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MEDIA KIT AND

PLANNER PROVIDING SOLUTIONS TODAY FOR TOMORROW’S EQUIPMENT INDUSTRY


CED PROVIDING SOLUTIONS

TODAY FOR TOMORROW’S

EQUIPMENT INDUSTRY

FOR ITS QUALITY WORK, CED MAGAZINE HAS BEEN RECOGNIZED WITH THE FOLLOWING AWARDS:

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As AED’s monthly publication, the award-winning CED Magazine focuses specifically on delivering relevant industry news and information to the construction equipment industry. CED readers are individuals from dealerships, rental companies and manufacturers. They are owners, CEOs, COOs, presidents, vice presidents, general managers, CFOs, branch managers, sales managers, rental managers, service managers and parts managers.

DELIVERING THE CONTENT GET CONNECTED WITH CED As the monthly flagship publication of AED, we take pride in covering the industry in a unique and insightful way! CED gives our membership what they want to read: business information, statistics and industry-related news, plus fresh, original content that fuels the construction equipment industry. Our goal is to continuously make improvements to provide a resource that enhances day-to-day activities within the industry, and this begins with you, our reader. CED welcomes letters on any subjects that are raised in the publication. Your opinion and observations matter. If you have a story or topic that you think should be covered in an upcoming issue, we encourage you to send a short summary to CED’s Editorin-Chief, Sara Smith, at ssmith@aednet.org or 630-468-5143.

CED WILL BRING YOUR IDEAS TO LIFE HOW TO SUBMIT YOUR STORY Submitting your story to CED is easy! Let us walk you through some necessary steps. First, it is best if you submit your fully completed story to our publishing team for review. You should include any high-resolution photos that are 150 dpi or higher, a brief bio of one to three sentences and any necessary contact information. If you are pitching an unwritten story idea, simply submit it as a formal email that includes your story outline, proposed length and direction. Please note that it is the contributor’s responsibility to provide accurate, factual and correct information; this includes spelling of proper names, places, addresses and foreign spellings, including accents. 2


WHAT WE PUBLISH The publication is typically divided into several columns and featured stories. These include; press releases/statements, product reviews, and industry-related columns. Most articles are between 650 and 1,300 words, unless specified. INDUSTRY NEWS is a section of the magazine where member companies of the association submit their exciting news to share. As a member benefit, we will publish updates about new employees, anniversaries, new openings, and everything in between. PRODUCT PREVIEWS are submissions that introduce readers to new features or launches of equipment. INDUSTRY COLUMNS are articles that include specific content related to the monthly theme. They provide advice, information, ideas and tips on subjects like telematics, human resources, workforce development, rental connections and more.

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INDUSTRY SHOW PREVIEWS Typical content for this issue contains registration information, overview of the show, dates and special features. FEATURED STORIES Manufacturers and service provider members that advertise are featured monthly in CED. Tell your story in the Good Company and A Closer Look columns to communicate your value proposition and what makes you great. • • •

Featured stories are complimentary with the minimum required ad buy-in. Featured stories have a maximum of 650 words and will be placed next to your advertisement to maximize your company’s exposure. Featured stories will be placed on the front cover.

STYLING: Preferred article styles include; profiles, how-to’s, reviews, Q&As, and infographs. EXPOSURE: Hard copies of the magazine are distributed to subscribers monthly. The magazine is also hosted online at our new digital platform, www.cedmag.com

FIVE LEARNING TOPICS CED READERS ARE INTERESTED IN: • • • • •

Leadership development Technology trends Education and training Strategic planning Workforce development

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CHECKLIST FOR CONTRIBUTORS 1. Let the editor know what type of story you would like to provide: one-pager (650-word count article) or spread (1,300-2,300-word article). 2. All images must be sent as separate attachments and have a minimum resolution of 150 DPI. If your company is not sure on what type of imagery to use, we will design the article with stock photos. 3. All articles must be submitted with a headshot of the contributor. 4. All submissions must include a brief bio of the author (one to five sentences) that will be placed at the end of the article. All potential articles should be sent to CED’s Editor-in-Chief, Sara Smith, at ssmith@aednet.org or 630-468-5143. The editor will be in touch after the review process to inform you if your submission will be used in an upcoming issue.

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ISSUE

CONTENT DEADLINE

INSERTION ORDER CLOSING

MATERIALS CLOSING

TOPICAL PREVIEW 2020 AED Summit Guide Leadership and Professional Development 2020 CONEXPO Showcase

Education and Training

Technology Trends and Technology Showcase

Membership Directory Workforce Development Crushing and Screening Equipment Showcase Attachment Showcase

Road Building Equipment Showcase

Compact Dealer Showcase

Strategic Planning

2021 Summit Preview

2021 CONDEX Showcase

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ADVERTISING RATES AD SIZE

1X

3X 6X 12X — Quoted upon request —

Spread

$6,125

Full Page

$3,450

$3,050

$2,910

$2,650

2/3 Page Vertical

$3,010

$2,670

$2,560

$2,335

1/3 Page Horizontal, Vertical, or Island 1/2 Page Vertical or Square 1/4 Page

$2,695

$2,405

$2,305

$2,110

$2,360

$2,120

$2,040

$1,880

$2,070

$1,875

$1,810

$1,675

*The rates featured in this table are gross rates. *Rates will be linearly interpolated between published rates as needed to reflect actual frequency of placement.

COLOR RATES Prices above include digital 4-color printing. COVER RATES Inside Front Add $600 Inside Back Add $400 Outside Back Add $700 CED Magazine reserves the right to reject advertising that it feels is not in the best interest of the magazine’s standards.

GENERAL RATE POLICY All publication rates are subject to change. GUARANTEED POSITION Add 10% of gross.

Copy is subject to approval of the publisher.

Advertisers who cancel before the content deadline but after the first placement will be charged a $350 advertising cancellation charge plus the adjusted rate to reflect actual number of prior placements.

Advertisers who cancel before the content deadline date of their first placement will be charged a $350 advertising cancellation charge.

All advertising contract cancellations require 30 days’ written notice before content deadline close date.

AD SIZES

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AD SIZE

Dimensions

Spread*

16.5" x 10.875"

Full Page*

8.25" x 10.875"

2/3 Vertical 1/2 Island 1/2 Verticale 1/2 Horizontal 1/3 Square 1/3 Vertical 1/4 Vertical

4.75" x 10.875" 4.75" x 7.5" 3.5" x 10" 7.25" x 4.875" 4.75" x 4.875" 2.3" x 10" 3.5" x 4.875"

*For full page spread ads with bleeds, please allow 0.25” all around. Also, place all important text, logos and images within the live area (inside 0.25” all around).


ADVERTISING REQUIREMENTS Preferred File Format: Please provide your advertisement as a high-resolution PDF file. Note: PDFs must have fonts embedded and all graphics in the original layout must be in either grayscale or CMYK color mode. GETTING YOUR ADS TO US Email: mcabral@aednet.org. Please include in the subject line: CED Ad for <issue month>. *If the file sizes are larger than 10MB, please upload to AEDâ&#x20AC;&#x2122;s Hightail account: bit.ly/CEDupload

QUESTIONS? Contact Martin Cabral AED Production Manager 630-468-5118 mcabral@aednet.org

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YOUR AED ADVERTISING EXPERIENCE Advertising in CED is the most powerful, effective way to connect with AED’s extensive population of equipment distribution industry professionals – and there are many creative ways to customize your own marketing plan of attack. CED is one of the top industry-specific publications. Get your message heard! AED

is

committed

to

helping

companies

reach

the

equipment

distribution industry audience. With a unique publication like CED, we provide a great platform for you to communicate your value proposition. We look forward to developing a marketing program with you to connect your message with those who are serious about becoming more efficient and profitable.

CED MAGAZINE IS THE ONLY INDUSTRY PUBLICATION DEDICATED TO EQUIPMENT DISTRIBUTORS 86% of CED readers spend 30 minutes or more reading every issue of CED 82% of CED readers have read 3 of the 4 previous issues from cover to cover. CED can be the cornerstone of your marketing plan to communicate with the industry’s most influential decision-makers and top companies. There are also opportunities to expand your plan with unique member profile stories about your company, your products, what makes you great and how you help your customers achieve the efficiency and profitability they are looking for.

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JON CRUTHERS

DENNIS BUDZ

MICHAEL KONDRATH

Vice President Phone: 630-468-5127 Email: jcruthers@aednet.org

Business Development Specialist Phone: 630-468-5119 Email: dbudz@aednet.org

Business Development Specialist Phone: 630-468-5121 Email: mkondrath@aednet.org

Southeast, South Central, Rocky Mountain, and Western US

Northeast and Midwest US and Canada


Every marketing plan should start and end with the return on investment in mind. With CED, your investment reaches the greatest number of companies directly involved in the equipment distribution industry â&#x20AC;&#x201C; and it reaches those who are most highly engaged. HOW TO GET STARTED: Call your ad representative today for details and to reserve space or learn about other customized options. Special advertising opportunities are available on a first-come, first-served basis. Cost is based on weight and size, as well as binding method required.

CED MAGAZINE CIRCULATION 77%

Dealers/Distributors with over $60 bil in sales, over 130,000 employees, and 5,100 branches

15% Sales & Marketing 13% Manufacturers

58%

Executive (C-level, President, VP, Owner) 18% General Managers

10% Specialized Service Providers 9% Other

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MARKETING PACKAGES/SERVICES AVAILABLE SPECIAL ADVERTISING OPPORTUNITIES AED offers a variety of advertising opportunities in both print and digital media. These options provide a great solution for expanding your exposure to your target audience. As AED is the leading association for the equipment distribution industry in North America, AED advertisers have a wide range of ways to create brand awareness, achieve powerful returns and increase their customer bases.

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NEW THIS YEAR! AED is offering two new opportunities this year for your company to gain maximum exposure to North American equipment dealers!

AED TOP ADVERTISER Be recognized by AED members as a Top 25 CED Ambassador! To qualify as a CED Ambassador, your company must be among our top 25 advertisers for the 2020 calendar year based on orders placed before the end of 2019. CED Ambassadors will be recognized in the January 2020 CED issue distributed to all subscribers and all AED 2020 Summit attendees and will be recognized in the AED Membership Directory distributed in May 2020 and to all new AED members. ENHANCED MEMBERSHIP DIRECTORY LISTINGS FOR ADVERTISERS Increase your brand awareness by advertising in the AED Membership Directory! Members with advertising placements in the May AED Membership Directory will receive a complimentary enhanced directory listing featuring their company logo and reference to the page number in the directory where their ad appears.

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AED360 MOBILE APP AED360 brings the latest news and resources from Associated Equipment Distributors (AED) to your fingertips. Special advertising options include an app splash page and rotating banners. APP SPLASH PAGE:

APP ROTATING BANNER:

• $25,000 per year

• $5,000 per year

• $2,500 per month

• $500 per month

BELLY BANDS/ TIP-ON /COVER WRAPS Wraps and tip-ons can be targeted to specific subscribers by type and geographic location.

JANUARY ISSUE OF CED $4,500 (qty 3,000) FEBRUARY–DECEMBER ISSUES $2,500 (qty 1,500)

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INSERTS Inserts can be targeted to specific subscribers by type and geographic location. TWO-PAGE - $1,500 per issue (Feb to Dec) / $2,500 per issue (Jan) - 80 lb. gloss text FOUR-PAGE - $3,000 per issue (Feb to Dec) / $5,000 per issue (Jan) - 80 lb. gloss text EIGHT-PAGE - $5,500 per issue (Feb to Dec) / $7,500 per issue (Jan) - 100 lb. gloss text

EMAIL MARKETING Segmented email distribution by organization type, geography and individual type depending on desired demographics. • $2,500 for first 500 • $4/email for second 500 • • • •

$3/email for third 500 $2/email for fourth 500 $1/email for each additional over 2,000 20% additional for A/B emails

AED VIDEOS Expand your company’s brand and connectivity with construction dealers! Videos available include informational, AED event promos and AED event recaps. INFORMATIONAL - $1,250 per video AED EVENT PROMO - $750 per video

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CEDMAG.COM CEDMag.com is the one-stop, go-to website for the North American equipment distribution industry and provides educational information and trending topics as well as the latest news. Grow your companyâ&#x20AC;&#x2122;s exposure and generate sales by placing an advertisement on the website today!

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DIGITAL ADS ON CEDMAG.COM

1X

3X

6X

12X

Home Page Bottom Leaderboards

$1,000

$800

$750

$700

Home Page Side Box

$800

$640

$600

$560

Issues, Features and Topics Pages Bottom Leaderboards

$750

$600

$563

$525

Issues, Features and Topics Pages Side Boxes

$600

$480

$450

$420

Buyout of all Leaderboards

$3,250

$2,600

$2,438

$2,275

Buyout of all Side Boxes

$2,600

$2,080

$1,950

$1,820


MASS MAILINGS Includes printing on 80 lb. gloss paper and postage. AED will mail to members based on organization type, geography and individual type depending on the desired demographics.

POSTCARD (5.5 X 8.5)

TWO-PAGE (8.5 X 11 DOUBLE SIDED)

$375 for 500 copies

$455 for 500 copies

$685 for 1,000 copies

$800 for 1,000 copies

$965 for 1,500 copies

$1,145 for 1,500 copies

$1,245 for 2,000 copies

$1,500 for 2,000 copies

Call for pricing for more than 2,000

Call for pricing for more than 2,000

FOUR-PAGE (11X17 FOLDED)

EIGHT-PAGE (11X17 FOLDED AND STAPLED)

$1,045 for 500 copies

$1,575 for 500 copies

$1,880 for 1,000 copies

$2,730 for 1,000 copies

$2,725 for 1,500 copies

$3,895 for 1,500 copies

$3,550 for 2,000 copies

$5,050 for 2,000 copies

Call for pricing for more than 2,000

Call for pricing for more than 2,000

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REPRINT SERVICES Was your company featured in a recent CED article? Now is the time to capitalize on that publicity with a reprint of your article. Whether your company was spotlighted in CED’s Industry News, Product Preview or featured in a member profile, a high-quality, custom reprint can be purchased as a promotional tool for your sales team. All CED reprints are produced in full color on 80 lb. gloss paper for a sophisticated handout for your customers and prospects. For more information, contact Jon Cruthers at 630-468-5127 or jcruthers@aednet.org.

REPRINTS CAN BE USED FOR

• • • • • • •

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Sales kits Media kits Sales force Annual reports Sales proposals Advertisements Customer relations

• Press release packets • Distributor education • Direct mail campaigns tools • Training and • New business consultation development • Shareholder • Exhibit and meeting prospectuses collateral


REPRINT SERVICES

8½ X 11 - Single-Sided

8½ x 11 - Four-Page Spread

8½ x 11 - Double-Sided

Quantity

Price

Quantity

Price

Quantity

Price

100

$50

100

$100

100

$150

500

$150

500

$200

500

$400

1,000

$200

1,000

$300

1,000

$600

Restricted pdf

$600

Restricted pdf

$700

Restricted pdf

$1,000

Unrestricted pdf

$2,100

Unrestricted pdf

$2,200

Unrestricted pdf

$2,500

Ideal for shorter one-page features

Perfect for 1-2 page articles or use second side for company advertisement

Accommodates longer 2-3 page articles with plenty of room for adding company advertisement

Pricing on reprints is subject to change due to printing market conditions. Minimum quantity order is 100. Pricing will be confirmed at the time of order. Ground shipping and taxes are included in the above prices; expedited shipping is available, please call for additional shipping cost. Typical turnaround is five business days from date of proof approval, plus transit time.

CEDMAG.COM CEDMag.com is the one-stop, go-to website for the North American equipment distribution industry and provides educational information and trending topics as well as the latest news. Grow your company’s exposure and generate sales by placing an advertisement on the website today!

DIGITAL ADS ON CEDMAG.COM

1X

3X

Home Page Bottom Leaderboards

$1,000

$800

6X

12X

Home Page Side Box

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CED PROVIDING SOLUTIONS

TODAY FOR TOMORROWâ&#x20AC;&#x2122;S

EQUIPMENT INDUSTRY YOUR NEW DIGITAL CED

EXPERIENCE IS WAITING

FOR YOU AT CEDMAG.COM SEARCH

Find articles by topic or keyword by using the search tool

UPDATE

Stay up to date with member news and announcements as well as industry trending topics

REVISIT

Revisit old articles or previous issues of the magazine

Profile for Associated Equipment Distributors

2020 AED Media Kit and Planner  

2020 AED Media Kit and Planner