in Mersin are located in Silifke, while 19% is in Erdemli, 17% in City Center, 14% in Anamur, and 9% in other districts. Considering the accommodation statistics, the preferred choices are Akdeniz, Erdemli, and Silifke which are popular sea tourism destinations, and where demand for accommodation, and hence the density of facilities, is high. In 2009, estimated figure for stays (entrance to facility) in Mersin is at 520,000. 38% of these took place in Akdeniz, 15% in Erdemli, 25% in Silifke, and 22% in other districts. Table 64 Facilities Licensed by Municipality 2006

Facilities Licensed by Min. of Tourism

Facilities Licensed by Municipality

TOTAL

Akdeniz

114.087

76.964

191.051

Erdemli Silifke Other

51.029 42.657 77.290

25.261 88.085 38.531

76.290 130.742 115.821

TOTAL

285.063

228.841

513.904

District

Source: Ministry of Culture and Tourism, 2011

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Table 65 Accommodation (Entrance to Facility) Statistics 2009


Trabzon Turkey Tourism Market Research

Trabzon is located in the Black Sea Region of Turkey. The province with a land area of 4,685 km2 has a population of 765,000 as of 2009 according to address based civil registry. 53% of the population lives in cities, while 47% lives in rural areas. Among 13 districts of Trabzon, the most populous one is Trabzon City Center. The province’s neighbors are Giresun, Gümüşhane, Bayburt, Erzurum, and Rize.

Tourism Trabzon has a prominent place in historical, cultural, and natural tourism in the Black Sea Region. Despite a Black Sea shoreline of 115 kilometers, yacht tourism is still in its infancy. Trabzon is one of the top ten states with 1.636 Cultural and Natural Asset, the highest number of Cultural and Natural Assets according to 2009 data of the Ministry of Culture and Tourism. The Sümela Monastery dating back to 300 A.D. is within the borders of Maçka district. Visited by hundreds each year, the monastery is included in UNESCO Provisional World Heritage List. Trabzon also has a significant potential for highlands tourism. There are 5 highlands tourism centers declared by the Ministry of Culture and Tourism, 2 in Araklı, and one each in Akçaabat, Tonya, and Maçka. In addition, the province is a significant destination for nature tourism and highlands tourism thanks to four lakes declared as “Tourism Centers”, and numerous highlands. Within the framework of mountain tourism, Beşikdağ located within Beşikdüzü district is considered for declaration as a Tourism Center once the infrastructure investments in progress are completed. Although Trabzon is a province with a shore to Black Sea, its potential for sea tourism has yet to be utilized. “Trabzon Yacht Harbor” with a projected capacity of 500 is currently in the tender phase for construction on a build-operate-transfer model basis.

Facilities and Accommodation In Trabzon, there are 24 Ministry Approved and 139 Municipality Approved facilities, amounting to a total of 163 accommodation facilities according to Ministry of Culture and Tourism data for year 2009. Ministry approved facilities have a total bed count of 2,876, and Municipality Approved facilities’ bed count is 5,211. A review Table 66 Facilites Licensed by Ministry of the distribution of facilities in districts of Trabzon reveals that 71% of the Minisof Culture and Tourism 2009 try of Tourism Approved facilities are located in Trabzon City Center and 29% are in other districts. 68% of Municipality Approved facilities in Trabzon are also located in City Center, while 22% is in Çaykara. Considering the accommodation (entrance to facility) statistics, the preferred choice is City Center, where demand for accommodation, and hence the density of facilities, is high. In 2009, estimated figure for stays in Trabzon is at 500,000. 64% of these took place in City Center, while 36% took place in other districts.

Table 67 Facilities Licensed by Municipality 2006 Table 68 Accommodation (Entrance to Facility) Statistics 2009 District

Facilities Licensed by Min. of Tourism

Facilities Licensed by Municipality

TOTAL

City Center

119.278

207.647

326.925

Akçaabat

26.513

29.002

55.515

-

63.583

63.583

32.581

-

32.581

Çaykara Yomra

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15.627

11.071

26.698

193.999

311.303

505.302


Konya Turkey Tourism Market Research

Konya is located in the Central Anatolian Region of Turkey. The province with a land area of 38,183 km2 has a population of 2,000,000 as of 2009 according to address based civil registry. 72% of the population lives in cities, while 28% lives in rural areas. Among 31 districts of Konya, the most populous one is Selçuklu, part of the metropolitan municipality of Konya. The province’s neighbors are Ankara, Eskişehir, Afyon, Isparta, Antalya, Karaman, İçel, Niğde, and Aksaray.

Tourism Konya is a province where historical and cultural tourism are leading tourism activities, followed by nature tourism and sports tourism. Konya ranks in the top three provinces with the highest number of protected sites, with 653 protected sites. Konya is a settlement dating back to 7000 B.C. Çatalhöyük Settlement, included in UNESCO Provisional World Heritage List, considered one of the earliest human settlements, is inside the borders of Konya. Furthermore, the capital of Seljuk state, and home to world famous figures such as Mevlana and Nasuriddin, Konya has a significant potential for tourism. The Mevlana Museum of Konya is one of the three most visited museums in Turkey, with a visitor count of 1,360,000 in year 2009. Furthermore, Mevlana commemoration ceremonies (Şeb-i Aruz) organized annually are attended by thousands. In addition there is a total of 10 museums in the province, 6 in the City Center, and 4 in other districts. Approximately 1,700,000 visited the museums in Konya in year 2009, and paid ticket fees of approximately TRY 1,800,000. Tınaztepe cave of Konya is one of the caves open to direct access of visitors. There are 9 more caves in Konya for cave tourism activities. Meke Lake in Karapınar and Yerköprü Falls in Hadim are also hotspots of nature tourism. There are also two hot springs in Konya, İsmil and Ilgın.

Facilities and Accommodation In Konya, there are 21 Ministry Approved and 43 Municipality Approved facilities, amounting to a total of 64 accommodation facilities according to Ministry of Culture and Tourism data for year 2009. Ministry approved facilities have a total bed count of 3,246, and Municipality Approved facilities’ bed count is 2,378. A review of the distribution of facilities in districts of Konya reveals that 31% of the Ministry of Table 69 Facilites Licensed by Ministry of Culture and Tourism 2009 Tourism Approved facilities are located in Karatay, and 33% are in Selçuklu. 49% of Municipality Approved facilities in Konya are also located in Karatay, while 51% are in other districts. Considering the accommodation statistics, the preferred choices are Karatay and Selçuklu, where demand for accommodation, and hence the density of facilities, is high. In 2009, estimated figure for stays (entrance to facility) in Konya is at 500,000. 34% of these took place in Karatay, while 46% took place in Selçuklu. Moreover, in Ilgın District where thermal tourism activities take place, 4% of all stays with 21,612 entrances took place with 1 facility of 500 beds. Table 70 Facilities Licensed by Municipality 2006

Facilities Licensed by Min. of Tourism

Facilities Licensed by Municipality

TOTAL

Karatay

92.067

78.342

170.409

Selçuklu Other

227.894 33.062

62.608

227.894 95.670

TOTAL

353.023

140.950

493.973

District

Source: Ministry of Culture and Tourism, 2011

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Table 71 Accommodation (Entrance to Facility) Statistics 2009


Erzurum Turkey Tourism Market Research

Erzurum is located in the Eastern Anatolian Region of Turkey. The province with a land area of 25,066km2 has a population of 775,000 as of 2009 according to address based civil registry. 63% of the population lives in cities, while 37% lives in rural areas. Among 20 districts of Erzurum, the most populous one is Yakutiye. The province’s neighbors are Bayburt, Erzincan, Bingöl, Muş, Ağrı, Kars, Ardahan, Artvin, and Rize.

Tourism While Erzurum has potential in historical and cultural tourism, the most important branch of tourism in the province is winter and sports tourism. Palandöken Winter Sports Tourism Center, with the longest ski run of Turkey is located on Mount Palandöken. Thanks to the investments into the Ski Resort by Dedeman Hotels & Resorts, it acquired the capacity to host Universiade Winter Games for 2011. Tourism Master Plan for 2023, drawn up by the Ministry of Culture and Tourism declared Erzurum-Palandöken area as “Winter Tourism Development Area”, and it is estimated that Palandöken Winter Sports Tourism Center will be the most important ski resort of Turkey. One of the top five rafting courses in whole world, River Çoruh flows in between Kaçkar Mountains, one of the leading destinations of mountain climbing in Turkey. Rafting on River Çoruh, one of the fastest flowing rivers of the world, is a popular activity in İspir. The semi-precious Oltu stone, also known as the black amber, mined in Oltu District is popular among the visitors of the region, and constitutes a significant revenue source for the population.

Facilities and Accommodation In Erzurum, there are 10 Ministry Approved and 64 Municipality Approved facilities, amounting to a total of 74 accommodation facilities according to Ministry of Culture and Tourism data for year 2009. Ministry approved facilities have a total bed count of 1,941, and Municipality Approved facilities’ bed count is 2,881. A review of the Table 72 Facilites Licensed by Ministry distribution of facilities in districts of Erzurum reveals that all Ministry of Tourism of Culture and Tourism 2009 Approved facilities are located in the area comprising Yakutiye, Palandöken, and Aziziye districts, which was known as the City Center prior to the granting of metropolitan area status. These facilities include one 5-star hotel, two 4-star hotels, and three 3-star hotels. 91% of Municipality Approved facilities in Erzurum are also located in City Center, while the remaining 9% is in other districts. Considering the accommodation (entrance to facility) statistics, the preferred choice is City Center, where demand for accommodation, and hence the density of facilities, is high. In 2009, estimated figure for stays in Erzurum is at 450,000. 74% of these took place in Yakutiye, 21% in Palandöken, and 5% in other districts. Table 73 Facilities Licensed by Municipality 2006 Table 74 Accommodation (Entrance to Facility) Statistics 2009 Facilities Licensed by Min. of Tourism

Facilities Licensed by Municipality

TOTAL

Yakutiye

58.482

273.332

331.814

Palandöken

81.948

11.968

93.916

District

Other

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TOTAL

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-

20.170

20.170

140.430

305.470

445.900


Adana Turkey Tourism Market Research

Adana is located in the Mediterranean Region of Turkey. The province with a land area of 14,256km2 has a population of 2,000,000 as of 2009 according to address based civil registry. 87% of the population lives in cities, while 13% lives in rural areas. Among 15 districts of Adana, the most populous one is Seyhan, one of the metropolitan municipality districts. The province’s neighbors are Mersin, Niğde, Kayseri, Kahramanmaraş, Gaziantep, Osmaniye, and Hatay, and the province has a coastline of the Mediterranean.

Tourism Adana is a destination of eco-tourism, sea tourism, highlands tourism, convention tourism, and gourmet tourism. Karataş and Yumurtalık districts of Adana, on the shore of the Mediterranean have a potential of sea tourism, yet the pollution in the recent years hinders this potential. While there are no officially declared highland tourism centers in Adana, its 13 plateaus make it an attractive destination for this branch of tourism. Karataş district where Seyhan and Ceyhan rivers meet the sea, and the wider area of Çukurova offers the potential of eco-tourism. Moreover, Tourism Master Plan for 2023, drawn up by the Ministry of Culture a n d Tourism declared these areas as “Eco-Tourism Development Area”. “Golden Cocoon Film Festival” organized annually not only serves to promote Adana, but also attracts many visitors to the region. Also with a total chair capacity of 2,500 in 19 conference halls, Adana has a potential for convention tourism. The traditional cuisine of Adana is an asset for gourmet tourism.

Facilities and Accommodation In Adana, there are 28 Ministry Approved and 50 Municipality Approved facilities, amounting to a total of 78 accommodation facilities according to Ministry of Culture and Tourism data for year 2009. Ministry approved facilities have a total bed count of 3,666, and Municipality Approved facilities’ bed count is 2,461. A review of the distribution of facilities in districts of Adana reveals that 92% of all Ministry of Tourism Table 75 Facilites Licensed by Ministry of Culture and Tourism 2009 Approved facilities are located in Seyhan district. 56% of Municipality Approved facilities in Adana are also located in Seyhan, 20% in Karataş, and 16% in Yumurtalık. Considering the accommodation statistics, the preferred choices are Seyhan, Karataş, and Yüreğir where demand for accommodation, and hence the density of facilities, is high. In 2009, estimated figure for stays (entrance to facility) in Adana is at 380,000. 81% of these took place in Seyhan, 10% in Yüreğir, and 6% in Karataş.

Table 76 Facilities Licensed by Municipality 2006

Facilities Licensed by Min. of Tourism

Facilities Licensed by Municipality

TOTAL

Seyhan

241.640

69.980

311.620

Karataş

-

25.679

25.679

Yüreğir Other

40.625 1.023

3.898

40.625 4.921

TOTAL

283.288

99.557

382.845

District

Source: Ministry of Culture and Tourism, 2011

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Table 77 Accommodation (Entrance to Facility) Statistics 2009


Gaziantep Turkey Tourism Market Research

Gaziantep is located in the South Eastern Anatolia Region of Turkey. The province with a land area of 7,642 km2 has a population of 1,650,000 as of 2009 according to address based civil registry. 87% of the population lives in cities, while 13% lives in rural areas. Among 9 districts of Gaziantep, the most populous one is Şahinbey. The province’s neighbors are Kilis, Urfa, Adıyaman, Kahramanmaraş, Adana, Osmaniye, and Hatay. It also borders Syria.

Tourism Gaziantep is a center of historical and cultural tourism, highlands tourism, and gourmet tourism. Archaic city of Zeugma near Belkıs village of Nizip district was established in 300 B.C. Two out of three sections of the archaic city was flooded by the waters of Birecik Hydroelectricity Dam. The remaining section will be opened for visits after the completion of a planned open-air museum. Zeugma is world famous for its mosaics from Roman Era. The mosaics unearthed before the archaic city was covered under flood waters are now on display in Gaziantep Museum of Archaeology. Huzurlu Plateau declared by the Ministry of Culture and Tourism as a “Highlands Tourism Center” is in İslahiye district. According to Tourism Master Plan for 2023, drawn up by the Ministry of Culture and Tourism, Gaziantep is part of the declared “Eastern Mediterranean and South Eastern Anatolia Religious and Gourmet Tourism Axis”, as a “Cultural and Religious Tourism Oriented” center. A preferred region of settlement since antiquity, Gaziantep is a leading center of historical and religious tourism thanks to the specimens of civil architecture, historical monuments, ruins, and still alive traditional residential quarters. Moreover, it is a location where gourmet tourism is on the rise with the help of the traditional cuisine.

Facilities and Accommodation In Gaziantep, there are 28 Ministry Approved and 46 Municipality Approved facilities, amounting to a total of 74 accommodation facilities according to Ministry of Culture and Tourism data for year 2009. Ministry approved facilities have a total bed count of 3,396, and Municipality Approved facilities’ bed count is 2,154. A review Table 78 Facilites Licensed by Ministry of the distribution of facilities in districts of Gaziantep reveals that all Ministry of Culture and Tourism 2009 of Tourism Approved facilities are located in Şehitkamil and Şahinbey districts, known as the City Center prior to the granting of metropolitan area status. These facilities include three 5-star hotels, six 4-star hotels, and seven 3-star hotels. 70% of Municipality Approved facilities in Gaziantep are also located in Şahinbey, and 30% are in Şehitkamil. Considering the accommodation (entrance to facility) statistics, the preferred choices are Şahinbey and Şehitkamil, where demand for accommodation, and hence the density of facilities, is high. In 2009, estimated figure for stays in Gaziantep is at 340,000. 87% of these took place in Şahinbey, 10% in Şehitkamil. Table 79 Facilities Licensed by Municipality 2006 Table 80 Accommodation (Entrance to Facility) Statistics 2009 Facilities Licensed by Min. of Tourism

Facilities Licensed by Municipality

TOTAL

Şahinbey

222.555

76.572

299.127

Şehitkamil

36.089

-

36.089

District

Other

IGD © 2011

TOTAL

Source: Ministry of Culture and Tourism, 2011

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-

5.445

5.445

258.644

82.017

340.661


Bolu Turkey Tourism Market Research

Bolu is located in the Black Sea Region of Turkey. The province with a land area of 7,410 km2 has a population of 271,000 as of 2009 according to address based civil registry. 62% of the population lives in cities, while 38% lives in rural areas. Among 9 districts of Bolu, the most populous one is Bolu City Center. The province’s neighbors are Düzce, Sakarya, Zonguldak, Çankırı, Ankara, and Bilecik.

Tourism Bolu is endowed with historical and cultural tourism potential, eclipsed by its spectacular place in eco-tourism and nature tourism. Yedigöller National Park located within the borders of Mengen district is a busy stop for domestic and foreign tourists thanks to its proximity to population centers such as Istanbul and Ankara. Furthermore, the first salmon breeding facility of Turkey was established here in 1969. Photography, daily picnics, trekking and camping are popular nature tourism activities in Yedigöller National Park. Abant Lake is in the City Center. There are accommodation facilities around the lake. A popular destination for visitors from surrounding provinces, Abant Lake is a popular spot of weekend or daily nature tourism excursions. Köroğlu Mountain, a Tourism Area declared by the Ministry of Culture and Tourism also includes Kartalkaya Ski Resort. At a distance of 280 km to Istanbul, Kartalkaya allows winter tourism for 5 months per year. In addition, Esentepe Arkut Ski Resort in Gerede district is also a spot of annual international ski competitions. In addition to winter sports, the center is a location of grass ski during the summer months. There are five hot springs in Bolu where thermal tourism potential may be utilized. Only one facility in these is approved by the Ministry of Tourism, and has a bed count of 145. The total bed count of remaining facilities is 800.

Facilities and Accommodation In Bolu, there are 19 Ministry Approved and 43 Municipality Approved facilities, amounting to a total of 62 accommodation facilities according to Ministry of Culture and Tourism data for year 2009. Ministry approved facilities have a total bed count of 3,026, and Municipality Approved facilities’ bed count is 2,113. A review of the distribution of facilities in districts of Bolu reveals that 68% of all Ministry of TourTable 81 Facilites Licensed by Ministry of Culture and Tourism 2009 ism Approved facilities are located in City Center, 32% are in other districts. These facilities include two 5-star hotels, two 4-star hotels, and seven 3-star hotels. 46% of Municipality Approved facilities in Bolu are also located in City Center, while 19% are in Mudurnu, 14% are in Göynük, and 21% are in other districts. Considering the accommodation statistics, the preferred choices are City Center, Mudurnu, and Gerede, where demand for accommodation, and hence the density of facilities, is high.

Kıbrıscık

In 2009, estimated figure for stays (entrance to facility) in Bolu is at 325,000. 47% of these took place in City Center, 21% in Mudurnu, 10% in Gerede, and 6% in famed for highlands tourism.

Table 82 Facilities Licensed by Municipality 2006

District

Facilities Licensed by Min. of Tourism

Facilities Licensed by Municipality

TOTAL

City Center

77.848

75.230

153.078

Mudurnu

63.492

7.211

70.703

Gerede

13.484

21.609

35.093

Kıbrıscık Other

21.428 24.314

831 18.483

22.259 42.797

TOTAL

200.566

123.364

323.930

Source: Ministry of Culture and Tourism, 2011

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Table 83 Accommodation (Entrance to Facility) Statistics 2009


Van Turkey Tourism Market Research

Van is located in the Eastern Anatolia Region of Turkey. The province with a land area of 19,069 km2 has a population of 1,025,000 as of 2009 according to address based civil registry. 51% of the population lives in cities, while 49% lives in rural areas. Among 12 districts of Van, the most populous one is Van City Center. The province’s neighbors are Ağrı, Bitlis, Siirt, and Hakkari.

Tourism Van is a province where historical and cultural tourism, highlands tourism and gourmet tourism activities take place. The geography of Van makes it a destination of nature tourism and sports tourism. Lake Van in Tatvan is the largest lake of Turkey. Four islands on the lake were declared as primary archaeological sites in 1990. The historical buildings and monuments on the islands are visited by domestic and foreign tourists. Moreover, it is also possible to visit remains from Urartu people (7th Century B.C.) in various locations in Van, and in particular City Center. The second highest mountain of Turkey, Mount Süphan is very favorable for mountain climbing activities within the framework of sports tourism. Authentic cultural values of Van feed the cultural tourism in the area. A species unique to Van, the Van Cat, as well as Van Cuisine with many original tastes are the most prominent assets in this respect. Also the area is a site of fish breeding activities to take place in many lakes including also Lake Van.

Facilities and Accommodation In Van, there are 10 Ministry Approved and 25 Municipality Approved facilities, amounting to a total of 35 accommodation facilities according to Ministry of Culture and Tourism data for year 2009. Ministry approved facilities have a total bed count of 1,088, and Municipality Approved facilities’ bed count is 1,598. A review of the Table 84 Facilites Licensed by Ministry distribution of facilities in districts of Van reveals that 80% of all Ministry of Tourof Culture and Tourism 2009 ism Approved facilities are located in City Center. 72% of Municipality Approved facilities in Van are also located in City Center, while 28% are in other districts. Considering the accommodation (entrance to facility) statistics, the preferred choice is City Center, where demand for accommodation, and hence the density of facilities, is high. In 2009, estimated figure for stays in Van is at 280,000. 79% of these took place in City Center.

Table 85 Facilities Licensed by Municipality 2006 Table 86 Accommodation (Entrance to Facility) Statistics 2009 District

Facilities Licensed by Min. of Tourism

Facilities Licensed by Municipality

TOTAL

City Center

100.140

121.348

221.488

Other

21.828

36.042

57.870

121.968

157.390

279.358

IGD © 2011

TOTAL

Source: Ministry of Culture and Tourism, 2011

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Kocaeli Turkey Tourism Market Research

Kocaeli is located in the Marmara Region of Turkey. The province with a land area of 3,505 km2 has a population of 1,520,000 as of 2009 according to address based civil registry, and was granted metropolitan area status in 2004. 93% of the population lives in cities, while 7% lives in rural areas. Among 12 districts of Kocaeli, the most populous one is İzmit. The province has shores on both the Black Sea and the Mediterranean, while its neighbors are Sakarya, Yalova, and Istanbul.

Tourism Because of its close proximity to Istanbul, tourism in Kocaeli is mostly based on weekend and daily tourism activities. These focus on winter tourism, nature tourism and sports tourism branches. Kartepe Ski Resort in Kartepe, a district since 2008, is declared by the Ministry of Culture and Tourism as a Winter Tourism Center. Kartepe Ski Resort is a popular destination for domestic and foreign tourists to arrive from the area, and in particular from Istanbul. At a distance of 115 km to Istanbul, Kartepe has 4-star accommodation facilities open for all 12 months of the year. Bayramoğlu Bird Sanctuary and Theme Park in Darıca, and Beşkayalar Nature Reserve in Gölcük district are destinations of daily nature tourism, trekking, and camping activities. Kefken and Kerpe settlements on the Black Sea shore of Kocaeli are areas where lively sea tourism activities take place. In addition to Kefken and Kerpe, diving activities take place in Kandıra, Kumcağız, and Seyrek. Ballıkayalar Nature Reserve and Canyon is a venue of mountain climbing. Visitors from nearby provinces, and most of all, from Istanbul, take daily excursions to the area for trekkings in the nature.

Facilities and Accommodation In Kocaeli, there are 27 Ministry Approved and 40 Municipality Approved facilities, amounting to a total of 67 accommodation facilities according to Ministry of Culture and Tourism data for year 2009. Ministry approved facilities have a total bed count of 2,942, and Municipality Approved facilities’ bed count is 1,929. A review of the distribution of facilities in districts of Kocaeli reveals that 41% of all Ministry of TourTable 87 Facilites Licensed by Ministry of Culture and Tourism 2009 ism Approved facilities are located in Gebze, 35% are in İzmit, and 24% are in other districts. 45% of Municipality Approved facilities in Kocaeli are located in Kandıra, while 20% are in City Center, and 35% are in other districts. Considering the accommodation statistics, the preferred choices are City Center and Gebze, where demand for accommodation, and hence the density of facilities, is high. Moreover, while Körfez district has a lower number of facilities compared to other districts, it rivals Gebze and Körfez in accommodation (entrance to facility) figures regarding Municipality Approved Facilities.

Table 88 Facilities Licensed by Municipality 2006

In 2009, estimated figure for stays (entrance to facility) in Kocaeli is at 270,000. 42% of these took place in İzmit, 35% in Gebze, 12% in Körfez, and 11% in other districts.

Facilities Licensed by Min. of Tourism

Facilities Licensed by Municipality

TOTAL

İzmit

81.907

28.934

110.841

Gebze

80.805

12.936

93.741

Körfez Other

784 9.755

31.368 21.676

32.152 31.431

TOTAL

173.251

94.914

268.165

District

Source: Ministry of Culture and Tourism, 2011

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Table 89 Accommodation (Entrance to Facility) Statistics 2009


Hatay Turkey Tourism Market Research

Hatay is located in the Mediterranean Region of Turkey. The province with a land area of 5,403 km2 has a population of 1,450,000 as of 2009 according to address based civil registry. 49% of the population lives in cities, while 51% lives in rural areas. Among 12 districts of Hatay, the most populous one is Hatay City Center. The province borders Syria on the east, and the neighboring provinces are Osmaniye and Gaziantep. It also has a coast line on the west with Mediterranean.

Tourism Hatay is a province where historical and cultural tourism, religious tourism, sea tourism and gourmet tourism activities take place. Tourism Master Plan for 2023, drawn up by the Ministry of Culture and Tourism listed Hatay under the “Religious and Cultural Tourism Oriented Settlements”. Moreover, Hatay is a part of “Eastern Mediterranean and South Eastern Anatolia Religious and Gourmet Tourism Axis”. One of the earliest catholic churches of the world, and the center of one of four patriarchates, St. Pierre Church is located in Hatay. The church declared a pilgrimage destination by Vatican in 1963, is a center of religious tourism in Hatay. Samandağı to the south of Hatay is declared as a “Proposal Tourism City” by the Ministry of Culture and Tourism. The district with a coast line of 14 km on the shores of Mediterranean has a potential of sea tourism, and is anticipated to have a more active role in tourism in the coming years, once infrastructure projects are completed. The yacht harbor projected for Alexandretta will enter into service in the coming years once the infrastructure investments are completed. The yacht harbor to maximize the sea tourism potential of the area is planned to become the largest and yacht harbor of Akdeniz, and is expected to have the widest range of facilities.

Facilities and Accommodation In Hatay, there are 23 Ministry Approved and 40 Municipality Approved facilities, amounting to a total of 63 accommodation facilities according to Ministry of Culture and Tourism data for year 2009. Ministry approved facilities have a total bed count of 2,597, and Municipality Approved facilities’ bed count is 1,945. A review of the Table 90 Facilites Licensed by Ministry distribution of facilities in districts of Hatay reveals that 44% of all Ministry of Tourof Culture and Tourism 2009 ism Approved facilities are located in City Center and 40% are in Alexandretta. 62% of Municipality Approved facilities in Hatay are also located in City Center, while 23% are in Samandağ, and 15% are in other districts. Considering the accommodation (entrance to facility) statistics, the preferred choice is City Center, where demand for accommodation, and hence the density of facilities, is high. In 2009, estimated figure for stays (entrance to facility) in Hatay is at 235,000. 66% of these took place in City Center and 28% took place in Alexandretta.

Table 91 Facilities Licensed by Municipality 2006 Table 92 Accommodation (Entrance to Facility) Statistics 2009 District

Facilities Licensed by Min. of Tourism

Facilities Licensed by Municipality

TOTAL

City Center

110.006

45.926

155.932

İskenderun

49.484

24.699

74.183

Other

IGD © 2011

TOTAL

Source: Ministry of Culture and Tourism, 2011

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2.862

3.097

5.959

162.352

73.722

236.074


Eskişehir Turkey Tourism Market Research

Eskişehir is located in the Central Anatolia Region of Turkey. The province with a land area of 13,652 km2 has a population of 750,000 as of 2009 according to address based civil registry. 88% of the population lives in cities, while 12% lives in rural areas. Among 14 districts of Eskişehir, the most populous one is Odunpazarı. The province’s neighbors are Ankara, Bolu, Bilecik, Afyon, Kütahya, and Konya.

Tourism Historical and cultural tourism, thermal tourism, and urban tourism activities take place in Eskişehir. Eskişehir is a province with a history dating back to 3000 B.C., a natural ground for historical and cultural tourism with the Frigia Valley, Midas Monument, Pessinus Archaeological Site, Kurşunlu Mosque and Complex, and historical houses of Odunpazarı. It is also one of top ten provinces in the list of protected sites, with 290 protected sites. In terms of thermal tourism, Mihalgazi Sakarılıca Hot Springs have two thermal facilities with a bed capacity of approximately 400. Eskişehir is on its way to become a popular destination for tourists due to the projects under way in the city center, with an innovative approach to urban planning. Authentic handicrafts of the region, exhibitions and galleries, and its traditional cuisine come together in a worthy combination of both the new and the old. It is anticipated that the tourism potential of Eskişehir will continue to grow due to its proximity to population centers such as Ankara and Istanbul, the ease of travel, and existing and new railway lines. Tourism activities in Eskişehir are often those limited to weekends or daily excursions. The Cultural Excursions from provinces nearby serve to promote the region as a popular destination, and increase the existing high potential of the area.

Facilities and Accommodation In Eskişehir, there are 14 Ministry Approved and 10 Municipality Approved facilities, amounting to a total of 24 accommodation facilities according to Ministry of Culture and Tourism data for year 2009. Ministry approved facilities have a total bed count of 1,826, and Municipality Approved facilities’ bed count is 554. A review of the Table 93 Facilites Licensed by Ministry distribution of facilities in districts of Eskişehir reveals that 64% of all Ministry of of Culture and Tourism 2009 Tourism Approved facilities are located in Tepebaşı, and 36% are in Odunpazarı. 60% of Municipality Approved facilities in Eskişehir are also located in City Center, while 40% are in other districts. Considering the accommodation (entrance to facility) statistics, the preferred choices are Odunpazarı and Tepebaşı (City Center) districts, where demand for accommodation, and hence the density of facilities, is high. In 2009, estimated figure for stays (entrance to facility) in Eskişehir is at 194,000. 62% of these took place in Tepebaşı and 33% took place in Odunpazarı.

Table 94 Facilities Licensed by Municipality 2006

District

Facilities Licensed by Min. of Tourism

Facilities Licensed by Municipality

TOTAL

Tepebaşı

104.442

17.183

121.625

Odunpazarı

49.992

15.511

65.503

Other TOTAL

-

6.794

6.794

154.434

39.488

193.922

Source: Ministry of Culture and Tourism, 2011

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Table 95 Accommodation (Entrance to Facility) Statistics 2009


Kayseri Turkey Tourism Market Research

Kayseri is located in the Central Anatolia Region of Turkey. The province with a land area of 16,917 km2 has a population of 1,200,000 as of 2009 according to address based civil registry. 85% of the population lives in cities, while 15% lives in rural areas. Among 16 districts of Kayseri, the most populous one is Melikgazi. The province’s neighbors are Niğde, Adana, Kahramanmaraş, Sivas, Yozgat, and Nevşehir.

Tourism The most developed town of Central Anatolia after Ankara, Kayseri is a location of winter tourism and gourmet tourism. An extinct volcano, Mount Erciyes is the highest mountain of Central Anatolia. Declared as a “Winter Sports Resort” by the Ministry of Culture and Tourism, Mount Erciyes is a very crucial resource for tourism in Kayseri. At the moment, the capacity of Erciyes Winter Sports Center is 460, which is planned to be increased to 5000 by the year 2023. The construction of “Winter Sports Center” commenced in June 2010, and 12 month per year operation and high occupancy rates are projected, with required infrastructure activities in progress. Zamantı river, a tributary to Seyhan River, flowing through Yahyalı District, provides a 15 km long National Rafting Course. Moreover, the Zamantı Canyon shaped by the Zamantı River is a suitable location for trekking, while Aladağlar National Park shared by Niğde, Kayseri and Adana provinces is an area oriented towards nature tourism and daily excursions. Sultan Sazlığı Bird Sanctuary on Develi Plains of Kayseri is declared as a “Water Birds Preserve and Breeding Grounds” in year 1971. Bird watchers’ needs are also catered in Kayseri. With a history dating back to 3000 B.C., Kayseri is also famous for its traditional and authentic cuisine.

Facilities and Accommodation In Kayseri, there are 12 Ministry Approved and 23 Municipality Approved facilities, amounting to a total of 35 accommodation facilities according to Ministry of Culture and Tourism data for year 2009. Ministry approved facilities have a total bed count of 1,625, and Municipality Approved facilities’ bed count is 1,273. A review of the distribution of facilities in districts of Kayseri reveals that 53% of all Ministry of Table 96 Facilites Licensed by Ministry of Culture and Tourism 2009 Tourism Approved facilities are located in Melikgazi, and 47% are in Kocasinan. 48% of Municipality Approved facilities in Kayseri are located in Melikgazi, 26% are in Kocasinan, and 26% are in other districts. Considering the accommodation statistics, the preferred choices are Melikgazi and Kocasinan districts comprising the old City Center of Kayseri, where demand for accommodation, and hence the density of facilities, is high. In 2009, estimated figure for stays (entrance to facility) in Kayseri is at 183,000. 49% of these took place in Kocasinan and 47% took place in Melikgazi.

Table 97 Facilities Licensed by Municipality 2006 Table 98 Accommodation (Entrance to Facility) Statistics 2009 District

Facilities Licensed by Min. of Tourism

Facilities Licensed by Municipality

TOTAL

Kocasinan

78.742

11.849

90.591

Melikgazi Other

47.507 -

38.777 6.536

86.284 6.536

126.249

57.162

183.411

IGD © 2011

TOTAL

Source: Ministry of Culture and Tourism, 2011

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Turkey Tourism Market Research

Turkey Provinces General View

Culture and History Tourism

2 2 2 2

2 2

2

2 Highlands Tourism

2

Nature Tourism

2

2 2

2

2

2

2

2 2 2 2

2

Underwater DivingT.

Van

2 2 2

2

2 2

Trabzon

2

2

Cave Tourism

2

2

2

2

2

2

2

2 2

Air Sports

2

Rafting

2

2

2 2 2 2

2

2

2 2 2

2

2 2

2

Van

Trabzon

Mersin

Source: İGD, 2011

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IGD © 2011

Konya

Kocaeli

Kayseri

Hatay

G.Antep

2 Çanakkale

2

Bolu

Balıkesir

Ankara

2 2 2

Afyon

Adana

2

2 2

Bursa

2

Aydın

Thermal Tourism

2

Eskişehir

Winter Tourism

2

Diyarbakır

2

Denizli

Mountaineering

Congress Tourism

Nevşehir

Mersin

Konya

Kocaeli

2

2

Ornithology Tourism

Sport Tourism

2 2 2 2 2

2 2 2

Erzurum

Nature Tourism

Kayseri

2 2 2

Religious Tourism Sea Tourism

Hatay

G.Antep

Eskişehir

Erzurum

Diyarbakır

Denizli

Çanakkale

Bursa

Bolu

Balıkesir

Aydın

Ankara

2 2 2

Nevşehir

Gourmet Tourism

Afyon

Adana

Table 99 Distribution of Tourism Types to Provinces - 2011


Turkey Tourism Market Research

Airports According to DHMI (General Directorate of State Airport Authority) figures for year 2010, there is a total of 44 airports in Turkey. 28 of these are open to domestic flights, and 16 are open to both domestic and international flights. In the period of 2009 - 2010, the airports with the highest volume of passenger traffic were Istanbul Atatürk Airport and Antalya Airport. Table 100 Distribution of Turkey Airports - 2010

Airports International Airports Source: Invest in Turkey, 2011

Table 101 Turkey Airports Passenger Movements (Incoming-Outgoing) Airports

2009 Total

2010 Total

Change (%)

Airports

2009 Total

2010 Total

Change (%)

Batman

165.482

185.888

12,3

İstanbul Atatürk

29.812.888 32.143.819

7,8

Antalya

18.345.693 22.013.027

20,0

Denizli Çardak

150.780

135.005

-10,5

Sabiha Gökçen

6.517.486

11.189.678

71,7

Erzincan

127.030

130.892

3,0

İzmir A.Menderes

6.201.794

7.485.098

20,7

Sivas

124.137

111.457

-10,2

Ankara Esenboğa

6.084.404

7.763.914

27,6

Nevşehir-Kap.

122.753

137.909

12,3

Muğla Dalaman

3.347.996

3.785.779

13,1

Muş

115.795

179.808

55,3

Muğla Milas-Bod.

2.780.944

3.085.187

10,9

Adıyaman

85.112

108.507

27,5

Adana

2.482.402

2.841.170

14,5

K.Maraş

81.420

53.698

-34,0

Trabzon

1.596.905

1.963.169

22,9

Eskişehir Anadolu

78.323

63.610

-18,8

Diyarbakır

1.060.381

1.404.590

32,5

Bursa-Yenişehir

73.496

97.534

32,7

Samsun-Çarşamba

866.862

957.391

10,4

Sinop

47.147

57.454

21,9

Gaziantep

833.002

1.039.972

24,8

Tekirdağ Çorlu

40.778

74.404

82,5

Kayseri

778.639

940.245

20,8

Amasya Merzifon

39.577

64.393

62,7

Van Ferit Melen

745.493

892.050

19,7

Çanakkale

19.207

24.178

25,9

Erzurum

599.017

765.082

27,7

Isparta S.Demirel

16.461

33.411

103,0

Malatya

462.884

520.457

12,4

Ağrı

14.169

-

-100,0

Elazığ

344.844

470.049

36,3

Uşak

10.327

15.889

53,9

Hatay

325.307

574.613

76,6

Zonguldak Çaycuma

5.142

29.754

478,6

Konya

301.724

545.497

80,8

Balıkesir

256

-

-100,0

Kars

288.008

332.286

15,4

Balıkesir Körfez

-

37.236

-

Mardin

233.288

305.914

31,1

Siirt

-

937

-

Şanlıurfa-Gap

181.155

221.034

22,0

Tokat

-

13.723

-

Antalya Gazipaşa

-

4.684

-

85.508.508

102.800.392

20,2

IGD © 2011

TOTAL

Source: General Directorate of State Airport Authority, 2011

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Turkey Tourism Market Research

Distribution of 2, 3, 4, and 5 Star Hotels In this section, the distribution of Ministry of Tourism Approved hotels in 21 provinces included in this report will be analyzed with respect to number of stars. The scope of the study excludes Antalya, Istanbul, Muğla, and Izmir provinces, which include 46% of all hotels in Turkey. Table 102 Distribution of 2, 3, 4, and 5 Star Hotels Turkey - 2011

5 Star

4 Star

3 Star

2 Star

Source: İGD, 2011

As Table 102 shows, Ankara comes first in the number of facilities for all types of hotels. Second and third ranks are occupied by Aydın and Balıkesir. There are no 2-star hotels in Bolu, while Van has no 5-star hotels. Tablo 103 Turkey Distribution of Facilities and Accommodations (Entrance to Facility) - 2009

* 4* 3* 2*

5 Adana Afyon Ankara Aydın Balıkesir Bolu Bursa Çanakkale Denizli Diyarbakır Erzurum Eskişehir G.Antep Hatay Kayseri Kocaeli Konya Mersin Nevşehir Trabzon Van

3 3 11 10 2 2 2 1 2 1 1 1 3 -

1 1 2 1 4 1 -

5 2 33 27 5 1 9 6 3 4 2 2 6 4 4 5 5 6 11 5 3

5 2 42 12 15 7 16 14 7 3 3 7 8 6 8 7 8 14 3 6 2

6 1 37 14 28 -

9 10 6 7 3 4 10 10 2 13 2 12 4 11 4

Facilites Licensed by Ministry of Culture

Other 9 3 23 15 21 9 11 8 3 1 1 1 3 3 1 4 5 22 1 1

and Tourism (Total)

28 11 146 78 71 19 47 39 21 16 10 14 28 23 18 27 21 38 44 24 10

Accommodation in Facilites Licensed by

Facilites Licensed

Min. of Culture and

by Municipality

Tourism

(Total)

(Total)

283.288 203.165 1.494.764 774.361 398.025 200.566 398.950 320.933 832.934 190.181 140.430 154.434 258.644 162.352 126.249 173.251 353.023 285.063 659.211 193.999 121.968

50 50 129 469 498 43 112 187 154 49 64 10 46 40 23 40 43 216 172 139 25

Accommodation in Facilites Licensed by Municipality

Total Accomodation

(Total)

99.557 342.870 461.416 913.466 1.467.081 123.364 465.230 460.510 571.207 341.875 305.470 39.488 82.017 73.722 57.162 94.914 140.950 228.841 618.489 311.303 157.390

382.845 546.035 1.956.180 1.687.827 1.865.106 323.930 864.180 781.443 1.404.141 532.056 445.900 193.922 340.661 236.074 183.411 268.165 493.973 513.904 1.277.700 505.302 279.358 Source: İGD, 2011

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IGD © 2011

Hotels


Turkey Tourism Market Research

Average Overnight Accommodation Price PP This section will review average overnight accommodation price per person of 2, 3, 4, and 5 star hotels in 21 provinces covered in this report. The study is based on the most recent list of hotels published by the Ministry of Culture and Tourism, and was carried out on the internet and by calling the hotels by phone, in order to calculate annual/seasonal average nightly stay prices. Since adequate data for 2-star hotels was not available in case of Afyon and Bolu, and for 4-star hotels in Bolu, and for 5-star hotels in Çanakkale, Diyarbakır, Erzurum, Eskişehir, Hatay, Kayseri, Kocaeli, Mersin, Trabzon, and Van, such were not included in the study during the preparation of tables.

2-Star Hotels

Table 103 Average Overnight Accommodation Price PP in 2-Star Hotels

Table 103 shows the average overnight accommodation price per person for 2-star hotels in every province. The average price for provinces covered in the study is 30 €. 2-star hotels in Bursa have the highest price range with 45 €. The lowest average overnight accommodation prices per person are in Denizli, Mersin and Nevşehir with 20 €. Source: İGD, 2011

3-Star Hotels

Table 104 Average Overnight Accommodation Price PP in 3-Star Hotels

Table 104 shows the average overnight accommodation price per person for 3-star hotels in every province. The average price for provinces covered in the study is 40 €. 3-star hotels in Bursa, Çanakkale, and Kocaeli have the highest price range with 55 €. The lowest average overnight accommodation prices per person are in Denizli and Afyon with 25 €. Source: İGD, 2011

4-Star Hotels

Table 105 Average Overnight Accommodation Price PP in 4-Star Hotels

Table 105 shows the average overnight accommodation prices per person for 4-star hotels in every province.

IGD © 2011

The average price for provinces covered in the study is 60 €. 4-star hotels in Erzurum Palandöken have the highest price range with 80 €. The lowest average overnight accommodation price per person is in Afyon with 35 €.

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Source: İGD, 2011


Turkey Tourism Market Research

Table 106 Average Overnight Accommodation Price PP in 5-Star Hotels

5-Star Hotels Table 106 shows the average overnight accommodation price per person for 5-star hotels in every province. The average price for provinces covered in the study is 79 €. 5-star hotels in Ankara Çankaya and Bolu Abant have the highest price range with 100 €. The lowest average overnight accommodation price per person is in Nevşehir with 60 €.

Average Sales Value per Room

Source: İGD, 2011

It is impossible to have a set of real estate with completely equivalent hotels as units. The best sale comparisons regarding 2, 3, 4, and 5 star hotels are based on the number of rooms. Actual or demanded prices for hotels that are sold or are being sold are divided to the number of rooms, to obtain the average sales value per room.

Table 107 Average Sales Vaue per Room of 2-Star Hotels

This section will analyze the average sales value per room of 2, 3, 4, and 5 star hotels in provinces covered in the study. During the study, the ads for hotels for sale, of which sale was just realized, or is currently in progress were collected, and average sale prices per room were obtained through phone calls with the ad owners. The study is carried out only for provinces where a meaningful sample to allow for the calculation of an average sales value is present.

2-Star Hotels Table 108 Average Sales Vaue per Room of 3-Star Hotels

Table 106 shows the comparison of average sales value per room for 2-star hotels. The analysis covers only provinces with an adequate number of sample on-sale ads. Accordingly, the highest average sales value outside Antalya, Muğla, Istanbul and Izmir occurred in Ankara with 25,000 €. Aydın came second with 20,000 €, while Mersin was third with 11,000 €.

3-Star Hotels Table 109 Average Sales Vaue per Room of 4-Star Hotels

Table 107 shows the comparison of average sales value per room for 3-star hotels. Accordingly, the highest average sales value outside Antalya, Muğla, Istanbul and Izmir occurred in Bursa with 55,000 €.

4-Star Hotels

Table 110 Average Sales Vaue per Room of 5-Star Hotels

Table 108 shows the comparison of average sale price per room for 4-star hotels. Accordingly, the highest average sale price outside Antalya, Muğla, Istanbul and Izmir occurred in Ankara with 125,000 €. Aydın came second with 55,000 €, while Mersin was third with 45,000 €.

Table 109 shows the comparison of average sale price per room for 5-star hotels. Accordingly, the highest average sale price outside Antalya, Muğla, Istanbul and Izmir occurred in Ankara with 200,000 €. Aydın came second with 80,000 €. Source: İGD, 2011

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5-Star Hotels


Turkey Tourism Market Research

Hotel Investments in Turkey Since there is no guaranteed leases as in the case in shopping mall and office investments, and since it is not possible to sell through the display of project as in the case of residential investments, the investors generally avoided investment in hotel market. Yet, from the first half of 2010, the market saw the presence of serious investors. The investments carried out in the hotel market of the first half of 2010 saw a rise in the EMEA (Europe, Middle East and Africa) hotel investment market. Upon a review of tourism subsidy certificates issued by the Undersecretariat of Treasury in the period after 2009, it is understood that the hotel market long dominated by Antalya and Muğla provinces is in a trend of moving to Anatolia. According to latest data by the Ministry of Culture and Tourism of Turkey, the number of Accommodation Facilities Certified by the Ministry of Tourism is around 2,900. Investments for a further 800 are also in progress. 70 among the new investments are planned for Central Anatolia, 58 for the Black Sea Region, while 48 are aimed towards Eastern and Southeastern Anatolia Regions. It is clear that more than half the tourism accommodation facilities to enter into service in the coming period are located in the central provinces of Anatolia. The improving volume of commerce in the Anatolian provinces, the airports built, and the increased number of flights has contributed to the increase in the investments. Throughout the year 2010, 317 Investment Subsidy Certificates were obtained according to the summation of Investment Subsidy Certificate List Communiqués by the Undersecretariat of Treasury as published on the Official Gazette. 242 of these are for new investments. As a result of these tourism investments, 18,000 will be employed and an addition of 104,000 beds will be made to accommodation capacity. Table 112 Distribution of Facilities Investment Licensed by Ministry of Culture (2010)

Table 111 Turkey International Hotel Groups

Company Best Western IHG

Hilton Hotels

Accor Wyndham Worldwide Marriott International

Starwood Fairmont Hotels

Under Const.

Best Western

15

0

10

1

Intercontinental Crown Plaza Holiday Inn Holiday Inn Express Waldrof Astoria Conrad Hilton Double Tree Hilton Garden Inn Mapton by Hilton Novotel Ibıs Ramada Ritz Carlton Marriott Renaissance Courtyard W Hotels Sheraton

9

8

1

7

-

6

3

1

Barcelo Hotels

Barcelo

4

0

Carlson

Radisson

3

0

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85

Muğla

130

Antalya

122

İzmir

51

Aydın

22

Marmara

85

Aegean

(Except Muğla, Aydın and İzmir)

6

Number of Facility

İstanbul

(Except İstanbul)

1

Mövenpick

Region

4

4

Four Seasons

IGD © 2011

Exisiting

Swissotel

Hyatt Hotels Group

page

Brand

Park Hyatt Hyatt Regency Grand Hyatt

2

Four Seasons

2

0

Mövenpick

2

1

0

23

Mediterranean

61

Central Anatolia

69

Eastern and Southeast Anadolu

48

Black Sea Region

58

(Except Antalya)

Total

754


Turkey Tourism Market Research

Tourism Master Plan for 2023 by the Ministry of Culture and Tourism Within the framework of Tourism Master Plan drawn up by the Ministry of Culture and Tourism, and planned for completion by year 2023, tourism infrastructure activities are in progress with pace since 2007. The schematic and conceptual Action Plan prepared in accordance with Tourism Master Plan for 2023, and referred to in the report is provided in Table 113. Table 113 Turkey Tourism Strategy- 2023 Conceptual Action Plan

Source: Ministry of Culture and Tourism, 2007

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Contact Information Ahmet BÜYÜKDUMAN Partner Real Estate Valuer CMB Licensed No: 400311

Celal ERDOĞDU MRICS, Partner Real Estate Valuer CMB Licensed No: 400722

Phone: +90.212.232.93.13 ahmet.buyukduman@igd.com.tr

Phone: +90.212.232.93.13 celal.erdogdu@igd.com.tr

Phone: +90.212.232.93.13 dilek.dilaver@igd.com.tr

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IGD © 2011

Dilek DİLAVER M.sc. Urban Planner


Istanbul Real Estate Valuation and Consulting Inc. Cumhuriyet Cad. Pak Apt. No: 30/1 Elmadağ - Taksim İstanbul / TURKEY Phone: +90.212.232.93.13 www.igd.com.tr

IGD

Turkey Tourism Market Report 2011-2010  

In addition to the data regarding the general economic structure and tourism potential of Turkey, this study covers study of the distributio...

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