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Let’s get inspired. 3 Schedule 4 Chapter History 6 Introduction 7 Keynote Speakers 8 Sponsors 9 Speakers List 10 Columbus Profile


Conference Schedule 8:30 a.m. Registration and breakfast 9:30 a.m. Welcome 9:45 a.m. The Future of PR Keynote 11 a.m. Breakout Sessions Noon Break/transition period 12:45 p.m. Breakout Sessions 1 p.m. Keynote Luncheon 3 p.m. Panels 4:15 p.m. Switch panels





UR CHAPTER Prepare. Connect. Experience

The Ohio State University was one of

the original nine schools to host a PRSSA Chapter, granted a charter on April 4, 1968. Our Chapter is known as the The Walt Seifert Chapter. Walt Seifert was a public relations professor at Ohio State in the School of Journalism for 25 years. He was a founder of the Public Relations Students Society of America and, in 1976, of the Educators’ Section of PRSSA. In 2002 our faculty advisor, Dan Steinberg, won the Teahan award as top faculty advisor

in the nation. Our chapter was named PRSSA’s 2003 Teahan award winning best chapter in the nation and in 2004, the chapter’s professional advisor, Dan Orzano, won the Teahan for Professional Advisor of the Year. Our goal as a PRSSA chapter is to cultivate a favorable and mutually advantageous relationship between students and public relations professionals. We have over 150 active members right now and hope to continue to expand and provide opportunities for our members. 6 ​ - Jenn Shafer, Member Relations











The PRactice The PRactice is a student-run public relations firm at The Ohio State University. Our mission is to give students experience while providing quality public relations work for our clients in the Columbus area. The PRactice specializes in media relations, social media strategy and marketing strategy for associations, retail stores, nonprofits and technology start-ups. Clients include: Applits, Ride for World Health, Groovy Spoon, Battelle Institute, and more. Please visit us at and follow us @osupractice. 6

2013-14 Executive Board President | Aurora Stromberg Vice President | Meg Hoying PRactice CEO | Mirko Mandic Member Relations | Jennifer Shafer PR Director | Christina Wilkerson Financial Director | Kyle Green Professional Development | Ashley Bowe Professional Development | Glenna Zofcin Designer | Cierra Rider





GET INSPIRED “The best way to succeed is to discover what you love then find a way to offer it to others.” - Oprah Winfrey


ello, and welcome to “insPiRation: Looking

blink of an eye, it is often hard to keep up with

Ahead to the Future of Public Relations” 2014

current trends, let alone know what to expect

Ohio State PaRtners Regional Conference. We

in the future. As students and professionals,

are so excited to be sharing this experience with

we have so many amazing opportunities

all of you!

surrounding us to learn from the best and

The Ohio State chapter of the Public Relations

share what we have learned. There is so much

Student Society of America wanted to create an

information to be learned and so little time to

experience that would hold value for attendees

keep up with all of it.

for years to come, which is why we decided to

Take this time to soak up as much knowledge

focus not just on the present state of the public

as you can from the amazing professionals that

relations industry, but also on the future.

surround us today. We are not just learning about

In a world where everything changes in the

the future of PR, we are the future of PR! 6 - Aurora Stromberg, President


Keynote Speeches Dan Guitteau is an executive director with GolinHarris in Dallas and a member of the firm’s strategist community. Over the course of his 20-year career, has served as senior counsel for various brands such as EDS (now HP), HTC, Microsoft, Nokia, Sony Ericsson, Texas Instruments, and Wireless Power Consortium. Dan holds a bachelor’s degree in Journalism from The Ohio State University. He resides near Dallas with his wife Kelley (a fellow Buckeye alum) and his three children Tess. Not to mention the family bulldog, Woody.


Victoria Trapp is a Global Transition Manager at Nike, Inc. Before Nike, she gained expertise as a negotiator and investigator working in the insurance industry. Victoria is a doctoral candidate in Management and Organizational Leadership at the University of Phoenix. She has a Juris Doctorate from Capital University Law School and a Masters in Sports Administration from Ohio University. Victoria is on the board of the Portland Buckeyes Alumni club and mentors students at her alma maters. She currently resides in Portland, OR with her pug Scarlet.



@ohiostateprssa #OSUPR





SPEAKERS 1 MJ Clark MJ Clark Communications



2 4

3 Julie Russo-Exner Fahlgren Mortine 4 Suzanne Fanning Word of Mouth Marketing Association


5 Carlo LoParo Strategic Public Partners


6 Allison Lehman The Wonder Jam


9 8


2 Walker Evans Columbus Underground

7 Ben Marrison Columbus Dispatch 8 Stephanie Krol Stephanie Krol PR 9 Lindsay Bowe Facebook


10 Heather Baxter PGA Memorial Tournament 11 Lisa Arledge Powell MediaSource


@ohiostateprssa #OSUPR



COLUMBUS The Midwest’s Best Kept Secret


id you know that Columbus was named one of the

here for adventurous souls. I know what you are thinking–

most intelligent cities in the world, or that it ranks fourth in

we are more than just a football town, I promise. Loving

the country in craft beer production? Or that Columbus is

game day doesn’t hurt. Have you ever seen a whole city

the third most fashion forward city in the country?

tailgate? If not, you haven’t been to Columbus on game

The capital of the Buckeye State has been called a

day. Get your shop on in the Short North and Grandview

“Secret Foodie City,” and is referred to as “The Test Market

at local boutiques, head to Easton Town Center or Polaris

Capital of the World.t” Of course, I just like to call it coolest

for your chain stores or even buy original pieces from local

city in the world. Maybe that’s a bold claim, but Columbus

artists and get your eat on anywhere. Our locals joints and

is the hidden gem of the Midwest.

even local chains will not dissapoint.

Columbus might not be located on the coast, and it is not a concrete jungle, like New York City, but there’s plenty

Here is my list of the top ten good eats and places you should try to visit while you are in the Buckeye State.

- Cierra Rider, Designer


Good Eats


The North Market


Whether you are in the mood for fish, Polish food, Vietaneme or just need some spices, this is the place to go. Walk around & take in all the amazing smells.

Ranked the top science center in the country, Cosi isn’t just for kids. The science center has interactive exhibits that stimulate and entertain.

Thurman’s Cafe

The Columbus Zoo

Featured on “Man vs. Food,” eating a Thurman burger will make your stomach love and hate you all at the same time. Been around since 1942.

Ranked the #1 zoo in the country and the 8th largest in the world. Don’t forget to say hi to the red pandas!

Jeni’s Splendid Ice Creams

The Short North

Salty caramel, banana french toast and hotty toddy sorbert don’t sound like your normal ice cream cone, but Jeni’s is world famous for all the right reasons.

The neighborhood you have to walk around. Enjoy art galleries, shopping, bars and way too many restaurants to list. Be sure to stop by Mission Coffee!

Columbus Brewing Co.

German Village

Considered the “Ultimate Brew Pub,” CBC not only has a prime location in the brewery district but has some amazing food and drinks.

Historic neighborhood of cobblestoned streets with restored Victorian homes, great restaurants and an interesting book store called the Book Loft.

Harvest Pizzeria

Easton Town Center

In my humble opion, Harvest has the best pizza in Columbus, hands down. Crispy crust but perfect consistency and flavor. Check out their bar, Curio, next door while you wait for handcrafted cocktails.

Considered the lifestyle center of Columbus, Easton combines standard shopping with a pedestrian-friendly outdoor setting.




Ohio Union - Third Floor Map

Conference Rooms: Round Meeting Room Cartoon Room Barbie Tootie Room Suzanne M. Scharer Room

Ohio State PRSSA Conference  

InsPiRe; Looking forward to the future of PR. 2014 Partner's Regional Conference at The Ohio State University.