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The City of Tagum

Transforming Landscapes , Transforming Lives




The City of Tagum

THE CITY OF TAGUM Transforming Landscapes, Transforming Lives Copyright 2013 Š City Government of Tagum All rights reserved. Reproduction in whole or in part by any means without prior written permission from the copyright owners and publisher is prohibited.

Published by City Government of Tagum City Hall Building, Rizal St., Tagum City 8100 Davao del Norte, Philippines ISBN No. 978-971-95625-0-4

Text copyright 2013 Š City Government of Tagum Photographs are copyrighted to the City Government of Tagum or individual photographers

Printed in the Philippines

Transforming Landscapes , Transforming Lives

Inauguration of Osme単a Bridge along Osme単a Street circa July 25, 1952

Municipal Mayor Manuel B. Suaybaguio, Sr. (seated leftmost) with his department heads in front of the old Municipal Hall during the post-war era

Contents 2 Messages 4 Foreword 5


6 Introduction 12


36 Economic Productivity 64

Social Services


Public Services


Culture in Governance

154 Mayor Rey T. Uy 156 Awards and Recognitions 160 Acknowledgments


message from the president of the republic of the philippines

My warmest greetings to the people of Tagum City on the publication of your coffee table book, The City of Tagum: Transforming Landscapes, Transforming Lives. From its beginnings as a small settlement in the 1920s, Tagum has since grown to become a first-class city. This publication documents the contributions of its citizens who have shown courage and dedication in transforming your locality into one of the country’s fastest-growing urban centers. It likewise highlights your community’s achievements over the years, which are a testament to the Tagumeños’ creativity, fortitude, and industry. As this book also looks forward to the future – the strategic directions, development concerns, and social programs pursued by the local government – may it inspire you to reach greater heights, tapping your distinct advantage in resources, land, people, and location to sustain Tagum’s prosperity. May you always demonstrate your passion and industry and uphold your pride in your city.

benigno S. aquino III



message from the governor of the province of davao del norte

I convey my warmest greetings to the people of Tagum City, the Home of Festivals and the capital city of Davao del Norte. It is my privilege to join the City Government as it weaves into reality this coffee table book The City of Tagum: Transforming Landscapes, Transforming Lives that showcases with pride the city’s successful leaps in creating sustainable development. Over the decade, Tagum City has grown fast enough to keep pace with the changing times. On the fields of education, health, agriculture, and business, it reaped numerous awards and recognitions which are offsprings of responsive governance. Consequential is the effective delivery of social services coupled with community building efforts. As the seat of the provincial government, Tagum City will soar higher not just with respect to income generation but also to good governance while walking together along the ‘matuwid na daan’ with our P.E.O.P.L.E. development agenda. I commend the City Government of Tagum headed by Mayor Rey T. Uy for the notable achievements. Congratulations on the book and mabuhay!




foreword by the secretary of interior and local government Transformation is one of the most powerful words because of what it connotes: Change, a new form, a new beginning. For the City of Tagum, transformation has apparently become routine because it has continuously been able to respond positively to the many challenges to urban management – in the end always emerging a better, more beautiful, and more vibrant community. The credit, of course, goes to Tagum's wonderful people and its leadership in the person of Mayor Rey Uy. This coffee table book, The City of Tagum: Transforming Landscapes, Transforming Lives, is a testament to the enduring resilience of the human spirit as it documents the numerous achievements of the city government in the delivery of social services, in community building, and in adopting the best practices for sustainable development. It is an honor to be part of such a noble undertaking because I know that the stories in this book truly reflect the saga of the people of Tagum City in search of a peaceful, progressive and environmentally -sensitive community. I can only wish that all our local government units are able to do the same. My warmest congratulations to the people of Tagum City for this book and for your unwavering commitment to good governance, which President PNoy's "Daang Matuwid" advocacy is all about. May you continue to serve as shining examples of what an empowered, enlightened Filipino citizenry can become.




preface by the chairperson of the city of tagum tourism council When Tagum City hosted the International Rondalla Festival in 2011, the delegates from other countries gifted us with books about their homeland. It is from them that the idea for this book was born. After more than a year of preparation, we are proud to finally present to you The City of Tagum: Transforming Landscapes, Transforming Lives. This book is meant to be an informative guide on the best practices implemented by the City, from economic enterprises, social services, to governance. Tagum City is a favored destination by other local governments for educational trips. We hope this book showcases what our city has become and the kind of leadership that transformed Tagum. With vision, strong leadership, political will, and minimal bureaucracy, a transformation for the better is inevitable. I thank everyone who worked hard to make this book a true product of love: Nestor Horfilla, who spearheaded this project, the photographers from Davao and Tagum who captured the beauty of our city, and the City Information Office, City Tourism Office, City of Tagum Tourism Council, and Boldleaf Media Works for their reliable help in completing the book. I also thank my family for their support to this project. This book is dedicated to the people of Tagum, whose support and confidence inspire us to work for the good of our city. May you, dear reader, share in our pride that is Tagum City.

Alma L. Uy, RN, mba



introduction by the mayor of the city of tagum What makes a city livable? It is more than the infrastructure, social services, responsive governance, and landscapes. A city is made livable by its people, whose actions and beliefs shape its history, culture, and values day by day. It is these developments and achievements that we showcase here in The City of Tagum: Transforming Landscapes, Transforming Lives. This book documents our sources of pride, hope, and inspiration. With Tagum City, its development and transformation are built on the virtues of hard work, vision, community, and respect for people and the environment. It is a city where people of diverse origins and beliefs have equal opportunity and access to services, where our natural and man-made resources are harnessed for sustainable progress. Tagum is a city with much promise and potential, and through the efforts of Tagumeùos, will continue to be a city worthy of admiration. It is my pride to serve the people of Tagum and be part of the City’s transformation. May you also share this pride and love of our place.

Rey T. UY



vision A dynamic, developed city driven by a sustainable resource-based agro-industrialization providing globally competitive trade and service opportunities through a gender responsive governance and empowered citizenry, enjoying quality life in a peaceful and harmonious environment under the guidance of the Divine Providence


mission We, the peace-loving people of the City of Tagum, are committed to pursue sustainable growth and development through agro-industrialization, globally competitive and accessible services and opportunities under good governance for a wholesome quality of life for all



FAST FACTS Province:

Davao del Norte


First Class Component City


March 7, 1998

Land Area:

19,580 hectares. Mostly agricultural lands used to grow crops like coconut, rice, Cavendish banana, fruit trees and other noncommercial agricultural products.

Number of Barangays:



242,801 (as of June 2012). The City’s population is culturally mixed, comprising the lowland Christians (most of whom are descendants of settlers who originated from provinces in Visayas and Luzon), who co-exist with other indigenous people in the area such as the K’gan, Mandaya, Mansaka, Manguangan and Dibabawon, among others. Other migrant ethnic groups residing in the City include the Chinese, Indonesian-Malays, and Indians.


Christianity is the dominant religion, and majority are members of the Roman Catholic Church. A significant number of the population are Muslims.


Tropical climate with warm and pleasant weather where rainfall is evenly distributed all year round. The temperature ranges from 21oC to 32oC and the annual rainfall varies from 2,000 to 2,500 mm.


Filipino is the national language but Cebuano is commonly used. English is likewise widely spoken. The indigenous people speak various native dialects.


The Trading and the Service sectors are the leading industries followed by Agriculture-based Industry (e.g. Banana), Food Processing, Manufacturing, Construction, Mining and Quarrying, Wood-based industry as well as Information Technology, among others.


The city is served by various service companies, which are growing in number to cater to various needs of locals and visitors alike.

Getting To Tagum: From the cities of Manila, Cebu, Iloilo, Zamboanga and other centers in the Philippines: By Air: Fly to Davao International Airport (located approximately 51 kilometers south of Tagum City) then travel by land to Tagum in approximately 1 hour and 30 minutes (private or public transport) By Sea: Take a Boat to Davao International Seaport (located approximately 52 kilometers south of Tagum City) then travel by land to Tagum in approximately 1 hour and 30 minutes (private or public transport). From any other point in Mindanao: By Land: Take a Bus service either passing through Davao City in the South or Butuan City in the North or Mati City in the east and then proceed to the City of Tagum.





he City of Tagum is a first-class city and the capital of the province of Davao del Norte, Philippines. It is located about 56 kilometers north of Davao City, the capital of Region XI. Tagum is considered a significant trading and commercial hub. Leaders from the public and private sectors acknowledge the City’s rapid transformation as a small yet exceptional urban center, inspired by exemplary governance and a harmonious lifestyle lived by its locals. The City is strategically situated in the intersection of three major road network systems – the Philippine-Japan Friendship Highway that links Davao del Sur and Davao City to the province of Agusan; the Davao-Mati Road that connects Davao Oriental to the province of Surigao; and the Tagum-Kapalong Road that opens access to the Davao-Bukidnon Highway. In all four directions then, Tagum is linked to the major destinations in the Region and to the different provinces, cities and municipalities in Mindanao. The topography of the city is generally flat although there are some hilly portions that border in the northern side. Toward the southern part lie its coastal areas. Two major rivers, the Hijo River and Tagum-Liboganon River, surround the city. These rivers serve as primary channels of runoff water from the upland areas and from the inner city that are commonly drained into the Davao Gulf. There is no official record on the meaning “Tagum,” but one legend explains how the name Magugpo came about. It was told that at the beginning, Magugpo was nothing but a vast wilderness. The indigenous Mansakas, Manguangans, and Mandayas inhabited the plains and upland areas while the K’gans lived in coastal settlements. The name Magugpo was derived from the native word mago, a name of certain tree, and the word ugpo, which means very high. According to the story, the natives were occupying a river basin inside the thickly covered forest where they could not even see the sun. Today, Tagum has been transformed into one of the leading business centers and bustling metropolis in Mindanao. Right at the southern portal of the City stands a distinct welcome pylon that greets everyone who enters, day and night. The aesthetic greenery, fashioned by fully-grown palm trees lined on both sides of the wide, main highway, captivates the eyes of residents and visitors alike. Tagum exudes a distinct, harmonious ambience that is enhanced by the uniqueness and diversity of its natural, historical, and cultural landmarks. In the landmass of the city rests an array of mystical charms: natural waterways, centennial mangrove trees, rustic landscapes, rehabilitated wetlands, historical sites, religious landmarks and captivating monuments that, among others, convey ancient myths, provocative tales and contemporary wisdom profuse with symbolic meanings that strengthen the essential character of the City. These landmarks are significant components that help define, shape and strengthen the people’s sense of identity and social cohesion. Without social cohesion, there is no pride of place. Without pride of place, there would be no commitment. And without commitment, there would be no passion to achieve excellence. On the other hand, the scenic diversity that one discovers in the City of Tagum is but an affirmation that the development potentials and possibilities offered by the City are indeed tremendous. The residents of the City collectively cherish these landmarks, deemed as witnesses to the various tales of transformation for the better, or veritably as monuments of “Tagumpay ng Tagum” (victories of the city). Welcome to Tagum, the Palm City of the Philippines. 14

The Magugpo Commercial building at Quezon Street corner Osmena Street was the city’s earliest economic center in the post-war era

Previous spread: Sunrise at the southern portal of the City of Tagum



Natural Landmarks

Calm waters in the ancient Tancu-an creek and the green rapids of Pandapan River

Left: The Nabintad River in Barangay Madaum


The boundary bridge in the southern Busaon River and the brackish water of Tancu-an Creek in Barangay Bincungan that continues to flow into Barangay Libuganon


Marine waters of the City viewed from Libuganon and facing the mountain ranges of the Municipality of Maco


Landscapes and Lifescapes The City of Tagum is one of the most pleasant medium-sized cities in Mindanao and perhaps in the entire country. Within the City, the harmony of the elemental gifts of nature – land, water, air and sky – is conserved as the City continually moves to nurture life. The local government of the City of Tagum is consciously conserving the aesthetic and symbolic values of its interesting landscapes, inspiring seascapes, and enlightening historical sites. As they pursue to transform Tagum to become a better City, the local leadership never tires in shaping the hearts and minds of the present and future generations to turn themselves into sharing and caring communities. Most notable is the successfully implemented Mangrove Development and Rehabilitation Program of the City of Tagum that, without doubt, engenders a sense of pride in every Tagumeùo. The Program has facilitated the planting of an estimated 82,500 mangrove seedlings in the last five years in order to preserve and create a sanctuary of immense importance.

Panoramic view of the wetlands in Barangay Bincungan; Rehabilitated mangroves along the Highway

The effectively managed wetland ecosystems in the City contribute to safer coastlines and generate more productive coastal resources. They help restore the productivity of fish stocks and offer new opportunities for local people to generate additional income. The first step in the conservation program is the establishment of mangrove nurseries to generate the needed planting stocks to rehabilitate the wetlands. In the City of Tagum, the initial step has been accomplished. Now, with the increasing harvests of crabs and shrimps, the lives of small fisherfolks in the coastal barangays have been enriched. With its exceptional biodiversity, this mangrove ecosystem that was encouraged and developed through the leadership of Mayor Rey T. Uy establishes Tagum as another valuable future wetland reserve and ecotourism destination within the City. Moreover, in the southern settlements of the City, one can still embrace more than a few idyllic and serene sceneries that thrive amidst the rapid pace of modernization. These rustic landscapes are significant as they represent the other end of the continuum of a City undergoing urbanization. They remind us that a City does not need to be congested, noisy, and polluted. In Tagum, many can take pleasure in tranquility that blends well with sustainable urban living.


Right: Century Mangrove Tree in the wetlands of Barangay Libuganon



Subsistence fishers catch crabs and shrimps in the brackish waters in Tancu-an Creek

Left: A local fisher and his loyal dog framed by an old mangrove by the bank of legendary Daya in Libuganon


Historical Landmarks Tagum was only established as a municipality in the middle of the 20th century, but it is home to many significant historical landmarks and sites that serve as quiet witnesses to the City’s growth and development. The first physical landmarks of the old Magugpo settlement were a school building, teacher's cottage, rest house and chapel, which were all constructed in the early 1930s by the Homesteaders' Association. The group was comprised of pioneer migrant settlers from Visayas and Luzon who first settled in Magugpo in 1928. Newly constructed fountain in the front yard of the Queen of Apostles College Seminary, the first residence of Reverend Bishop Joseph Regan, the first Catholic Bishop of Tagum

At that time, Magugpo was acknowledged as a municipal district of Davao City. The only means of transportation from Davao City to Tagum then was by boat using the Hijo and Tagum Rivers as points of entry to Tagum. This explains why the first seat of government was located at Barangay Hijo, now the Hijo Plantation in Barangay Madaum. Barangay Madaum is recognized as one of the oldest settlements where the first Mosque was built, particularly in Sitio Nabintad sometime in the middle of the 19th century. Another focal settlement in the Madaum area is the K’gan village near the riverbank of barangay Libuganon, the place where the remains of Datu Bago, the hero of Davao, was buried during the same historical period. Soon after the establishment of Magugpo as a new municipality in 1941, World War II broke out. Hence, another historical site was Barangay Magdum where an abaca plantation established by the Japanese had once flourished. It was also in Barangay Magdum that the Japanese constructed an airstrip during the Second World War. Likewise the old bridge in the boundary of Tagum and Carmen has been a witness to many battles against intruders that were fought and won by the freedom-loving citizens of Davao del Norte.

Bishop Regan joins lunch at the home of Mayor Rey Uy’s parents Ong Teng Uy and Tao Sui Eng (behind the Bishop) in Madaum with family and neighbors, after a Confirmation ceremony, circa 1960s


The war badly damaged the fledgling Magugpo settlement where reportedly only five houses were left standing after the liberation. From the rubble of war, the pioneer settlers led by Mr. Manuel Baura Suaybaguio and Mr. Elpidio Quirante spearheaded the construction of houses, drugstores, stores and the Catholic Church, which was constructed at its present site in Rizal Street in Barangay Poblacion. Moreover, the infrastructure projects of the national government such as the Davao-Agusan national highway and the provincial roads to Kapalong and Saug paved the way for the influx of more migrant settlers to the municipality. Thus, in 1948, then Mayor Suaybaguio initiated the transfer of the seat of government from Hijo to its present site in Magugpo Poblacion.

Clockwise from top left: Site of the oldest Mosque in Nabintad, Barangay Madaum; the first Roman Catholic Church; Makulay Restaurant in the heart of old Magugpo, the original name of Tagum; and old residence of Mayor Uy’s clan


Clockwise from top left: Municipal Mayor Himigildo Baloyo (1951-1971) with his head of offices during the unveiling ceremony of the President Ramon Magsaysay Monument in front of the old municipal hall; Osmeùa Bridge; the Sanitary Kitchen, now Tagum Makulay Restaurant, at Pioneer Avenue in Tagum’s Chinatown; tree-planting at Magugpo Central School; Magugpo Pilot Elementary School first grade students of 1963-64; and Laureta Elementary School in San Miguel, Tagum. 26

Historical Landmarks

Clockwise from top left: His Excellency Msgr. Clovis Thibault, the first bishop of the Prelature of Davao, with the Tagum Catholic Actionists in 1954 at the Old Christ the King Cathedral, now the Parish of Christ the Eucharistic King; the old Queen of Apostles Seminary, where the First Prelature Pastoral Planning was held in 1976; the Tagum Catholic Women’s League induction in 1964 at the old Christ the King Cathedral; Apokon Primary School in 1954-55; Magdum Elementary School; and a Women’s Seminar for Tagum Deanery in 1969. 27

Religious Landmarks The Roman Catholic Church in Tagum originated as a Christian “visita” under the Jesuit Mission in the early 20th century. Not long after, the Parish was established. It continued to expand as a Prelature under the missionary Maryknoll Fathers after the Second World War. Half a century later, two Cathedrals emerged – the old Cathedral of Christ Eucharistic King and the new Cathedral of Christ the King – two compelling monuments that confirm the fervent religiosity of the faithful Tagumeños. The new Christ the King Cathedral is the biggest basilica in Mindanao. Located at Barangay Magugpo South, the Cathedral is impressive with its imposing architecture incorporating modern and traditional designs. Every day, the cathedral celebrates the Holy Mass in three different languages: Bisaya (as most of Tagum’s locals are originally from Visayas), Filipino, and English. Outside the church, a mini park with the Stations of the Cross awaits the contemplative. Regarded as one of the most beautiful in the south, the carvings of the Stations of the Cross attract pilgrims even in the wee hours of the morning. No wonder that it took twelve years to construct this magnificent place of worship. Soon after the beginning of the cathedral’s construction, another breathtaking sight was unveiled to the public. Reverend Fr. Antonio Franco, Apostolic Nuncio to the Philippines, officiated the blessing of a giant wooden rosary situated outside the church’s structure, which would later turn out to be the largest in the entire world. Constructed from ironwood, each rosary bead weighs and measures more than an adult’s hand. It has become a popular destination and it is common to see flocks of tourists with their eager faces and their cameras ready. Of equal significance demonstrating the deep sense of Tagumeños’ religiosity are the magnificent structures of Iglesia ni Kristo Church, the UCCP Bethel Church, the various Islamic Mosques, and the countless chapels and small churches that dot the landscapes within and outside the inner City Center.

The new Christ the King Cathedral in the City of Tagum 28


Contemplation and adoration site at the mini-park of the New Christ the King Cathedral and Regina Rosarii


Religious Landmarks

The sculpture of the Risen Christ and the biggest rosary in the world


Emerging Landmarks Co-existing with the City’s historical landmarks are new, eye-catching structures distinct in architectural style and function, representing a vision of contemporary Tagum. The Tagum Trade and Cultural Center Pavilion, which was established under the administration of Mayor Rey T. Uy in the old site of the Public Market, is considered not only a significant trading post but also a social landmark for Tagumeños across generations. Another emerging landmark of the City is the Punong Restaurant that is built within the wetlands of Barangay Bincungan and embodies a Southeast Asian character. But the most remarkable landmark of the City is the futuristic New Tagum City Hall. The structure highlights “spaces-within-a-space,” the harmony of form, function and style shaped in a forwardlooking perspective. Arguably the most impressive landmark in this twelve-year-old capital city of Davao del Norte are the thousands of palm trees planted along the highways, city streets, parks and open spaces. The Department of Tourism has declared this city as the “Palm City of the Philippines” because Tagum has the greatest number of palm trees spread in not less than 64 kilometers, more than any other urban community in the entire country. More than 25,000 Palm trees have been planted by the city government along the national, provincial, city, and barangay (village) roads, in local parks and plazas, residential subdivisions, public and private elementary, secondary and tertiary schools, vacant areas around national, provincial and city government buildings, and backyards of private homes in urban villages of the city. City Mayor Rey T. Uy said the local government preferred to plant Palm trees over other trees because of the former’s “aesthetic greenery.” The tree’s roots also do not destroy infrastructure especially the roadsides and surrounding parks. The original Palm tree seedlings of some 20 varieties were secured by the local government from the University of the Philippines in Los Baños, Laguna by the City Environment and Natural Resources Office (CENRO). The Palm tree varieties include Royal Palm, Red Palm, Bunga Palm, Lequala Palm, Seifrizii Palm, Madagascar Palm, Phoenix Palm, King Palm, MacArthur Palm, Velvet Palm, Bismarck Palm, and Queensland Palm. The seedlings were later propagated in the city’s three nursery sights: 10,000 at the Magdum Nursery, 8,000 at the Motorpool Nursery, and 5,000 at the Energy Park.


Sculptures on music and life by Kublai Millan at the New Tagum City Hall

Next spread: Christ the King Cathedral at dusk





Economic Productivity

Municipal Mayor Eliseo Wakan gives his speech during the turnover of the Tagum Public Market on October 4, 1954

Previous spread: Tagum City National Highway going to Compostela Valley


Ribbon cutting ceremony led by First Lady Mrs. Mercelina Wakan (center) with (R-L) Mrs. Rosario Baloyo, Mrs. Policarpia Bacani, Mrs. Margarita Aala and Mrs. Margarita Reyes during the turnover of Tagum Public Market on October 4, 1954



he thriving City Economic Enterprises are innovations that visiting local government units in the country wish to replicate. The Tagum City Overland Transport Integrated Terminal (TOTIT) is a melting pot of travelers, and brands the City of Tagum as a gateway to major destinations in the island of Mindanao. The Public Cemetery is a shining testament to the City’s bold desire for change. The once swampy and overcrowded cemetery has been transformed and given a park-like ambiance. The City Economic Enterprises contribute enormously to the city’s coffers as well as improve the socio-economic status of the people working there. From fish landing zones to livestock area, the well-conceived and effectively managed City Economic Enterprises is a force to reckon with considering the sustainability of its multi-faceted impacts and outcomes. In the year 2012, the total revenue generated by the City amounted to P821 million. Forty eight percent of the revenue came as Internal Revenue Allotment, while 52 percent were derived from local earnings. Out of the P429 million local revenue, twenty percent or more than P85 million were generated from the various City Economic Enterprises. Each night, the major thoroughfares within downtown Tagum come alive with business stalls sprouting like mushrooms at the fall of dusk. Muslim and Christian businessmen keep the lively Night Market flourishing with a wide selection of clothing items, signature bags, footwear and toys. Along with this, several literacy programs were initiated to those involved in the night market, especially the youth.

Above: The Tagum City Culture and Trade Center, Tagum Overland Transport Integrated Terminal (TOTIT), and the Tagum Livestock Center (TLAC)


City Economic Enterprises

The bustling Tagum City Market


Small businesses thrive, from refreshments, handicrafts, fishing, night market, and transport


City Economic Enterprises

The Tagum City Freedom Park behind City Hall


Every December, the Freedom Park shines bright with the towering Holiday tree


City Economic Enterprises

Each night, major thoroughfares in downtown Tagum come alive with business stalls sprouting like mushrooms at the fall of dusk. Enterprising businessmen keep the Night Market lively with a wide selection of grilled food, roasted pig, used clothing items, signature bags, footwear and toys. 45

City Economic Enterprises

The Tagum City Asphalt and Concrete Batching Plant produces raw materials for concreting and other road projects, resulting in cost savings and increased revenue for the local government


Women’s Domain in the Market

Women rule at the clean, colorful, and lively market of Tagum City



Expanding Investment in Travel, Trade, and Tourism

Tagum benefits from its location at the crossroads of major cities in Mindanao, offer many opportunities for trade and tourism


The Banana Beach resort in Hijo is one of the popular tourist spots in Tagum



The economy of Tagum is dominated by the agriculture sector. Large scale banana plantations in the area are major players in the export market for fresh Cavendish banana. Food processing, manufacturing, construction, mining and quarrying, and woodbased industries are other industries in Tagum that support the growing economy.


Competitive City for Business and Investment


The Nursery at the Energy Park serves as a propagation and germination area of various plant species. These plants are used for the urban greening and beautification program of Tagum.


Improved Productivity in Agriculture & Fishery

The City Agriculture Office stores a variety of seedlings and planting mats such as black pepper, coffee, cacao, rubber, and palm. Tagum relies on agriculture, with sixty eight percent of its total land area devoted to its use. A favorable climate and fertile soil make the land suitable for planting crops.


In 1998, Mayor Uy implemented the “Plant Now, Pay Later� scheme for durian. Seedlings were given to farmers for free. Financial assistance was also provided in the form of loan payable for 10 years in three installment schemes. The package included fertilizer and chemical inputs and technical support to farmers. After more than a decade, Tagum City has more than 2,100 hectares of durian trees. Come harvest season, these small farmers and private growers sell their produce in bulk. The abundance of durian led the City Government to create the Durian Festival every August, where growers can display and sell their durian, and where the public can more than satisfy their craving for the creamy, pungent fruit. During this season, prices are regulated and standardized to create a fair and even playing field to small-time growers.


The passage of the Fisheries Code of Tagum in 2007 cleaned up the Liboganon River. This was followed by massive reforestation of its riverbanks and planting of mangroves. From zero catch, fishermen today can catch two kilos of fish in an hour.


In terms of agricultural productivity, coconut is the top product, followed by banana and rice. Other crops grown in Tagum are corn, durian, mango, papaya, pomelo, vegetables and calamansi.



Small producers drying copra. Demand for coconut products worldwide fuel high prices for copra.


Uling (coconut shell charcoal) is widely used as an industrial and domestic fuel



The economic progress of the city and its people benefits the children who will inherit Tagum



Social Services


agum today is a product of the journey undertaken by its people, advancing in the field of good governance, basic and social services, commerce and human development. Improving the quality of life of TagumeĂąos is central to the city's progress. Innovative services from literacy to health, nutrition, shelter, and education are provided to the public. At the heart of these social services is the belief that happy citizens make a happy city.

Previous spread: Health care for children and adult Tagumeùos is a hallmark of the city’s social service


Child-Friendly City

For its steadfast protection of the rights of children, Tagum City was named the Most Child-Friendly City in Davao Region in 2009. It was also a finalist for the Presidential Award for Child-Friendly City in 2011.


The School Dental Program initiated by Mayor Uy provides free basic dental services for public school children


Ensuring People’s Health & Welfare

Tagum resident patients at the Davao Regional Hospital are given medical and financial assistance, facilitated by Tagum personnel assigned to the hospital. Mayor Uy also arranged for the provision of a blood separator at DRH to facilitate the quick processing of blood components to quickly address emergency cases such as dengue and other illnesses. Multiple depositories for blood allow easy access in case of emergencies. The City Mobile Blood Collecting Team was also established under Mayor Uy’s administration. Kidney patients benefit from the city’s “Sagot Ko Buhay Mo” Program which provides hemodialysis and blood assistance. For public school teachers who suffer from missing teeth, free dentures are provided.


The Tagum City Council of Women provides livelihood training programs such as food processing, handicraft making, hog raising, cosmetology, flower arrangement, kakanin-making, cardava banana chips processing, and sari-sari store and eatery operation. These are supplemented with trainings on basic accounting and management, and product development, packaging, and labeling.


Enhancing Capabilities of Women


Mayor Uy initiated the land banking strategy to acquire land viable for settlement. The assistance goes beyond providing shelter. With the help of TESDA, the “Bahay at Buhay� program provides mainstream skills training on basic masonry, hollow block making and carpentry to support the relocated families.


Resettlement and Subsidized Housing Project

The almost finished houses to be relocated into by coastal residents of Garinan in Brgy. Madaum. The residents were transferred from their area at risk of floods, to the inland Iga Uy site that is near schools and the market. The Tagum City government also provided construction materials such as galvanized iron sheets, hollow blocks, cement, nails, and lumbers – enough to build a decent house.


Lingap Pinuy-anan for the Poor

Tagum's shelter assistance program “Lingap Pinuy-anan� is a bayanihan effort. Citizens and groups volunteer along with Tagum City employees for the concreting of floors in the homes of beneficiaries.




Literacy Program

Tagum’s award-winning literacy program aims to shape the Tagumeños’ character and empower them through adequate and quality formal, non-formal and informal education. The Alternative Learning System (ALS) is implemented in 18 barangays. The program includes basic literacy, Palengskwelahan, ALS Accreditation & Equivalency, Balik Paaralan Para sa Out-of-School Adults (BPOSA), and Balik-Aral sa Selda. The target sites are those with high illiteracy rate and a large number of out-ofschool youths and adults. Palengskwelahan is a non-formal education for children inside the public market. A brainchild of Mayor Uy, the school in the market provides schooling on-site to children who are unwantedly exposed to vending, cleaning, and other activities inside the public market. Project R.E.Y. (Reading Empowers Youth) establishes reading clinics in recipient schools to improve reading and comprehension through free remedial classes. The Balik-Aral sa Selda (BASE) or Literacy for Inmates is a program specially designed for inmates at the Tagum City Jail. It provides basic literacy and eventually continuing education to inmates. One inmate, when he entered the institution, used only his thumb mark to sign. When he was finally released, he proudly signed his name on his release papers.


The RTU Music Makers

The free RTU Musical Instrument Workshop to students 8-18 years of age develops their talent in playing the piano, trombone, saxophone, trumpet, guitar and drums – channeling the youth’s energy and creativity to a beautiful and productive activity.


Community Skills Training

The Community Skills Training Program adopts the CommunityBased Training for Enterprise Development of TESDA (Technical Education and Skills Development Authority). Trainings on various courses provide graduates the opportunity to be employed locally or abroad. The education consists of both theory and practical application. Some of these courses are automotive repair and butchering. The highly successful Butchering course, a joint project of the City Mayor’s Office – Special Operations Unit and the City Veterinarian Office, provides free hands-on training for six months to enrollees at the City’s Slaughterhouse. Aside from the actual training, the local government partnered with the University of Mindananao-Tagum College to give enrollees additional competitive edge via the Skilled Workers English Enhancement Program (SWEEP). Graduates of the city’s various community-based skills training learn basic English to help improve their listening, speaking, and writing abilities before their deployment abroad. From 2008 to January 2013, Tagum City has sent 171 butchers to Canada and Australia.


Tagum’s sports events are competitive, exciting, and always fun. The city’s wide parks and indoor volleydrome make it ideal for sports activities for all ages and abilities.


Sports for All Seasons


The government of Tagum City is a government of the people, by the people, for the people



Public Services

The Tagum Police Force at their headquarters with Mayor Eliseo Wakan (center) in the 1950s

Previous spread: The leaders of Tagum City headed by Mayor Uy start each week with a ceremony of allegiance to the country


Barangay leaders attend a Leadership Seminar at Hijo Plantation, September 1969

The Tagum District Teaching Force from 1952 to 1953 87

Leaders of Tagum City 1947 to 1951

Municipal Mayor: Hon. Manuel B. Suaybaguio, Sr.

Municipal Vice Mayor: Hon. Lucio F. Verdida

Municipal Councilors: Hon. Macario S. Bermudez Sr. Hon. Arcadio M. Cuevas, Sr. Hon. Juan A. Boja Hon. Castere S. Diuda Hon. Simplicio Semblante Hon. Honorato C. Lucero

1986 to 1987

Municipal Mayor: Hon. Baltazar A. Sator

Municipal Vice Mayor: Hon. Antonio M. Lagunzad

Municipal Councilors: Hon. Shirley Belen R. Aala Hon. Catalina Abad-Hechanova Hon. Rolieto T. Trinidad Hon. Nicacio L. Briones Hon. Fortunato A. Dayot Hon. Leonardo F. Cartoneros Hon. Abdul Malik Banjal Hon. Alfredo Q. Trebajo


1951 to 1955

Municipal Mayor: Hon. Eliseo V. Wakan

Municipal Vice Mayor: Hon. Camilo D. Doctolero

Municipal Councilors: Hon. Herminigildo C. Baloyo Hon. Hermogenes A. Misa Hon. Macario S. Bermudez, Sr. Hon. Margarita M. Aala Hon. Arcadio M. Cuevas Hon. Juan A. Boja Hon. Honorato C. Lucero Hon. Simplicio Semblante

1988 to 1992

Municipal Mayor: Hon. Victorio R. Suaybaguio, Jr.

Municipal Vice Mayor: Hon. Teofilo S. Bermudez, Sr.

Municipal Councilors: Hon. Octavio R. Valle Hon. Teodoro A. Yamas Hon. Fortunato A. Dayot Hon. Jose Tomas E. Abrenica Hon. Arrel R. Ola単o Hon. Luis A. Ope単a Hon. Alan D. Zulueta Hon. Leonardo F. Cartoneros Hon. Rogelio E. Israel Hon. Ernesto Y. Obero Hon. David P. Aguinaldo Hon. Leonardo L. Taladhay, Jr.

1955 to 1959

Municipal Mayor: Hon. Herminigildo C. Baloyo

Municipal Vice Mayor: Hon. Manuel B. Suaybaguio, Sr.

Municipal Councilors: Hon. Macario S. Bermudez, Sr. Hon. Jose Martinez Hon. Camilo D. Doctolero Hon. Porferio N. Redulosa Hon. Fructuoso R. Marikit Hon. Evaristo S. Palomata Hon. Florentino C. Manungas Hon. Honorato C. Lucero

1992 to 1995

Municipal Mayor: Hon. Victorio R. Suaybaguio, Jr.

Municipal Vice Mayor: Hon. Arrel R. Ola単o

Municipal Councilors: Hon. Gerardo R. Racho, Jr. Hon. Macario A. Bermudez II Hon. Antonio V. Vicada Hon. Teodoro A. Yamas Hon. Alfredo D. De Veyra Hon. Alan D. Zulueta Hon. Reynaldo P. Alba Hon. Jose Joedel T. Caasi Hon. Rogelio E. Israel Hon. Elvira Y. Maug

1959 to 1963

Municipal Mayor: Hon. Herminigildo C. Baloyo

Municipal Vice Mayor: Hon. Arnaldo R. Suaybaguio

Municipal Councilors: Hon. Josefa B. Calip Hon. Macario S. Bermudez Hon. Jose Martinez Hon. Porferio N. Redulosa Hon. Eligio D. Atenta Hon. Alfredo Tajan Hon. Fructuoso Marikit Hon. Gaudencio Frontreras

1995 to 1998

Municipal Mayor: Hon. Victorio R. Suaybaguio, Jr.

Municipal Vice Mayor: Hon. Arrel R. Ola単o

Municipal Councilors: Hon. Octavio R. Valle Hon. Macario A. Bermudez II Hon. Antonio V. Vicada Hon. Isabelo L. Melendres Hon. Alfredo D. De Veyra Hon. Alan D. Zulueta Hon. Reynaldo P. Alba Hon. Jose Joedel T. Caasi Hon. Francisco C. Remitar Hon. Rey Cyril T. Alba

1963 to 1967

Municipal Mayor: Hon. Herminigildo C. Baloyo

Municipal Vice Mayor: Hon. Jovito S. Bermudez

1967 to 1971

Municipal Mayor: Hon. Herminigildo C. Baloyo

Municipal Vice Mayor: Hon. Gelacio P. Gementiza

Municipal Councilors: Hon. Hermogenesa A. Misa Hon. Dominador H. Selga Hon. Josefa B. Calip Hon. David P. Aguinaldo Hon. Francisco P. Labastida Hon. Alejandro B. Bangalao Hon. Emiliano P. Banal, Sr. Hon. Gil R. Taojo, Sr.

Municipal Councilors: Hon. Hermogenes A. Misa Hon. Prospero H. Estabillo Hon. Leonardo Tolentino Hon. Baltazar A. Sator Hon. Antonio M. Lagunzad Hon. David P. Aguinaldo Hon. Melanio D. Trebajo, Sr. Hon. Lucilo C. Rallos

1998 to 2001

2001 to 2004

City Mayor: Hon. Rey T. Uy

City Vice Mayor: Hon. Gerardo R. Racho, Jr.

City Councilors: Hon. Fortunato A. Dayot Hon. Allan L. Rellon Hon. Alfredo D. De Veyra Hon. Reynaldo P. Alba Hon. Macario A. Bermudez II Hon. Oscar M. Bermudez Hon. Jose Joedel T. Caasi Hon. Agripino G. Coquilla, Jr. Hon. Geterito T. Gementiza Hon. Tristan Royce R. Aala Hon. Francisco C. Remitar Hon. Rey Cyril T. Alba

City Mayor: Hon. Gelacio P. Gementiza

City Vice Mayor: Hon. Gerardo R. Racho, Jr.

City Councilors: Hon. Alan L. Rellon Hon. Oscar M. Bermudez Hon. Vicente C. Eliot Hon. Agripino G. Coquilla, Jr. Hon. Geterito T. Gementiza Hon. Raymond Joey D. Millan Hon. Berthelyn L. San Jose Hon. Fortunato A. Dayot Hon. Antonio V. Vicada Hon. Tristan Royce R. Aala Hon. Francisco C. Remitar Hon. Rey Cyril T. Alba

1971 to 1980

Municipal Mayor: Hon. Gelacio P. Gementiza

Municipal Vice Mayor: Hon. Prospero H. Estabillo

Municipal Councilors: Hon. Antonio M. Lagunzad Hon. Angelina L. San Jose Hon. Conchita B. Balinas Hon. Hermogenes A. Misa, Sr. Hon. Dionisio M. Quirante Hon. Merdonio C. Caasi Hon. Alfredo B. Manungas Hon. Melanio D. Trebajo Hon. Ernesto Y. Obero Hon. Isabelo Dela Cruz Hon. Daniel Cortez Hon. Leon Yballa, Jr. Atty. Maximo Nu単ez Hon. Felomino C. Panoy Hon. Reymundo Marquez

2004 to 2007

City Mayor: Hon. Rey T. Uy

City Vice Mayor: Hon. Allan L. Rellon

City Councilors: Hon. Maria Lina F. Baura Hon. Geterito T. Gementiza Hon. Agripino G. Coquilla, Jr. Hon. Raymond Joey D. Millan Hon. Tristan Royce R. Aala Hon. Robert L. So Hon. Oscar M. Bermudez Hon. Rogelio E. Israel Hon. Vicente C. Eliot Hon. Joedel T. Caasi Hon. Ernesto Y. Obero Hon. Bryan Kim Samuel L. Angoy

1980 to 1986

Municipal Mayor: Hon. Leonardo Tolentino

Municipal Vice Mayor: Hon. Prospero H. Estabillo

Municipal Councilors: Hon. Victorio R. Suaybaguio, Jr. Hon. Luz T. Pereyras Hon. Ernesto Y. Obero Hon. Teofilo S. Bermudez Hon. Pedro A. Misa, Sr. Hon. David P. Aguinaldo Hon. Crisanto R. Maniwang Hon. Raymundo Marquez Hon. Camini P. Quitaban Hon. Rogelio E. Israel Hon. Isabelo C. Melendres Hon. Constantino Ravelo Hon. Felimon Mendoza

2007 to 2010

City Mayor: Hon. Rey T. Uy

City Vice Mayor: Hon. Allan L. Rellon

City Councilors: Hon. Maria Lina F. Baura Hon. Robert L. So Hon. De Carlo L. Uy Hon. Raymond Joey D. Millan Hon. Vicente C. Eliot, Jr. Hon. Jodel T. Caasi Hon. Alan D. Zulueta Hon. Nicandro T. Suaybaguio, Jr. Hon. Reynaldo T. Salve Hon. Francisco C. Remitar Hon. Alfredo R. Pagdilao Hon. Cyril Leonard L. Muring


Leaders of Tagum City 2010 to 2013 City Mayor: Hon. Rey T. Uy City Vice Mayor: Hon. Allan L. Rellon City Councilors: Hon. De Carlo L. Uy Hon. Maria Lina F. Baura Hon. Nicandro T. Suaybaguio, Jr. Hon. Robert L. So Hon. Jodel T. Caasi Hon. Oscar M. Bermudez Hon. Alan D. Zulueta Hon. Geterito T. Gementiza Hon. Tristan Royce R. Aala Hon. Francisco C. Remitar Hon. Alfredo R. Pagdilao (ABC) Hon. Jacqueline Grace Q. Edullantes (SK)

“Manage properly and efficiently whatever you have right now. Run your city as if you were managing an enterprise.� - Mayor Rey T. Uy

City of Tagum officials: SK President Jacqueline Grace Edullantes, Councilors Robert So, Alan Zulueta, Nicandro Suaybaguio, Jr., Maria Lina Baura, De Carlo Uy, Vice Mayor Allan Rellon, Mayor Rey Uy, Councilors Joedel Caasi, Geterito Gementiza, Oscar Bermudez, and Tristan Royce Aala, and Association of Barangay Captains President Alfredo R. Pagdilao


Responsive Governance


n just over a decade, Tagum has rapidly transformed itself from a rural capital of Davao del Norte into a leading metropolis in Mindanao.

Tagumeños and visitors alike are impressed with Tagum’s major thoroughfares, which have expanded into six lanes and matched with a two-lane service road on both sides. Public school buildings were refurbished with new amenities, and a significant number of elementary schools have risen to four storeys. A comprehensive ridge-tocoast approach in environmental conservation has reinvigorated the protective, productive and symbolic functions of the vital life-support ecosystems of the City.

A sincere desire to make people’s lives better and the management skills needed to achieve plans are Mayor Uy’s strengths. Above, he is hands-on in counseling women towards his advocacy of responsible parenthood.

The transformation of Tagum was largely undertaken during the administration of Mayor Rey T. Uy, an enterprising leader who stamped his own brand of leadership in the City: a no-nonsense governance and strong political will that shaped what is now Tagum. As the first elected Public Official who was conferred by the Civil Service Commission with the prestigious “Gawad Pag-asa Award,” the Mayor has consistently championed the tenets of Good Governance and Public Service: Local Government is accountable to the people and the people own the government. Moreover, for every cent spent, everyone should benefit and the elected officials should be models in the proper utilization and accounting of public funds. The strong-minded Mayor is determined to ensure the timely delivery of cost-effective and results-oriented programs and services. “Manage properly and efficiently whatever you have right now,” says Mayor Uy. “Run your city as if you’re managing an enterprise.” On the other hand, the streamlining of the bureaucracy is necessary as the “LGU is not an employment agency.” The Mayor explains: “Since we’re not blessed with rich natural resources like gold or tourist spots compared to our neighboring local government units like Compostela Valley or Davao City, what we do is we create situations where businesses could thrive. The same concept serves as the driving force behind the progress of the small state of Singapore.” Indeed, the City of Tagum is an inspiration to other local government units in Mindanao and in other parts of the country in managing resources wisely. The City Mayor ensures that projects and programs are effectively and efficiently implemented. The capabilities of the City are evident in its acquisition of equipment and facilities that are properly managed and well-maintained. In this way, all infrastructure projects are competently undertaken by the Administration as part of the City’s cost-cutting scheme and yes, to eliminate corruption. Raw materials for concreting and other road projects are produced by the City’s asphalt mixing plant, thereby reducing considerably the cost of road and drainage projects. The city also offers its equipment and services to other LGUs like Davao City, providing additional revenues to the city coffers. “Tong-pats (grease money to contractors) and shakedowns are a no-no,” says Mayor Uy. “We saved so much government money by eliminating corruption.” By his ideals and leadership, the Honorable Mayor has confidently orchestrated the elements that strengthen Public Service: responsive governance, proactive policy, and corporate management. 91


Responsive Governance The Honorable Mayor is boldly taking the right path in advocating for lean and mean budgeting and prudence and frugality in spending. Moreover, he is determined to spend more than the required 20 percent development fund for the implementation of projects and services for the people. For Mayor Uy, doing the right thing in local governance saves money, creates new market opportunities, and instills a pro-active and solution-oriented attitude among people. As the City rakes unprecedented economic gains, urban blight has slowly become a stranger to Tagumeños. Public housing addresses illegal settlements, while public facilities have tremendously improved. Parks and other spaces for public recreation have expanded while the greening of the city continues alongside the regeneration of bountiful upland, coastal and marine resources. Another point of pride for Tagum City is the well-organized engineering services assembled at the City’s motor pool – an initiative that impresses visitors from other local government units. The modern equipment, bought during the administration of Mayor Uy, enable the Local Government to directly put up infrastructure projects without hiring a private contractor. The infrastructure works administered by the local government top the City’s best governance practices. The Engineering Services Center at the city’s motor pool – all equipped with modern equipment coupled with equally-hardworking workforce – makes it all possible. Upon entering the motor pool, one sees the Asphalt Processing Plant. More than being equipment used in the processing of asphalt to build or enhance roads, it serves as a symbol of the city’s edge in infrastructure services. Moreover, the streets of Tagum create an indelible impression among its visitors for being safe, clean, and green. The wide range of development initiatives in the City of Tagum is the result of a forward-looking and results-oriented leadership. This is the hallmark of Mayor Rey T. Uy’s brand of responsive governance that has been inculcated by all employees of the City. The modern and convenient public facilities in Tagum City today – from its new City Hall to its wide array of parks, public school buildings, recreation centers, and sports facilities – are icons sending a message to the world: this place on earth is ready to become the Philippines’ modern hub in urban planning, eco-system enhancement, sports development and responsible tourism.


The Energy Park is envisioned to be a government center where various national and regional government offices are located to provide one-stop services to the public. Three offices are already operational: the BFAD Satellite Laboratory for Mindanao, Department of Education Tagum City Division (top right) and the TESDA Provincial Training Center. Soon, the satellite offices of PAG-IBIG, GSIS, SSS and PhilHealth will be established. The Energy Park also hosts a camping site, plant nursery, and hydrophonics and laboratory for soil and leaf.


One-Stop Services



Engineering Support Services

The Tagum City Engineering Service Center, commonly known as the Motorpool, is a first of its kind construction facility by a local government unit. The Motorpool, situated on a four-hectare land at Magugpo East, has an Administrative Building, Repair Service Building, Equipment Garage, Fabrication Area, Warehouse, General Services Office, Cement Batching Plant, Jaw Crushing Plant and Asphalt Batching Plant (left). It is more than equipped with infrastructure equipment such as dump trucks, road rollers, graders, bulldozers, and backhoes. These are maintained regularly and operated with set procedures.


The Motorpool helps develop Tagum as a self-reliant and efficient LGU, resulting in cost savings and creation of new jobs for the administration. This approach also improves the delivery of public services through immediate provision of fabricated equipment, paving blocks, school chairs and tables, and other materials.


Construction by Administration

The stage across the New City Hall at Apokon is a venue for the community to unite and to celebrate festivities


Construction by Administration

The New City Hall’s futuristic design signals the bright prospects for Tagum City


Improved Infrastructure

Wide concrete roads, clean walkways, and effective drainage management are prominent features of Tagum City


Improved Infrastructure

The Tagum City National High School and Magugpo Pilot Central Elementary School were transformed from a run-down building into a three-storey structure with each classroom fully furnished with chairs and electric fans. The design, conceptualized by the local government, allocates an expansive space for outdoor activities.


Keeping Streets Safe, Clean, and Green

Tagum is a clean and green city


Enhanced Public Facilities

Through political will and vision, Mayor Uy successfully transformed the La Filipina Memorial Park from a congested and dilapidated public cemetery into a modern and clean memorial park.


Quick Response Team

At the height of Typhoon Pablo on December 2012, the rescue group led by Mayor Uy helped clear fallen trees off the road going to Pagsabangan to allow the passage of stranded vehicles and commuters. The typhoon swept away several areas in Compostela Valley and Davao Oriental and flooded nearby towns.

The Tagum City Fire Station and Response Team Unlimited (RTU), a volunteer support group in fire emergencies under the City Disaster Risk Reduction Management Council (CDRRMC), work together to instill fire safety consciousness and awareness to the public.

Next spread: The fountain at the New City Hall





Revitalizing the Bayanihan Spirit

While it is evolving as a leading metropolis in Mindanao, Tagum retains the traditional spirit of bayanihan (collective voluntary labor). It is a trait the Mayor channels into advancing the city’s Social Services and building strong and cohesive communities. Indeed he is instrumental in reinvigorating the “bayanihan spirit” among residents and visitors alike. In the City of Tagum, countless community programs and projects that were initiated by the City Government rake up volunteer services from its constituents. Members of civil society are mobilized in various tree-planting activities in the City’s accretion area. Partnerships forged with public and private corporations ensure the successful management of the City’s watershed reservation. Moreover, City employees render voluntary service during Saturdays to hasten the completion of vital government projects. Barangay residents are encouraged to contribute voluntary labor to improve the dwellings of underprivileged members of the community. An outstanding initiative of Tagum is the Care for School Chairs (CFSC) Program, a brainchild of Mayor Uy. Confiscated logs are turned into new school chairs and fabricated by the local government. On weekends, volunteers paint the chairs yellow before these are delivered to beneficiary schools. The CFSC has garnered recognition and support not just in the province but nationwide because of its pragmatic and laudable approach to augmenting the shortage of school fixtures. Since August 2011 when it started up to December 31, 2012, the LGU of Tagum through CFSC has made and delivered 85,825 armchairs, desks, kiddie chairs and tables, teacher tables, chairs, computer tables, working tables, benches, bookshelves, blackboards, rostrums, double deck beds, and hospital beds to various cities nationwide. Truly, the spirit of bayanihan or community working together is alive in Tagum. This particular cultural value intrinsic to Filipinos emulates the positive qualities of a bayani (hero) or bagani (defender) who works for the welfare of the “bayan” (country or community). The spirit of Bayanihan thrives in the City, ably steered by the Honorable Mayor whose generosity and commitment to serve is emulated by many. This is why Tagumeños across generations never tire of heeding the call for service. For in the true spirit of bayanihan, the welfare of all generations is everyone’s responsibility.



Care for School Chairs Program

Confiscated hot logs are turned into chairs and tables by the Fabrication section of the Tagum City Motorpool. The City Government added new and bigger sawmills to hasten the production of school furniture. Even before the log ban, Tagum City had already been fabricating these for its public schools.


City leaders led by the Mayor help paint the chairs to be donated to public schools around the country


Care for School Chairs Program

"We are doing this as part of our city's social responsibility to our neighboring cities and municipalities," says Mayor Uy.


Community Partnerships


The bayanihan spirit is epitomized by the work of committed volunteers from the local government, academe, civic society organizations, fraternities and sororities, businesses, and the youth.

Mayor Rey Uy and the Tagum Water District led by Chairman Mrs. Alma Uy, General Manager Mr. Henrietto Q. Castrence, with the Board of Directors, sign the agreement to help finance the 50-hectare Botanical Park in Brgy. San Agustin, where 2,000 species of trees will be planted. The Tagum LGU and Tagum Water District are also partners in the development of the 10-hectare New Balamban Watershed and the Apokon Accretion Program.

The City Government of Tagum partners with businesses for development projects. One of these is St. Peter Life Plans (SLPP), which committed P3.8 million over three years to develop the 50-hectare Tagum Botanical Park at Brgy. San Agustin. On September 2012, 300 SPLP sales managers and their President Mr. York Vitangcol planted trees at the Park.

Mayor Rey Uy and the LYR Group of Companies led by its owner Mr. Lorenzo Rubinos, Sr. plant trees at the accretion area. LYR together with Tagum City Water District helps in the funding of the area’s reforestation.

Revitalizing the Bayanihan Spirit

Tagume単os across generations work together to build a city to love and live



Ridge to Reef Environmental Conservation



Ridge to Reef Environmental Conservation

With the rise of the City of Tagum as an expanding urban hub, the City government is making sure that it rightly sets ecological balance. While the City has improved its drainage system in vital parts of the city, it has also embarked on wetland conservation where it is able to preserve the mangrove forest in the southern part of the city. The City Administration has been very successful in the restoration of the fragile marine ecosystem. To date, a 22-hectare fish sanctuary is in place, surrounding the two-hectare natural coral reef that supports a diversity of marine life. In addition, the Mangrove Development and Rehabilitation Project in the wetlands is a component of a citywide ecosystem enhancement and enrichment program that includes the Upland Watershed Conservation, Urban Greening and Solid Waste Management. These are complemented by responsive and community-based sustainable tourism initiatives. While primary forests no longer exist in the City, the local Administration has been steadfast in expanding Tree Farms as well as in establishing accretion areas planted with several species and varieties of perennials. Furthermore, the City’s Watershed Conservation Project mobilizes multi-stakeholders’ active partnership and engagement. For its initiatives towards restoring a balanced environment and safeguarding the life-support ecosystems, the City has gained several national recognitions. Several barangays in the urban center have been awarded for their outstanding efforts in solid waste management and urban greening initiatives. Another milestone in urban greening program is the proposed Tagum City Eco-Park, which shall be fully operational in 2020 and shall showcase different varieties of trees found in natural tropical forests worldwide. With the strict enforcement of fishery and forestry laws, the Local Government of the City of Tagum under the leadership of Mayor Uy has been reaping the fruits of its hard toil. Responsible tourism has started to flourish while farmers and small fisherfolks alike affirm that the restoration of natural resources has led to greater productivity in the uplands and in the wetlands. The Ridge to Reef approach in environmental protection is certainly a critical step in securing the future generations of Tagumeùos. 119


Ridge to Reef Environmental Conservation

Accretion areas are planted with various plants and trees



Marine Resource Rehabilitation and Enrichment Programs

Under the initiative of the Mayor, the underwater park was rehabilitated to preserve the marine ecosystem, promote tourism and provide economic opportunities for local residents.


The City of Tagum is recognized by the Department of Interior and Local Government as a top “Lakbay Aral” destination for its best practices and exemplary governance. It is also one of the top five Lakbay Aral cities for its literacy program. LGU officials, educators, students, employees, corporate managers, and public servants come to Tagum to see for themselves the city’s transformation. The corporate-style governance of the City’s visionary leader gives Tagum the winning edge among its equals. Its programs and policies are being recognized nationwide, with LGU officials seeking to replicate the City’s best practices.


Destination for Learning


Green City

A healthy environment creates healthy citizens

Next spread: Libuganon River at dusk






Culture in Governance


The closing exercises of Magugpo Central School after the Second World War

Previous spread: Children enjoy the green landscape at the Energy Park


A festival queen and her court parade at the streets of post-war Tagum



Palm City of the Philippines


he City of Tagum believes that sustainable development and the flourishing of culture are interdependent. This is why art and culture play an important role in local governance. It is what gives Tagum its soul, one of distinct character that values gifts from above handed to man in this world.

It values contemplation and quiet joys, marked in the city’s wide parks of green. And it also values creativity and vibrance, celebrated through colorful events that make Tagum the Home of Festivals. The biggest of these is the Musikahan sa Tagum, initially conceived as a performance event of the Araw ng Tagum, but which has grown into a full-blown, institutionalized music festival. Culture in governance goes beyond sight and sound. It seeks to expand people’s access to culture and the arts as well as tools that increase literacy and lifelong learning. It encourages people to use their creativity for socio-economic applications. Programs on art and culture support artists and residents. These community engagements help strengthen the partnership between private and public sectors. With the support of government and the people of Tagum, art – and life – will flourish.



City of Parks

The green open spaces at the Energy Park (right) and the future botanical garden at the Eco-Park in San Agustin (above) are perfect for life’s simple pleasures


Tagum is a city that respects people’s beliefs and heritage, and preserves the culture cherished by generations. For indigenous people, the Mayor initiated a comprehensive IP development program – from organizing to economic empowerment – by providing access to livelihood and skills development programs. IP culture is also promoted in tourism activities. For the Muslim community, madrasah education aims to teach them through the inculcation of the Islamic philosophy of education for peace, progress and development of the greater society.


Safeguarding Cultural Diversity


Tagum has played host to international events, such as the International Rondalla Festival in 2011 which drew hundreds of delegates from the Philippines and the world


Home of Festivals


(Clockwise from top left) Celebrations such as the Pakaradjan Muslim Festival, Food Festival, Binuhat Festival, Musikahan, and Earthfest make Tagum the true home of festivals


Home of Festivals

There is always something to celebrate in Tagum – be it the sound of music at the Musikahan, the beat of indigenous music at the Kaimunan Festival, or the struts and spins at the Indayog Festival.


Durian in all its delicious preparations are favorite souvenirs from Tagum City. The king of fruit has its own festival every August.


Durian Festival

The Durian Festival attracts cooks, bartenders, and durian lovers who show off their culinary and gastronomic talents



City of Music

The Musikahan sa Tagum is a feast for the senses


The Cuerdas sa Pagkakaysa: 3rd International Rondalla Festival in Tagum in February 2011 brought together musicians from the Philippines, China, India, Russia, Iran, Singapore, Taiwan, and Indonesia. The Festival celebrates the great plucked string tradition that our country shares with other nations.


City of Music

Art and culture take center stage in local governance


The Musikahan sa Tagum gathers thousands of music artists and performers from all over the Philippines and from other countries. The Festival has become the longest-running and all-inclusive Music Festival in Southern Philippines. Aside from the public performances, Musikahan artists visit hospitals, home for the aged, correctional facilities, public market, transport terminal, and shopping centers via the “Pahalipay� outreach program to bring joy through music.


Musikahan sa Tagum Festival

Next spread: Dr. Ramon Santos, Festival Director of the 2011 International Rondalla Festival and President of the Musicological Society of the Philippines, conducts the rousing finale to the successful festival




Mayor Rey T. Uy


ayor Rey T. Uy was born on March 26, 1956 at Barangay Madaum, Tagum, Davao del Norte. He finished his elementary education at Madaum Elementary School and secondary education at the Ateneo de Davao University. He graduated with a degree in Bachelor of Science in Agriculture at Xavier University, Cagayan de Oro City. He is married to the former Ms. Alma I. Lim and blessed with three children. His political career started in 1988 when he served as Sangguniang Panlalawigan Member of Davao Province (1988-1995). On June 1992 he was likewise appointed as Vice-Governor of Davao Province. He was first elected as City Mayor of the City of Tagum on July 1, 1998 and in 2004 up to the present.

During his first term as City Mayor of Tagum, he garnered First Place in the Search for Most Outstanding Local Government Unit (LGU) in Local Budget Administration (Component City Category) 2001 and received the Award of Excellence - Gawad Pangulo sa Kapaligiran National Finalist for the Cleanest and Greenest Local Government Unit (LGU) of the Philippines (19982000). Aside from the numerous National Awards that the City of Tagum has received during his incumbency, Mayor Rey is a recipient of 108 other awards and plaques in the field of public service. In 2007 he became the first elected Public Official in the country to receive the prestigious Gawad Pag-asa Award in Public Service conferred by the National Civil Service Commission. The essence of public service is always the centerpiece of Mayor Uy’s administration. He continues to do new things in local governance as a visionary leader who always aspires for excellence. He has proven his sincerity and integrity in various aspects of local governance and serves as an inspiration to everyone. Indeed, his laudable achievements make him an icon of extraordinary leadership.

“I’d rather be misunderstood for doing something than be understood for doing nothing.” Mayor Rey T. Uy 2007 PAGASA Awardee Civil Service Commission



Awards & Recognitions

UNESCO Award for Literacy and Peace Education In 2011, the United Nations Educational, Scientific and Cultural Organization (UNESCO) recognized Tagum for the City’s “Peace Management Literacy and Continuing Education” program. The City received the Bronze Medal.


2012 and 2011 Gawad Pamana ng Lahi

2011 Hall of Fame National Literacy Award (Component City Category)

2012 Best Practice Award for Drive Against Professional Squatters and Squatting Syndicates

2011 Consistent Regional Outstanding Winner in Nutrition (Crown)

2009 Special Awards, Top Performing PESO in the Implementation of the Labor Market Information

2008 SANDUGO Hall of Fame Award by Department of Health

2012 Recognition from Department of Education Central Office for trailblazing the Adopt-A-School Program

2011 Most Outstanding Liberal Project, by the Friedrich Naumann Foundation for Freedom for Enhanced Literacy Programs of Tagum City

2009 Gawad Kalasag

2008 Nutrition Green Banner Awardee

2008 Gawad Kalasag

2011 Seal of Good Housekeeping from Department of Interior and Local Government

2011, 2009, and 2008 Finalist - Presidential Award for Child-Friendly City (Component City Category)

2008 ChildFriendly City (Component City)

2007 and 2005 One of the MOST COMPETITIVE MediumSized Cities in the Philippines Awarded by Asian Institute of Management (AIM) Policy Center, USAID, and Germany TechnicalCooperation Unit

2011 Galing Pook Award for Watershed, River Management, Livelihood and Disaster Risk Reduction

2009 Best Public Employment Services Office (PESO) Award

2008 1st Place, World Wild Fund for Nature Best EnvironmentFriendly Practices

2007 Gawad Pagasa Award

2010 and 2008 CHAMPION, National Literacy Award (Component City Category)

2008 Most Outstanding Local Government Unit Component City Category, Alternative Learning System

2001-2008 Gawad Saka Excellence Award

• 2001, 1999 and 1998 Most Outstanding Local Government Unit (Component City) in Local Budget Administration • 2000 and 1999 Kabalikat Awardee - National Level Champion Most Outstanding Community Training for Employment Coordinator in the Philippines • 2000,1999 and 1998 Award of Excellence - National Finalist Presidential Awards for the Cleanest and Greenest Local Government Units of the Philippines - Gawad Pangulo sa Kapaligiran 157

The City of Tagum, proud bearers of the Seal of Good Housekeeping conferred by the Department of the Interior and Local Government on 2011



Acknowledgments EXECUTIVE BOARD REY T. UY City Mayor


Senior City Councilor

SP Chairman on Tourism and Sisterhood Ties City Sports Action Officer

RAFAEL E. ABRENICA City Administrator



Senior Advisor: ALMA L. UY, RN, MBA, Chairperson, City of Tagum Tourism Council

Debbie Uy-Rodolfo


Boldleaf Media Works

Delia B. dela Cruz, Executive Assistant to the City Mayor


Engr. Teotima A. Edig, OIC-City Engineering Office

City Information Office

Engr. Rodolfo Lanciola, Engineer III, City Engineering Office

Marlito Ayala

Dean C. Briz, CPA, City Budget Officer

Engr. Roosevelt Corporal, Jr., Engineer IV, City Engineering Office Lowell C. Brillante, City Economic Enterprise Office Manager

Nora H. Lupiba, RSW, City Social Welfare and Development Office Dr. Arnel Florendo, OIC-City Health Office

George G. Grandea, OIC-City Agriculture’s Office

Engr. Elias M. Ragos, City Environment and Natural Resources Officer Cromwell S. Bonghanoy, MA, City Information Officer Eliza P. Mendoza, City DILG Director

Edna J. Quilario, MPA, City Human Resource Management Officer Erlinda S. Loria, Secretary, City of Tagum Tourism Council PRODUCTION TEAM

Tiffary Grace Bonsubre April Cacho

Eric Castillo

John Paul Castillo

Marlyn Dacula

Geraldine B. Abella Faith M. de la Rosa-Cadulong

City Tourism Office Staff Arlene Llamada

Carlos Ng

Rosemarie Quirante Harold Ramos James Ramos Arlyn Reyes

Astrophil Reyes Jesus Tinapay

Marciano Villavito Arthur Yap


Lucio B. Jamero, Jr.

Fr. Emerson delos Reyes

City of Tagum Tourism Council

Norman Jadulang

Maria Ruby Mariquit

Jeph Dava

Maria Theresa Halili

Rhea Mae P. Magbanua

Ofelia Maestrado


Ramil Gregorio

Francis O. Abrenica

Elmer Macarona

Richard Combate

William Chin

Caroline Espejon

Leunielon A. Timogan

Robert Lucob

Ramon Erum

Louie Bryan M. Lapat

Eden Jhan Licayan

Arjoy Ceniza

Olan Emboscado

Edwin B. Lasquite, MM


Dioscoro Bonsubre

Seth delos Reyes

Nestor T. Horfilla, Team Leader

Lester Revote Bergonio

Leandro Daval

(Book, text, and photo consolidation)


Raymund Ang

Shem Torre Longakit

Darwin F. Suyat, MAEM Bermudez Family Wakan Family Tessie Suarez Uy Family

Gaisano Grand Mall of Tagum Canon Marketing Philippines, Inc.-Mindanao Region

Bryan Jimenez

Punong Barangays of

Rona Mae Jumawan

Department of Education-Tagum

Roland Jumawan

Ronaldo Jumawan

the 23 barangays of Tagum City Division



ABOUT THE SEAL The seal has a classic “crest and ribbon” style, a design often used to convey nobility and tradition. The golden crest signifies the golden image of the city reflected in the gold, precious metal and jewelry trade, one of the City of Tagum’s foremost industries as the trade center. It also symbolizes the rich ethnic and cultural heritage of the people. Emblazoned on the crest are symbols of aquaculture and agriculture, including the cut-flower industry. The agriculture industry is represented by three high-value produce of the past and present, which are durian, banana and coconut. The interlocking gears symbolize the City of Tagum’s leap into modernization most evident in the boom in infrastructure, trade and commerce. The brown lines that separate the icons are like points of a compass: they signify Tagum City’s dynamism in developing many different industries. The ribbons in green and brown bearing “CITY OF TAGUM, PROVINCE OF DAVAO DEL NORTE” proclaim the City’s pride in its people and the land that yields both high-value crops and precious metals.




City GOVERNMENT of Tagum Davao del norte 8100 philippines


Tagum City Coffee Table Book  

Tagum City Coffee Table Book 2013

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