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Global Designer CĂŠdric Fettouche

contact@cedricfettouche.com


Global Strategic Designer Experience Actually doing FREELANCE, France Multidisciplinary Designer - July 2015 to now Working alongside my studies as design freelancer. Worked on several projects: Space design, product design, graphic design, creation of websites.

Adobe Photoshop

THALES, Internship, Pessac, France Graphic Design & Product Design - January to June 2015 Working at the Innovation lab. Design Thinking, creation of logo and product, prototyping.

Autocad

SINIAT (Lafarge), Call for tender, Toulon, France Industrial Design & Graphic Design - 2nd - February 2014 Worked on bid with a group of 6: Proposal for designing furniture for supermarket in accordance with Siniat’s brand image and standards.

Cinema 4D

EVENT EYES & ARTS CONNEXION, Kedge’s professional project, Toulon, France Design & Project Management - Personal and group projects - 2012/2014 Event Eyes: Photo shoot and coverage of cultural events in the South of France. Arts Connexion: Creating an eclectic and artistic exhibition to enhance Kedge’s local network. Accomplished objectives for both projects: financial marketing, strategic decision making, accountability and communication. Graphic, space and product design. Successful exhibitions.

html5/css3

Education Actually doing a Master 2 in Strategic Design IED Madrid - Madrid, Spain - From January to December 2016 Transform ideas into business opportunities, build a stronger vision of design. Learn from a diversified master both cultural and professional. Strategic Design courses: Lean startup, Biomimicry, Behavior design, Business plan, Social entrepreneurship, Sales planning, Finance, Marketing, Strategy, ... Master of Global Design Kedge Design School (formerly Euromed Design) - Toulon, France - 2011/2015 Global Design: Product, Space and Graphic design. Ergonomic, Eco-design, Drawing and Software techniques, Design thinking, Project management, Communication...

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Technical Proficiency Adobe Indesign Adobe Illustrator

Rhinoceros 3D

3ds max Keyshot

Modeling Drawing After Effect 3D Printing

Capabilities Strategic Design Product Design Graphic Design Space Design Design Thinking Interior Architecture Branding identity Photography Experimental Art

Exchange Program, Product Design Srishti School Design and Technology - Bangalore, India - July to October 2014 One semester studying art and design: Experimental art, Product modeling, Layout, Light, Interior materials, Story of Art, ...

Leadership

Erasmus Program, Interior Architecture ABKM, ZUYD University - Maastricht, Netherlands - August 2013 to February 2014 One semester in Interior Architecture courses: Technical drawing, modeling, 3D techniques, material studies, 3d printing, ...

Spanish - Learning

French - Native English - B2/advanced level


Marseille, France

My home sweet home Madrid, France one year’s master Strategic Design

Bordeaux, France 6 months internship Graphic/Product Design

Bangalore, India Study period of 4 months Art and Design

Maastricht, Netherlands Study period of 6 months Interior Architecture

My abroad life

Home Lived Visited

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Smiling

«No... ALWAYS smiling, Optimistic guy is my name !»

This is Design ! « No, this is aesthetic ! » Or beautiful, creative, well shaped, luxurious, elegant, fashion, amazing...

It is not stable

«Yes I know, it’s disturbing my mind... ...but I am optimistic ! » 4

Dirty shoes

« I like to travel... a lot ! »


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Material

Innovation

Ingenuity

objects I love and could represent me GraphLight - Niels Datema

Emotion

Global Design ?

Constellaction - PanGenerator

Interaction

P

G

Product

Graphic

World Time Clock - Charlotte Van Der Waals

Simplicity

S

Space d An

ore ch m u m

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passions I love and which represent me

Photography

Athletics

(E

ind) to f y as

!

!

Design

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What is Design for me ? Design is a hard thing to define because it evolves through time depending on a context, and the context moves really fast since the industrial revolution. The profession itself is really recent and to create designers use evolving processes, tools and values. Adding creativity and flexibility allows us to manage complex and diverse projects. Indeed in a globalized and connected world we need to create product-service-system solutions and must implement different important values: environmental, social, ethical, cultural, ... Nowadays, being a Global Designer is a great plus to have a full perspective on every project. In a close future being a Strategic Designer will add an other important perspective. A Strategic Designer can carry out a design and/or managerial role within the innovation process to transform ideas into projects and business opportunities. Strategic Design tries to make values tangible and clearly integrates products, services and communication strategies into the project. Thus being able to evolve (and so to survive successfully) as well as maintaining and developing one’s own identity. Strategic design is about evolution.

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Offices

Waiting room

Reception

Waiting room

Kitchen

Kitchen

3ds max / V ray

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G S

The CIM (Medical Imaging Center) became larger and got an entire new floor in a ­clinic. This center assembles 8 doctors divided in 3 blocs: radiography, ultrasound, mammography. The intention of this project was to create a real feeling of expertise for the patient using a new brand identity and a new space layout. The circular flow creates a clear accompanying during all the time spent in the building.

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1 Reception-Waiting room => 2 Doctors offices => 3 Blocks => Exit 9


In metropolitan areas increasingly loaded, where it is very difficult to park the car and to travel by bike, what kind of means could be developed to improve daily transport to work ? An electric scooter weighs between 9 and 15kg, has a range of 20 to 30km, and is compact. It has a lot of benefits and offers a real alternative to mixed transport modes. This scooter line, thought for Volvo, offers a futuristic design while highlighting this particular technical line.

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3ds Max / Keyshot


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Research

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Music note

Movement

Virtuosity

Nature


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The client came to build a new brand identity because the first festival has grown into four different events. The goal was to unify the diversity of landscapes and events so we used four pictos plus four complementary colors and created a logo that represents the festival.

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Jeune pousse The purpose was to define the brand using only the form without label and packaging. We can easily understand the natural aspect of the product without any indications.

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Toulon is located near the sea and this living statue could become a symbol of the city, which unifies

L’

de Toulon

This monument has to create an interaction with Toulon’s people. You can sit around and enjoy the shadow

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P

S

people of this city. The seawater stream is confined inside a structure made of UHPConcrete.

Cinema 4D / Keyshot while discussing but you can also pick or leave a message on both side of the statue. L’O (=eau) means water in French.

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Emotion in Product Design: One day project about serenity.

Shapes

Colors

Create Atmosphere

Character Materials

Comfortable

Simple Lines

Contact Soft Touch

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Sensation Soft Curve


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La tour-filante

Cinema 4D / 3ds max / Vray

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The Chamber of Trades and Crafts of Var came to our school to work on the organization of the building. After interviews we realized some problems: the counter is not visible, the management of the sunlight is bad (light and temperature) and

Available App of CMA

Waiting room CafĂŠ

Digital

nteractive terminals

Interactive place

Counter

Counter

Chamber of Tra A3

09/04/2013

Research phasis 20

Board


G S it is difficult to understand the building.x For this one week group workshop, our goal was to create a more user friendly space using signage and technology (app, interactive terminals) and to make a dynamic space actualizing colors and space layout.

Luminous

Electrical Sunblind

Signage

ades and Crafts

d Trend

Da Silva Kévin Daures Emmanuel Duvernay Aurélien Fettouche Cédric Lamotte Guillaume Santoni Marine

Signage Kedge Design School

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1 Business project “So Lens”. The idea was to create the first customizable DSLR. The scrolling website was here to introduce the product: the different options and settings, the access of the world’s map geotagged photos uploaded by users and finally the access to the customizing page.

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3 The main idea of this project was to customize the aesthetics, the ergonomics, the grip (left or right hand) and “addons” (flash, battery,...). But also to provide classical choices: lenses, pixels,... The world’s map localize all the photos of users through a social network. The website is made in html 5/Css 3 with Dreamweaver.

4 Movement of the SLR

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Ergonomic case study Cashier / Top view

of a supermarket checkout

Screen/keyboard

Scrolling floor

1m90 Client/Cashier / Side view

Security

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1m60 Client/Cashier / Side view


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S

More than 10 ergonomic problems found on a basic machine of a supermarket.

Trouble: The screen and the keyboard are not adjustable. Recommendation: They should be easy to adjust (depth, height and angle) to offer the best comfort to cashiers whatever their size but also to avoid light‘s reflection on the screen which could be disturbing. Display

Screen

An articulated arm could permit an optimal orientation for the screen, the keyboard and the display. They are fixed with screws to facilitate the access, the use and the longevity.

Keyboard 25


A1

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09/09/2014

Research phasis

Technical Drawing

Cédric Fettouche 1:50eme details: 1:1

Created by Frank Lloyd Wright

ABKM Maastricht


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Technical Drawing of

Robie House Chair Created by Frank Lloyd Wright

Photo from Cassina’s website

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Advertising

Target: Entrepreneur “A sustainable solution can come from a simple idea... so act!�

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Target: Young Adult (18-35) “Not need to be a superhero to save the planet.”

Target: 14-25 years old About domestic accident in France. “Don’t finish Kenny”

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DRAW

MARKER 30


P G S

WING

PENCIL 31


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P G S

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MODELLING

Paper - Foam board - Chipboard - Prototyping

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P

S

Foam - 3D printing - Recycling and everything

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4

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Sport - Architecture - Portrait - Landscape

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P

S

Cityscape - Design - Travel - Exhibition

Canon 600 D 37


The Future of Mimicry Insects are inspiring, three animals on four are insects but we don’t really see them maybe because they are living with Earth and Nature easily. Humans are also increasing on Earth and they are taking more and more place, to the detriment of insects, building cities, towers and... garbages.

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Experimental Art

We can imagine, one day, garbage will terribly increase and we will be forced to live with it. Insects are living shorter so we can also imagine that after some generations a new kind of adapted insects will survive and start to develop themselves. These new insects will be able to live between garbages and to use garbage mimicry to survive. Work done in India - Inspired by Insect - Exhibition in Dublin

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Project Diploma Oral 19 Writen 18

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P G How to make people addicted to urban trees? By making urban trees functional ! The city of Bordeaux is world famous for its wine and its history, indeed the city is on UNESCO world heritage list which attracts a lot of tourists. In 2015 they were elected Best European Destination. As a metropole, they also work hard on new technologies and environment: for example the tourist office started to use augmented reality and an online website is referencing all the trees of the city. The app is made to help tourists that arrive in Bordeaux. The tourists just have to select the activities they would like to do and the amount of days they are staying in Bordeaux. The app will then create a plan that fits their needs depending on other local informations (weather, schedule, bus and metro lines,...). Knowing the schedule and locations, the app will guide tourists around the city using augmented reality. It will virtually create a board on every tree of the city showing the direction and the distance. The app has a clear online and offline mode and everything is made to be usable without data. For example GPS doesn’t need data.

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Poli is a sportswear’s brand specialized on cycling and triathlon since 1979. They recently changed their brand identity to focus on a professional market with a new baseline that shows their vision: “Designed for performance”. This strategy made them enlarge the head quarters office in Marseille (France), I had to create the meeting room. Needs: A meeting room: a large table for 12 people and a wardrobe to hang sportswear’s collections. Solution: After some interviews and research I realized that the 12 people meeting was only once a year. To be more useful, I created a system were two panels can move from one structure to another to permits a living system that can scale depending on actual needs.

Brand atmosphere: We decided to accentuate the home atmosphere so clients would feel welcomed at the head quarter. Raw materials and solid structures like the dressing are made to show the durability of the brand, things are made to stay and to keep working well. Environment: Everything has been made by a local artisan to respect the value of the company, and my personal vision of Design.

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2

Two clamps add strength and security for both mode. Daily mode for casual meetings between workers. 42

The table dislocates to


P G S

Chosen keywords:

Welcoming Dressing Durable Modularity Quality

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A helping leg permits an easy move. add the two panels.

The large meeting mode, once a year. 43


IED Madrid Master 2 Strategic Design 2016

Kedge Design School Master degree Global design From 2011 to 2015

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CAREER Interested on a company that takes challenges on innovative projects to improve our world, at its own scale, using human values as a real brand identity and strategic thinking.

GLOBAL STRATEGIC DESIGNER 404. That’s an error

Google Earth

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Contact www.cedricfettouche.com contact@cedricfettouche.com France: +33 (0) 672115850 Spain: +34 (0) 645174817

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I hope you liked it !

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Portfolio - Cedric Fettouche - 2016  

Cédric Fettouche - Global & Strategic Designer

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