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February 12, 2010

of the most memorable hues from 1970 to create a modern muscle car that exudes more performance, passion and even more nostalgia.” Automobile Magazine said that, “if the new Plum Crazy Challenger was too subtle for your tastes, you may like Dodge's latest (and most vibrant) limited edition Challenger.”

The magazine notes that the fuchsia Challenger SRT8 model will be “even harder (than than the R/T Classic) to find at dealers” since only 400 will be built, each with a numbered dash plaque to indicate its exclusivity. The Web site said the vehicle “features 20-inch SRT forged aluminum wheels with Satin Black painted pockets, a serialnumbered dash plate, pearlwhite leather SRT performance seats with fuchsia accent stripe and „retro-inspired‟ chrome quad exhaust tips.” CNN Money noted that “Dodge products like the Challenger muscle car and the fourdoor Charger sedan are targeted at male car buyers who want performance and a bold image.” Finally, an writer explained “the Challenger still manages to look like a man‟s machine,” and that the Web site is “pleased to report that in person it‟s definitely not pink.”

and Chrysler Town & Country have been purchased by more customers than any other minivan, and we want new buyers to see why," said Fred Diaz, sales chief and head of the Ram brand, according to The Detroit News. Diaz said nearly 70 percent of Chrysler's minivan buyers are previous owners of the automaker's family haulers, according to The Detroit News, and he noted that the Chrysler Town & Country has won the owner loyalty award among minivans from R.L. Polk nine years running.

The limited Challenger comes with Furious Fuchsia paint and available pearl-white leather performance seats.

New color paints bright future for Challenger as the muscle car turns 40

Early this week, the Dodge Brand announced plans to celebrate four decades of the Dodge Challenger‟s muscle-car heritage by offering a limitededition Furious Fuchsia model. The Detroit News quoted Ralph Gilles, President and CEO—Dodge Car Brand and Senior Vice President—Product Design, saying the “furious fuchsia editions modernize one

Chrysler makes “Minivan Pledge” Chrysler Group is offering a 60day money-back guarantee on its minivans, according to the Associated Press. USA Today said that “buyers who trade in competitors‟ minivans for 2010 Dodge Caravan or Chrysler Town & Country minivans can bring back the Dodge and Chrysler vans within 60 days, ‟no questions asked.‟” "The Dodge Grand Caravan

Raminator plans to crush competition The Ram Brand is renewing its monster truck racing partnership with Hall Brothers Racing. Raminator is powered by a 565 cubic-inch supercharged HEMI® engine that produces more than 2,000 horsepower. The Raminator weighs in at a carcrushing 10,300 pounds and features special effects like smoke-snorting nostrils and strobing red eyes.The Raminator makes more than 100 dealer appearances a year.

Camp Jeep ®, Flo-TV™ grab headlines at Chicago Auto Show this week Chrysler Group gave a preview of some of its coming features and attractions to hundreds of media, analysts and industry officials during the media days of the Chicago Auto Show that opens to the public Friday, Feb. 12. “Expect nothing but the best from Chrysler‟s display,” a writer said. The off-road publication noted that the “the biggest attraction would be the Camp Jeep® (display), a 25,000 sq-ft indoor driving course.” The editors at said those attending the show will get a 5-minute passenger ride on the track, chauffeured in the Wrangler Unlimited, Grand Cherokee or Liberty. The highlighted obstacles include an 18-ft hill, a section that simulates driving on fallen logs, and a 45-degree wedge. “The purpose of having this on- and off-road track is to display Jeep vehicles‟ ground clearance, traction, stability, articulation, and suspension,” the story said. The Chicago Tribune’s Jim Mateja noted that “trekking through 1.3 million square-feet of displays in two exhibition halls is a monumental task for Chicago Auto Show visitors.” So Mateja provided a top-11 list of vehicles not to miss at the show and among them

were the Chrysler Lancia concept and the Fiat 500. The Fiat 500 will provide Chrysler with a much-needed, small, high-mileage car, Mateja said. The teeny 500 hatchback, popular in Europe, is set to arrive here in December. “How small?” Mateja asked. “About 5 inches shorter than a Mini Cooper, yet designed to hold four people and get 30 to 40 mpg.” Motor Authority reports that “(Mopar‟s) live mobile TV service now available in eight 2010 model-year vehicles” will be one of “key exhibits” at the Chicago show. Motor Authority also said, “The (Flo-TV) service offers live sports, news, kids programs and primetime network shows all from the convenience of the back seat. It's a $629 plus installation cost option, but it makes Chrysler the first carmaker in the U.S. to offer live TV on-the-go.” According to Truck Trend, Flo-TV is the headline of a "connected" Dodge Grand Caravan that boasts all the infotainment systems Chrysler has available, including satellite radio, multi-language voice command, a dual-screen rear entertainment system, Sirius Backseat TV, mobile Wi-Fi from Uconnect, satellite navigation, and Bluetooth integration.

Fiat 500 production plans announced Chrysler Group is investing $550 million to build the Fiat 500 at its assembly plant near Mexico City, reported the Associated Press. The AP said the “Mexican government has provided a $400 million incentive package” consisting primarily of loans for the project. Reuters quoted Chrysler Group CEO Sergio Marchionne explaining that "the 500 is just one example of how Fiat's experience in the small to medium vehicles segments and its expertise in fuel saving technologies will play a key role in Chrysler's revival," and that the vehicle is “expected to stir excitement” and help position the group as a builder of innovative and fuel efficient vehicles. The company will begin making the model in December for U.S. and Latin American markets, according to the Detroit Free Press. Follow Chrysler news on: Twitter: chryslercom

Chrysler Group News Update is published by Chrysler Group Communications for dealership employees to highlight company and industry news. It includes third-party news sources that do not reflect Chrysler Group views or policies.

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