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PROMOTION.

D E S N 2 2 5 5 - C E C I L I A R I G O DA N Z A - I D 2 0 0 5 8 0 1 0 2 - D T M


ONPRO HOUSE BASEMENT - RESEARCH

Introduction..................................................... To do List Platform descriptions Case study 1 - Visual Identity Case study 2 - Connections Case study 3 - Organisation

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Key points Customising I - Logo & Identity Customising II - Outlets Layout Connection

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Strategy Tumblr Linkedin & Twitter Youtube Flickr

ATTIC - REPORT


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RESEARCH

A good way to stand out and to impress potential employers is to object, advocate, dicuss, share, show and opinionate.

According to Nielson, the world's population spends 22% of their time online on social networks, sites and blogs. This statistic shows how social media connects millions of users every day, and highlights how the internet is one of the today. In order to create interest in my skills and to be recognised in the Design industry, it is essential to develop a strong

I think therefore I tweet.

I have opinions therefore I blog.

I have friends therefore I connect.

I have interests therefore I engage.

I am creative therefore I show.


TO DO LIST IDENTIFY MY AUDIENCE

Knowing the audience at least puts me one step ahead. And although it seems easy and quick, it is not always a foregone conclusion.

ATTRACT AUDIENCE

If projects and artwork is engaging the audience they

LISTEN TO AND FOLLOW SOCIAL MEDIA

DEVELOP AND DESIGN MY PLATFORM

The goal is to make a functional way to interact and engage with the audience.

If I do not know what people think of me and my products along with their interests and their passions, how do I interact with people?

CREATE COORDINATED CONTENTS

MANAGE THE COMMUNITY

Create coordinated and consistent contents means having a

MEASURE GOALS

In other words, how do I measure success? With the popularity of the blog? With the amount of professional contacts gained?

VISUAL IDENTITY

Anyone who is close to Design Industry via social media should understand the objectives and messages throughout a clear and consistent visual identity.

Social responsibility is an expectation that is growing and that is recognized as a positive value, and should be a valuable part of my identity.

REPLY TO AUDIENCE

Being aware does not mean being everywhere, but listening to and responding when possible is a good way to engage with the audience.

AUTENTICITY AND TRASPARENCY

Authenticity and transparency are fundamental aspects of social media presence and can not be forgotten.

TO PRETEND TO BE SOMETHING THAT DOES NOT EXIST / TO PROMISE WHICH CAN NOT BE MAINTAIN / TO ONLY PROMOTE YOURSELF / TO APPROACH JUST WITH A COMMERCIAL ATTITUDE / TO BE BORING AND TO TALK TOO MUCH / TO WANT EVERYTHING ... IMMEDIATELY / TO SEND MESSAGES EVERYWHERE.

7 DEADLY SINS


TWITTER Twitter is a free microblogging website created in March 2006 by Obvious Corporation in San Francisco. Twitter provides users with a personal page updated via text messages with a maximum length of 140 characters. Updates can be made via the website, via SMS, instant messaging, email, or using various applications based on Twitter API. communicated to users who have registered to receive them. You can also limit the visibility of these messages, or make them visible to everyone. Twitter is a network which can facilitate new connections with individuals from the design industry and keep people informed of personal activity and work. The system creates a functional connection with links that can facebook, Tumblr) in order to create awareness of contents of the individuals page.

TUMBLR Tumblr is a microblogging that allows rapid and short publications, shorter than normal blog articles, almost as a virtual block for notes. Moreover, in its original form, it does not allow comments from readers. Tumblr is very simple and it is easy to customize any portion of its template. It is part of a class of social networks including the so-called tumbleblog, that rather than focusing on textual comments or discussions, focus their attention on multimedia to the audience than others, which among other things encourages users (especially inexperienced) to share, without making them lose tags, comments, notes, status updates. Tumblr can also be used as a traditional blog, with text and everything, but that is certainly not its raison d'etre. It is an excelent way for designers to promote themselves and to create a valuable online portfolio.


FLICKR

YOUTUBE

Flickr is the most popular online community for photographers

YouTube, like most of the technologies that are part of New

In detail, a Flickr account allows you to perform various actions, the main and intuitive function is to upload personal shots and pictures of your artwork. The photographs included can be organized into collections and you can tag them with keywords so as to make it easier to search and share, as long as there are seven levels of privacy that enables them to be shared with others. Flickr has proved an excellent tool for keeping in touch with other designers and people interested in new artwork, and to share experiences and get feedback on their creations.

languages that most people have of their experience of media. platform, which has been enriched with feedback and advice from users. YouTube is one of the most popular sites on the network for one simple reason: it allows you to view and edit videos in a simple and free way. "Broadcast Yourself". This brief description serves to understand personal channel to point out the videos you like, as well as your own and you can link them to other channels.


LINKEDIN Linkedin is the social network created in the United States, traditionally considered a social marketing tool for companies and professionals. Linkedin connects people based on working relationships: colleagues, former colleagues, classmates and universities, business partners, customers, etc.

and entertainment, because the focus is on work experience, studies and skills. Linkedin provides the user with the ability to display their network of professional contacts, to create new ones through focus groups and "people who you know" and to look for work among the company announcements.

Curriculum Vitae In the CV it is important to use the right language and the correct terminology to stand out from others. When the employer posts a job advert, it is important to use a language that describes a particular job position and characteristics desired by the desired candidate. When an employer reads the letter of introduction and CV, he wants to read the keywords that are important to his company. Besides, who reads the resume will dedicate seconds or minutes but certainly not hours. It is therefore important to focus their attention on the fundamental aspects of their research. to each job application, with respect to the characteristics of the person.


CASE STUDY 1

VISUAL IDENTITY http://www.sylvain-ollier.com/

SYLVAIN OLLIER Born in the early 80s, Ollier is a French graphic designer/ illustrator/art director who graduated in 2005 at Emile Cohl school in Art of Animation. He received a CSS Design Award as one of the world's greatest emerging talent. The website showcases his artworks, information and contact details in a minimalistic but effective way. A logo and brand style has been developed and applied throughout the website and the business card, creating a consistent visual identity.

“It is now time that a young art director in an agency as me continues to learn and create.� S.Ollier


CASE STUDY N.2

CONNECTIONS http://www.rubenbrulat.com/

RUBEN BRULAT

I find this Parisian photographer extremely original. He not only takes great pictures of landscapes but in order to feel in tune with what he sees and admires, Brulat needs to jump in the landscape snd be captured in the shot as well. This artist has adopted a variety of online outlets for his self promotion through a consistent and coordinated strategy. Connections to other online platforms are easily findable on the website, like for Cargo, Twitter, his online diary, as well as for all the magazines and blogs that have mentioned him. All of these outlets have a simple but strong visual consistency with his name as a logo; which he has adopted to identify his services.

“I get naked or ask people to. Then i take pictures.� R. Brulat


CASE STUDY N.3

ORGANISATION http://www.madebytj.com/

“I’m currently working on personal projects combining minimalism, textures and typography.” J. Thibault

Project manager and graphic designer Thibault Jorge is a great example of someone who does not have limits on challenging himself everyday. After studying Visual Arts and Hypermedias, he moved to a more professional training in the world of digital and interactive communication. Not only in his website layout but also with many examples of his works he is showing a high standard of visual identity. He also holds a design related Twitter account and writes a blog which he uses to show his artwork and designers’ inspirations.

THIBAULT JORGE

All the platforms show the same layout and the same logo that Thibault created to establish a strong brand identity. Through his interlinked platforms, Thibault has been able to show all his projects - managerial, creative and artistic - in a consistent and organised system.


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on the 3 points that I consider essential for an optimal online promotion strategy.

VISUAL IDENTITY

I wanted to create a logo that could be used throughout all the outlets, and that audiences could always relate to my name and my identity. First impressions are what count, a strong visual identity is the best solution to get out of anonymity.

ORGANIZATION to organize what I have so far been able to create and followed, according to the best possible criterion viewers. Work includes a range of subjects and skills, creating subcategories of academic and practical work. I have carefully described the work done, with short explanatory descriptions and show example of writing I have done.

I can focus my attention

CONNECTIONS

I have noticed what distinguishes a great site from a normal online portfolio, and it demonstrated the ability of designers to create a quick and intuitive system of interconnection between For this reason, I carefully ensured that all platforms can be engaged with, so I decided to show links to all other outlets on each individual platform.


LOGO & IDENTITY

CUSTOMISING I

C O N C E P T

PHOTOS HAND DRAWS

P R O T O T Y P E

CECILIA RIGODANZA

L O G O

Creating a visual identity is necessary to ensure visual online consistency and to facilitate viewers recognition of me, my related artwork and projects.

brand identy. I opted for an origami layout. The multiplicity of creations that can be obtained from a simple folded paper sheet is

CECILIA

RIGODANZA

create my own artwork. Consequently I translated this concept of the origami in my logo.

C o l o u r s :

In order to improve the visual connections of the online outlets chosen, I will promote this logo for my design work, which will be placed on each individual outlet along with a consistent visual theme.


CUSTOMISE OUTLETS

CUSTOMISING II

In order to create a solid visual consistency throughout the online platforms, similar customisation

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Tumblr

Twitter

Linkedin

Flickr


CONNECTION

I wanted to create an easy interconnection with all the plaftorms that allows viewers to direct access to the other outlets and to improve my personal identity. I linked all the outlets with the others through direct links in the appropriate section.

Twitter Tumblr

Flickr Linkedin


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SOLUTIONS

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work, to introduce myself in the Design Industry and to make a functional way to interact and engage with the audience.

I wanted to use several platforms to keep the attention

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of a large audience.

PLAN - Search engines Great contents

With YOUTUBE and FLICKR viewers have a visual and

2 CREATE - Artworks Projects 2 Blogs

dynamic review of what inspires me and what I produce. With TUMBLR this information is presented in a

Photos

compact and organised way, and is always updated to interact with my TWITTER account.

3

For those who are interested in me for a future colla-

PUBLISH - Tumblr Flickr

boration and/or work experience, they can easily access

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to my LINKEDIN account for more information about my background and studies. All platforms are interconnected to facilitate all viewers to receive a DEEP AND COMPLETE VIEW OF MYSELF.

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MANAGE - Feedback

PROMOTE - Twitter

Linkedin Youtube

STRAREGY

DO YOU WANT TO SEE SOMETHING NEW? ON YOUTUBE & FLICKR . ARE YOU INTERESTED IN WHAT I MADE? ON TUMBLR & TWITTER. DO YOU WANT TO HIRE ME? ON LINKEDIN. WHICHEVER,

FOLLOW ME!


Tumblr -

http://cecilia-rigodanza.tumblr.com/

A Tumblr account was created in order to produce something more than a simple portfolio. Posts included on this blog are: past personal design work , work from uni including projects and reports, design work of other designers that is considered inspirational, quotes on design, videos, and links. A personal description of my own meaning of Design was added in the ‘Manifesto’ section, to give to viewers a summarised description of the purpose and content of the blog and about myself. Links at the ‘Contacts’ section of the blog lead to my Twitter, Flickr, Facebook and Linkedin accounts, giving visitors access to more information about my work and my background.


Linkedin -

In order to engage and create new contacts with students, a Twitter account was created. The main activities involving the use of Twitter are to spread news about the blog, to share information about new design, to raise and connect information developed in other platforms, and to inform people of my current research on a work placement. The account is linked to Tumblr allowing my blog posts to appear as a 'tweet'. A short bio of my current situation and

other designers and people in the design sector. A summary of myself, of my current and past work experiences and Groups of Leeds University have been joined to promote my Links to the other online platforms have been added to

Twitter -

https://twitter.com/#!/CeciliaRigodanz


Youtube -

A Flickr account as an online portfolio was created in order to expose my design work online in a simple and easily navigatable way. http://www.youtube.com/user/CeciRigodanza?feature=mhee

to organised my work, so the audience can easily choose to browse between my academic work, presonal drawings and design products that I have produced. Contacts of friends, designers and people who are creating interesting artwork have been added in my contacts.

A telematic channel on Youtube was created in order to update videos that most interest me and where I get inspiration from. easy access to viewers and to create interest around my online promotion. In order to create interest and engage with the audience, the Youtube channel allows me to spread these video in a easy and rapid way, conserving my visual identity and my contents.

Flickr -


REPORT

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how to ride it! Before this project I have always looked at blogs and websites of other designers and friends who published their own work with fear and admiration, but I have never felt ready to put myself forwards to create my personal online presence. Now I have dipped into this world and I feel stronger, with a high voice, becasue concrete evidence of the work done so far. The blog that I created on Tumblr I think is the platform that I have the most pleasure to show, due to the structure and the contents that I have developed on it. Throughout decorative or disruptive element. It is also well connected to other online outlets, creating the possibility to be followed by a much wider audience. Twitter has changed from my previous one as a attention of people for my blog who could potentially be interested in working together for a future placement. I intentionally used Flickr and Youtube as additional but not fundamental outlets as a strategic outlet to create awareness of my interests. Whenever a person is interested in what I’ve actually created they can easily connect to my blog.

which allows me to see how many people are viewing my blog and to receive feedback on my posts, in order to improve the every day contents and expressions. Overall, I could connect with many people in the Design sector, creating new possibilities for a future placement. I had several conversations on how to improve my blog, on whom to contact for partnerships and I furthemore interacted with people from very The negative aspect that I can point out from my project was to not create my personal website. I intentionally decided not to for two valid reasons. I think that to have a website you sould have the opportunity to choose between a wide range of projects carried out, to show the best of your artwork. At this point I considered myself not yet able to show a homogeneous line and consistent array of work. Second, but no less important, the language. I noticed how so many contacts, stopped visiting the blog because it was entirely written in English and they were Italian. I want to have the opportunity to be able to create a bilingual site for possible Italian connections - because one of my goals is to work for an Italian design company. So far I have not had the chance to execute it yet due to lack of knowledge for the creation of a bilingual website.

I created, and especially for my strong and consistent visual identity. These two elements were my key points for success not just on this project, but for my personal exposition to the online platform.

should improve the ability to manage all the channels in a professional manner and at high levels.

I wanted to deliberately not use facebook as a platform for several reasons. Firstly

promotion will show the fruits of my labour, possibly for a placement for the year in industry.

potential negative feedback from the audience and most of all to stop people judging me in an incorrect or negative light. I also think that Facebook is limited in the ability this project.

But now, everything has changed. As Lance Armstrong said ‘Its not about the bike’.

Feedback http://www.jotform.com/wishbox

REFLECTIVE REPORT


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